FOR IMMEDIATE RELEASE

May 1, 2018

Media Contacts: Meghan Fitzpatrick Lake Champlain [email protected] (802) 264-2146

Lake Champlain Chocolates Debuts at Sweets & Snacks Expo with Five New On-Trend Organic Bars and new Trick or Treat Bags

Highlights include high cocoa content bars, superfood inclusions, and innovative, infused caramels.

BURLINGTON, VT (May 2018) – Lake Champlain Chocolates’ (LCC) passion for extraordinary started in 1983, and continues 35 years later with 100% fair-trade certified chocolate used company-wide, a refreshed brand identity, and the development of award-winning organic chocolate bars.

The Vermont is pleased to introduce five new on-trend chocolate bars to add to its best-selling line of organic chocolate bars. These newest bars bring extra- to the line with 80% cocoa content bars, including 80% Dark Chocolate, Cacao Nibs and 80% Dark, and Passion Fruit in 80% Dark. Innovative infused caramels include Banana Caramel and Salted Caramel Latte bar.

Extra Dark Chocolate Bars “The popularity of extreme dark chocolate continues to grow, even among more mainstream consumers, as they seek products containing less sugar and non-dairy options,” explains Allyson Myers, Director of Sales and Marketing at LCC. “Passionate chocolate lovers tend to love the deepest, dark chocolate they can find, and we’re pleased to introduce three new bars featuring 80% cocoa content: 80% Dark, Cacao Nibs & Dark Chocolate, and Passion Fruit.

Innovative, Infused Caramel Bars Caramel –filled chocolate bars have proved to be some of Lake Champlain Chocolates’ best-selling products. “Cooked in open copper kettles, our house-made caramels are smooth, creamy and downright delicious. Our careful attention to craftsmanship coupled with dairy from local organic farmers is what brings our fans back again and again. Expanding on this success, consumers now have two more innovative flavors to explore,” says Myers, “Salted Caramel Latte and Banana Caramel.”

In addition to these five new flavors, all 24 bars in LCC’s organic line will have a bigger profile with new packaging design. And top-selling favorites like Classic Caramel, Almonds and Dark Chocolate, and Maple Caramel are now fair trade and certified organic, as well as LCC’s chocolate squares. The chocolate squares portfolio includes Milk, Dark, Raspberries and Chocolate, Moka Fleck, Toffee and Almond Crunch, Dark Chocolate Almonds and Sea Salt, Almonds and Sea Salt, and 80% Dark Chocolate. The new bars feature an SRP of $4.99, squares SRP of .89

Trick or Treat Bags LCC’s popular milk and dark organic chocolate Halloween squares are now in convenient, handy snack bags and individually labelled with ingredients for easy trick or treating. “Organic food is important to parents, particularly millennial parents who want to provide healthier options for their families and are willing to pay more for organic and fair trade products,” says Myers.

Taste the new bars and see the full line in the West Hall at Booth 1099 at the Sweets & Snacks Expo.

All of Lake Champlain Chocolates’ products are Kosher-certified, free of preservatives, additives and use non-GMO and fair trade certified ingredients. For more about the Vermont chocolate maker, visit www.lakechamplainchocolates.com.

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About Lake Champlain Chocolates A pioneer in the American chocolate movement, Lake Champlain Chocolates is a family-owned company located in Burlington, Vermont. In 1983, Jim Lampman declared he would create upscale American chocolates that would “rival the Belgians.” More than 30 years later, the Lampman family has done just that, by introducing European flavors and tastes using local, Vermont ingredients and by taking a craftsman’s approach to chocolate: creativity, patience and mastery. This level of care and craft leads to chocolates that win high praise, year after year, from customers and industry experts alike. LCC uses fair trade chocolate and is committed to using non-GMO ingredients. Lake Champlain Chocolates are hand made by people who are passionate about their work; products include organic chocolate bars, the best-selling Five Star Bars, truffles, caramels, gift assortments and gourmet and are available online, nationwide at specialty food and gift stores, natural food coops, upscale hotels and inns, and at their three company-owned stores in Vermont.