Foreign Correspondent (United Artists Pressbook, 1940)

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Foreign Correspondent (United Artists Pressbook, 1940) •II* PRESENTS The thrill spectacle of the year. In this magnificent production you will see scene after scene of a magni¬ tude rarely equalled on the screen. For this is the exciting story of the lives and loves of the greatest adventurers of our time. Masterfully directed by the man who gave you "Rebecca ALFRED HITCHCOCK S ‘Production of STARRING JOELMcCREA LARAINE DAY • HERBERT MARSHALL - GEORGE SANDERS ALBERT BASSERMAN • ROBERT BENCHLEY Directed by ALFRED HITCHCOCK • Released thru United Artists his ye; r Walter Wanger concentr. his effo diking two great pi tures. A Hitchcock’s productioi ofKoH^N CORRESPONDS^ is the thrill spectacle of the ye Watch frvi <3 „ «h* Br..« •* * ih„ *‘ ‘“'J w—^ M — •* ‘ ‘ ’ de„. JL. - , tr„.^- • •' „i#' forre^P0®* 8B"‘*mT err®®4’ Cote^® . t , H : re«#r^e „„aet«,.i>-''*’e’ ,...*>'*“l,‘ tfc . .«.».*• l”w" „ae..«*w“,,‘ 4^*- 1 • " Mill «*'“"** '“ , *. ««—** ”*’ ' > »> CV- a 4ir4i%J. •* 4o»“h‘ ,r»®s - WW .« "bi4 l‘ * # Tbe th * Ut. •»»*** * „ 4.-«^o«d 11 ^ . sv,«., •*«-' e“C °* h S *!•** ^ " b^ „tl oi »*tioWS h4S SM ,J< vrai,.a» “i*ht* fBde" 0< Wat' a,tU^ •* Sia“ Sn‘““ «“* 04 “ ol tl»c ' l ,.„lorf‘l 1 »»d ¥oreig« . *,«.* 4„, „,,.». “'”r' ««'*”’ re ,»« ' „ , „.o.<»>- i «rr‘ * . „ lioiti**1'* id by This it his >thers Risheds ibo rail- TO full Hstudios VaO play- hummer m2 sets Stchcock fen Cor- |»spense fetches Rrch de¬ ll British pet was H25 feet Bbar 00 I and a ■ a good Is ever picture, ice ap- ninutes |ed pic- fp intro- t types rea and ther as HERE IS •finding reaches British cted in ACTION ROMANCE inicians from the first frame to the final fadeout ... in the in the adventurous exploits of 1940's most glamorous year's thrill spectacle. Action — plus suspense as soldier of fortune ... a character as irresistible to only Alfred Hitchcock, director of "Rebecca," can today's fans as a Bengal Lancer or a Beau Geste was give it to palpitating audiences who love to be car¬ to yesterday's public. Joel McCrea as the Foreign ried along to excitement and surprises at a swift box- Correspondent making love to beautiful Laraine Day, office pace. sensational new star of "My Son, My Son!" , IMPORTANCE PERFORMANCE in every department of production with big scene all the elements that magnetize attendance in hold¬ after big scene . the Peace Conference . the over numbers. First step in this performance is yours assassination in the public square . the search of to contribute the initiative of showmanship in making clues across Europe in a worldwide diplomatic con¬ a big picture bigger. Increase your exploitation effort! spiracy . typical Hitchcock thrill scenes atop the Step up your ad budget! Use to the fullest the com¬ Tower of London . and finally the pulsing climax plete practical and different campaign outlined in this of the giant Seaplane brought down in mid-ocean! pressbook! * THERE IS REASON PLUS FOR PRESENTING WALTER WANGER1S "FOREIGN CORRESPONDENT" TO THE PUBLIC AS TRADE—THE PRODUCER PRESENTS FOREIGN CORRESPONDENT AS THE SHOWMANf S PROFIT SPECTACLE OF THE YEAR. IS WAITING FOR — AMD IS WHAT EVERY AUDIENCE IS WAITING FOR - LIKE THAT SAME STOP-PRESS DISPATCH. BOLD-FACE TYPE OF SHOWMANSHIP — EXPLOITATION. EACH OF THE LINEUP OF AUDIENCE APPEAL^IN WHITMAN BOOKS, MAGAZINES TIE IN NATION'S MASS PUBLISHING DEALERS For your top-ranking tieup on “Foreign Correspondent” peg for one of your most important local exploitation —for a promotion which moves out to your audience in efforts. Also, Whitman is planning to market the magazine blocs of millions and registers at your boxoffice in terms as a monthly series, thus affording all exhibitors of “For¬ of millions—the Whitman Publishing Company joins in eign Correspondent” a constant showmanship asset and on your showmanship campaign with a specially published opportunity. series of “Foreign Correspondent” publications! 5|: * Whitman’s tiein on “Foreign Correspondent” means big boxoffice business! As a publishing house which reaches Whitman’s “Foreign Correspondent”—as a book—may the American mass market, Whitman is without parallel be published in more than one price. For all groups in in this country. Their products, which are developed in your audience, therefore, this tieup reaches smash show¬ print orders of huge proportions, provide reading mate¬ selling proportions. Merchandising of the book will be rial—and its show-selling influence—for exactly those mil¬ through the nation’s most important book stores, chain lions who constitute the most important audiences for stores and department stores. These, together with the “Foreign Correspondent.” newsstands selling the “Foreign Correspondent” comic magazine, provide you with a tremendous showmanship Your tieup with Whitman Publishing Company involves opportunity. Follow through on all promotional angles! two high-powered, hard-hitting publications: Join with outlets carrying the book through displays, stills, % cooperative exploitation and advertising. On the news¬ First, Whitman is publishing “Foreign Correspondent” stands, set your boxoffice boost through such cooperative as a very popular-priced book—with illustrations. Whit¬ efforts as tack cards, flashes and truck posters. man editors have taken the script of “Foreign Correspond¬ ent”, together with a series of the most dramatic stills Whitman’s tiein also presents a great bet—and material from the production, and are translating that material —for special lobby and theatre promotions! into an entertaining, eye-catching volume. In every way, Whitman’s “Foreign Correspondent” will capture the Set your campaign on the Whitman tieup on a scale to thrills and suspense and drama which Alfred Hitchcock match its full value to your showing. Set it big—and cash has so expertly woven into your great current attraction. in big! Price, production and distribution of the book are calcu¬ For dealer details in your situation, write immediately lated to reach Whitman’s largest market. to: Second, the publisher is marketing—with the first na¬ tional release of “Foreign Correspondent”—a completely WHITMAN PUBLISHING CO. new “comic” magazine. The magazine will be titled “For¬ 200 Fifth Avenue eign Correspondent”, thus affording you a direct tiein. New York, New York Priced at ten cents a copy, Whitman’s new magazine will be merchandised on the nation’s newsstands. An impor¬ or tant comic strip artist has been engaged to develop the story of your show in this highly entertaining medium, and WHITMAN PUBLISHING CO. the first issue of the new Whitman magazine will be the Racine, Wisconsin SMOOTH, SOFT SKIN IS * SO VERY important! THAT'S WHY I NEVER LARAINE DAY "LUX" ADS NEGLECT MY DAILY Lux Soap active- lather FACIALS ON NATIONAL SCHEDULE A selected list of important metropolitan daily news¬ papers will feature this eye-catching Lux tieup ad— featuring Laraine Day as one of Hollywood’s new sen¬ ' THEY'RE A GRAND sations and a star of “Foreign Correspondent”! The | BEAUTY AID-MAKE I MY SKIN FEEL SO I FRESH AND SMOOTH important circulation involved in this tieup is only one phase of the showmanship opportunities in this tieup. Follow through in your situation by joining with the Try this gentle Laraine Day beauty care for 30 days great number of Lux outlets in displays and co-op pro¬ Hollywood motions. This tieup is streamlined for showmanship in Foreign Correspondent fresher, too! Th< beauty aid. See your situation! Add your own theatre promotions for i stay lovely, app / 9 out of 10 Screen Stars use Lux Toilet Soap fullest boxoffice results! Page Two QUOTE THE THRILL SPECTACLE OF THE YEAR UNQUOTE. AND FOR EVERY EXHIBITOR EVERYWHERE — FOR THE LIKE A DYNAMITE-LADEN STORY COMING OFF THE WIRES, FOREIGN CORRESPONDENT HAS WHAT EVERY AUDIENCE FOREIGN CORRESPONDENT REGISTERS ITS FULL BOX-OFFICE WEIGHT ONLY WITH THE SMASH HEADLINING AND Fv%IGN CORRESPONDENT DEMANDS LEADOFF POSITION, IS IN ITSELF BASIS FOR A COMPLETE CAMPAIGN. Cutouts, Standees, Easels to Drive Home DISPLAYS Top Campaign Angles on Your Showing ""‘XVES" "'ip-cocKi *>»E/GIV ?°RrespoNi Master of Suspense Director of “REBECCA’ THE THRILL SPECTACLE OF THE YEAR THE THRILL SPECTACLE OF THE YEAR! c Plant the Hitchcock-“Rebecca” slant with the display above, featuring Stills Nos. RS-1 (the famous “Rebecca” silhouette), 12A and 12 (McCrea). Right: Use Still No. 19 for a dramatic display—using real light over the still’s lighting effect. His Sensational Story Becomes the THRILL SPECTACLE OF THE YEAR 'FOREIGN CORRESPONDENT FOREIGN CORRESPONDENT Exploit the character gallery with the easel above, using copylines indicated and Mr. ROBERT BENCHLEY (reading clockwise, starting with McCrea) Stills Nos. 36, 85, 26, 179, 112, 123, 46, it featured in WALTER WANGER’S 134, 5 and Still No. 83 for Laraine Day. Right: The giant marquee display uses Stills Nos. 21A (action still), Exp.-l (drawing), 78 (McCrea-Day), 92 (Sanders), 52 (Marshall) and 9 (Benchley). The radio tower signals selling copy for your FOREIGN CORRESPONDENT show; offer guest tickets to lobby translators. Directed by ALFRED HITCHCOCK Get across the gay adven¬ ture note with a cutout dis¬ They Lived the play (left) using Still No. P-53 of Joel McCrea and GREATEST Laraine Day; a Hitchcock * head still rounds it out. And ADVENTURE showmanship demands a socko still display (right) on of our time! Bob Benchley, using (1. to r., in three rows from top down) Stills Nos. 5, 1, 28, 13, 15A, P-7, along with copy lilalteA. 'WanCf/M. lines indicated. ALFRED HITCHCOCK'S P A 0 0 U C T I 0 N Of foreignMi CORRESPONDENT Page Three THE ACTUAL LINEUP AFFORDS AN UNPARALLELED SHOWMANSHIP OPPORTUNITY.
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