LA PLAZA MALL CONTENTS
The Simon Experience 1 Property Overview 3 Market Overview 4 Trade Area 5 Trade Area Map 6 Location and Access 7 Aerial View 8 Site Plan 9 Master Plan 10 Merchandising Mix at a Glance 1 1 Simon Marketing 13 Property Contacts 15
Information accurate as of 5/1/15. Sources: SPG Research; trade area demographic information per Pitney Bowes MapInfo (2014). THE SIMON EXPERIENCE — WHERE BRANDS & COMMUNITIES COME TOGETHER
More than real estate, we are a company of experiences. For our guests, we provide distinctive shopping, dining and entertainment. For our retailers, we offer the unique opportunity to thrive in the best retail real estate in the best markets.
From new projects and redevelopments to acquisitions and mergers, we are continuously evaluating our portfolio to enhance the Simon experience - places where people choose to shop and retailers want to be.
We deliver:
SCALE Largest global owner of retail real estate including Malls, Simon Premium Outlets® and The Mills®
QUALITY Iconic, irreplaceable properties in great locations
INVESTMENT Active portfolio management increases productivity and returns
GROWTH Core business and strategic acquisitions drive performance
EXPERIENCE Decades of expertise in development, ownership, and management That’s the advantage of leasing with Simon.
PROPERTY OVERVIEW
La Plaza Mall is located in the heart of McAllen, Texas and is one of Simon’s highest grossing malls in the U.S.
— Anchors include Dillard’s, Macy’s, Macy’s Home & Children’s Store, JCPenney, Sears, and Joe Brand.
— Features more than 150 specialty stores.
— McAllen is the retail center of south Texas and northern Mexico, drawing from a consumer base of more than ten million people within a 200-mile radius.
— The center attracts hundreds of thousands of Mexican National shoppers living just minutes away, driving retail sales per capita in the area significantly higher than the national average.
— Many national retailers located at La Plaza Mall are among the most profitable stores in their chains.
— The mall is known to generate more than 18 million visitors annually.
3 MARKET OVERVIEW
La Plaza Mall is a premier shopping, dining, and entertainment destination in south Texas, located at the bustling intersection of Interstate 2 and 10th Street in McAllen.
— The McAllen metro area is home to 760,000 people and is one of the fastest growing markets in the country.
— McAllen’s population has increased by 34% over the past decade and is expected to grow by another 12% in the next five years.
— When combined with Reynosa, Mexico—just minutes away from La Plaza Mall—the Bi-National metropolitan area population surpasses 1.8 million.
— La Plaza Mall is close to the primary border crossing of Mexico and attracts Mexican National shoppers.
— The mall is adjacent to the McAllen-Miller International Airport and is near the McAllen Country Club and many affluent neighborhoods.
— More than 80 of Fortune 500’s global manufacturers have operations in the McAllen-Reynosa area including General Electric, Panasonic, Nokia, TRW, Bissel, and Black & Decker.
4 TRADE AREA
La Plaza Mall enjoys a large local trade area that serves McAllen and the entire Rio Grande Valley.
— Mexican National shoppers account for 37% of the shopper base with an average Mexican National shopper making ten shopping trips a year to the Rio Grande Valley and spending an average of $219 per trip—three times the U.S. average.
— The largest percentage of shoppers come from Monterrey, Mexico located two hours from McAllen. - Monterrey has a population of three million and is the third largest city in Mexico with the highest concentration of millionaires per capita of any Mexican city. - The brand-conscious Monterrey shopper sees La Plaza Mall as a premier shopping destination.
— In 2010, Kiplinger ranked McAllen as one of the least expensive cities to live and work.
2014 2019
Trade Area Population 614,032 667,366 Total Daytime Population 600,626 Trade Area Households 170,797 183,647 Average Annual HH Income $54,508 $62,017
5 TRADE AREA
TRADE AREA Linn CENTER INFORMATION Trade Area = 62.0% of customers Simon Centers Competition
1. La Plaza MallSan Perlita TRADE AREA BOUNDARY Los Angeles 281 186 Ranchette Estates Dillard's, Macy's, Macy's Home & Raymondville Children’s Store, JCPenney, Sears Lasara WILLACY, TX 2. Las Tiendas Shopping Center STARR, TX Hargill 3. Palms Crossing 69C Bealls, Barnes & Noble, DSW, Sports Lyford Authority, Babies “R” Us, Cavender's Faysville Boot City, Best Buy, ULTA Beauty, HIDALGO, TX 69E Elias-Fela Solis Chuck E. Cheese’s, Guitar Center, 15 MI Monte Alto Hobby Lobby 77 4. Rio Grande Valley PremiumSanta Moni cOutletsa Eugenio Saenz Doolittle Zapata Ranch Edinburg Sebastian 5. The Shops at Rio Grande Valley El Socio JCPenney Citrus City Zarate Yznaga 6. Sunrise Mall 10 MI Cesar Chavez La Blanca Dillard's, JCPenney, Sears, Bealls Rafael Pena Elsa Alton 107 San Carlos Edcouch La Villa 7. Valle Vista Mall Quesada Dong Laguna Seca Dillard's, JCPenney, Sears, West Sharyland Tierra Bonita La Grulla Murillo Forever 21, Big Lots Cuevitas Palmhurst 5 MI 5 Muniz Santa Rosa CAMERON, TX Havana Penitas Combes Lopezville Grand Acres Los Ebanos Perezvi2lle Rio Hondo Palmview McAllen Olivarez Primera Mila Doce Abram Palmview South 83 BUS North Alamo Indian Hills Arroyo Garden Mission 3 2 Ratamosa Juarez 83 Midway North Lozano 1 BUS Heidelberg 2 7 Arroyo Colorado Estates La Feria North Alamo Donna 4 Harlingen Mercedes Pharr Midway South South Alamo 374 Granjeno Bixby Scissors Villa Verde 77 Green Valley Farms La Feria Laure El Camino Angosto69E Hidalgo Rangerville Progreso Lago Indian Lake Relampago 281 Santa Maria Progreso Lakes
La Paloma Los Indios Rancho Viejo
30 Olmito
N
MEXICO San Pedro 0 4 8
miles 6 LOCATION & ACCESS
La Plaza Mall is located at the intersection of Interstate 2 and 10th Street in McAllen, Texas.
— Interstate 2 is the main commercial corridor running east and west through McAllen, and 10th Street is one of the most traveled north- south connectors in the city.
— La Plaza Mall is in close proximity to 23rd Street (SR 115).
— SR 115 is the primary border crossing with Mexico.
— Three nearby international bridges carry tens of thousands of vehicles into La Plaza Mall’s trade area every day.
7 AERIAL VIEW
I-2
Sears
SAVANNAH AVE. Macy's Home & Children’s Store Macy's S. BICENTENNIAL BLVD. UVALDE AVE.
SR 336 / S. 10th ST.
Dillard's
LA PLAZA MALL JCPenney
WICHITA AVE.
McAllen-Miller International Airport N SITE PLAN ass
83 Over p REDEVELOPMENT KEY 42 14 Mai n 5 6 15
16 16 16 16 13 11 6 4 3 4 5 6 12 13 13 Proposed Department Store Expansions 14 S ou t h Proposed Jr. Anchors 282
PATIO
FAST PATIO CASUAL RESTAURANT 4 19 RESTAURANT Proposed New Retail 37 37 37 37 37 14 FAST CASUAL LEVEL 01 = 1 LEVEL 02 = 1 TOTAL = 20,0000,000 0,000 SF SF SF
LEVEL 01 = 14,335 SF 9
DOCK LEVEL 02 = 5,665 SF Proposed Restaurants TRUCK TOTAL = 20,000
SF
Proposed Fast Casual S/C
NEW SHOPS 23 Proposed Multi-Level Parking Decks 21 TOYS “R” US NEW SHOPS 17
5
7
549 14 18 18 18 18 18 18 18 18 t
50 e NEW
SHOPS e r
192 t
15 S
19 19 19 19 h
S/C t 1 NEW SHOPS 1 24 8
9 h
22 22 22 22 22 22 22 22 t
Savannah Ave. u
23 o
8 S S/C MACY'S TRACT 28 28
T 475
n 10
i 32 10 18 60' a 4 (Fld Typ)
M
10 SHOPS SHOPS h 10
t
u MACY’S 8 8 8 8 8 8 8 8 D O CK TRUCK
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10 25'
.
t 9 ' 5
' EXPANSION 9 3
S MACY’S HOME & 1 8 2 le v els O wned 1
h 10 t AREA 10 6 CHILDREN’S STORE SHOPS
1
135' S/C . 10 Toronto Ave.
T S 10 C
/ PYLON 9
PYLON ' 272' S
3 SIGN
FOOD UP SIGN 10 4 51 COURT DN D O CK 10 TRUCK 13 30' C
/ 27 8 22 22 20 SHOPS 40' 10 S 312 39' SHOPS 7 27 8 8 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 12 11 7 30' ' BRIDGE TO 27 0 2
7 1 42' 60' C MACY'S / S 332 (Fld Typ) LINE OF 2nd LEVEL 323 ' 27 PROPOSED EAST
) 2 le v els 2nd LEVEL O wned p 27
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'
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MULTI-LEVEL
6 6 MACY'S TRACT
d
l
S/C F SHOPS ( 27 ' '
valde Street 0 4 D O CK 3 TRUCK
3 PARKING DECK 35 ' 27
U 1 MACY’S '
7 58' 8 4 2 14 128.00' 393' 272' 15 13 SHOPS PBA 15 4,000 S.F. yp ) ' 0 T 12 DILLARD’S6 9 5 36 Bicen (Fld 80' ' DILLARD’S ' 0 9 5 4 26 5 8 ' ' 2 2 le v els FUTURE O wned 25 4
2-LEVEL 25 8 141
15 BRIDGE TO '
3 DILLARD'S 5 15 SHOPS tenn PYLON EXPANSION SIGN SHOPS 9 5 BRIDGE TO 30 DILLARD'S PARCEL 10 9 5 2nd LEVEL T T AREA 451' 7 9 ial Blvd
13 T T D O CK 7 TRUCK
' S/C
0 BANAMEX USA T T 3 26 ' SHOPS C
/ 6,241 SF ELEV. 8 ELEV. ELEV. STAIRS
STAIRS STAIRS S 30' 10 19 9 '
SHOPS 7 3 25 196 18 7 30' C / 25 8
18 S 8 60' 12 27 t PROPOSED SOUTH 18 (Fld Typ) S/C e 723 T 27 18 8 e
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29 29 29 29 29 29 16 2 27
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' A E L EV. yp ) CAN OP Y '
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7 T UN L O ADING 6 L
3 543
JCPENNEY S 3 22 4 4 16 29' (Fld 25 22 16 6 10 44 43 43 43 43 43 43 8 8 8 8 8 8 8 8 11 125' 27 6 6 13
17 '
0 ' TRUCK
5 4 2 17 DOCK 27 6 27 56 S F 56
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6 9
2 15 0 ,
112 6 3 27 7 LOGAN’S ROADHOUSE WINGATE LL/02 360' 10 6 2.18 AC. 23 48' INN ' 27 6 0
6 11 6 9 20 ' 27 201 63 30' 15 15 15 15 53' 281 CORNER 20 20 16 19 6 13 27 CUT 9 19 18 20 16 19 23
N ' 27 LL/01 23 15 15 63 1.943 AC. TRACT 39 16 26 9 15 PYLON Wichita Ave. SIGN
9 MASTER PLAN
La Plaza Mall represents a great opportunity for retailers looking to capitalize on the tremendous growth potential of this market. A complete renovation and expansion of the property is underway including:
— The addition of two signature restaurants and food court expansion now open.
— Construction of 125,000 square feet of additional space.
— Complete interior and exterior renovation with the addition of two parking garages.
10 MERCHANDISING MIX AT A GLANCE
Our unique retail mix is integral to the Simon experience. La Plaza Mall is yet another example of our diverse portfolio with an enviable directory of the world’s top retailers.
Major Retailers
Dillard’s JCPenney Joe Brand Macy’s
Macy’s Home & Children’s Store Sears
Specialty Retailers, Restaurants, and Entertainment abercrombie Abercrombie & Fitch Aéropostale American Eagle Outfitters
Ann Taylor ALDO A|X Armani Exchange babyGap
Banana Republic BCBGMAXAZRIA bebe Clarks
Coach Crazy 8 Deutsch & Deutsch Express
GUESS GUESS by Marciano Helzberg Diamonds Hollister Co.
Janie and Jack Kay Jewelers Michael Kors Microsoft Store
Oakley Perry Ellis Sephora Steve Madden
Swarovski Teavana True Religion U.S. Polo Assn.
Vans Victoria’s Secret White House | Black Market
11 MERCHANDISING MIX AT A GLANCE SIMON MARKETING
Fashion. Discovery. Community. These are the pillars of our brand and the guiding principles for everything we do at Simon.
Every effort in our marketing program is designed to make the Simon brand experience exciting, relevant and cool in order to reinforce our position as the pre-eminent shopping center destination and build long-term brand loyalty with Millennials and Fashionistas.
ADVERTISING
Featuring high fashion photography and styling, Simon’s advertising campaign builds awareness and elevates perceptions among fashion-forward consumers and influencers. Advertising placements include market leading national and regional fashion/lifestyle magazines, out of home in over seventy markets, geo-targeted digital advertising and local radio.
BRAND COLLABORATIONS
Simon collaborates with highly respected fashion partners to launch fully integrated print, digital and live event programs around key shopping seasons including Spring, Back to School, Fall and Holiday. Partners include Vogue, Glamour, GQ, Teen Vogue, Harper’s Bazaar and Refinery 29. SIMON MARKETING
DIGITAL ENGAGEMENT
Simon’s new website and mobile website launched in May 2014 with a vibrant, dynamic new look and improved functionality. Our must-have apps also give shoppers the real-time information they need to maximize their shopping visits.
— 595,700,002 Website page views — 120,818,183 Google+ local impressions — 1,317,729 YouTube views — 4.685,723 Facebook likes — 350,117 Twitter followers — 87,345 Instagram followers
SIMON INNOVATION GROUP
From reinventing the classic loyalty program to bringing the ubiquitous mall directory to life, Simon has collaborated with game-changing partners to innovate the shopping experience and further support our retailers. Initiatives include: Simon Rewards, BagFree Shopping, Interactive Directories and Bluetooth Beacons.
DEDICATED RETAILER SUPPORT
Our dedicated team of Retailer Marketing Specialists provide turnkey support for new store openings, relocations, retailer events, seasonal campaigns, and integration into Simon’s Marketing Programs. Multi-channel marketing efforts are custom designed to build brand awareness and drive store traffic for each retailer initiative. To learn more, visit: http://business.simon.com/retailer-marketing.
14 PROPERTY CONTACTS
Leasing: Director of Marketing & Michael Katz Business Development: (317) 685-7347 Isabel Rodriguez [email protected] (956) 972-5454 [email protected] Specialty Leasing: Joe Snipes (956) 972-5454 [email protected]
Development: John Phipps (317) 263-7004 [email protected]
Big Box & Theatre Development: Mark Becher (317) 464-8972 [email protected]
Peripheral Development/Land: Trent Garrett (317) 263-7104 [email protected]
Mall Manager: Jeff Dozier (956) 972-5454 [email protected]