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Become a Sponsor of the Sargassum Podcast The Sargassum Podcast PI: Dr. Franziska Elmer [email protected] Become a sponsor of the Sargassum podcast About the podcast These recent massive Sargassum beaching events have led to complex problems that cross international and cultural borders and wreak havoc across multiple ecosystems as well as disrupt international value chains associated with high-value marine products. Simultaneously, small scale solutions to these problems have begun to emerge in many locations. Caribbean governments and local stakeholders working on Sargassum are at a stage where they prioritize regional information exchange and collaboration in order to develop the know-how to turn this negative threat into a positive opportunity. They also include local outreach as an important component of their strategy as they have realized that nearly all of the local communities impacted by these events have very little knowledge about this abundant macroalgae. The Sargassum Podcast wants to contribute to this effort through online interviews and discussions broadcast through The Sargassum Podcast and our YouTube Channel and four active social media accounts. Podcasting and social media yield the greatest short-term and long-term results in regard to current communication efforts. Social media provides an opportunity for a focused message to instantly reach interested people in a scalable way and podcasting is one of the most personal means of communications available today. Podcasts allow interested people to consume targeted content that is impactful long after a podcast episode is released. However, a podcast and social media accounts are only effective at disseminating information if the target audience knows about their existence and engages with it. We are therefore actively expanding the reach of our social media accounts and podcast through appearances on other podcasts, newspaper articles, sharing broadly in our extensive network and increasing our followers through “follow to follow” approaches. Quick overview: - Weekly episodes released on six podcasting providers (Apple podcast, Breaker, Google podcasts, Spotify, Pocket casts, RadioPublic) and YouTube (including video and subtitles in several languages) - Four active social media accounts: Facebook, twitter, Instagram, LinkedIn. - Languages: English, Spanish and French - 5 hosts fluent in one or more of these languages: English, Spanish and French - Global Audience of currently 100 regular listeners and 700 clicks to the website per month. - Groups and pages that we regularly share our Facebook posts to: La Conservación Marina Sin Fronteras (Marine Conservation without Borders) (90k followers), Association of Marine Laboratories of the Caribbean (1.8k followers), Island Innovation (4.7k members), Grupo de Red de Monitoreo del Sargazo Cancun (9.2k members), #ConservationOptimism (2.9k members), Sargassum Monitoring (4.3k members), Ocean Community (2.4k members), Climate Reality Presenters’ Working Group (6.7k members), Viegues Beach Watch (4.2k members), Antigua Sargassum Seaweed Observation (1.5k members) - Main accounts following us and sharing our content regularly on Instagram and twitter: @oceanstories.ebus, @greenteamacademy @marinefrontiers @diedreimeerjungfrauen - LinkedIn groups we share episodes to: Island Innovation (3,566 members) The Sargassum Podcast PI: Dr. Franziska Elmer [email protected] Benefits of being a sponsor - Personalized ad spoken by our podcast host in episode(s) that you sponsor - One of our hosts will use a zoom background with your logo for the interview - Social media post with your logo announcing your sponsorship - Mention of your sponsorship in the caption of each social media post related to the episode(s) you sponsor, including a small logo added to the post picture/video (2 or more posts) - Mention of your sponsorship in the show notes including link to your organization/business - Mention of your sponsorship in email advertising the podcast episode(s) to SargNet (400 recipients) - Access for anyone from your organization/business to our sponsors only monthly meet and greet zoom call with the guests from that month. - You can choose which episode you want to sponsor Sponsorship levels Level Cost Benefits Single episode USD 495 All of the mentioned above Single episode which USD 550 All of the mentioned above plus $55 will be used to advertised on social media advertise the episode you sponsored on Instagram and Facebook to increase its reach. 4 Episodes USD 1980 All of the mentioned above plus logo on our website www.marinefrontiers.org/Sargassum Four episodes which are USD 2200 All of the mentioned above, plus logo on our website advertised on social media www.marinefrontiers.org/Sargassum and $55 will be used to advertise each episode you sponsored on Instagram and Facebook to increase its reach. Cost break down Activity Person hours per Cost per Episode Cost for entire year week/episode in USD in USD Essential activities for podcast Schedule interview 1 30 1200 Prepare interview 1 30 1200 Recording of interview 3 90 3600 Pre-production cut 1.5 45 1800 Production 1 30 1200 Show notes 2 60 2400 Upload on YouTube and anchor and website 1 30 1200 Correct YouTube close captions (enables 4 120 4800 easy to understand auto-translation of captions in over 100 languages) 2 social media posts per episode 2 45 2400 Total 16 495 19800 The Sargassum Podcast PI: Dr. Franziska Elmer [email protected] If you are interested and require additional information, feel free to contact me. Become the enabler of this great initiative to connect people and ideas at an international level and help us protect our oceans. I look forward to hearing from you. Thank you for considering this request. Best regards, Franziska Elmer Franziska Elmer, PhD Executive Producer of The Sargassum Podcast Research Fellow at School for Field Studies Email: [email protected], [email protected] WhatsApp/Signal/Telegram: +41 79 679 0061 The Sargassum Podcast .
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