PSL RFQ DOC NM Updated
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SCM Division Radio Park, Henley Road Auckland Park 2092 Johannesburg Private Bag X1 Auckland Park 2006 Tel. +27 11 714-6629 Fax + 11 714-4000 URL www.sabc.co.za E-mail [email protected] 02 September 2020 REQUEST FOR QUOTATION (RFQ) RFQ RFQ/SPT/2020/67 RFQ ISSUE `DATE 02 September 2020 PROVISION OF THROUGH THE LINE CREATIVE AND RFQ DESCRIPTION COMMUNICATION CAMPAIGN FOR THE 2020/2021 PSL SEASON FOR SABC SPORT 07 September 2020 @ 14H00 via Microsoft teams BRIEFING SESSION (Refer to Notes on Briefing session below) PRESENTATION SESSION TBA CLOSING DATE & TIME 11 September 2020 AT 12HOO Submissions must be emailed to: [email protected] on or before the closing date of this RFQ. PLEASE NOTE THAT AS FROM 01 JULY 2016 COMPANIES THAT ARE NOT REGISTERED WITH CSD SHALL NOT BE CONSIDERED. For queries, please contact Lerato Thage at Tel +2711 714-6629 [email protected] The SABC requests your quotation on the services listed above. Please furnish us with all the information as requested and return your quotation on the date and time stipulated above. Late and incomplete submissions will invalidate the quote submitted. SUPPLIER NAME: _________________________________________________________ POSTAL ADDRESS: _________________________________________________________ TELEPHONE NO: _________________________________________________________ FAX NO. : _________________________________________________________ E MAIL ADDRESS: _________________________________________________________ CONTACT PERSON: _________________________________________________________ CELL NO: _________________________________________________________ SIGNATURE OF BIDDER: _________________________________________________________ South African Broadcasting Corporation SOC Limited: Registration Number: 2003/023915/30 Non-Executive Directors: Mr B E Makhathini (Chairperson); Ms M Mohlala-Mulaudzi (Deputy Chairperson); Prof S Cooper; Adv M B B Lekalakala; Mr D M Maimela; Mr M G Markovitz; Mr D K Mohuba; Ms B Muthien; Ms J Patel; Mr J H Phalane; Ms M B Papayya; Dr M Socikwa Executive Directors: Mr M T Mxakwe (Group Chief Executive Officer); Mr I C Plaatjes (Chief Operations Officer); Ms Y van Biljon (Chief Financial Officer); Company Secretary: Ms L V Bayi Strictly Confidential NOTES ON QUOTATIONS AND PROPOSALS SUBMISSION 1. All electronic submissions must be submitted in a PDF format that is protected from any modifications, deletions or additions. 2. Financial/pricing information must be presented in a separate attachment from the Technical / Functional Response information. 3. The onus is on the Bidder to further ensure that all mandatory and required documents are included in the electronic submission. 4. All electronic submissions should be prominently marked with the full details of the tender in the email subject line. 5. Bidders are advised to email electronic submissions at least thirty minutes before the bid closing time to cater for any possible delay in transmission or receipt of the bid. The onus is on bidder to ensure that the bid is submitted on time via email 6. Tender submission emails received after submission date and time will be considered late bid submissions and will not be accepted for consideration by SABC. 7. SABC will not be responsible for any failure or delay in the email transmission or receipt of the email including but not limited to: . receipt of incomplete bid . file size . delay in transmission receipt of the bid . failure of the Bidder to properly identify the bid . illegibility of the bid; or . Security of the bid data. NOTES ON BRIEFING SESSION 8. The briefing session meeting will be arranged by means of an online session using the Microsoft TEAMS, the date and time of which will be published on the SABC Website. 9. Bidders who have access to Microsoft Teams or similar enablers are kindly requested to advice of their interest to participate in the online briefing session by sending an email to [email protected], 3 days before the briefing session so as to be invited. 10. On the date and time of the briefing session, bidders will be invited via Microsoft Teams to attend the online briefing session meeting. 11. Bidders who are unable to connect via Microsoft TEAMS are requested to submit their queries related to the bid via email. The aforementioned process will follow RFQ/SPT/2020/67 2 Strictly Confidential DETAILED TECHNICAL SPECIFICATION 1. BACKGROUND AND INTRODUCTION Football is the most followed sport in South Africa. In the build up to the weekends, almost every conversation in trains, taxis, buses and work spaces is laced with football rhetoric. Needless to say, these conversations are both intellectual and emotive and always skewed towards ones favourite football team. In 2020, the world as we know it changed during the 4 months of non-activity of football globally. This in turn created an unforeseen appetite and appreciation of live football matches by the audiences. From the business front, with the new PSL sub-license contract between SABC and Supersport, the agreement will see SABC only broadcast 46 live matches on TV, a far cry from the 144 matches per season two years ago. With this new decline in live match offering, it is bound to create a public outcry, which will damage the reputation of the SABC. Our Purpose To create a home where we inspire our fans, communities and stakeholders where they can consume the football they love. The PSL is an established and valuable property to not only the SABC, but the greater South Africa audience, as it allows SABC Sport’s to provide public value, with a potential to still attract the highest possible audience growth. The league’s popularity lives beyond South African borders, however locally the consumption of the PSL football is primarily through the SABC as well as through DSTV on SuperSport as the main broadcast rights holder. The majority of South Africa audiences access PSL content through the SABC both by its television platforms and on the SABC Radio Station in the language of their choice. The next season will kick-off on the weekend of 9/10 October, 2020. Objective The strategic objective of the SABC Sport brand is to deliver a world class broadcast of our events, putting the viewer in the best seat in the game. We speak to our fans in their language, across all our radio and TV platforms with commentary that is not only captivating but also passionate. The overall objective is to be an inclusive credible live football destination for both our fans and partners. RFQ/SPT/2020/67 3 Strictly Confidential For the 2020/21 season, our added objective will be to drive and position the power of SABC Sport in bringing all the PSL matches live on radio, over and above the TV offering and also to have an always on digital presence, irrespective of live coverage of the matches. CAMPAIGN OBJECTIVES: • Drive audience share on TV and Radio, with the main focus being Radio. • Create an “always on” digital media proposition. • ROI - drive revenue. Make this campaign a commercially viable product. • Increase the brand relevance / equity / value of SABC Sport through entrenching the #WeLoveItHere proposition. While these objectives will be the main drivers of the campaign SABC Sport’s added key objective will be to drive and position the power of SABC in bringing all the PSL matches live on radio in our audiences language of choice over and above the TV offering and also to have an always on digital presence, irrespective of live coverage of the matches. In order to successfully achieve on the objective to grow audiences’ part of the strategic direction that the SABC Sport marketing department is taking is the inclusion of Print and Digital media. In doing so the marketing campaign will be given exposure to a wider available audience population outside of the owned SABC mediums. BRAND PILLARS: Inclusive: Reflect the diversity of all our audiences Inspiring: Remembering that we are fans too Our shared love carries the passion for the game that we love Committed: Striving for excellence in everything we do. Be Bold, Creative, and unafraid to push the envelope. Fair: Being objective Maintain our integrity RFQ/SPT/2020/67 4 Strictly Confidential WHAT THIS BRIEF SEEKS TO ACHIEVE: • Audience and revenue driven strategy. • Increase the digital media presence of the PSL offering on the SABC Sport digital platforms. • Through The Line creative and communication campaign for the 2020/2021 PSL Season. TARGET MARKET: Epicenter 35 yrs All football loving audiences (irrespective of race) All languages Primary LSM 5-7 Secondary LSM 8-10 *Nation builders and Rooted, Now Generation, Established. Expected target market response and change of behavior: To create a home for all South African’s to consume local football all the time. CONSUMER INSIGHTS: Our fans are very passionate about the game of football. PSL is the staple of local football for South African public Football forms part of the national conversations in the country every day. COMPETITIOR LANDSCAPE: Supersport is the primary rights holder. Supersport offers all 200 odd matches of the PSL All games are live on SS4 DESIRED ACHIEVEMENT: To make SABC Sport the football destination for all South Africans. RFQ/SPT/2020/67 5 Strictly Confidential KEY CONSIDERATIONS: The PSL season is broken down into the main league which runs from October to May. The National First Division Cup Matches: MTN 8, Telkom Knockout and the Nedbank Cup CAMPAIGN REQUIREMENTS An above the line campaign that speaks to the PSL basket of content. We also require spin-offs from this campaign to translate to the campaigns for the Cup matches. These will be stand-alone. Main focus should be skewed to Radio, as radio carries all matches of the season Concept and Proposition: We Love it Here When we think of South African football, you immediately get a clear image in your mind. That is why to this day, the 2010 FIFA World Cup still rings in the minds of the world.