...TV SECTION BEGINS ON PAGE 51_ WOW NEWS T WE (Reg. II. S. Pat. off.) Issued to Increase Enjoyment of Radio and Television Programs

Vol. 15, No. 5 OMAHA, NEBRASKA, FEBRUARY 1, 1951 Published Monthly New Shows Are Standouts Stars Bring The Blandings ... The Cisco Kid These to You on WOW Soon Comedy, music and adven- It's that Robin Hood of the Old ture are all covered in the West "The Cisco Kid" and he'll be stellar array of new shows that riding into your home every Mon- are scheduled for your listen- day, Wednesday and Friday eve- ing pleasure on WOW. • ning at 6 beginning February 26. Yes, "Cisco" and his faithful and Details of "Mr. and Mrs. funny friend "Pancho" will be Blandings", "The Boston Pops heard in three exciting half-hour Orchestra", "The Cisco Kid", programs weekly on WOW for "Break the Bank" (returning), Butter-nut Bread. "Bold Venture" and other ex- Butter-nut also sponsors this fine citing, new shows are carried western program on WOW-TV at 7:30 p.m. every Thursday. below and on the inside pages. Don't forget that date, February The hilariously aggravating expe- 26 when "The Cisco Kid" brings riences of an average American his exciting adventures to WOW. husband and wife who build their own home and find their troubles —WOW— have just begun has been adapted for radio in a new comedy series TOUR REUNION as the National Broadcasting Com- pany proudly presents Cary Grant Members of the WOW Farm and Betsy Drake in "Mr. and Mrs. Study Tour to Europe (1948) will Blandings" (WOW, Sundays at hold their annual reunion March 7 4:30 p.m.) at Hotel Fontenelle, Mal Hansen, Betsy Drake, wife of Cary Grant in The series is adapted from Eric WOW Farm Service Director, and real life, plays a similar role as Muriel Hodgins' successful books, "Mr. secretary of the group, has an- Blandings in the new comedy series Blandings Builds His Dream nounced. —WOW— "Mr. and Mrs. Blandings." House," and "Blandings' Way." Grant and Miss Drake enact the BUSINESS GOOD roles of Jim and Muriel Blandings, who finally move into the dream Year end estimates by the NAB home, only to discover their trou- department of research indicate that radio broadcasting had an estimated bles have just begun. gross revenue in 1950 of $448,200,000, Along with their two daughters, an increase of 5.4 per cent over the ages nine and six, the Blandings 1949 revenue. discover that moving into their new home does not particularly consu- —WOW— mate their desire for suburban peace and quiet. MISS T. SIGNS The program will be sponsored Margaret Truman, the vivacious by Trans-World Airlines, making and talented daughter of the Presi- the first time an airline has spon- dent, has signed a contract with sored a radio show over any net- NBC. She will appear as a guest work. on 12 top NBC radio and TV shows —WOW— feetween now and June of 1952. The charming young songstress will re- Bogart, Baca!! Co-Star portedly receive between two and three thousand dollars for each per- in New Weekly Show formance. Humphrey Bogart and Lauren —WOW— Baca11 will co-star in a new, weekly adventure series, "Bold Venture," MORE NEWS that is scheduled to begin on WOW Radio provides 38 per cent more the last Sunday in March. people with news than newspapers, The Electric Fixture and Supply and radio has a four-to-one lead Company of Omaha will sponsor over television as a news source, a Cary Grant plays the long-suffering the thrilling new half-hour show new The Pulse, Inc., survey in Jim Blandings who only wants to en- which has tentatively been sched- uled for 4 p.m. on Sundays. Further seven major cities reported. Details joy the comforts of his "dream house" of the survey, made for Free and details of this exciting new radio in the TWA sponsored comedy series Peters, National Radio Representa- program will be carried in the tives, were reported by Variety. on Sundays at 4:30 p.m. March issue of your News Tower. Tallulah B. Shows the Way A Great Radio She's Terrific!.. Big Show has usually been pretty special. Program is It seems to us that this show proves again that no entertainment Recognized medium is going to be killed by This is an unabashed plug for a something new unless that some- radio program called The Big Show, thing new is also something better. which the National Broadcasting We think it also proves that a Company puts on for 90 minutes popular comedy program doesn't each Sunday night. We are fetch- have to be pitched at the lowest ing it a few posies because we think intellectual level of the listening au- it's pretty consistently wonderful, dience. After all, there are quite a and because we believe that it is number of literate people in this valuable and important to all of us country who own radio sets and that the hard realities of these still listen to them. We're glad to troubled times should be tempered know that there are radio execu- occasionally by just such refresh- tives and sponsors who think they're ing nonsense. We are also rather worth playing up to. intrigued by the resourcefulness So we're decidedly more encour- that went into the creation of the aged about the future existence of program. sound -without -sight entertainment The Big Show came along at a since The Big Show came along. time of gloomy predictions. Any From here it looks like the invalid year now, some folks were saying, is going to pull through. television would send sound broad- —WOW— casting over the hill to join the dinosaur, the dodo and the nickel beer. There was also some sympa- Monty and Aggie thetic tongue-clucking over NBC's Have Words having lost most of its Sunday stars This is the lovely lady about whom NBC's "The Magnificent Mon- to CBS, which lured them away Collier's says so many nice things— . tague" (WOW, Friday, 8 p.m.) as with a base commodity known as portrayed by his real life double, money. All in all, it seemed that a Monty Woolley, is that type of per- lot of us old crystal-set fans were sional rage. She is, in a word, son constantly at war with some- about to see the end of an enter- terrific. one, and it's usually Agnes, the tainment era which we had watched But if Miss Bankhead is The maid. a-borning. Big Show's brightest light, she isn't Montague and Agnes exchange the only one by any means. NBC early morning compliments: also hired a fine team of writers, Agnes: "Why are we wasting all An Editorial appearing including , as gen- this time with his breakfast? Why in Collier's Magazine, uinely clever a man as ever sired a don't I just go into his bedroom script. Mr. Ace, you remember, every morning with a whip and a January 13, 1951. used to have his own show, and a chair and throw him a hunk of Reprinted by darned good one, on CBS. He meat?" special permission of Collier's hasn't had it lately because, we Montague: "Spare me the sight understand, it was decided that his of you when I first open my eyes. stuff was a little sharp for the With those hair curlers on that yokels. Anyway, it's pleasant hav- But NBC apparently didn't be- flat head, you look like a roof full ing him back. lieve any prognoses of imminent of television aerials." decease. It went out and spent —WOW— some money itself, and spent it in a manner calculated to gladden the "The Big Show" is heard Happy Cowboy... heart of any listener who doesn't consider that the evolution of on WOW every Sunday humor stopped with Abbott and evening, 5 to 6:30 p.m. Costello. First and best, the network per- suaded Miss Tallulah Bankhead to Some of the programs have been be mistress of ceremonies for its ornamented by 's pres- Big Show. There are many, this ence. Fred is another genius of department included, who believe sorts who has been out of regular that this was quite likely the most employment because he was al- progressive step that radio has legedly guilty of firing gags over taken since the loud-speaker re- the heads of his listeners. But that placed head-phones. We'd like to didn't scare the creators of a new congratulate the person who had show which puts the accent on the inspiration to think of Miss literate, adult humor all the way. Bankhead for the job, for the richly The Big Show has consistently talented and combustibly tempera- hired the big-leaguers of the enter- mental Tallulah is scarcely the tainment business as its guest stars. master- (or mistress-) of-ceremonies Some of them were , type. , Better Davis (well, In a field noted for the folksy in spirit at least, as the weekly exuberance of its practitioners, Miss target of Tallulah's Sunday pitch, B. specializes in the dead pan and though not yet in the flesh), Jimmy often deadly squelch. Her general Durante, , , air of graciousness is never com- , Ezio Pinza and Ed Some of Slim Everhart's fans have re- pletely reassuring. For there is al- Wynn, in addition to Tallulah and minded us that we haven't treated them ways the possibility that that mar- Fred. Of course, any show can to alook at Slim in some time. He can velous voice of hers is about to pass hire this top-drawer assortment of be heard at 5:40 and 6:15 a.m. daily from a purr of honeyed hospitality talent if it has the dough. But the except Sunday and on "WOW Call- to an outraged bellow of profes- material that they've had on The ing" Saturdays and Wednesdays.

2 WOW NEWS TOWER Clark's "Ten Best Stories" Top News For &Break the Bank' John J. Gillin Room at 10:30 Nearing Completion 1950 How good a memory do you Now you can "Break the Bank" The John J. Gillin, Jr., Memor- ial Room at St. Joseph's Hospital, have for the top news stories of five times weekly. Well, at least the past year? you can listen while the contestants Omaha, is nearing completion. It will be one of the big institution's In the following paragraphs are try to answer Bud Collier's ques- printed Ray Clark's choices for the tions. most modern and comfortable rooms. "Ten Best News Stories for 1950." "Break the Bank" is now heard Funds for the redecorating and at 10:30 p.m., Monday through Fri- refurnishing of the room were con- day on WOW, and is sponsored tributed by hundreds of friends from on Monday, Wednesday and Friday all over the nation after the death nights by the Bristol-Myers Com- last July of Mr. Gillin who was pany. president of Radio Station WOW, Popular Bud Collier adds much to Inc. your enjoyment of this top-ranking New furniture in the Gillin Me- show which was heard once weekly morial Room is in 18th century ma- for more than four years. Then it hogany. A plastic tile floor, new moved into its present five times a bath facilities, and drapes will be week slot by popular demand. It added. seems that people just can't get Mr. Gillin spent many days dur- enough of "Break the Bank." ing the last years of his life at St. Joseph's Hospital.

-WOW- Goetz Beer Sponsors HOPE SIGNED `Sportstime Program Bob Hope fans will be happy to It's five minutes of the latest learn that he has signed an ex- clusive, long-term contract with the sports news for Goetz Beer now on WOW at 5:55 p. m., Monday National Broadcasting Company for radio and television. through Saturday. The comedian's radio program, The M. K. Goetz Brewing Com- consistently a leader in the rating pany, brewers of Goetz "Country surveys, has been heard on WOW Club" Beer, has taken over the since its inception in September, sponsorship of this important early 1938. It is currently sponsored by Ray Clark at Rotary evening sports news roundup on Liggett and Myers Tobacco Co. for As the man who is recognized as WOW. The five minute "Sports- Chesterfield cigarettes. Hope made time" brings you all of the latest "Mr. News" in hundreds of thou- his television debut on NBC last daylight happenings in the sporting sands of WOW-Land homes Ray Easter Sunday under the sponsor- world as well as a preview of the has chosen the year's 10 top stories ship of the Frigidaire Division of events to be held on the night of for the last 10 years. He has be- General Motors and has made sev- come a familiar figure to luncheon the particular broadcast. eral starring appearances since that clubs and other civic organizations time as a part of NBC's Sunday- as he speaks to them on his "Ten night "Comedy Hour." Best Stories" and why he chose Contest Winner... -WOW- them as such. See if you can remember the de- MORNING DAVE tails of the following stories which It's Garroway in the mornings, Ray has chosen as the "Ten Best now. "Dial Dave Garroway," spon- News Stories for 1950." sored by Dial soap, is now heard 1. The Korean War—by all odds at 10:45 a. m., Monday through the top news story for 1950. Friday. 2. The Intervention of Commu- Dave Garroway, the star of this nist China in the War—particularly amusing radio series, once authored important because it indicated the a pronounciation guide entitled, Chinese either didn't believe their "You Don't Say." It went over like intervention would start the big a lead balloon. Unruffled, Dave got war or else they didn't care whether a job as an announcer, started a it did or not. pronunciation quiz show and gave unsuspecting unsuccessful contest- 3. The United Nations Attempts ants just what they always wanted to Stop Aggression. . . . a copy of "You Don't Say." 4. The Attempted assassination The book is out of publication now of President Truman on Novem- so without fear you can settle back ber 1. and enjoy the easy-going "Dial 5. The Elections in America— Dave Garroway" at 10.45 a.m. on defeat for the Democrats. WOW. 6. The Arresting and Conviction -WOW- of Spies in this Country. Mrs. Jean Mitcheltree and Johnny BIG MONEY 7. The Beginning of Conversion Carson of WOW and WOW-TV look For the sole purpose of discover- of American Industry to a Semi- very pleased with the beautiful RCA ing just what the American listen- War Footing. Victor radio-phonograph combination ing audience wants to hear the 8. Senator McCarthy's Charges which Mrs. Mitcheltree won on John- Radio Industry is going to spend and the Investigation of the State ny's recent "Harvey" contest. Johnny $100,000 on a special survey to dis- Department. can be depended on to ht ire some new cover week -end listening prefer- 9. The Long Island Railroad and different cooking on his radio and ences. This is just another example Wreck on Thanksgiving Eve. television shows. Whether it's a con- of radio's continuous effort to im- 10. The So-Called Mercy Deaths test or Johnny describing the latest in prove the tremendous service which by Dr. Herman Sander and Carol women's wear it's always lots of fun. it renders to the American public. Ann Paight.

FEBRUARY, 1951 3 Toscanini Returns to WOW Maestro Back America Forum in in New Time "There will be no ra- New Sunday Spot A rested and refreshed Arturo tioning of kindness, nor Toscanini once again directs the The prize winning "American world-famous NBC Symphony to of friendship; no con- Forum of the Air," often called even greater musical heights for trols put on loyalty or "the unofficial Congress of the WOW listeners. United States," is now heard on The maestro has returned to the courage." WOW at 1 p.m. on Sundays. air after a knee injury forced him The long-time NBC feature on —W. Dale Clark, president of to forego directing this group of both radio and television is spon- the Omaha National Bank at sored by the American Trucking the Christmas breakfast for Nebraska Clothing employees. Association. Moderator Theodore Granik has built the "forum" into one of the nation's leading public affairs shows. SHOW POSTPONED (It recently won an award as the top show in the category from a The Ralston-Purina Company has leading television magazine.) indefinitely postponed "The Eddie Its democratic free-speaking dis- Arnold Show" on WOW. Details cussions of public questions has of this show were carried in last been a heartening demonstration of month's News Tower. the American Way of life in full Ralston-Purina will continue to stride. sponsor Mal Hansen with the 5:55 —wow— a.m. Weather Report, daily except Sunday. Hansen Busy With —WOW— 'Voice' Broadcasts NEWS SPONSORS Mal Hansen, popular and busy Two more sponsors moved from Farm Service Director for WOW the waiting lists to actual co-spon- and WOW-TV, has been made sorship of WOW's prize winning even more busy lately by his duties news broadcasts. in connection with the U.S. State They are the Peter Paul Candy Department "Voice of America" Company which has become a co- broadcasts. sponsor of the 5:30 p.m. "4-Bell Mal handles arrangements to rec- New Tower," and the Gootch Prod-- cord broadcasts in this area for ucts Company which has taken over re-broadcasting to overseas listen- one of the sponsor spots on the ers via the powerful "Voice of noon "4-Bell News Tower." America" transmitters. Material from WOW was first —WOW— sent for re-broadcasting during the THE FALCON now-famous WOW Farmers Euro- pean Trip. Since then a steady Toscanini Did you know that "The Falcon" stream of transcriptions have gone once managed an Armed Services superb musicians during the first from WOW to the State Depart- Radio Station in Burma and India? portion of the concert season. ment. The latest was a broadcast Of course it This outstanding musical offering of the Omaha Symphony which wasn't The Falcon, will be sponsored by the E. R. was used on December 20. himself, but it was Squibb Company and will be heard —wow— Les Damon who on WOW from 6 to 7 each Satur- TV trade papers report that NBC plays "The Falcon" day evening. is mulling a series of daytime serials on NBC and WOW "The NBC Symphony," heard on for television. They would be aired (Sunday, 3 p.m.) WOW each Saturday evening from in forenoon periods, starting in De- Les took over the 6 to 7 p.m. (tentative), is cooperat- cember. lead in the Kraft ing with Brooklyn College in offer- sponsored show in Les Damon -wow-- ing a home study music course. 1949 after the above- The college supervised home mentioned war-time service. Prior Here's Belle... study course is based upon the to that time he had amassed con- "NBC Symphony" broadcasts and siderable experience on the legiti- is being offered by Brooklyn Col- mate theater as well as in radio lege for an indefinite time. roles. Don't miss "The Falcon" for In addition the college has pre- drama, chills and thrills. pared a study guide which offers critical evaluations of the music pre- —WOW— sented on these programs. There is a charge of $1 for this guide. For WHISTLE BAIT ! further information write to: Radio One of the most traveled (and Center, Brooklyn College, Brook- most whistled at) musical organiza- lyn 10, N. Y. tions in radio is the Hormel Girls e —wow— Orchestra and Chorus heard every Sunday at 2 p.m. on WOW. FOURTH RENEWAL "Music With the Girls" is broad- For the fourth consecutive time cast each week from a different city. Remember "Nebraska Belle" — the the Crestwood Shops have renewed The whistle record is anatural when Duroc gilt that Mal Hansen and the their contract to sponsor "Elaine you realize that the 60 girls who WOW West Coast Farm Study Tour Jabenis' Scrapbook" on WOW. make up the group are all highly members presented to Alice Adams of It is quite evident that the spon- personable ex-members of the vari- Orange City, Calif.? sors agree with Elaine's large audi- ous armed forces women's branches. You can see from this photo that ence that her quarter-hour program Sponsored by George A. Hormel Alice sent to Mal that she took good is a listening must. The program and Company, the lovely lassies care of her gift. Alice reports that is heard each Saturday morning at make every Sunday afternoon a "Belle" topped the market when she 8:45. tuneful treat. sold her recently.

4 WOW NEWS TOWER WOW-TV FEBRUARY SCHEDULE WOW-TV

SUNDAYS MONDAYS TUESDAYS WEDNESDAYS THURSDAYS FRIDAYS SATURDAYS

(ALL DAY) 6:00 P. M.—"CAPTAIN VIDEO" 6:00 P. M.—"CAPTAIN VIDEO" 6:00 P. M.—"CAPTAIN VIDEO" 6:00 P. M.—"CAPTAIN VIDEO" 6:00 P. M.—"CAPTAIN VIDEO" (ALL DAY!) (Dumont Network) Johnson Candy (Du.) Skippy (Du.) Johnson Candy (Du.) (Du.) 2:00 P. M.—Battle Report (NBC) 6:30 P. M.—Roberta Quinlan 6:30 P. M.—John Conte's Van 4:15 P. M.—"MAGIC SLATE" 6:30 P. M.—Roberta Quinlan 6:30 P. M.—John Conte's Van 6:30 P. M.—Roberta Quinlan Mohawk Carpet (NBC) Camp Show (NBC) Mohawk (NBC) Derby Foods (NBC) 2:30 P. M.—Mrs. Roosevelt (NBC) Mohawk (NBC) Camp Show (NBC) 6:45 P. M.—Camel News Caravan, 6:45 P. M.—Camel News Caravan, 6:45 P. M.—Camel News Caravan, John Cameron Swayze 6:45 P. M.—Camel News Caravan, 3:00 P. M.—"Meet the Press" John Cameron Swayze 6:45 P. M.—Camel News Caravan, John Cameron Swayze 4:45 P. M.— (NBC) John Cameron Swayze Revere Copper (NBC) (NBC) John Cameron Swayze (NBC) "ON THE LINE" 7:00 P. M.—Winchell and Mahoney 7:00 P. M.— (NBC) (NBC) 3:30 P. M.—"The Zoo Parade" Speidel (NBC) 7:00 P. M.—The Quiz Kids with Quaker Oats (NBC) "THE TEXACO 7:00 P. M.— Miles Labarotory (NBC) 7:30 P. M.— 7:00 P. M.—Groucho Marx in BOB CONSIDINE STAR THEATER" - "You Bet Your Life" 4:00 P. M.—"Gabby Hayes Show" "VOICE OF FIRESTONE" NBC 4STAR VARIETY 7:30 P. M.— Mutual of Omaha (NBC) for DeSoto (NBC) Quaker Oats (NBC) CONCERT (NBC) Ed Wynn, ranny Thomas YOU ASKED FOR IT (NBC) Starring the one and only 8:00 P. M.—"LIGHTS OUT" Motorola. Norge,iPet Milk (NBC) 7:30 P. M.— Skippy 4:45 P. M.— Admiral (NBC) "CISCO KID" (Dumont) "KALEIDOSCOPE" Starring 8:30 P. M.— 8:00 P. M.— Butter-nut Bread News, Metropolitan Utilities "CALVACADE OF BANDS" Jimmy EXTRA SPECIAL! Cisco and Interviews, Drug Store Products (Du.) Durante with P. & G. Musical Comedy Look, 9:00 P. M.— Pancho Comments Robert Montgomery Drama Jack Radio's OLD GOLD Listen Lucky Strike (NBC) Carson come (alternate weeks) AMATEUR HOUR Art Baker! and with TED MACK and CO. (NBC) (alternate weeks) to Considine Learn! Drama rear- life Art Baker 5:00 P. M.—"Hopalong Cassidy" 8:00 P. M.— General Foods (NBC) Cisco Kid 8:00 P. M.—Dumont at its KRAFT John Kieran Amateurs 6:00 P. M.—Victor Barge Variety TELEVISION THEATER 8:00 P. M.—Jack Haley's Ford Re- 8:30 P. M.—Henry Morgan Show Campbell's Soups (NBC) Kellogg (NBC) 5:00 P. M.—Western Theater Best! get a (NBC) vue (NBC) 9:00 P. M.— 9:00 P. M.—Break the Bank 6:30 P. M.— 6:00 P. M.—Gene Autry Show Break! 9:00 P. M.—Martin Kane, Private MADISON SQUARE Bristol-Myers (NBC) Brach Candy Eye, U. S. Tobacco Robert Montgomery GARDEN BOXING BOUTS ONE MAN'S 9:30 P. M.—Cahill's Corner (Du.) 6:30 P. M.—"Henr-e-e-" and "The Gillette (NBC) FAMILY 9:30 P. M.—Rosella (Commercial) Ted Mack 9:30 P. M.—WAYNE KING Aldrich Family" 9:45 P. M.—Top Views in Sports 9:45 P. M.—"Greatest Fights" Standard Oil (NBC) General Foods (NBC) 10:00 P. M.—Omar Weatherman Vaseline (NBC) Manhattan Soap (NBC) 10:00 P. M.—Omar Weatherman 10:00 P. M.—Omar Weatherman 10:10 P. M.—Falstaff Sports 10:00 P. M.—Omar Weatherman 10:00 P. M.—Omar Weatherman 7:00 P. M.— 10:10 P. M.—Falstaff Sports 10:10 P. M.—Falstaff Sports 10:15 P. M.—News with Ray Clark 10:10 P. M.—Falstaff Sports 10:10 P. M.—Falstaff Sports COLGATE'S GREAT 10:15 P. M.—News with Ray Clark 10:30 P. M.— 10:15 P. M.—News with Ray Clark COMEDY HOUR! 10:15 P. M.—News with Ray Clark 10:15 P. M.—News with Ray Clark "BIGELOW THEATER" 10:30 P. M.— 10:30 P. M.—Famous Trials (NBC) STARS OVER HOLLYWOOD 10:30 P. M.—Fireside Theater 10:30 P. M.—Plain Clothes Man For Bigelow-Sanford Carpets (CBS) (Du.) Eddie Cantor Armour (NBC) Procter & Gamble (NBC) (Du.) 11:00 P. M.— 11:00 P. M.— Martin and Lewis 11:00 P. M.— 11:00 P. M.— 11:00 P. M.— (alternate weeks) BROADWAY OPEN HOUSE BROADWAY OPEN HOUSE BROADWAY OPEN HOUSE BROADWAY OPEN HOUSE BROADWAY OPEN HOUSE Anchor-Hocking (NBC) Plus Bob Hope and Anchor-Hocking (NBC) Anchor-Hocking (NBC) Anchor-Hocking (NBC) Anchor-Hocking (NBC) Bobby Clark "Pa" Barbour "Ma" Barbour (for Frigidaire every fourth week) 7:00 P. M.— JACK CARTER WOW-TV WOW-TV SHOW Let's Campbells Soups Play Swift & Co. Channel 6 Channel 6 Wildroot Charades 8:00 P. M.— Thomas Stern Quinlan Swayze Lester SHOW OF SHOWS Bill McBride Sid Caesar and MONDAYS THRU FRIDAYS ... DAYTIME SCHEDULE 8:00 P. M.— Imogene Coca SnowCrop PHILCO TELEVISION 1:30 to 2:00 P. M.—THROUGH THE SHOW WINDOW—Mon., Wed., Fri. 4:30 to 5:00 P. M.—"HOWDY DOODY"—NBC 2:00 to 2:15 P. M.—VACATION WONDERLAND—NBC 5:00 to 5:15 P. M.——Mon., Wed., Fri. SOS PLAYHOUSE Scotchtape (NBC) 2:30 to 3:00 P. M.—BERT PARKS VARIETY—Mon., Wed., Fri.—NBC "UNK AND ANDY"—Brandeis—Tues., Thurs. Benrus BILL STERN, "Remember This Date"—Tues., Thurs.—NBC 5:15 to 5:30 P. M.—GABBY HAYES—Mon., Wed. Fri.—NBC Crosley 9:00 P. M.— 3:00 to 4:00 P. M.—The KATE SMITH-TED COLLINS SHOW—NBC Blackstone Menus—Tues.; Creighton or Omaha U—Thurs. GARROWAY 9:30 P. M.— 4:00 to 4:30 P. M.—"MARTHA'S KITCHEN" With MARTHA BOHLSEN 1 5:30 to 6:00 P. M.—"KUKLA, FRAN AND OLLIE"—NBC AT LARGE LUCKY STRIKE Congoleum-Nairn (NBC) HIT PARADE (NBC) 9:30 P. M.— 4 o CHARADES 10:00 P. M.— Falstaff Nebraska Clothing WRESTLING 10:00 P. M.—Circle A. Theater from Chicago Armstrong Cork (NBC) (Dumont)

1030 P. M.—News of the Week 11:00 P. M.—Sheila Graham (NBC) Parks Smith Carson "Link" "Andy" Howdy Bohlsen Clark Kukla Max Factor (NBC)

or Your Local r Changes and N ew Shows! Keep This Schedule Near Your Set! Watch WOW News Tower Newspaper tor Corrections Droll Dane... G-e-e-O-R-G-E! $100 G's a Year! ...... WOW-TV WINTER TV SCHEDULE ON PAGES 6 AND 71 W NEWS 'T WE (Reg. U. S. Pat. Off.) Issued to Increase Enjoyment of WOW-TV Television Programs TV Six New Shows on WOW-TV Best of Plays Omahan on NBC ... New WOW-TV Stars O'Flynn Show a Must The nation's highest-rated dra- On February 5 WOW-TV will matic program — Procter & Gam- inaugurate an exciting new tele- ble's "Fireside Theater," starts on vision show that will not only be WOW-TV at 10:30 p.m., Thursday, interesting and entertaining, but will February 1 and will have as a co- The droll but not dumb Dane, Victor Males sigh, women smirk, but every- Unknown five years ago Luckies' furnish a definite service to tele- star Daymon O'Flynn, well-known Borge (pronounced "Borguh") stars body roars when "Dagmar" takes over "Snooky (Roy) Lanson now earns viewers in this area. Omaha actor. The programs are in the new variety headliner at 6 p.m., on Anchor-Hocking's "Broadway Open SI 00,0 00 a year as TV's highest paid a The show will be called "Through made by Bing Crosby Productions. Saturdays on WOW-TV (via NBC), House," 11 to 12 p. m., Mondays TV salesman-announcer. He's 33, a the Show Window" and will feature First program is called "Child in for Kellogg cereals. It was pre-rated as through Fridays on WOW-TV. Tennesseean, Navy vet, ex-band singer Julann Caffrey, a shopping special- the House" and co-stars film star one of the net's finest productions. Pollsters called her comic of the year. (Ray Noble). ist, who will bring you the latest Frances Dee. tips on outstanding merchandise in "Fireside Theater" is one of many the local stores. new features on WOW-TV includ- Miss Caffrey's show will be seen ing: . . . ALONG THE VIDEO GRAPEVINE . . . from 1:30 to 2 p.m. each Monday, "The Henry Morgan Show" Wednesday and Friday on WOW- It's a fact that several Congress- copied John's style in an audition motion for the first time, thanks to with Arnold Stang, at 8:30 p.m., TV. men got all spruced up because and won a newscasting job for him- television, he said. Fridays for Campbell's Soups Julann has a wonderfully exten- Omahan Daymon O'Flynn, co-stars they figured they'd show in the self! (NBC). sive background for her "Through with film-star Frances Dee in the "Fire- pictures when Mr. Truman made t-hee A deep, deep bow to the Foote the Show Window" program. After side Theater" premier on WOW-TV. "You Asked for It," with Art his recent TV-eed spiel from the The television camera, teamed Cone and Belding copywriter who receiving her education in local —WOW-TV— Baker, at 7:30 p.m., Fridays for House of Representatives. with the microscope, has become summed it all up so thoroughly schools she worked in Omaha stores Skippy Peanut Butter (Dumont). an invaluable aid in the teaching (a Broadcasting Yearbook ad): for a time and then moved to New DAGMAR DOES IT ! "On the Line with Considine" of medicine, chemistry, geology, A new survey indicates that 74.6 Milton Berle, , For kindling EMOTION York. There she modeled for lead- with news vet Bob Considine, physics, and biology, Dr. A. R. ing wholesale clothing manufact- per cent of television families stay 4:45 p.m., Saturdays for Mutual Ken Murray and scores of TV For carrying CONVICTION up and view programming after 11 announcers have all been wearing Parpart of Princeton University re- urers and held executive positions of Omaha (NBC); it's also on ported. Some components of living there is now more powerful for such outstanding fashion centers p.m., on one or more nights per WOW at 1:30 p. m., Sundays the new "Regimental stripes" medium of communication than week. The same survey indicates neckties lately. Take a look for cells now can be seen alive and in as the Roberta Gown showroom, (NBC). THE HUMAN VOICE. Natalie Niccoli, Inc., and Carrie that on the average, TV families the next few days. Father's Day —WOW-TV— listen to this late programming four "The Magic Slate," dramatized Munn as well as the Viola Todd children's stories, 4:15 p.m., Sat- ain't too far away. That's why we believe in silling nights each week. by telling through RADIO Specialty Shop in Miami, Fla. urdays (on alternate weeks) for .t-hee... For Boys Town... She spent considerable time on In the New York area where 11 And selling by telling and dem- Derby Foods (NBC). Clark, McBride, Carson, Cahill the New York stage both as an late evening programs were avail- onstration — through TV. The Victor Borge , actress and in the production de- able 43.6 per cent of the audience and even DeMoss are essentially 6 p.m., Saturdays for Kellogg Good, eh? partment where she added to her was tuned to "Broadway Open all sentimentalists, or should we say Cereals (NBC). romanticists. Have you noticed .t-hee... already extensive background for House"—the Anchor-Hocking NBC how they sail for the boutonnieres Dan Petrie who used to pro- this type of a show. show, on WOW-TV 11 p.m. to Shiela Graham, Hollywood com- midnight, Mondays through Fridays. mentator at 11 p.m., Saturdays and bouquets which the florists' duce for WOW-TV is doing a —WOW-TV— association contributes? bang-up job on another net pro- —WOW-TV- for Max Factor (makeups) (NBC. WOW-TV Audience —WOW-TV— ...t-hee... ducing the Billy Rose show. 30-YEAR DEAL ! t-hee Abe Burrows defines the straight Tops Mag Circulations The Billboard reports that an un- NBC SIGNS ROSE Seventeen and 21 -inch picture The WOW-TV audience is twice precedented talent contract is being man of a comedy team as "a guy Billy Rose, the famous Broadway who lives on the wrong side of screens were featured on most tele- as large—in its service area—as the negotiated between Milton Berle and vision sets when 1951 models were theatrical producer has been signed the cracks." circulations of any of the eight NBC. The Texaco comic (Tues- shown for the first time at the leading magazines, a new study days, 7 p.m. on WOW-TV) may to an exclusive NBC contract for two years. He will serve as a con- Chicago American Furniture Mart. revealed. end up with a 30-year contract, and sultant on both radio and television Don't be surprised if the Duke Approximately 24,000 furniture and WOW-TV's 60,000 -family audi- might be made an NBC vice presi- programming. Additionally, NBC and Duchess of Windsor co-star in appliance men viewed new lines. ence was twice as big as the cir- dent. The deal would give NBC will have first call on any radio or an on-coming TV family-life series. One set called a "Telebar" featured culations of The Woman's Home exclusive use of Berle in both radio Dope is they're willing but Buck- a 21-inch screen, three-speed phono- Companion; The Ladies Home and television as a producer, di- television programs developed by ingham Palace so far says no soap. graph, AM and FM radio, and a IF •Journal; The Country Gentleman, rector and, or, entertainer. Bill- Rose during the term of the con- completely equipped home bar. or The American Magazine — all board says the talk is that Berle tract. ...t-hee... —WOW-TV— There were literally hundreds of issued once a month. It was also would receive a flat $3,000 a week, A lady we know is dying to new furniture items designed to twice as big as the WOW-TV area and continue to get royalties from TV FOR GI's have Martha Bohlsen out to din- supplement the television set in liv- circulations of Life, Collier's, The many sources. ner but she's scared the vittles, The top television shows may ing rooms. Saturday Evening Post, and, or, —WOW-TV— table -appearance, service, etc., soon be seen by American GI's ... BILL WISEMAN. Look—all issued weekly. might not come up to Martha's TV `CALVACADE' throughout the world! The Radio —WOW-TV— —WOW-TV— standards! The Dupont Company will make Corporation of America is making Boys Town lads are enjoying this new SPONSORS ON BBC ? SPIKE ON TV four filmed versions of its "Caval- plans to put the big network shows on 16 mm film, suitable for use on About twice a week John Cam- Crosley compliments of the factory and After 25 years of "sustaining" Spike Jones and Company, is cade of America" radio programs, standard projection machines. The eron Swayze wins a national award Omaha's Electric Fixture and Supply. programming in radio, Governors of scheduled to get $40,000 for a for a trial of this series on televi- films then will be supplied to army for being the best newsman in TV. Monsignor N. H. Wagner accepted, the British Broadcasting Company, guest-shot on the February 11 Col- sion. The "Cavalcade" dramatic hits camps wherever American dough- Honor he cherishes most came from Ted Foster, right, presented, and Art are about to approve commercial gate Comedy Hour (7 to 8 p.m. on are heard on WOW Tuesdays at boys are stationed. a very young lad who reported he Elgan of Crosley tuned it. TV for the British Isles. WOW Sundays). 7 p.m. 5 8 WOW NEWS TOWER FEBRUARY, 1951 Rev. Brown Flies to Far East The song that has become synon- ymous with the name of the radio minister is "I'm Going Higher Bill McBride 1111111 Some Day." By the time you get this issue of the News Tower, we Grass Roots... with MAL HANSEN The NCAA, after one of the will be temporarily occupied with stormiest sessions of its 45-year the work in the Far East, or flying Newscasts and newspapers are history, adjourned in Dallas last over the Pacific. Our Society, the persistently mentioning the possi- month after adopting two far reach- Christian and Missionary Alliance, bilities of price controls and ration ing resolutions. The much discussed has asked me to go to the Far East of foods. They have made it a sanity code was on a deputation visit. Mrs. Brown number one topic. But the fore- thrown out, and will accompany me to Honolulu most topic on a resolution ban- where we will have a few days rest ning for one the farm isn't together. She will extend her stay prices, it's man- year all live tel- power. ecasts of inter- collegiate foot- Everywhere ball was written you go in rural on the books. areas farmers It was felt by are talking about the conference— cutting produc- although a bare tion because of majority—that the approaching the NCAA was shortage of hired help and the Bill McBride exercising too much regulatory drafting of farm control over college athletics through boys. Mal Hansen its sanity code. Originally designed Most farmers to "purify" college athletics, and take it for granted that their sons thus protect the smaller colleges, will be drafted. Most agree that the code outlined clearly the amount farm youths have no more right to and kind of remuneration that could exemption than any other class. be given deserving athletes. But the problem still remains. It is significant, though, that While the modern farmer is fully many of the small schools had equipped to work with an amazing much to do with defeating the code amount of machinery, and that ma- at Dallas. It remains now for each chinery saves manpower, the fact conference or independent school to is that men who operate the in- provide its own rules of "purity." tricate machines must be highly skilled. The TV ban appears to be in for So . . . as our defense program a thorough airing before fall, and develops and food demands in- it may provide an interesting test crease, the national manpower pool of the authority of the NCAA to must somewhere, take cognizance of deny the public the right to view Rev. R. R. Brown the skills of farm help. telecasts of football games of state ... boards plane for trip. supported institutions. —WOW— —WOW— there for about a week and then Favorite Photo ... return to the West Coast. On the Asks Questions ... morning of the 25th I will take a plane for Tokyo and from Tokyo to Hiroshima for special speaking appointments and conferences with Japanese leaders and missionaries. January 31 will find me "going higher" again as I take the plane from Manila. I will proceed im- mediately to Zamboanga on the Island of Mindanao where there has been an extensive itinerary pre- pared including visits to mission sta- tions and special conferences with the national workers and mission- aries. On February 25 we will wing our way to Hong Kong, unless con- ditions worsen so that it will be impossible for us to go there. If permits are granted, we hope to visit Saigon, French Indo-China. Otherwise, we will leave Hong Kong on March 5 for the States. It will be a strenuous, but, we hope, an informative trip. We trust that we shall have some things of in- terest to say to you, our radio listeners, when we return. During our absence our radio Merrill Werkhoven is one of the radio service will be carried on under the personalities whose photos you re- direction of our son, R. S. Brown, Win Elliott is your handsome host on quested in answer to last month's in- "Break the Bank." the popular quiz who is minister of music. There will be many capable guest speakers. quiry as to whose pictures you'd like show that is heard at 10:30 p.m., most to see in the News Tower. Monday through Friday on WOW. Tune in each Sunday morning at 8:30. Merrill brings you the news at 7:30 Bristol-Myers sponsors this show three a.m. and 12 noon and his cheery times a week. Don't miss it in its God bless you and goodbye for "Good Morning, Everyone" is a fa- new time. now. maliar phrase in WOW-Land.

FEBRUARY, 195 1 9 CD RADIO WOW'S FEBRUARY DAYTIME SCHEDULE

5:30 A. M.—Five-Thirty Call—Early morning music to help you start 11:45 A. M.—Your Melody Time—Late morning melodies Mon. thru Fri. the day right. Daily ex. Sun. Polka Parade—Lively tunes. Sat. 5:40 A. M.—Slim Everhart—Carter's Little Liver Pills Tues., Thu. Treasury Salute. Sun. 12:00 Noon—Four Bell News Tower—The Midwest's most complete 5:55 A. M.—Weather Report—Ralston Purina Daily ex. Sun. news coverage with all of the latest national, interna- 6:00 A. M.—Sunrise News Tower—All the latest happenings in detail Daily ex. Sun. tional, farm and market and local news Daily ex. Sun. 6:15 A. M.—Welcome to the West—Slim Everhart Daily ex. Sun. WOW News Tower—A complete 15 minute news coverage Sun. 6:30 A. M.—WOW Farm Service Reporter—Mal Hansen brings lat- 12:15 P. M.—Great Stories About Corn—Everett Mitchell and Funk's est farm and market news, interviews, agricultural G. Hybred Seed Corn bring you this show Sun. reports and regional news for Pioneer Hybred Seed 12:30 P. M.—WOW Calling—A happy half hour for Folger's Coffee, Corn and Walnut Grove Mineral Products Daily ex. Sun. Swanson's Margarine, and Nutrena Mon. thru Fri. Sunday Serenade—Mood music Sun. The Eddie Arnold Show Sat. Your University Speaks—University of Nebraska Sun. 7:00 A. M.—Network News—Alex Dreier for Skelly Oil Mon. thru Fri. 12:45 P. M.—The Music Room—Schmoller & Mueller Sun. This Farming Business—Lloyd Burlingham for Skelly Oil Sat. 1:00 P. M.—Double or Nothing—With genial master-of-ceremonies Sunday with Sally—Don't miss Aunt Sally Sun. Walter O'Keefe for Campbell's Soup Mon. thru Fri. 7:15 A. M.—Breakfast Bandstand—Gene Edwards with recorded mu- National Farm and Home Hour—One of the nation's sic you'll like. Mon. thru Sat. top agricultural programs—Allis Chalmers Sat. 7:30 A. M.—WOW New Tower—Merrill Workhoven Daily ex. Sun. American Forum of the Air Sun. Revival Hour—Gospel Broadcasting Association Sun. 1:30 P. M.—Ma Perkins—Oxydors long time favorite Mon. thru Fri. 7:45 A. M.—Morning Merry-Go-Round--Lively music Mon. thru Sat. On the Line with Bob Considine Sun. 8:00 A. M.—Breakfast Club—Don McNeil and Co. for General Mills Mon. thru Fri. Creighton University of the Air Sat. Aunt Sally—Her program helps to brighten many lives Sat. 1:45 P. M.—Judy and Jane—Folger's Coffee Mon. thru Fri. Slim Bryant and His Wildcats Sat. 8:15 A. M.—John Carson Show—Johnny's early morning show Mon. thru Sat. 2:00 P. M.—Life Can Be Beautiful—P. & G. Soap Mon. thru Fri. 8:30 A. M.—John Carson Show—A half-hour of music and fun Mon. thru Sat. Town and Country Time Sat. Chapel Service—Dr. R. R. Brown Sun. Music With the Hormel Girls Sun. 8:45 A. M.—Elaine Jabenis Scrapbook—Crestwood Shops Sat. 2:15 P. M. Road of Life—Interesting to follow Oxydol Mon. thru Fri. 2:30 P. M.—Pepper Young's Family—You'll like them—P. & G. Mon. thru Fri. 9:00 A. M.—Welcome Travelers—Tommy Bartlett with a great show...Mon. thru Fri. Mind Your Manners Sat. Quiz Kids—Miles Laboratories presents these youthful mental giants in an entertaining show Sun. 9:30 A. M.—Double or Nothing—The popular quiz show with Walter 2:45 P. M.—Right to Happiness—Everyone's right—P. & G. Mon. thru Fri. O'Keefe emceeing for Campbells Soup Mon. thru Fri. 3:00 P. M.—Backstage Wife—Sterling Products Mon. thru Fri. Mary Lee Taylor for Pet Milk Sat. Town and Country Time Sat. Art of Living. Sun. The Falcon Sun. 9:45 A. M.—From the Master's Pen Sun. 3:15 P. M.—Stella Dallas—A moving story—Sterling Products Mon. thru Fri. 10:00 A. M.—Martha's Cupboard—Hear Martha Bohlsen, the Mid- 3:30 P. M.—Lorenzo Jones—Presented by Dreft Mon. thru Fri. west's leading homemaker. Mon. thru Sat. WOW News Tower Hubinger Liquid Starch Sun. WOW News Tower—All the latest news Sun. 3:45 P. M. Young Widder Brown Sterling Products Mon. thru Fri. 10:15 A. M.—U. S. Navy Show—Stirring music Sun. World's Best Seller—Nebraska Savings & Loan Sun 4:00 P. M.—When a Girl Marries—General Foods Mon. thru Fri. 10:30 A. M.—Jack Berch Show—Jack sings songs in a style you'll To be announced Sat. always enjoy—Prudential Insurance Co. Mon. thru Fri. Counter-Spy—Tales of espionage Sun. Smilin' Ed McConnell—Brown Shoes Sat. 4:15 P. M.—Portia Faces Life—General Foods Mon. thru Fri. U. N. Is My Beat Sun. 4:30 P. M.—Just Plain Bill—Anacin Mon. thru Fri. 10:45 A. M.—Dial Dave Garroway. Mon. thru Fri. Music in the Morgan Manner Sat. Solitair Time—Another Campana presentation Sun. Mr. and Mrs. Blandings Sun. 11:00 A. M.—Live Like a Millionaire—You'll enjoy hearing the con- 4:45 P. M.—Front Page Farrell—Whitehall Pharmical Mon. thru Fri. testants in action—General Mills Mon. thru Fri. 4:55 P. M. News Summary Leon Pearson Sun. Homemakers Club of the Air—Omaha Public Power 5:00 P. M.—Guiding Light—Sponsored by Duz Mon. thru Fri. sponsors Marion MacDonald with household hints Sat. Public Affairs. Sat. Voices and Events Sun. "The Big Show"—One and a half hours of the best in 11:30 A. M.—We Love and Learn—Manhattan Soap Mon. thru. Sat. radio with Cantor, Hope, Allen, Marx, Durante, Como Sun. Music in Three-Quarter Time Sat. 5:15 P. M.—Lean Back 'n' Listen Mon. thru Fri. Eternal Light Sun. Your National Guard Sat. • e 11 5,000 Watts WOW'S FEBRUARY NIGHT SCHEDULE 590 Ke.

TIME SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

530 THE BIG SHOW 4-BELL NEWS TOWER 4-BELL NEWS TOWER 4-BELL NEWS TOWER 4-BELL NEWS TOWER 4-BELL NEWS TOWER 4-BELL NEWS TOWER to All the News All the News All the News All the News A full hour and a half of All the News All the News 55 the nation's brightest stars— SPORTS NEWS SPORTS NEWS SPORTS NEWS SPORTS NEWS Allen, Durante, Hope, SPORTS NEWS SPORTS NEWS Goetz Beer Goetz Beer Goetz Beer Goetz Beer Cantor, Bankhead, Marx, Goetz Beer Goetz Beer 6 00 Brice, Wilson, Shore, Daley, THE CISCO KID FALSTAFF SERENADE THE CISCO KID FALSTAFF SERENADE THE CISCO KID MacRae, Como—every Butter-nut Bread NBC SYMPHONY music for Falstaff Butter-nut Bread music for Falstaff Butter-nut Bread week different brings you Presenting an hour brings you brings you of the best in music. 15 For RCA Victor, Ford western MUSIC BY MARTIN western MUSIC BY MARTIN western and Anacin adventures This great musical organi- Need we say more? adventures Need we say more? adventures zation under the baton of Toscanini 6 30 THE PHIL HARRIS- NEWS OF THE WORLD NEWS OF THE WORLD NEWS OF THE WORLD NEWS OF THE WORLD NEWS OF THE WORLD Sponsored by ALICE FAYE SHOW Alka-Seltzer Alka-Seltzer Alka-Seltzer Alka-Seltzer A real treat in Alka-Seltzer Sponsored by RCA Victor, 45 comedy and music ONE MAN'S FAMILY Ford and Anacin ONE MAN'S FAMILY ONE MAN'S FAMILY ONE MAN'S FAMILY ONE MAN'S FAMILY Tabicin Tabcin Tabcin Tabacin Tabcin (tentative) 7 00 HEDDA HOPPER THE RAILROAD HOUR CAVALCADE OF THE HALLS OF IVY THE ALDRICH FAMILY NERO WOLFE Your Hollywood Reporter With Gordon McRae DANGEROUS AMERICA Mr. and Mrs. Family comedy starring Sidney Greenstreet and and ASSIGNMENT Famous stars in equally Ronald Colman Ezra Stone as Henry stars as the Brian Donlevy stars as her screen guests Norman Luboff's Orchestra famous plays for DuPont in stories of college life General Foods famous detective a worldly Adventurer 7 30 THEATRE GUILD ON VOICE OF FIRESTONE BABY SNOOKS SHOW THE GREAT FATHER KNOWS BEST SAM SPADE THE AIR Guest stars with MAN CALLED X Fannie Brice and GILDERSLEEVE Robert Young has his Follow Sam in his Howard Barlow's Orchestra Herbert Marshall is the Hanley Stafford with Family comedy as "Gildy" hands full as "Father" exciting capers man of mystery U. S. Steel presents the and Chorus comedy for Turns blusters through life General Foods theatre's best plays and A "Tandem" show a 00 nation's best actors TELEPHONE HOUR THE BOB HOPE SHOW YOU BET YOUR LIFE DRAGNET for a full hour Donald Voorhes with THE MAGNIFICENT YOUR HIT PARADE Chesterfield Grocho Marx Stories based on cases MONTAGUE every Sunday night Bell Symphonic Orchestra Hear the top tunes brings you this is at his witty best from L. A. police files Monty Woolley stars in of the week and guest singers favorite comic with contestants Fatima Cigarettes this comedy series Lucky Strike Cigarettes 30 TALES OF THE TEXAS CITIES SERVICE BAND FIBBER McGEE AND MR. DISTRICT THE SAINT DUFFY'S TAVERN RANGERS OF AMERICA Directed by A DAY IN THE LIFE MOLLY ATTORNEY Follow his Fun with Archie, Miss Duffy Joel McCrea stars in Paul Lavalle with the OF DENNIS DAY Pet Milk takes you to 79 Crime doesn't pay with the exciting adventures and Finnegan Music and fun authentic stories Male Quartette Wistful Vista for laughs D.A. at hand—Bristol-Myers each week A "Tandem" show for Colgate

9 00 $64 QUESTION BOSTON POPS BIG TOWN THE BIG STORY SCREEN DIRECTORS' Jack Par emcees this LIFE OF RILEY THE JUDY CANOVA ORCHESTRA Stories of a crusading Tales of exciting stories by PLAYHOUSE Family comedy interesting quiz program SHOW newspaper editor the newsmen who covered Lovers of the theatre for Fun with Judy and for RCA Plays short classics, Lifebuoy Soap them—Pall Malls won't want to miss Pabst Blue Ribbon Beer her friends for Colgate novelties and new works hearing the famous plays 9 30 VOICES AND EVENTS PEOPLE ARE FUNNY NBC THEATRE to be presented on SPORTS NEWSREEL ON GRAND OLE OPRY under the Art Linkletter arranges Drama at its best this star-studded THE AIR with Bill Stern Red Foley and Gang direction of hilarious situations on this program with homespun humor Nalk Arthur Fiedler Raleigh Cigarettes prize-winning series Sponsored by 45 news-documentary for Prince Albert RCA. Victor, Ford 9:45—UNITED NATIONS and Anacin WOW NEWS TOWER WOW NEWS TOWER WOW NEWS TOWER WOW NEWS TOWER WOW NEWS TOWER WOW NEWS TOWER WOW NEWS TOWER 10" All the News All the News All the News All the News All the News All the News All the News 15 BEHIND HEADLINES SPORTS SPORTS SPORTS SPORTS SPORTS with John T. Flynn SPORTS Nebraska Clothing Nebraska Clothing Nebraska Clothing Nebraska Clothing Nebraska Clothing Nebraska Clothing THE CATHOLIC HOUR BREAK THE BANK BREAK THE BANK BREAK THE BANK BREAK THE BANK BREAK THE BANK Begins its 21st year HOTEL ROOSEVELT 10" Bristol-Myers fun and prizes Bristol-Myers fun and prizes in this new time spot Bristol-Myers ORCH. Music for dancing 45 NOCTURNE NOCTURNE NOCTURNE NOCTURNE NOCTURNE WILD LIFE ROUNDUP Mood Music Mood Music Mood Music Mood Music Mood Music For the outdoorsman NEWS SUMMARY NEWS SUMMARY 11 " NEWS SUMMARY NEWS SUMMARY NEWS SUMMARY NEWS SUMMARY NEWS SUMMARY

05 WINTER SERENADE WINTER SERENADE WINTER SERENADE WINTER SERENADE WINTER SERENADE WINTER SERENADE WINTER SERENADE presents music you'll enjoy presents music you'll enjoy presents music you'll enjoy presents music you'll enjoy presents music you'll enjoy presents music you'll enjoy presents music you'll enjoy 55 NEWS SUMMARY NEWS SUMMARY NEWS SUMMARY NEWS SUMMARY NEWS SUMMARY NEWS SUMMARY NEWS SUMMARY . 1.4 Boston Pops' Now on WOW 1.3 .4 1:1 ts1

Z Monday Night Ci) • ›""I Nice Nero... eliragnete Had e 4.. Spot E The world-renowned Boston Pops Cop Trouble r'41 ° el" Orchestra, under the direction of It was not the network, nor the Arthur Fiedler, has been added to sponsor, but rather the Los Angeles the Monday night music lineup of Police Department that gave the the National Broadcasting Com- final go-ahead signal to "Dragnet" pany. It is now heard on WOW when the stirring police documen- at 9 p.m., Mondays. tary series first began. The Pops Orchestra, composed Producer Bill Rousseau and star of members of the Boston Sym- Jack Webb didn't have too much phony, has been heard by millions trouble selling the show to NBC all over the world through radio and the Fatima Cigarette folks, but broadcasts and their many RCA permission to dramatize cases from Victor recordings. police files has always been difficult Arturo Toscanini's return to the to obtain. podium of the NBC Symphony and However, the pair had pictured the moving of the Symphony to a the police detective as an average new Saturday evening broadcast man, highly trained in his specialty, who solved crimes by performing period has made it possible to add the Pops program to NBC's music his job in a thorough, but routine schedule. and often unspectacular manner. For these reasons the Los Angeles The Boston Pops Orchestra, Police readily gave the go-ahead to which has become an institution in "Dragnet"—the popular documen- Boston, will offer the same type of tary that is heard on WOW at 8 music selections that have made every Thursday evening. the group so popular. The shorter classics, novelties, and new works —WOW— will be heard on the hour-long pro- MILE-HIGH MISS grams each week. The role of "Nero Wolfe," ace detec- tive, is a change for Sydney Green- The series will originate in Bos- Vicki Vola, the Miss Miller of street, who usually plays meanie roles ton's magnificent Symphony Hall. Bristol-Myers' "Mr. District Attor- Ben Grauer will narrate. in the movies. "Nero" can be heard ney" (WOW, 8:30 p.m., Wednes- at 7 each Friday night on WOW. day) is a mile-high Miss. .-1NOVV— By that we mean, of course, that —W OW— the five feet, two-inch tall radio ON THE MOVE DIRECT APPROACH actress is a native of Denver, Colo., "Live Like a Millionaire" (WOW, the mile-high city. At 16 she was 11 a.m., Mondays through Fridays) Groucho Marx, leering quizmaster signed by a stock company, and which has originated from Holly- of DeSoto -Plymouth's "You Bet toured playhouses around her native wood ever since it made its initial Your Life" (WOW, Wednesday, city. Later she went to Hollywood bow, June 4, 1950, moves to New 8 p.m.) recently asked a young lady where she appeared as Boris Kar- York effective January 2, 1951. The from Switzerland how the Swiss loff's leading lady in the NBC pro- three Johns, emcee Jack McCoy gals find husbands. grams "Dr. Jekyll and Mr. Hyde," and several members of their pro- "In Switzerland," she answered and "Death takes a Holiday." After duction staff, are house-hunting so innocently, "we have clubs." a move to New York she played bit as to move their families east as "Sounds reasonable," said parts in mystery shows. These led soon as possible for an indefinite Groucho, "pick out the guy you to her present role as Miss Miller. stay. want and swat him with a club." —WOW— —WOW— —WOW— Anxious? ... Mighty Pretty... EARLY BIRD Although Fanny Brice was heard on NBC as early as 1927, when she was a Broadway singing star, it was not until September 30, 1936, that she brought her "Baby Snooks" characterization to the air. Snooks has been tormenting her radio daddy ever since, with the ex- ception of one season off the air. When she returned a year ago, her ratings promptly proved that no one had forgotten the impish youngster during that time. Turns sponsors "Baby Snooks" each Tuesday night at 7:30 on WOW. Lorelei (Fran Carlon) seems to be —WOW— anxious about the result of Steve Wil- son's (Walter Greaza) phone call dur- POPULAR TUNE ing one of Lifebouy Soap's exciting Five recording companies have "Big Town" broadcasts each Tuesday made six different pressings of night at 9 on WOW. "May the Good Lord Bless and June Whitley, who plays the role of Keep You," composed by Meredith WOW NEWS TOWER Mother Anderson in General Foods Willson as a sign-off theme for "Father Knows Best" (WOW, Thurs- NBC's Sunday night radio extrava- Published Monthly by days, 7:30 p.m.) is proud of her new ganza, "The Big Show" (WOW, RADIO STATION WOW, INC. 5 to 6:30 p.m.). "Big Show" spon- hairdo. June says the side sweep gives Publication and Editorial Offices: Room 280, the illusion of long hair but, in reality, sors include Chesterfield, Anacin, Insurance Bldg., Omaha, Neb. Subscription lends itself to rather short hair. RCA and Buick. price is fifty cents a year, payable in advance.