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Preis-Leistungs- Ranking 2021 Inhalt

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Preis-Leistungs- Ranking 2021 Inhalt Preis-Leistungs- Ranking 2021 Inhalt Über das Ranking Top Marken in der Gesamtbewertung Ergebnisse nach Kategorien Über das Ranking hinaus Kontakt Über das Ranking Die diesjährigen Ergebnisse des Preis-Leistungs-Rankings 2021 Um das wahrgenommene Preis-Leistungs-Verhältnis einer Marke zu basieren auf insgesamt über 900.000 Online-Interviews, die YouGov ermitteln, wurde den Umfrageteilnehmern folgende Frage gestellt: im Zeitraum vom 01.01.2020 bis 31.12.2020 täglich für den „Welche Marke steht für ein gutes Preis-Leistungs-Verhältnis?“ sowie Markenperformance-Tracker YouGov BrandIndex repräsentativ für die „Und welche Marke steht für ein schlechtes Preis-Leistungs- deutsche Bevölkerung ab 18 Jahren durchgeführt hat. Verhältnis?“. Ein zusätzlicher Hinweis erläuterte den Teilnehmern, dass hierbei nicht gemeint ist, ob eine Marke als „billig“ empfunden Insgesamt rund 1.300 Marken konnten in diesem Zeitraum von ihren wird, sondern ob sie für den zu zahlenden Preis eine entsprechende jeweiligen Kennern täglich bewertet werden, pro Online-Interview Leistung bietet. waren es bis zu 30 bekannte Marken. Für dieses Ranking betrachten wir dabei lediglich diejenigen Marken, die gemäß den Ergebnissen Das ausgewiesene Ergebnis pro Marke entspricht dem Saldo unter der Bevölkerung ab 18 Jahren eine gestützte Bekanntheit von sämtlicher positiver und negativer Bewertungen, jeweils als mindestens 20% aufweisen, mindestens 100 Tage getrackt wurden Anteilswert unter Markenkennern berechnet, und wird von uns als und weiterhin im Tracking aktiv erhoben werden. „Score“ bezeichnet. Der Preis-Leistungs-Score einer Marke kann Das Preis-Leistungs-Verhältnis ist eine von insgesamt sechs somit auf einer Skala von -100, sofern alle Markenkenner ein Markenbewertungsdimensionen, die YouGov für den BrandIndex negatives Bewertungsurteil abgeben, bis +100, falls alle erhebt, um die Performance von Marken aus der Sicht von Markenkenner ein positives Bewertungsurteil abgeben, liegen. Verbrauchern zu tracken. Die anderen fünf Bewertungsdimensionen sind: Allgemeiner Eindruck, Qualität, Kundenzufriedenheit, Gemeinsam mit unserem Kooperationspartner Handelsblatt Weiterempfehlungsbereitschaft sowie das Arbeitgeberimage. prämieren wir die besten fünf Marken in einer Kategorie als „Preis- Leistungs-Sieger“. Wir gratulieren allen Verantwortlichen zu diesem ausgezeichneten Erfolg! Die Top Marken in der Gesamtbewertung Preis- Diese Marken stehen in den Augen der Verbraucher Leistungs- für das beste Preis-Leistungs-Verhältnis Sieger 2021 58,4 Punkte 56,0 Punkte 54,0 Punkte 22 1 3 Alle Gewinnermarken der 36 ausgewiesenen Kategorien können ein Siegel zu Kommunikationszwecken über Handelsblatt beziehen. Preis-Leistungs-Ranking 2021 Top 10 in der Gesamtbewertung Rang Marke Score 1. Aldi 58,4 2. dm 56,0 3. Lidl 54,0 4. Deichmann 51,0 5. Balea 50,4 6. eBay Kleinanzeigen 48,1 7. Rossmann 47,7 8. IKEA 45,3 9. Amazon 43,7 10. Denk mit 43,2 Preis-Leistungs-Ranking 2021 Top 10 Preis-Leistungs-Improver Rang Marke 1. Deutsche Bahn +11,6 2. Deutsche Post +6,6 3. Amazon Logistics +4,9 4. DHL +4,0 5. Lieferando +3,9 6. shop-apotheke.com +3,8 7. Deutsche Telekom +3,5 8. Hermes +3,2 9. Nerf +3,2 10. Sodastream +3,1 Ergebnisse nach Kategorien Automotive Preis-Leistungs-Ranking 2021 Automobilbauer Autozubehör Rang Marke Score Rang Marke Score 1. Skoda 23,9 1. Carglass 16,6 2. Hyundai 16,9 2. Hankook 15,4 3. Dacia 16,0 3. Continental 13,8 4. Toyota 15,8 4. Goodyear 11,3 5. Opel 15,6 5. ATU 11,1 Weitere Marken (alphabetisch sortiert): Weitere Marken (alphabetisch sortiert): Alfa Romeo, Audi, BMW, Citroen, Fiat, Ford, Honda, Jaguar, Kia, Land Rover, Bridgestone, Castrol, Dunlop, Euromaster, Michelin, Pirelli, Pitstop, Vergölst, Lexus, Mazda, Mercedes-Benz, Mini, Nissan, Peugeot, Porsche, Renault, SEAT, Vredestein Smart, Tesla, Volkswagen, Volvo Preis-Leistungs-Ranking 2021 Tankstellen Rang Marke Score 1. JET 31,3 2. HEM 28,8 3. Star 25,7 4. bft 24,1 5. OIL! 13,1 Weitere Marken (alphabetisch sortiert): Agip, Aral, Avia, Esso, OMV, Raiffeisen, Shell, Total, Westfalen Banken & Versicherungen Preis-Leistungs-Ranking 2021 Banken Versicherungen Rang Marke Score Rang Marke Score 1. ING 21,7 1. HUK-Coburg 23,6 DKB Deutsche 2. 14,9 2. ADAC Versicherungen 11,9 Kreditbank 3. VHV 10,6 3. comdirect 11,9 4. DEVK 8,7 4. KfW Bankengruppe 11,1 5. LVM 7,4 5. Sparda-Bank 7,2 Weitere Marken (alphabetisch sortiert): Weitere Marken (alphabetisch sortiert): Bayerische Landesbank, Commerzbank, Consorsbank, Deutsche Bank, AachenMünchener, Allianz, ARAG, AXA, Barmenia, D.A.S., Debeka, ERGO, HypoVereinsbank, Landesbank Berlin (LBB), LBBW, norisbank, Postbank, PSD Generali, Gothaer, Hannoversche, HanseMerkur, HDI, NÜRNBERGER, Bank, RaboDirect, Santander Consumer Bank, Sparkasse, TARGOBANK, Provinzial, R+V, Signal Iduna, Württembergische, Zurich Volks- und Raiffeisenbank, Volkswagen Bank Preis-Leistungs-Ranking 2021 Direktversicherer Rang Marke Score 1. HUK24 20,5 2. CosmosDirekt 11,0 3. DA Direkt 7,4 Weitere Marken (alphabetisch sortiert): Allianz Direct, Sparkassen DirektVersicherung Dienstleister Preis-Leistungs-Ranking 2021 Energie Telekommunikation & Hosting Rang Marke Score Rang Marke Score 1. Eprimo 16,9 1. Aldi Talk 29,0 2. Stromio 12,8 2. 1&1 18,0 3. Lichtblick 10,6 3. Lidl Connect 17,8 4. Yello Strom 8,5 4. congstar 13,6 5. E wie einfach 8,3 5. blau 10,9 Weitere Marken (alphabetisch sortiert): Weitere Marken (alphabetisch sortiert): e.on, EnBW, EWE, Gazprom, Innogy, RheinEnergie, RWE, Vattenfall 1&1 Ionos, Deutsche Telekom, Fonic, Jimdo, Kabel Deutschland, klarmobil.de, mobilcom debitel, O2, otelo, smartmobil.de, Strato, Tchibo mobil, tele2, Versatel, vodafone, yourfone Preis-Leistungs-Ranking 2021 Kurier Express Paket-Dienstleister Wärme Rang Marke Score Rang Marke Score 1. DHL 29,4 1. Viessmann 13,1 2. Amazon Logistics 26,0 2. Vaillant 12,0 3. Hermes 25,2 3. Buderus 10,4 4. Deutsche Post 13,9 5. DPD 5,2 Weitere Marken (alphabetisch sortiert): Weitere Marken (alphabetisch sortiert): DB Schenker, FedEx, ,GLS, TNT, Trans-o-flex, UPS Junkers, Stiebel Eltron Einzelhandel Preis-Leistungs-Ranking 2021 Einzelhandel Lebensmitteleinzelhandel Rang Marke Score Rang Marke Score 1. dm 56,0 1. Aldi 58,4 2. Rossmann 47,7 2. Lidl 54,0 3. Amazon 43,7 3. Kaufland 29,2 4. Action 32,1 4. Netto Marken-Discount 26,3 5. eBay 27,9 5. Penny 25,0 Weitere Marken (alphabetisch sortiert): Weitere Marken (alphabetisch sortiert): Alibaba / AliExpress, Baur, Conrad, Douglas, Drogerie Müller, Euronics, Expert, Alnatura, Amazon Fresh, bofrost, Denn's Biomarkt, Edeka, eismann, Globus, Flaconi, Galeria Karstadt Kaufhof, Hugendubel, MediaMarkt, notebooksbilliger.de, HelloFresh, HIT, Marktkauf, METRO Cash & Carry, Norma, Real, Rewe, Spar, tegut Otto, Rakuten, Saturn, Schwab, Tchibo, Thalia, Weltbild Preis-Leistungs-Ranking 2021 Einzelhandelsspezialisten Bauen & Einrichten Rang Marke Score Rang Marke Score 1. Fielmann 41,5 1. IKEA 45,3 2. Decathlon 33,7 2. Dänisches Bettenlager 25,2 3. shop-apotheke.com 29,8 3. Obi 24,2 4. medpex 25,1 4. Hornbach 22,4 5. apotal.de 24,2 5. Fressnapf 21,5 Weitere Marken (alphabetisch sortiert): Weitere Marken (alphabetisch sortiert): Apollo, Brille24.de, DocMorris, Globetrotter, Intersport, Jochen Schweizer, Karstadt Bauhaus, Butlers, Das Futterhaus, Dehner, Depot, Globus (Baumarkt), Sports, LINDA Apotheken, Mister Spex, Mydays, Pandora, Planet Sports, Runners Hagebaumarkt, Hellweg, Höffner, Home24, Küchenquelle, Möbel Boss, moebel.de, Point, Sanicare.de, SportScheck moebel24.de, POCO Einrichtungsmärkte, Porta, ROLLER, Sconto Möbel, Segmüller, toom BauMarkt, XXXL (Möbelhäuser) Preis-Leistungs-Ranking 2021 Modemarken Mode- & Textilhandel Rang Marke Score Rang Marke Score 1. Adidas 21,7 1. Deichmann 51,0 2. Puma 18,3 2. C&A 41,9 3. Nike 17,5 3. H & M 25,1 4. Wrangler 14,9 4. Ernsting‘s family 21,8 5. Asics 14,4 5. engelbert strauss 20,7 Weitere Marken (alphabetisch sortiert): Weitere Marken (alphabetisch sortiert): Abercrombie & Fitch, Benetton, Calvin Klein, CECIL, Converse, Diesel, Gerry ABOUT YOU, Alba Moda, Asos, Baby One, Baby Walz, Bonita, bonprix, Weber, G-Star, Guess, H.I.S, Hollister, Hugo Boss, Jack Wolfskin, Joop!, Lacoste, Breuninger, Esprit, Görtz, Hallhuber, Happy Size, Heine, Jack & Jones, Jako-o, KiK, Lascana, Lee, Levi‘s, Marc O'Polo, Mexx, New Balance, Reebok, Street One, Klingel, Limango, Mango, mirapodo, mytoys, New Yorker, NKD, Orsay, Peek & Strellson, Tommy Hilfiger, UGG, Under Armour, Vans Cloppenburg, Peter Hahn, Primark, Reno, s.Oliver, sheego, Takko Fashion, Tally Weijl, Tamaris, TK Maxx, Tom Tailor, Ulla Popken, Vero Moda, Walbusch, Wenz, Witt Weiden, Zalando, Zara FMCG Preis-Leistungs-Ranking 2021 Alkoholfreie Getränke Bier Rang Marke Score Rang Marke Score 1. Hohes C 23,0 1. Krombacher 19,7 2. Gerolsteiner 16,3 2. Oettinger 16,8 3. Valensina 15,5 3. Freiberger 16,1 4. Granini Fruchtsäfte 15,1 4. Rothaus Tannenzäpfle 15,2 5. Erdinger alkoholfrei 14,0 5. Bitburger 14,3 Weitere Marken (alphabetisch sortiert): Weitere Marken (alphabetisch sortiert): Active O2, Adelholzener, Apollinaris, Arizona Ice Tea, Bionade, Bitburger 0,0%, Beck‘s, Berliner Kindl, Berliner Pilsner, Brinkhoff's No1, Carlsberg, Erdinger, Clausthaler, Coca-Cola, Fanta, fritz-kola, Innocent, Jever Fun, Krombacher Franziskaner, Hasseröder, Holsten, Jever, König Pilsener, Lübzer, Paulaner, Alkoholfrei, Lipton, Mirinda, Nestea, Orangina, Pepsi, Pfanner (Eistee), Red Bull, Radeberger, Schöfferhofer Weizen, Sternburg, Stuttgarter Hofbräu, Ur-Krostitzer, Rockstar Energy Drink, Schweppes, Schwip Schwap, Selters, Sprite, Vio Bio Limo
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