LABOUR’S FUTURE Why Labour lost in 2015 and how it can win again Report of the independent inquiry into why Labour lost in 2015 London 2016 LABOUR’S FUTURE Why Labour lost in 2015 and how it can win again Report of the independent inquiry into why Labour lost in 2015 London 2016 First published 2016 Copyright © The Independent Inquiry The authors have asserted their rights under the Copyright, Design and Patents Act, 1998 to be identified as authors of this work. All rights reserved. Apart from fair dealing for the purpose of private study, research, criticism or review, no part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, electrical, chemical, mechanical, optical, photocopying, recording or otherwise, without the prior permission of the copyright owner. Published by One Nation Register
[email protected] Cover design and typesetting, www.soapbox.co.uk Contents Acknowledgements 4 Preface 5 Executive Summary 7 Introduction The Independent Inquiry 11 Chapter 1 England and Wales 14 Chapter 2 Scotland 26 Chapter 3 The 2015 General Election campaign in England and Wales 30 Chapter 4 The May 2016 elections 33 Chapter 5 The lessons of defeat 37 Appendix 1: Evidence based resources 44 Appendix 2: Polling methodology 46 Acknowledgements We would like to thank Labour Together for their support. The Campaign Company provided the polling and analysis. Without their knowledge and expertise we would not have been able to conduct the Inquiry. Our thanks in particular go to Daniel Jackson and Charlie Mansell.