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Home , Hackney Central, Hoxton Square, Shoreditch, Stamford Hill, The Rose (theatre), Wanstead

HACKNEY

SHOREDITCH The area is home to ’s largest number of start-ups, and Europe’s highest concentration of tech and creative businesses. Council has also signed a partnership agreement with Austin, Texas, to build on collaboration between tech incubators in both cities, and between Austin’s South By South West Interactive Festival and the Digital Festival.

Shoreditch is a highly entrepreneurial and knowledge-based business community, with dozens of small enterprises based in the same buildings doing business on a global scale, and ably supported by a similarly burgeoning hospitality sector.

Hackney as a whole has seen 21% business growth since 2004, nearly double London’s rate. This new activity is concentrated primarily in media, £1billion investment in the London technology and consulting. Between 1994 and Overground rail network has transformed 2007, Hackney saw a 27% drop in VAT registered AShoreditch’s links to the rest of London, businesses in manufacturing. What grew up to with a vastly improved service opening up ready fi ll the manufacturing workspace were creative access to the town centre for the whole region. and technology businesses, as well as fashion designers and artists. Shoreditch has a long-standing, rich creative history, being on of Europe’s main theatre districts This brochure will tell you more about what in the late 16th century, home to the country’s fi rst, Shoreditch can offer your business, and why you the Curtain, and also Theatre and the should move to Hackney: one of the most exciting, original , and premiering plays by dynamic and creative areas of London. and .

Today, the Shoreditch town centre area is also Hackney’s biggest employment centre, providing 30,000 jobs with thousands commuting in every day Jules Pipe, from around the borough and all over London. Mayor of Hackney FOREWORD

2 WELCOME TO SHOREDITCH Right on the doorstep of the City, Shoreditch is one warehouses into loft apartments and made of London’s most fashionable neighbourhoods. Square the centre of contemporary bohemia. A run down area up until the 1990s, it is now the This popular corner of London is now home to hub of creative and artistic talent for the capital, numerous art galleries, bars, restaurants and with international brand names such as Last.FM, clubs and is very much the cutting edge of London Google and Moshi Monsters all based there, as contemporary life. well as being a highly desirable residential location. Shoreditch’s renaissance was led by the infl ux of Shoreditch has acted as a catalyst for regeneration, artists and designers looking for cheap live/work as companies and residents alike spread out spaces close to the City and good transport links. over Hackney taking with them the fashions and creativity that the borough is now known for. The area then quickly became well known for art and nightlife, and when Jay Jopling opened up The last few years have seen a huge infl ux of an outpost of the internationally-renowned White businesses being drawn to the neighbourhood. Cube gallery there in 2000, Shoreditch was placed These have been from all industries, but fi rmly on the London cultural map. predominantly from the creative and hospitality sectors. Shoreditch is home to the largest Shoreditch has a long-standing, rich creative history, concentration of creative industries in Europe and being one of Europe’s main theatre districts in the has enough clubs, pubs and celebrity hangouts to late 16th century, home to the country’s fi rst, the rival the West End. It is also becoming famous for its Shoreditch is fi rmly on Curtain, and also the Rose Theatre and the original quality cuisine and is the setting for Jamie Oliver’s London’s cultural map Globe Theatre, and premiering plays by William Fifteen restaurant and the Hoxton Apprentice, which Shakespeare and Ben Jonson. are also both innovative social enterprises.

In recent years Shoreditch and neighbouring Shoreditch is a local success story that is now Hoxton have attracted more and more young attracting international interest. This is your creative professionals who have turned former opportunity to become part of the story.

3 YOUR CUSTOMERS The median household income for Shoreditch The knowledge economy is mainly self-employed; is £34,320, compared with £21,949 in Newham, across the borough the number of people reporting and households have a high average weekly to be their own boss increased by 4% in 2007 and expenditure and a preference for consumer goods. has remained between 2% and 3% higher than the London average ever since. During 2010, 17% of Commuters to the area make use of the Shoreditch Hackney residents were self-employed. High Street station, which sees 17,000 journeys each weekday, as well as Old Research commissioned by Hackney Council Street Underground station, which in 2010 saw over shows that Shoreditch is also within a pocket of 20million journeys. households with a high level of preference for quality goods. Shoreditch is Hackney’s main employment centre, providing 30,000 jobs, and hosts the majority of employees in the creative and tech sectors as well as high street businesses.

The employment base is wide, with fi nancial services, advertising and market research, telecommunications, computer consulting, and Café culture in Shoreditch management and legal consultancies included. Social work, education, cleaning companies, transport and licensed restaurants also provide a high number of jobs.

There are scores of restaurants and bars in Shoreditch

4 YOUR CUSTOMERS

Electricity Showrooms Shoreditch

5 Hackney Council is working with the Government in its Tech City initiative to support new businesses moving to the area, by providing practical help with business support, fi nding premises, and planning advice.

6 TECH CITY

There are nearly 1,000 creative and digital to the local economy. The vision for the Digital businesses in Shoreditch, which has led to Shoreditch Festival is to be as signifi cant to the the area being hailed as Tech City, and Silicon industry as its counterpart in the United States. Roundabout. Hackney Council is working with the Government Shoreditch is the hottest tech cluster in Europe in its Tech City initiative to support new businesses with names such as Last.FM, Google, Songkick, moving to the area, by providing practical help and Moshi Monsters all based in the area, which with orientation tours, business support, fi nding also hosts London’s biggest number of start-ups. premises, and planning advice, as well as linking up companies and investors through the These home-grown businesses span fi lm development of business associations and events. production, design, advertising, online games, mobile apps, publishing, printing, and To promote the borough and local companies, communications. It is an arts-led economy that Hackney Council, Digital Shoreditch and the has grown over the past 20 years, beginning with Government’s IC tomorrow agency launched an infl ux of artists and designers into Shoreditch Race for Apps in November 2011, a competition making use of affordable workspace and the City’s to crowdsource mobile apps for use by visitors to good internet access. Hackney ahead of the London 2012 Olympic and Paralympic Games. From the late 1990s, fi lmmakers and architects came into the area, which prompted an 81% An apprenticeship and work placement scheme increase in bars, restaurants and pubs over is also being developed by companies to ensure the next decade. The night time destinations of local young people get an opportunity to join the Shoreditch and Hoxton, combined with affordable industry. The Council is helping to set up visits by offi ce space, formed the foundation of the modern creative industry representatives to schools in the technology ecosystem. borough and to Hackney Community College, so that young people can learn how to run their own An agreement signed between Hackney and business and consider a career in the creative Race for Apps competition winners Austin, Texas, in January, 2012, builds on existing sector. Mohammed and Zainab from collaboration between Shoreditch’s creative, tech Foodsplore and fi lm industries and those in Austin. The Texan The Tech City area stretches from Shoreditch to city also hosts the annual South By South West , and on to where more than Interactive Festival, attracting tens of thousands of 600 creative businesses are based next to the exhibitors and visitors, and worth over $200million Queen Elizabeth Olympic Park.

7 HOTELS COMING NIGHT TIME TO SHOREDITCH ECONOMY

With proposals from global household name Nobu Shoreditch needs little introduction as one of to open one of its fi rst hotels in Shoreditch, the area London’s thriving night time economy destinations, is now established as an international destination, with its own scene of scores of bars, clubs, with six more proposed hotels on their way. galleries, and cultural spaces offering a highly individual alternative to , the West End, and Nobu has received planning permission to develop . a fi ve-storey, 143-bedroom hotel in Willow Street, with a restaurant, bar and conference space, Licensed premises meet regularly with the creating over 100 jobs. It will feature an exciting police and Hackney Council offi cers to discuss design in keeping with the creativity of Shoreditch, forthcoming events and festivals, and a dramatic entranceway viewed from Great changes to regulations, and Eastern Street. how best to improve the area collectively for local residents A diamond-shaped, 24-storey hotel in City Road and businesses as well as Artsist’s impressions of has received planning permission, for over 240 night time economy visitors. the proposed Nobu hotel rooms, while a 135-room Bravo Hotel at Scrutton Street and Curtain Road received planning permission earlier in 2012. Currently there are also proposals for a low cost, boutique Pocket Hotel in Paul Street, with over 200 rooms.

Cargo

8 The Bricklayer’s Arms RETAIL AND FASHION

Shoreditch has long been a loosely-kept secret Start was founded a decade ago by husband and as place to shop for a mix of fashionable, designer, wife team Brix and Philip Start, and has now vintage and wildly unique items. expanded to three stores offering top quality designer attire for men and women. Boxpark, the world’s fi rst pop-up shopping mall, was opened in Shoreditch by Dizzee Rascal during A Child of the Jago, Great Eastern Street, is the late 2011, a mix of independent shops, galleries creation of Agent Provocateur Joe Corre and Boxpark and cafes along with well known fashion brands Barnzley Armitage, composing antique clothing such as Calvin Klein, Diesel, Nike and Lacoste. and artefacts with modern-day end of line fabrics, a uniqueness in keeping with the shop’s Victorian Sixty refi tted shipping containers transformed a inspiration. derelict former railyard into a brand new, interim temporary high street for the area, with a lifespan of fi ve years before the site is developed.

In the wake of this success, international brands such as Christian Louboutin, Ralph Lauren, Vivienne Westwood and Prada are now also exploring a move to the area.

Boxpark, the world’s fi rst pop- up shopping mall, was opened in Shoreditch by Dizzee Rascal Boxpark during late 2011

9 10 CULTURAL CENTRE

Shoreditch is home to an enormous number of The Silicon Drinkabout takes place on Friday arts, cultural, and creative organisations, as well evenings, an informal get-together for local start- as world-famous galleries such as the , ups, established through Twitter by social online in , which features works by Tracey gaming company and developer Mind Candy, which Emin, and Sam Taylor-Wood. is also behind the international gaming sensation Moshi Monsters, with 60million users worldwide. The fi rst Thursday of every month sees dozens of galleries, studios, museums and artist-run spaces For over a decade the annual Shoreditch Festival in the area open late. Organised by the has showcased the area’s cultural scene, with Gallery, First Thursdays feature performances, free performances and entertainment at various Gallery in Shoreditch music, pop-up bars, private views, and art tours venues, while 2012 sees the fi rst Shoreditch from leading curators, writers and art experts. Fringe Festival, taking place over seven weeks and featuring visual design, digital art, live Rivington Place, a RIBA award-winning building performance, theatre, music, dance, comedy, designed by David Adjaye OBE, opened in 2007, cabaret, literature, poetry, radio and live debates, the fi rst new-build public gallery in London since fi lm, media, and gaming. the Hayward Gallery opened 40 years earlier. It is dedicated to the display, debate and refl ection of St Leonard’s Church, on , global diversity issues in the contemporary visual is not only the setting for the hit BBC television arts. An ongoing programme of exhibitions and show Rev, but also hosts musical and dramatic events is produced and presented by Iniva (Institute performances throughout the year from of International Visual Arts) and Autograph ABP. classical to experimental to Shakespeare.

The fi rst Thursday of every month sees Shoreditch Church, location for the BBC’s dozens of galleries, studios, museums and hit television Show Rev artist-run spaces in the area open late.

11 HACKNEY HOUSE This architect-designed temporary structure on Hackney House is open from May to September, Shoreditch High Street is the networking venue of 2012, and hosts the Government’s UK Trade and choice for media, businesses and investors during Investment (UKTI) agency Tech City Investment Games time, an exhibition and conference centre Suite and the Digital Shoreditch Festival, both of with a programme of events and live entertainment which promote the area’s tech and digital sector. from international names with Hackney links. An events programme taking place during the day and night showcases the best investment opportunities Hackney can offer, such as the creative and digital industries, fashion, interior design and retail and hospitality.

The venue is also a resource for the thousands of accredited and non-accredited journalists in London for Games time, from around London, from around the UK, and from around the world.

Entrance to performance space An events programme taking place during the day and night showcases the best investment opportunities Performance on the main stage at Hackney House Hackney can offer

12 HACKNEY HOUSE

Entrance corridor at Hackney House

Conference day at Digital Shoreditch

13 London - Stanstead - Cambridge - Peterborough Growth Area

Thames Gateway Haringey Motorways

Walthamstow Central Manor House Airports Park Waltham Tube map Forest Container and freight ports

Stoke Newington Clapton

Rectory Road 1 2 3 4 5 6 7 8 9 Special fares apply Epping Check before you travel Chesham Watford Junction Chalfont & Theydon Bois Bank Waterloo & City line open 0615 97Latimer 8 Watford High Street 867 5 until 21Dalston48 Mondays to Fridays and TRANSPORTHigh Barnet Watford Debden 0800 until 1830 Saturdays. Amersham Bushey & Whetstone Chorleywood Croxley Shoreditch has benefi ted from a £1billion By late 2012Oakwood in the south eastLoughton Closed Sundays and Public HolidaysHackney Hackney Park 6 Dalston A Carpenders Park Buckhurst Hill A ------Downs Rickmansworth Moor Park Southgate Kingsland investment in the London Overground, with a high will connect with Junction – meaning Roding Grange Blackfriars Underground station closed until Hatch End East West Northwood Arnos Grove Valley Hill 5 late 2011 West Northwood quality, and frequent service, while the town centre Shoreditch High Street would be barely half an Headstone Lane Hills ------Hackney 4 Ruislip is served by Underground station.Finchley Central hour from South West London. Harrow & Hainault From 1300 until 1730 Sundays open Central To M11 and Ruislip Manor Canons Park Woodford for interchange and exit onlyDalston Stansted Airport Junction Hackney Hackney Eastcote North Harrow Kenton ------Queensbury In 2010 this saw over 20million journeys and links Turnpike Lane Green Lanes & Wick Central 4 Step-free interchange between Central Harrow- Northwick Preston Crouch Hill South on-the-Hill Park Road Kingsbury HACKNEY CONNECTIONS Underground, Canary Wharf DLR Ruislip Rayners Lane the area toBrent the Cross entire London network, including Newbury Park Gardens Archway Manor House Seven Blackhorse and Heron Quays DLR stations at Stratford Sisters Road London Olympic West South Kenton connections3 only minutes away by Redbridge Gospel street level Fields Harrow Oak Hackney South Harrow North tube at Farringdon, , Liverpool Street Tottenham ------Islington Park South Ruislip Wembley Hampstead Heath Hale Central Wanstead Gants Wick Arsenal Finsbury Hill Cannon Street Open until 21Haggerston00 Mondays to Fridays. B Wembley Central Park Dollis Hilland Kings Cross, with international EuropeanKentish Town Park Leytonstone B Finchley Road Holloway Road Walthamstow Upminster Bridge Closed Saturdays and Sundays Sudbury Hill Stonebridge Park Green & Kentish Leyton Leytonstone destinations available from St Pancras. Queen’s Road Midland Road High Road ------ Town West Kilburn Caledonian Road Highbury & Kensal Islington Heron Quays Step-free interchange between Leyton Sudbury Town Willesden Junction Rise Park Dalston Heron Quays and Canary Wharf West Camden Kingsland Stratford Hoxton International East Elm Park Ham Finchley Road Road Caledonian 3 Underground station at street level Brondesbury Camden Town Road & Canonbury ------Mile Bow 2 Dagenham Queen’s Park Kilburn South Mornington Dalston Junction Stratford West Step-free access for wheelchair End Church St. John’s Wood Heathway High Road Hampstead Crescent Homerton Hackney Camden Becontree usersShoreditch only Bethnal Green Newham King’s Cross Wick Woodgrange Park ------Kilburn Park St. Pancras Edgware Great Upney All station names on Line Road Stratford Tottenham Northern line trains will not stop Baker Portland Euston Shoreditch Warwick Avenue High Street Barking Court Road at Tottenham Court Road until Street Street 2 Pudding High Street Royal Oak Angel Hoxton late 2011 C Hanger Lane Mill Lane Abbey C Extend H&C Line, District Westbourne Park Euston Old Street Bethnal Road ------Edgware Warren Street Green Square Upton Park Turnham Green Served by Piccadilly line trains early Road Farringdon Tower Regent’s Park Liverpool Bow Road Ladbroke Grove Shoreditch Plaistow Liverpoolmornings Street and late evenings only Bayswater Russell Street High Street Piccadilly Line in Key Latimer Road Square Barbican - City------of North Goodge Bow Church by-Bow Victoria Major escalator refurbishment Canning Town London Eurostar servesEast nearbyWhite Shepherd’s Notting Lancaster Bond Oxford Street Chancery Moorgate London City Bush Acton Hill Gate Gate Street Circus Lane Green Devons Road works until earlyBank 2012. Use nearby St. Pancras Station Star Lane City Airport Ealing Broadway St. Paul’s Aldgate East stations or alternative routes West North Holland Queensway Marble Tottenham Whitechapel Langdon Park Acton Acton Park Arch Court Road Bank ------Wood Lane Covent Garden Aldgate Canning All Saints Town City of Waterloo Waterloo & City line open 0615 High Street Green Park 1 2 Royal 3 4 Tower Acton Central Kensington Leicester Square Shadwell Westferry Blackwall WestminsterVictoria until 2148 MondaysHill to FridaysTower and 6 5 4 3 Shepherd’s Bush 2 1 Custom House for ExCeL Ealing Common Market Hyde Park Corner Piccadilly Map reproduced by kind permission of 0800 until 1830 Saturdays.Gateway Kensington Cannon Street Poplar Circus Monument Tower East South Acton (Olympia) India Prince Regent Closed Sundays and Public Holidays Canary Wharf Goldhawk Road Mansion House Hill LONDON OVERGROUND DISTRICT LINE PICCADDILLY LINE 2012 OLYMPIC D Fenchurch Street Tower West D ------Charing Gateway Royal Albert King AND PARALYMPIC Barons Gloucester Cross Blackfriars India Quay West Silvertown West India Quay Not served by DLR trains from Town Court The LondonRoad Overground links HackneySt. James’s George V GAMES SITES Park Temple Park (OPENING 2010) DOCKLANDS LIGHT RAILWAY South Ealing Victoria Bank towards before to Richmond in the west and Stratford Canary Wharf Northfields Pontoon Dock Cyprus 1900 on Mondays to Fridays Turnham Stamford Ravenscourt West InternationalEarl’s Southin the eastSloane Embankment North 1 HAMMERSMITH & CITY LINE NORTHERN LINE Park Green Brook Park Kensington Court Kensington Square London Canada Greenwich ------Boston Manor Bridge Water Heron Quays for The O2 Gallions Reach Waterloo London City Airport Osterley 14 West Brompton South Quay Beckton Key to lines London Crosharbour CENTRAL LINE MAINLINE SERVICES Surrey Quays Bridge Bakerloo Crossharbour King George V Hounslow East 2 Hounslow Fulham2 Broadway Mudchute West Hounslow Central Gardens Imperial Central Wharf Southwark Hatton Cross Parsons Green Borough Richmond 1 Circle North Heathrow 3 Bridge Charlton E Terminals 1, 2, 3 E for Arsenal District WOOLWICH Maritime Greenwich 3 ARSENAL Heathrow 4 East Putney Terminal 4 Elephant & Castle Gate New Cross Greenwich Hammersmith & City Southfields Bridge Clapham 2Oval Jubilee Heathrow Terminal 5 Kennington Junction 5 Park Elverson Road Greenwich Stockwell Wimbledon Metropolitan Clapham North Forest Hill Lewisham 4 Clapham Common Sydenham Northern Lambeth Clapham South Lewisham West Piccadilly Balham Victoria Bec F Crystal Palace Norwood Junction F Tooting Broadway Waterloo & City 3 West DLR Blackheath 5 London Overground This diagram is an evolution of the original design conceived in 1931 by Harry Beck Transport for London Correct at time of going to print, August 2011 Lewisham 1 2 3 4 4 5 6 7 8 9

MAYOR OF LONDON Transport for London London - Stanstead - Cambridge - Peterborough Growth Area

Thames Gateway Haringey Motorways

Walthamstow Central Manor House Airports Stamford Hill Waltham Leytonstone Forest Container and freight ports

Stoke Newington Clapton

Rectory Road Leyton Dalston KEY Hackney Hackney Wanstead Park Dalston Downs Canonbury Kingsland Shoreditch town centre

Hackney Homerton Central To M11 and Dalston Highbury Junction Hackney Hackney Stansted Airport 2012 Olympic and Paralympic & Islington Central Wick Park and venues Stratford London Olympic Islington Fields Hackney Park London Overground Haggerston Wick Central Line District Line

West Docklands Light Railway Hoxton Ham Bethnal Green Hammersmith & City Line Mile Bow End Church Jubilee Line Camden Shoreditch Bethnal Green Newham Piccadilly Line All station names on East London Line Shoreditch Victoria Line High Street Northern Line Extend H&C Line, District Tower Mainline Sevices City of Liverpool Street Hamlets Piccadilly Line in Key London Canning Town London Bank City Airport

Shadwell City of Tower Westminster Hill Tower Gateway Canary Wharf LONDON OVERGROUND DISTRICT LINE PICCADDILLY LINE 2012 OLYMPIC King AND PARALYMPIC North George V Greenwich EAST LONDON LINE (OPENING 2010) DOCKLANDS LIGHT RAILWAY VICTORIA LINE GAMES SITES

CROSSRAIL 1 HAMMERSMITH & CITY LINE NORTHERN LINE

London Crosharbour 15 CENTRAL LINE JUBILEE LINE MAINLINE SERVICES Bridge

Southwark Charlton WOOLWICH ARSENAL

Greenwich

Lambeth Lewisham

Blackheath Lewisham CONTACTS For more information, please contact: Shoreditch Town Centre and Tech City Co-ordinator on 020 8356 4687.

Produced by Hackney Design, Communications & Print • JUne 2012 • PJ48032