2018 Mascot Games Sponsorship Package
June 22 & 23, 2018 Amway Center - Orlando, FL
Proceeds to Benefit The Mascot Games™ The Mascot Games features professional mascots from sports teams around the country competing in a variety of games in two exciting shows. Fans enjoy thrilling and pulse-pounding competition, as mascots from MLB, NFL, NBA, NHL and NCAA teams battle through wild and wacky games to see who is the true champion of the mascot world. New Hope for Kids This large scale sports entertainment event is owned and operated by New Hope for Kids, a Central Florida based 501(c)(3) organization. Their mission is to support children and families grieving the death of a loved one and to grant wishes to children with life-threatening illnesses in Central Florida. Our audience The Mascot Games is an annually anticipated event by Central Florida families. The majority of the target audience are college educated. The three main ethicity groups that attend the event are Caucaisian, Hispanic and African American. Most families have attended the event in the past, however 39% of attendees experienced The Games for the first time in 2017.
<21 21-30 31-40 75% Age 41-50 Female 51-60 60+
0 5% 10% 15% 20% 25% 30% 35%
Volusia County 6.9% Lake County Caucasian Orange 10.34% County Hispanic 41.38% Ethnicity County African American Breakdown Other 16.09%
Other
Seminole 0 10% 20% 30% 40% 50% 60% 70% County 25.29% Source: 2016 Mascot Games post event survey Why Sponsor the Mascot Games? Engage your target market with a one of a kind experience that creates a lasting connection to your brand. The Mascot Games offers Central Florida businesses an opportunity to get involved with a unique, energy-filled event. Businesses are provided with a variety of options to generate brand awareness in an engaging environment. In addition to the connection with a highly visible event, businesses also align with the Central Florida charity, New Hope for Kids. We understand activation and are willing to customize where possible to meet your needs and expectations. Talk to us about your brand and marketing objectives.
2017 Mascot Roster
Captain Fear Tampa Bay Buccaneers Carlton Toronto Maple Leafs Champ Dallas Mavericks 2017 Poster Chomps Cleveland Browns Coyote San Antonio Spurs Fin Vancouver Canucks Franklin Philadelphia 76ers Hugo Charlotte Hornets Jaxson De Ville Jacksonville Jaguars Kingston Orlando City Soccer Knightro UCF Knights Lil Red Nebraska Cornhuskers Louie St. Louis Blues N.J. Devil New Jersey Devils Rangers Captain Texas Rangers Rocky the Bull University of South Florida Rowdy Dallas Cowboys Sebastian U of Miami Hurricanes Shades Orlando Solar Bears Stanley Florida Panthers STUFF Orlando Magic Thunderbug Tampa Bay Lightning Tommyhawk Chicago Blackhawks INSIDE THIS SECTION LOCAL DEATHS ...... B4 LOTTERY ...... B2 &STATE THINGS TO DO...... B2 Sunday, June 25, 2017 Section B
Disney’s In Brief He survived Pulse, Teen theft suspect monorail found dead in lake An 18-year-old man who ran from Orange County deputies and is adored into a lake was found dead Sat- now fights cancer urday after 14 hours of searching. by many Deputies last saw Clarence Lake Despite new setback, Johnathan Amaya has persevered III from a helicopter Friday as he Ride delights all from swam across Lake Sherwood and By Naseem S. Miller appeared in distress. He was kids to pub crawlers Staff Writer found in the water about 3 p.m. A medical examiner will determine By Gabrielle Russon For the first time in his what caused his death, but inves- Staff Writer young life, Johnathan Amaya tigators do not suspect foul play. started keeping a journal. 2017 Marketing & Media Deputies were called about1:15 The three Rude brothers walked His counselor recom- a.m. Friday to Hawthorne Grove into the mostempty monorail car,a mended it two weeks after he Apartments near Good Homes wondrous place that felt like it was narrowly escaped the barrage Road and Colonial Drive in west aplayground in motion. of bullets that were un- Orange County after a car alarm “Sit down,” their grandmother, Printleashed a year ago at the went off. Three teenageOnlineboys Chris Crabill of Ohio,ordered to no Pulse nightclub. were seen running away, sheriff’s avail. “Safety first.” Amaya began to fill the spokeswoman Sgt. Ingrid Tejada- But there were photographs for Orlandopages. He wrote Weeklyabout his Monforte said. Deputies caught Carson Rude, 9, to snap over the goals and plans. He wrote and arrested a17-year-oldAttractionsand an Magazine Seven Seas Lagoon and the grip about his new tattoos, which 18-year-old, but Lake got away. He pole for Deakin, 5, to swing on, Elcove Osceolar his right arm. A Starnd he SARAH ESPEDIDO/STAFF PHOTOGRAPHER left a backpack with stoleOrlandon items Sentinel: Article & Calendar of Events while middle child Aiden, 7, wrote about getting admitted Johnathan Amaya, who worked at Pulse nightclub, has survived in a shed at a Lowe’s store where sprawled on the empty seat as they Theto the Un Winteriversity of Centr Parkal the Observermass shooting and its aftermath — only to have to face cancer. he was hiding before he went into whizzed closer to the Magic King- Florida’s criminal justice pro- the lake, investigators said.Daytona Beach News Journal: Article & Video dom. gram and receiving $25,000 ing halt again on May 1 — motherapy at Orlando David Harris, Gal Tziperman Thereis ajoyto themonorail for Seminolefrom the OneOrlando ChronicleFund when doctors told him he Health’s UF Health Cancer Lotan WFTV: Online Video Feature adults and children alike. as a survivor of the Pulse had Acute T-Cell Lympho- Center. “And I was like, now I “Nothing screams Disney World tragedy. blastic Lymphoma, a rare gotta start over again, kind of like the monorail,” said Daniel PlaygroundHe started to feel better Magazine, form of cancer (distributionthat affects like after Pulse 10,000).” ‘Touch therapy’Apopkalands Chief Miller, who runs a podcast and has little by little. In March, he mostly young men. He had noticed a lingering Polk counselor in jail nearly 14,000 followers who read Lifestylegot a job as a barbac Magazinek at The “I had (distributionstarted my life again che st60,000)pain shortly after his APolk County psychothMyerapis Centralt Florida Family about his theme park adventures Hammered Lamb, which is and then everything got 25th birthday April 14. It kept was arrested Thursday on under his Twitter handle Orangewhat he loved doing Countyat Pulse. flipped Libraryaround whSystemen I got getting worse. He started charges of sexual misconduct Drunk@Disney. “It’s Disney in a He started to get his routine sick,” Amaya said on a recent having sharp pains on his after a client accused himMacaroniof inap- Kid (11 publishers) nutshell.” back: work, gym, friends. morning while waiting to propriately touching her, the Disney World has played into ElBu Sentinelt it all came to a screech- start his second round of che- Please turn to SURVIVOR, B3 Lakeland police Half a dozFun4Kidsen (7 publications) that appeal, sponsoring a five- women previously had made course progressive dinner where similar allegations. The woman visitors eat at the three resorts on Orlando Sentinel - Scott Maxwell Story went to Anthony H. Conti, Jr., 72, the monorail loop. The company for therapy three times between even sells monorail blazoned socks December 2014 and January 2015. and others items paying homage to During a January 2015 appRadiooint- the ride that has existed since 1971 ment, Conti performed “touch when the Magic Kingdom first therapy” that left the 33-year-old opened. victim “uncomfortable,Overconfused 500 spots on 8 iHeart Radio Stations And while there is no formal [and] scared,” according to police. gathering, many Meetup groups He told her the therapy would organize bar crawls on the mono- help “release serotonin levels and rail. They stop at the resort lounges help her feel more balanced,” to buy fancy drinks served in pine- police said. The woman stopped apples or topped with glowing seeing Conti and in MarcEventh 2015 Posters plastic ice cubes. notified the Employee Assistance “You don’t have to drive. You Program that referred her to him, don’t take a taxi. You just board the authorities said. The polPostersice were distributed throughout Central Florida monorail,” said Clayton Cannon, reportedly not notified then. an engineer from DeBary who Conti practices at TonyOversizedConti, posters placed in 85 Wawa locations leads the “Fellowship of the M.A. Counseling Center in Lake- Mouse” Meetup group that held land. He was arrested in Septem- three monorail events last year. ber after the six other patiinents Central Florida for seven weeks leading up to His monorail pub crawls typi- accused him. He was out on bail cally happen near the holidays and when he was arrested Thursday. sometimes draw up to 300 people the Games —some of whom travel from as far Amelia Cheatham away as Ireland or Canada to at- tend, he said. Residents tied up But for all the monorail’s charm, with electrical cords there have also been complaints E-Mail Newsletter from park-goers as the ride breaks Three men entered an apart- down, stranding passengers, or ment early Friday, tied up the those who suffer from faulty air AILEEN PERILLA/STAFF PHOTOGRAPHER occupants with electricalOrlandocords Regional Chamber of Commerce conditioning. Orlando Sentinel columnist Scott Maxwell mugs for a team photo while coaching the red team and struck one in the head with a It can feel like a morning rush Friday in the Mascot Games at the Amway Center in Orlando. pistol before robbing the home, hour on a big-city commuter train Clermont police said. TheFloridahome Hospital Employee Newsletter when a crowd jams into the mono- invasion happened about 1a.m. at rail after the Magic Kingdom fire- Veve at Castle Hill ApartmOrlandoents, City Soccer Fan Newsletter works show. On a recent evening, a Sweaty, stinky, passionate, police Sgt. Shane Strickland said. baby shrieking made the space feel Outdoor - Billboard The occupants told officers the even tighter. men wore face coveringsOrlandoand Solar Bears E-Blast It can provide excellent people- gloves and got in through an watching time, although Miller Amwayaddict Centered: A day with mascots unlocked rear sliding door. The warned, “There’s the good people- men grabbed cash and thrOrlandoee Solar Bear Game Day Announcements phones before fleeing the way watching and the bad people- “Go, Team Redddddd!!!” COMMENTARY Iwanted to understand watching.” MultipleIam screaming lidigitalke a billboards throughoutwhy. Central they came in, StricklandOrlandosaid. No Predator Game Day Announcements Once, he noticed a boy dressed madman, and thousands of So I went to Orlando’s one was seriously hurt. in a tuxedo, riding the monorail Floridafans are screaming withback at ClearChannel OutdoorMascot Games — where Jason Ruiter before his high school prom. An- me. lovably goofy creatures from OUC The Reliable One Newsletter (distribution other time, a woman changed a This is not who I am. I’m all over the country visit the baby’s dirty diapers on the seat. not a screamer. I’m a guy Amway Center to compete Home invaders150,000)shoot Whatever the imperfections of who stands with his hands in silly games — for several man in stomach the signature ride into the park, it’s in his pockets. reasons: still what he fondly remembers TelevisionBut a giant coyote, a Scott Maxwell Iwanted to understand The Volusia County SheriffAmway’s Center E-blast (x2) about visiting Disney as a child dreadlocked lion and an Sentinel Columnist the appeal of the mascot. Office is investigating after a man since it’s largely uncharged. angry ibis just told me to rev Iwanted to understand was shot in the stomach during a When his family comes to visit, Moreup the crowd than. So I do as 100I am told .spots onwha Foxt motivate 35/Mys the people insi 65de. home invasion near DayInterfaithtona Council Newsletter he might take them to ride the Such is the power of the mascot — a remark- Iliked the cause, benefiting a life-changing Beach Friday. Two men wearing monorail to see the iconic views, Appearancesable creature that can make chil on:dren laugh, charity: New Hope For Kids. masks broke into the housThee in the Annunciation Church Bulletin like Cinderella Castle peeking over women swoon and millionaires knock each And to be honest, I was also there because I 1500 block of Granada Avenue the trees,to avoid buying $100-plus other over to catch a $3 T-shirt. decided we needed a break. about 9:30 p.m. and demanded tickets to go inside. WESHIf you think TVabout it, it’s strange, really. See, I had a column teed up for today about money, deputies said. TheBaldwinman Park Newsletter (x2) “It’s a rite of passage to go on the If some random guy walked up to you at a the latest way Florida politicians have hosed who was shot was conscious monorail loop,” he said. WKMG:ballgame and tri edChannelto hug you or sit o n6:11pmyour the st Newsate. But then I thought about the week when he was taken to the hospi- lap, you’d slug him or call the cops. we’d had — with fights over health care and tal. Detectives said they don’t [email protected]; But if that guy is dressed like a big, dopey Confederate statues; with news about car think the robbery was random. 407-420-5470; Twitter: FOX35:polar bear, you embr morningace him like he’s yonewsur first (2 times) Michael Williams @GabrielleRusson love. Please turn to MAXWELL,B3 Channel 13: Interview at Amway Center An All-Star Tweet! Social Media 119 Retweets See It. TouchCommunityIt. TAKE ITPartnershipsHOME! 491 Favorites 13,129 Engagements NTE The verybest lighting designs, at theverybest prices, are found RA ED Inclusion on Pizza Hut box toppersA and in-store 208,140 Impressions U EVERYDAY at Lightstyle of Orlando. WE GUARANTEE IT! G displays during the month of June 1155 N. Orange Ave. on Lake Ivanhoe • 407-896-7252 S Mon-Fri 8:30 to 8pm, Sat10to5:30pm, Sun 12 to 5pm LOWESTP RI C E
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Truly Nolen agents distributed BOGO offers to all customers three weeks leading up to the Games Sponsorship At-A-Glance Title Presenting Team Game Timeout Number Available 1 1 4 5 3
Event Naming Rights
Team Naming Rights 1 team
Game Naming Rights 1 game
Timeout Naming Rights 1 timeout
Advertising Opportunities
TV & Radio Inclusion
Inclusion in Select Print Advertising
Logo Inclusion on Event Poster
Social Media Inclusion 10 6 4 3 1
Logo Inclusion on Event Website
Press Release Inclusion
On-site Visibility
Logo at Center Field
Logo Inclusion on Cheer Sticks
Logo Inclusion on Step & Repeat
Company Banner 3 2 1 1 Displayed at Center
On-Site Acknowledgement
Logo Inclusion on Team 1 team Cheer Card
Jumbrotron Video
Community Festivals
Digital Wrap in Amway
Post Game Concourse Distribution
Logo Inclusion on Volunteer T-shirts
Ticketing
Corporate Suite
VIP Huddle - Saturday 25 15 10 8 4
Premium - Saturday 25 15 10 8 4
General Admission - 50 35 25 15 8 Saturday
Complimentary Parking 20 15 10 8 4 Title Sponsorship • Event Naming Rights (“Your Brand Name Mascot Games”) • Logo placed on center field of the Amway Sponsorships are Center customizable to achieve • Logo inclusion on cheer sticks (est. 20,000) corporate goals • TV & Radio inclusion (as agreed to by media partners) • On-Field company representative presentation • Logo inclusion in print advertising • Logo inclusion on event poster (est. 1,000) • Company inclusion in 10 customizable social media blasts • Logo inclusion on event homepage and sponsor page of the Mascot Games website • Logo inclusion on step and repeat banner • Three company sideline banners throughout event (Company to provide banners.) • Logo inclusion on all 20,000 team cheer cards in conjunction with the Mascot Games logo • Company video displayed on the Jumbotron (Company to provide produced video of 30 seconds or less.) • 15 VIP Mascot Huddle & seating tickets • 15 Premium seats (lowest rows) • 35 General Admission tickets • 15 Parking comps at Geico Garage • Corporate Suite (14 guests) catering available but not provided • Ability to use the Mascot Games logo on company website as an Official Sponsor • Spotlight role for corporate or brand mascot, if applicable • Community Festival activation • Company name on digital wraps in Amway during the games • Post game option to hand out company information on the concourse Presenting 4 Team Sponsorship Sponsorships
• Event Naming Rights • Team Naming Rights (Blue, Red, Yellow, Green) (“Mascot Games presented by Your Brand”) “Your Brand Green Team” • TV & Radio inclusion (as agreed to by media • Logo inclusion in television advertising partners) • Logo inclusion in print advertising • On-Field company representative presentation • Logo inclusion on event poster (est. 1,000) • Logo inclusion in print advertising • Company inclusion in four customizable social • Logo inclusion on event poster (est. 1,000) media blasts • Company inclusion in six customizable social • Logo inclusion on sponsor page of the Mascot media blasts Games Website • Logo inclusion on event homepage and sponsor • Two company side-line banners displayed page of the Mascot Games website throughout event (Company to provide • Logo inclusion on step and repeat banners.) • Two company sideline banners throughout event • On-field acknowledgement (Company to provide banners.) • Logo inclusion on 5,000 team cheer cards • Logo inclusion on all 20,000 team cheer cards in associated with the color of your company’s conjunction with the Mascot Games logo team • Company video displayed on the Jumbotron • Company video displayed on the Jumbotron (Company to provide produced video of 30 (Company to provide produced video of 30 seconds or less) seconds or less.) • 15 VIP Mascot Huddle & seating tickets • 10 VIP Huddle & seating tickets • 15 Premium seats (lowest rows) • 10 Premium seats (lowest rows) • 35 General Admission tickets • 25 General Admission tickets • 15 Parking comps at Geico Garage • 10 Parking comps at Geico Garage • Ability to use the Mascot Games logo on • Ability to use the Mascot Games logo on company website as an Official Sponsor company Website as an Official Sponsor • Spotlight role for corporate or brand mascot, if • Community Festival activation applicable • Community Festival activation • Company name on digital wraps in Amway during the games • Post game option to hand out company information on the concourse 5 Game 3 Timeout Sponsorships Sponsorships
• Game Naming Rights (“Game Sponsored by • Timeout naming rights Your Brand”) • Ability to customize a short audience engaging • Your brand name/message integrated into 1 of timeout activity only 5 mascot competitions • Logo inclusion on event poster (est. 1,000) • Logo inclusion in print advertising • Company inclusion in one customizable social • Logo inclusion on event poster (est. 1,000) media blast • Company inclusion in three customizable social • 4 VIP Huddle & seating tickets media blasts • 4 Premium seats • One company banner hung at the event • 8 General Admission tickets (Company to provide banner.) • 4 Parking comps at Geico Garage • On-field acknowledgement • Ability to use the Mascot Games logo on • 8 VIP Mascot Huddle & seating tickets company website as an Official Sponsor • 8 Premium seats • 15 General Admission tickets • 8 Parking comps at Geico Garage • Ability to use the Mascot Games logo on company website as an Official Sponsor
“Go Yellow! Love this event and look forward to it every year. The girls had a blast today! Already talking about next year!” - Lisa B. Additional Opportunities
VIP Mascot huddle - $5,000 The Huddle provides a meet & greet opportunity for fans of our beloved Mascots. Photos, autographs and high-fives are what make this Saturday pre-event interactive fun for everyone! The Official Mascot Huddle Sponsor will receive recognition in all print and online advertising related to the Mascot Huddle. This includes logo inclusion on the VIP badges as well as an activation area at the Huddle.
Mascot Dinner - $3,000 The Official Mascot Dinner sponsor(s) will receive recognition in all print and online advertising related to Volunteer Lunch - $1,500 this private dinner held at the New Hope for Kids Center. Over 400 dedicated volunteers join us to provide a Attendees of this event are 350 New Hope families, VIPs, one of a kind experience for our guests and fans. The press and Mascots. Official Volunteer Lunch sponsor at Amway Center will receive recgonition both days of the event in front of Social Media Board- $1,500 our volunteers. This sponsor has the opportunity to The “
For Partnership information, contact [email protected] | www.mascotgames.org