DOCSLIB.ORG

From the Last Frontier to the New Cosmopolitan a History of Casino Public Relations in Las Vegas Jessalynn Strauss

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
From the Last Frontier to the New Cosmopolitan a History of Casino Public Relations in Las Vegas Jessalynn Strauss ©2012 Center for Gaming Research • University Libraries • University of Nevada, Las Vegas Number 18 June 2012 Center for Gaming Research Occasional Paper Series University Libraries University of Nevada, Las Vegas From the Last Frontier to the New Cosmopolitan A History of Casino Public Relations in Las Vegas Jessalynn Strauss ABSTRACT: This research chronicles the history of public relations by the gaming industry in Las Vegas. Reflecting larger trends in the field, public relations efforts by the casinos and hotels in this popular tourist destination have used a variety of communication tactics over time to promote themselves to potential Las Vegas tourists. Based on archival materials from over 30 casinos and gaming corporations, this paper identifies four ways in which public relations is practiced in the gaming industry and four macro-level trends in the evolution of casino public relations in Las Vegas. Keywords: public relations, casinos, Las Vegas, communication, marketing In the movie Casino, loosely based on the know as public relations, but this raises the real-life story of Las Vegas casino manager question: What role did public relations Frank “Lefty” Rosenthal, Robert DeNiro’s play in the promotion of Las Vegas’s hotel- Ace Rothstein comes to Las Vegas to run the casinos? This research seeks to chronicle fictional Tangiers casino. There’s just one the history of public relations by the problem: Ace is a noted gambler and bookie gaming/tourism industry in Las Vegas. who has run afoul of the law on several Overall, the definition of the term “public occasions. Even in the rough and tumble relations” has changed over the years, and a heyday of 1970s Las Vegas, Ace knows he practice that was once limited to won’t be given a gambling license. The disseminating information via the mass hidden “money” behind the casino, a media has evolved into one that utilizes a Chicago mobster, suggests that Ace give broad range of communication media to himself a fictional job title that won’t tie connect with interested publics. Similarly, him to the casino’s gaming function. And so public relations efforts by the casinos and Ace Rothstein becomes the Director of hotels in this popular tourist destination Public Relations for the Tangiers Casino. have used a variety of communication Ace Rothstein’s work at the fictional tactics over time to promote themselves to Tangiers resembles nothing like what we potential Las Vegas tourists. [2] Occasional Papers | Center for Gaming Research | University of Nevada, Las Vegas The history of the Las Vegas gaming of U.S. success and excess. As the only U.S. industry, and the industry’s focus on city founded after 1900 to reach a promoting the city’s attractions to out-of- population of over 1 million, Las Vegas has town tourists, provide an unusual and played an interesting and integral role in challenging context for a history of its the development of the modern United public relations practices. As the industry States landscape. Its iconic casinos and and its targeted markets have evolved over hotels are recognized by people all over the the years, the use of communication to world for their depictions of world build relationships with these target landmarks such as the pyramids of Egypt publics has understandably changed as well. and Paris’s Eiffel Tower. Few people Communication used to promote the casino recognize, however, the role played by industry and the “Las Vegas experience” public relations in developing, promoting, has also been dramatically influenced by and popularizing this town as an “oasis in changes in technology, most recently the the desert” and a destination for evolution of social media as a direct-to- generations of tourists. consumer communication tool. This research examines the evolution of Literature Review public relations efforts in the Las Vegas gaming industry in order to provide context Settlement and early history of Las Vegas for future study of the contemporary use of Originally a small Mormon settlement, new communication technologies, and later an equally small railroad town, specifically social media, by the Las Vegas began to grow as workers on the corporations in this industry. An Boulder Dam (later the Hoover Dam, built understanding of the history of public from 1931-1935) came to its friendly relations in this industry will help inform environs to escape the strict regulations of present-day research by providing the workers’ residence town, Boulder City. background on the kind of efforts that have Gambling was legalized in Nevada by the previously been undertaken to promote state legislature in 1931, but both gambling casinos, gambling, and the Las Vegas and drinking were strictly forbidden in experience. Boulder City. Dam workers would This industry-specific history will also frequently pick up their paychecks and provide an in-depth look at how public head straight for Las Vegas, where both relations practices have evolved and been vices were legal (M. Land & B. Land, 1999). affected by environmental factors. By Almost since the town’s inception, Las considering contextual factors such as the Vegas’s economy has been based on history of Las Vegas and its casino gaming gambling and associated with vice. industry, as well as economic pressures When the steady stream of gamblers from that have influenced the industry, this the dam project dried up after the structure research will provide a fully informed and was completed in 1935, many thought the well-rounded picture of how public town of Las Vegas would dry up as well. But relations efforts have influenced the several far-sighted entrepreneurs saw in development of this tourist mecca and Las Vegas a potential tourist destination for American cultural icon. those drawn by the lure of legalized In 1905, the city of Las Vegas, NV was an gambling. Some of these early hoteliers and unremarkable town, centered around a casino owners were legitimate small train depot, in the middle of an businessmen, often from the West Coast, unrelenting desert. Just over one hundred but many of them came from places as far years later, Las Vegas is a controversial icon away as Chicago, Cleveland, and New York Strauss | From the Last Frontier to the New Cosmopolitan [3] and had ties to those cities’ largest Mafia phases of corporatization and families. As the building boom began and conglomeration. hotel-casinos began springing up along Hughes’s impact on Las Vegas was swift Highway 97, later to be known as the Las and significant. After he purchased the Vegas Strip, city residents welcomed the Desert Inn, he continued to purchase prosperity and turned a blind eye to the surrounding casino properties, making it Mafia connections of the casinos’ owners clear that he intended to stay in Las Vegas (Ferrari & Ives, 2005). for an extended time. Local leaders must have been delighted at Hughes’s grandiose From mobsters to businessmen vision for Southern Nevada: Many of these Mob-connected casino Less than a year after he set up owners were colorful, iconic characters quarters in the Desert Inn, Hughes whose presence dominated the early issued a statement to Southern history of the town. In the 1940s and 1950s, Nevadans. He was going to improve they were not unwelcome; in fact, many the face of the Silver State. He believed that the unofficial “system” of mob promised to help diversify the justice helped discourage crime and petty economy by creating industry of the theft in the town (M. Land & B. Land, 1999). sort that had made him rich and Moreover, these mobsters were good for famous. business and for the development of Las Hughes painted a future in which Vegas into a viable city rather than a Las Vegas would become a clean, railroad-stop town. By building increasingly bright, shining city in the sun. “We can large hotel-casinos on previously make a really super environment: no undeveloped land on the Strip, they smog, no contamination, efficient local brought jobs and tax revenue into the local government, where the taxpayers pay economy (Rothman, 2002). Many Las as little as possible and get something Vegans welcomed even the dubious for their money,” Hughes wrote in a notoriety these mobsters’ presence and memo. (Smith, 2005, pp. 80-81) prominence in the local economy brought Due in part to Hughes’s declining health to the town (M. Land & B. Land, 1999). and increasing eccentricities, his vision for Las Vegas was never realized. The Howard Hughes era When Hughes departed Las Vegas in 1970, As officials looked to clean up their city’s the city was once more left to its own image in the wake of Senator Estes devices. Into the void of power created by Kefauver’s investigations into organized the absence of Hughes’s overwhelming crime in Las Vegas, the early influence came a new breed of casino mobster/casino owners eventually wore owners: entrepreneurial businessmen out their welcome in the city. In their place looking to cash in on Las Vegas’s ability to rose Las Vegas’s next larger-than-life figure draw tourists willing to part with their – reclusive billionaire Howard Hughes, who money (Smith, 2005). Although brief, purchased the Desert Inn in 1967. Although Hughes’s involvement in the evolution of a respectable businessman like Hughes the Las Vegas casino industry brought a seemed to be an answer to reformers’ marked change in the amount of capital prayers, by that point he was already a bit that developers were able to access for of an oddball. However unconventional building improvement and expansion, Hughes’s personal and business practices construction of new casinos, and purchase might have been, this era in casino of existing casinos.
Load more

Recommended publications
  • Download Full Book
    Vegas at Odds Kraft, James P. Published by Johns Hopkins University Press Kraft, James P. Vegas at Odds: Labor Conflict in a Leisure Economy, 1960–1985. Johns Hopkins University Press, 2010. Project MUSE. doi:10.1353/book.3451. https://muse.jhu.edu/. For additional information about this book https://muse.jhu.edu/book/3451 [ Access provided at 25 Sep 2021 14:41 GMT with no institutional affiliation ] This work is licensed under a Creative Commons Attribution 4.0 International License. Vegas at Odds studies in industry and society Philip B. Scranton, Series Editor Published with the assistance of the Hagley Museum and Library Vegas at Odds Labor Confl ict in a Leisure Economy, 1960– 1985 JAMES P. KRAFT The Johns Hopkins University Press Baltimore © 2010 The Johns Hopkins University Press All rights reserved. Published 2010 Printed in the United States of America on acid- free paper 2 4 6 8 9 7 5 3 1 The Johns Hopkins University Press 2715 North Charles Street Baltimore, Mary land 21218- 4363 www .press .jhu .edu Library of Congress Cataloging- in- Publication Data Kraft, James P. Vegas at odds : labor confl ict in a leisure economy, 1960– 1985 / James P. Kraft. p. cm.—(Studies in industry and society) Includes bibliographical references and index. ISBN- 13: 978- 0- 8018- 9357- 5 (hardcover : alk. paper) ISBN- 10: 0- 8018- 9357- 7 (hardcover : alk. paper) 1. Labor movement— Nevada—Las Vegas— History—20th century. 2. Labor— Nevada—Las Vegas— History—20th century. 3. Las Vegas (Nev.)— Economic conditions— 20th century. I. Title. HD8085.L373K73 2009 331.7'6179509793135—dc22 2009007043 A cata log record for this book is available from the British Library.
    [Show full text]
  • DOWNTOWN NORTH LAND USE PLAN the City of Las Vegas Downtown North Land Use Plan
    Received by Planning Commission April 24, 2003 Adopted by City Council May 21, 2003, GPA-2249 Updated GPA-5015 on October 21, 2004 GPA-5016 on October 21, 2004 GPA-29866 on November 19, 2008 GPA-36056 on December 2, 2009 DOWNTOWN NORTH LAND USE PLAN The City of Las Vegas Downtown North Land Use Plan was approved by Planning Commission on April 24, 2003 and was adopted by City Council through GPA-2249 on May 21, 2003 updated: GPA-5015 on October 21, 2004 GPA-5016 on October 21, 2004 GPA-29886 on November 19, 2008 GPA-36056 on December 2, 2009 CITY OF LAS VEGAS • PLANNING & DEVELOPMENT • DOWNTOWN NORTH LAND USE PLAN • 12/02/09 DOWNTOWN NORTH i LAND USE PLAN Table of Contents Executive Summary Tasks .................1 Land Use Goals, Objectives, And Policies ..................................... 28 Master Plan 2020 Goals, Objectives, and Policies .... 28 Introduction ....................................... 2 Redevelopment Plan Objectives ................................32 Description of the area ................................................2 Downtown Neighborhood 2000 Name ........................................................................... 2 Plan Recommendations ............................................32 Downtown North Compared to Downtown ............... 2 History .........................................................................2 Land Use Plan And Strategy .............36 Planning Process .........................................................6 Downtown Redevelopment Plan .............................. 36 Downtown
    [Show full text]
  • Guide to the John Hamilton Collection of Keno Pay Charts
    Guide to the John Hamilton Collection of Keno Pay Charts This finding aid was created by Joyce Moore on September 25, 2017. Persistent URL for this finding aid: http://n2t.net/ark:/62930/f11w24 © 2017 The Regents of the University of Nevada. All rights reserved. University of Nevada, Las Vegas. University Libraries. Special Collections and Archives. Box 457010 4505 S. Maryland Parkway Las Vegas, Nevada 89154-7010 [email protected] Guide to the John Hamilton Collection of Keno Pay Charts Table of Contents Summary Information ..................................................................................................................................... 3 Biographical Note ............................................................................................................................................ 3 Scope and Contents Note ................................................................................................................................ 3 Arrangement .................................................................................................................................................... 4 Administrative Information ............................................................................................................................. 4 Names and Subjects ........................................................................................................................................ 4 Collection Inventory .......................................................................................................................................
    [Show full text]
  • Guide to the Harvey's Hotel and Casino Postcard Collection
    Guide to the Harvey's Hotel and Casino Postcard Collection This finding aid was created by Melise Leech. This copy was published on April 15, 2020. Persistent URL for this finding aid: http://n2t.net/ark:/62930/f1wh3g © 2020 The Regents of the University of Nevada. All rights reserved. University of Nevada, Las Vegas. University Libraries. Special Collections and Archives. Box 457010 4505 S. Maryland Parkway Las Vegas, Nevada 89154-7010 [email protected] Guide to the Harvey's Hotel and Casino Postcard Collection Table of Contents Summary Information ..................................................................................................................................... 3 Scope and Contents Note ................................................................................................................................ 3 Arrangement .................................................................................................................................................... 4 Administrative Information ............................................................................................................................. 4 Names and Subjects ........................................................................................................................................ 4 Collection Inventory ........................................................................................................................................ 5 - Page 2 - Guide to the Harvey's Hotel and Casino Postcard Collection
    [Show full text]
  • ONE TROP, LLC Marvin Lipschultz
    ONE TROP, LLC Marvin Lipschultz October 6, 2015 Jeff Lerud, P.E., CPM Senior Project Manager State of Nevada Department of Transportation 1263 S. Stewart St. Carson City, NV 89712 Re: One Trop, LLC 3111 W. Tropicana Ave. Las Vegas, NV APN#: 162-29-101-019 Dear Mr. Lerud: Pursuant to our meeting with you and the engineers at the Hampton Inn we are making a formal response to the proposed I-15/Tropicana Intersection conceptual plans. After reviewing your conceptual plans and overlaying the property lines, it shows our property is being reduced by over 30% in size. Moreover, we are losing a huge part of the south half. We are truly surprised why NDOT would not choose to contact us prior to starting any plans to get our input and find out what we have planned for the site. Prior to any notification from NDOT we have entered into a long-term 60-year commercial land lease to develop the property. The property is zoned H-1, MUD-1, Gaming Overlay. In the past we have had an unlimited gaming license in place and with the new development, it is preliminary, but will have a high-rise, full service hotel/casino/resort with unlimited gaming, race and sports book. In addition, and prior to any notice from NDOT we have entered into a long-term flag and management agreement. NDOT’s proposed conceptual plans make it impossible to develop our property to its highest and best use, and if implemented would render the entire site useless. Your conceptual design poses several problems to our development.
    [Show full text]
  • The Naming of Gaming
    The Naming of Gaming Pauliina Raento Academy of Finland and William A. Douglass University of Nevada, Reno The naming of casinos in Las Vegas, Nevada, is an essential ingredient in the design of the city's entertainment landscape. More than 300 names have been used in the naming of gaming in Las Vegas since 1955. They occur in seven dominant patterns: 1) luck and good fortune, 2) wealth and opulence, 3) action, adventure, excitement and fantasy, 4) geography, 5) a certain moment, era, or season, 6) intimacy and informal- ity, and 7) "power words" commonly used in the naming of businesses. The categories are described and analyzed from the perspective of the evolution of Las Vegas. Regional variations between the Las Vegas Strip, Downtown Las Vegas, and suburban Las Vegas are also discussed. The names provide a powerful means of evoking senses of place, images, and identities for the casinos. They underscore the interpretative subjectivity and plurality of the relationship between people and commercial urban environments. Introduction We name people, things, and places to distinguish them from one another and to give them character. Often the names are commemorative and draw upon features (usually positive) of individuals and places. Buildings, streets and towns are named after other familiar places, historical events, and distinguished persons who have played a notable role in the shared past. As an example of the latter, over one quarter of the roughly 3,000 counties in the United States are named patriotically, most often commemorating a political figure (Zelinsky 1983, 6). Names of streets and buildings in capital cities and other centers of importance have special prestige.
    [Show full text]
  • 2020 Tour Guide
    Southwest Tour & Travel SOUTHWEST COACHES INCORPORATED | TRAVEL SOUTHWEST & GO WITH THE BEST 2020 TOUR GUIDE 1 Sit back and relax as you travel with Southwest Tour and Travel. Enjoy the comfort of our luxury motor coaches, along with our fun and knowledgeable Tour Directors and our experienced Drivers. We also offer Charter Services to assist you with all your transportation needs. Travel Southwest and Go With The Best! Travel in luxury on board our motor coaches. Comfortable seating and a lot of storage! Traveling with electronics? Stay connected with our onboard charging stations. Reliable and safe travel with Southwest Tour and Travel. Please note that our motor coaches do not all provide the same amenities. 2 Table Of Contents 3 Pricing Structure 4 Defining Mystery Tours, Activity Level, and Active Lifestyle Travel 5 Hawaiian Island Cruise 7 Daytona Beach Winter Getaway 2020 8 8 Daytona Beach Winter Getaway 2020 - Optional Dates 9 Warm Weather Fly Mystery Tour 11 Nashville City of Music 13 Envision Vegas 2020 15 Southern Texas 18 Arizona Sunshine 21 Twins Spring Training 22 New Orleans & The Deep South 25 California Sunshine 29 One Nation - Featuring Washington D.C. & New York City 33 John Deere and the Quad Cities 35 Branson & Eureka Springs 37 Exploring Greece and Its Islands 41 Outer Banks of North Carolina 43 Spotlight on Tuscany 45 Spirit of Peoria - Mississippi River Cruise 47 Grand Alaska Land Tour 2020 - Optional Dates 49 June Mystery Tour 51 Mackinac Island Lilac Festival 53 Washington D.C. City Stay 55 The Great Mississippi
    [Show full text]
  • Las Vegas As a Symbol: Goffman and Competing Narratives of Sin City
    Las Vegas as a Symbol: Goffman and Competing Narratives of Sin City Michael Green Dmitri Shalin has demonstrated the importance of Erving Goffman to the field of sociology, and in this case to the sociology of Las Vegas as a gambling, resort, and urban center. But Goffman also was part of a trend, or more accurately what became a trend, and he played an important role in it. When Goffman came to Las Vegas in the late 1950s and early 1960s in connection with his field work as a downtown casino dealer, “the city of non-homes,” as he called it, was at a turning point in a variety of ways. When he published his findings in the late 1960s, including his essay “Where theAction Is,” Las Vegas was positioned for another turning point that he helped to coax onward: becoming an important field for scholarship. This essay attempts to explain the Las Vegas in which Goffman found himself, and the Las Vegas whose understanding he went on to enhance with the publication of his work.1 By the late 1950s, when Goffman began plotting his field work, LasVegas had given him a field to work in by managing to become part of the national consciousness.That road had been less likely than it seemed at the time or since. Since the town’s founding on May 15, 1905, as a repair stop on the Los Angeles to Salt Lake railroad, Las Vegans promoted an image of their area. At first they sought new industry, along with touting the town’s possibilities as a mining center, an agricultural community, and a health center.2 While early Las Vegans sought to promote an image of their community, the next generation and those that followed would prove more adept and successful in that quest.
    [Show full text]
  • Guide to the Mindy Toutounji Photograph Collection
    Guide to the Mindy Toutounji Photograph Collection This finding aid was created by Lauren Paljusaj. This copy was published on April 30, 2020. Persistent URL for this finding aid: http://n2t.net/ark:/62930/f19099 © 2020 The Regents of the University of Nevada. All rights reserved. University of Nevada, Las Vegas. University Libraries. Special Collections and Archives. Box 457010 4505 S. Maryland Parkway Las Vegas, Nevada 89154-7010 [email protected] Guide to the Mindy Toutounji Photograph Collection Table of Contents Summary Information ..................................................................................................................................... 3 Scope and Contents Note ................................................................................................................................ 3 Arrangement .................................................................................................................................................... 4 Administrative Information ............................................................................................................................. 4 Names and Subjects ........................................................................................................................................ 4 Collection Inventory ........................................................................................................................................ 5 - Page 2 - Guide to the Mindy Toutounji Photograph Collection Summary Information
    [Show full text]
  • Bk13 49'Er Club
    7th One, Pittman - Bk13 49'er Club - Bk13 Aladdin - Bk13 Aladdin pg2 - Bk13 Aladdin pg3 - Bk13 Aladdin pg4 - Bk13 Aladdin pg5 - Bk13 Aladdin pg6 - Bk13 Aladdin pg7 - Bk13 Aladdin pg8 - Bk13 Alamo Club, Pioche - Bk13 Alibi Club, Pittman - Bk13 Al's (liquor) - Bk13 Alystra Casino, Henderson - Bk13 Alystra Casino, Henderson pg2 - Bk13 Ambassador Casino - Bk13 Ambassador Club - Bk13 Anthonys Casino - Bk13 Apache Casino - Bk13 Arcade - Bk13 B.J.'s Casino, Pahrump - Bk13 Bank Club, Searchlight - Bk13 Bank Club, Searchlight pg2 - Bk13 Barbary Coast - Bk13 Barbary Coast pg2 - Bk13 Big Al's Speakeasy - Bk13 Big Bonanza, NLV - Bk13 Big Nickel - Bk13 Big Red's - Bk13 Big Wheel, The - Bk13 Bingo Barn, Henderson - Bk13 Bingo Palace - Bk13 Binion's Horseshoe - Bk13 Binion's Horseshoe pg2 - Bk13 Binion's Horseshoe pg3 - Bk13 Binion's Horseshoe pg4 - Bk13 Binion's Horseshoe pg5 - Bk13 Binion's Horseshoe pg6 - Bk13 Binion's Horseshoe pg7 - Bk13 Binion's Horseshoe pg8 - Bk13 Binion's Horseshoe pg9 - Bk13 Bird Cage - Bk13 Black Orchid - Bk13 Boardwalk - Bk13 Boardwalk Casino - Bk13 Boardwalk pg2 - Bk13 Bob Cat Club, Laughlin - Bk13 Bonanza Club, NLV - Bk13 Boomtown - Bk13 Boomtown pg2 - Bk13 Boulder Club - Bk13 Bourbon Street - Bk13 Bourbon Street pg2 - Bk13 Brown Derby Club - Bk13 Bunny's Bar, NLV - Bk13 Calamity Jane's Concert House - Bk13 California Club - Bk13 California Club pg2 - Bk13 Cal's (Jackpot Club), NLV - Bk13 Carousel - Bk13 Carver House - Bk13 Casino Club - Bk13 Casino Royal - Bk13 Castaways - Bk13 Castaways Hotel Casino - Bk13 Castaways pg2
    [Show full text]
  • Fast-Food Franchises: an Alternative Menu for Hotel/Casinos Larry D
    Hospitality Review Volume 5 Article 11 Issue 2 Hospitality Review Volume 5/Issue 2 1-1-1987 Fast-Food Franchises: An Alternative Menu for Hotel/Casinos Larry D. Strate University of Nevada, Las Vegas, [email protected] Francis X. Brown University of Nevada, Las Vegas, [email protected] Follow this and additional works at: https://digitalcommons.fiu.edu/hospitalityreview Part of the Food and Beverage Management Commons, Food Processing Commons, Gaming and Casino Operations Management Commons, Gaming Law Commons, and the Higher Education Administration Commons Recommended Citation Strate, Larry D. and Brown, Francis X. (1987) "Fast-Food Franchises: An Alternative Menu for Hotel/Casinos," Hospitality Review: Vol. 5 : Iss. 2 , Article 11. Available at: https://digitalcommons.fiu.edu/hospitalityreview/vol5/iss2/11 This work is brought to you for free and open access by FIU Digital Commons. It has been accepted for inclusion in Hospitality Review by an authorized administrator of FIU Digital Commons. For more information, please contact [email protected]. Fast-Food Franchises: An Alternative Menu for Hotel/Casinos Abstract In their discussion - Fast-Food Franchises: An Alternative Menu for Hotel/Casinos - by Skip Swerdlow, Assistant Professor of Finance, Larry Strate, Assistant Professor of Business Law, and Francis X. Brown, Assistant Professor of Hotel Administration at the University of Nevada, Las Vegas, their preview reads: Hotel/casino food service operations are adding some non-traditional fare to their daily offerings in the form of fast-food franchises. The uthora s review aspects of franchising and cite some new Las Vegas food ideas.” The uthora s offer that the statewide food and beverage figures, according to the Nevada Gaming Abstract of 1985, exceeded $1.24 billion.
    [Show full text]
  • Guide to the Homer Rissman Architectural Records
    Guide to the Homer Rissman Architectural Records This finding aid was created by Tyler Stanger and Jimmy Chang. This copy was published on October 14, 2019. Persistent URL for this finding aid: http://n2t.net/ark:/62930/f1gp57 © 2019 The Regents of the University of Nevada. All rights reserved. University of Nevada, Las Vegas. University Libraries. Special Collections and Archives. Box 457010 4505 S. Maryland Parkway Las Vegas, Nevada 89154-7010 [email protected] Guide to the Homer Rissman Architectural Records Table of Contents Summary Information ..................................................................................................................................... 4 Biographical Note ............................................................................................................................................ 5 Scope and Contents Note ................................................................................................................................ 6 Arrangement .................................................................................................................................................... 7 Administrative Information ............................................................................................................................. 7 Names and Subjects ........................................................................................................................................ 8 Collection Inventory .......................................................................................................................................
    [Show full text]