Itf Advantage All
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IF Sustainability Project ITF ADVANTAGE ALL 2020 | 1 NOC AND IF SUSTAINABILITY CASE STUDIES The world faces significant challenges sustainability and should be continued. across a wide spectrum of economic, These case studies, which now also social and environmental matters. showcase National Olympic Committees’ The Olympic Movement has both (NOCs) best practices, form part of a an opportunity and a duty to actively strategic support system given to the contribute to the global sustainability Olympic Movement through the debate in line with its vision of “Building https://www.olympic.org/sustainabilityIOC Sustainability Strategy. a better world through sport”. Each case study is aligned with one or With this in mind, and in response to more of the IOC’s five sustainability focus Olympic Agenda 2020, the International areas: infrastructure & natural sites; sourcing Olympic Committee (IOC) launched the & resource management; mobility; workforce; International and climate. They are Federation (IF) also aligned with one Sustainability or more of the Project in 2016 United Nations’ to obtain an (UN) framework overview of IFs’ of 17 Sustainable sustainability Development Goals initiatives – (SDGs), which provide identifying a common framework common topics, for organisations to challenges and explain how they plan good practices while also sharing information to contribute to sustainable development and among the IFs. tackle the key global sustainability challenges. One outcome of the project was a series This framework is pivotal for the Olympic of case studies illustrating how IFs are actively Movement – in September 2015, the UN contributing towards a more sustainable world. General Assembly confirmed the important As part of the IOC’s objective to “profile the role that sport can play in supporting the “Sport is also an important enabler of sustainable development. We recognise role of the Olympic Movement in sustainability UN’s 2030 Agenda for Sustainable the growing contribution of sport to the realisation of development and peace through the aggregation of information and Development and its SDGs. in its promotion of tolerance and respect and the contributions it makes to the collective reporting”, it was agreed that the empowerment of women and of young people, individuals and communities identification and sharing of information The IOC provides support to NOCs and IFs in the as well as to health, education and social inclusion objectives.” definition, design and development of their contributes to the holistic integration of sustainability strategies. Paragraph 37, UN 2030 Agenda for Sustainable Development 2020 | 2 Each NOC/IF sustainability IOC FOCUS AREAS UN SDG project contributes to one or more of the IOC’s sustainability focus areas and one or more of the UN’s Sustainable WORKFORCE Development Goals (SDGs) the goal of increasing the number of women ITF LAUNCHES ADVANTAGE ALL TO INSPIRE AND DEVELOP on and off the court, including those in FEMALE LEADERSHIP ON AND OFF THE COURT decision making and leadership roles, ITF established the Gender Equality in Tennis Committee (originally called the Women in Sport Committee) in 2017 chaired by USTA he postponed 2020 Finals of the president and ITF Vice President Katrina Billie Jean King Cup will see Adams. The following year, with the support T women share the largest annual of the Foundation for Global Sports fund in women’s team sports equalling the Development (GSD), the Advantage All amount awarded in the men’s competition. programme was launched including enhan- However, whilst the pay-gap in elite tennis is ced funding for workshops, education and closed in terms of prize money and tennis professional development for up and coming performs well in terms of global participation female leaders, including coaches and with 47% female participants, significant off officials. court challenges remain: 20% of coaches and 22% of certified officials are women, and In August 2018, the ITF formally announced female representation on ITF’s board sits at its ongoing commitment to increasing the only 18%. number of women on and off the court with the launch of its Gender Equality Strategy A 2020 ITF leadership survey highlighted the calledhttps://bit.ly/34CQ4oV Advantage All, championed by importance of female role models as one of legendary role models such as Billie Jean the most important factors influencing King, Jennie Price and Lindsay Davenport. women as they develop their careers. With OBJECTIVES ITF launched Advantage All in order to: • Tennis to lead by example. As a leader in sport while empowering, inspiring and enabling women and girls to develop and fulfil their full potential. • Ensure equal opportunities for women and girls on and off the court. • Develop guidelines and toolkits to enable National Tennis Associations to create and implement their own local strategies. • • 2020 | 3 • • VOICE: Amplifying awareness and held in 2020 with National Associations to roadmap for its member associations to BENEFITS manage the media portrayal of women’s help create buy-in and momentum for advance gender equality in sport. Whilst the • Having a gender equality strategy tennis through enhanced positioning, change. long-term impact of the Advantage All establishes clear objectives and consistency and use of gender-neutral strategy remains to be seen, over the past targets for an organisation and its language. Additionally, the ITF is allowing a third six years, female representation across ITF stakeholders to advance gender delegate from each nation to attend its virtual Commissions and Committees has grown equality. • CULTURE: Building a culture of inclusivity Annual General Meeting in 2020, if at least from 21.4% in 2014 to 33.7% for 2020-2021 • The development of female across all levels of the sport, with an one of their registered delegates is female. In and Tennis Europe has seen a significant leadership facilitates sustainable environment that inspires and includes all. 2021, the ITF will sponsor two female increase in women’s representation on its change in closing the gender gap and delegates from each region to attend its Board at recent elections – a step in the right achieving equal representation. ITF has also launched publicly available Annual General Meeting in person, with the direction. From 2021 onwards, the Billie Jean • Ensuring equal opportunity in sport toolkits that both National and Regional ultimate goal of increasing the number of King Cup (formerly known as the Fed Cup) maximises commercial opportunities. Associations are encouraged to use in order female candidates standing for election in and Davis Cup are now awarding equal prize to build their own gender equality strategies 2023. money marking a historic milestone. The• ITF’s AdvantageAll Gender Equality and a self-assessment tool to start and guide Strategy is built around 5 fundamental the process. The toolkit and self-assessment EVALUATION “WE HAVE MADE GREAT themes: tool have been made available in English, In launching its Advantage All Strategy, ITF STRIDES THROUGH French and Spanish. Several webinars were has created a clear call for action and ADVANTAGE ALL OVER THE • EMPOWER:• Empowering women to PAST COUPLE OF YEARS, increase representation in decision making HOWEVER, WE MUST NOT positions, including coaching, officials and leaders of the sport. BE COMPLACENT. INCREASED INVESTMENT • BALANCE: Providing a gender balanced AND THE AWARDING OF approach• to opportunities within tennis, EQUAL PRIZE MONEY IS including funding, training, earning potential EXTREMELY SIGNIFICANT, and exposure. BUT WE MUST ALSO MAKE • VALUE: Raising the appeal of the SURE WOMEN ARE women’s• game and maximising commercial REPRESENTED AT ALL opportunities for all women’s tennis LEVELS OF THE SPORT” products.within Thethe cfocusircula spansr econo acrossmy. fans, MR DAVID HAGGERTY, ITF PRESIDENT sponsorship and broadcasting. AND IOC MEMBER CONTACT: Heather Bowler, ITF Executive Director, Communications [email protected] 2020 | 4.