Pink Digest 2009
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World’s premier consumer & business publication of the gay community World’s First Outgames Niagara: in Montreal pink paradise Says it all - Has it all - Fits all Wine: a drink of the pink! Canadian Edition INSIDE: Business Marketing Dennis Collectable To urism Finance O’Connor fashion Economics gay photo ...and much more artistic inside for all readers! entrepreneur Open the window to new gay marketing opportunities! DON’T LET ANOTHER MARKETING OPPORTUNITY PASS YOU BY! If you want to market to the gay community, why not work with a company that specializes in marketing to the gay community? We offer services from market research to market planning and implementation If you want your pink advertising dollars to work for you, we can do your advertising to appeal to the gay market with gay themes, graphics, slogans and colours! - - - - - - - - - - Pink Marketing & Advertising Tel. 416-488-0651 Fax. 416-488-8463 E-mail: [email protected] 3 subject matters related to this important lifestyle activity of the gay community. As the magazine is an outcome of a comprehensive survey carried out by our sister company Pink Marketing and Advertising, the results showed us that many non-gay corporations, professionals and the gay professionals were looking for a publication which can offer them information on the gay community’s business, professional, traveling, fashion, art and cultural lifestyle. In the forthcoming issues, we will present many aspects of the gay lifestyle, current trends, and social and leisure activities to help everyone understand the gay community’s importance to economical, social and professional contribution to the society. Welcome abroad Pink Digest, the Ca- We want the general public to enjoy nadian edition of the world’s premier con- this magazine similarly to other consumer sumer and business magazine. We are thrilled trade magazines in the stands. Not only this to launch this, our premier issue. It should be publication will be enjoyable, we will also a fascinating, informative, educational and en- make sure the contents and graphics will not tertaining ride. Buckle up, and get be harmful in any way to the readers. comfortable. You're in for a pink treat! Before We would also like your kind input in you dive into the Pink, we would like to shed order to improve our services through the a bit of light on what this magazine hopes to publication and thank all of you for achieve. supporting our premier issue. We look The current gay consumer market is forward to bringing you the best as per our worth $600 billion US annually, which is mission of launching Pink Digest. We are growing at a rate of 30% every year. Our trying to make it a must-read and keeping it a objective of producing Pink Digest is to safe publication for all. educate and inform how and why corporations As the Founding President and Editor should target gay consumers for their of Pink Digest, I would like to thank all the products/services. At present, there is no contributors and staff who have sent their best magazine which will offer the gay wishes, articles and moral support to this community's business and professionalism in a unique publication. They have helped make single publication. my dream of Pink Digest a reality. And, to the Tourism in another market which is readers of Pink Digest, I would like to worth over $150 billion US annually. personally welcome you to what I hope is the Through this publication, we would like to first of many pink adventures we will enjoy educate and inform the tourism industry about together through the pages of Pink Digest! the significant and unique opportunities offered by the gay market and how to tap into Very best pink wishes, and serve this market. Art and culture is another important area we would like to addressregularly in our publication so that every marketer, Tyrrel Igantius professional and gay community member can Chief Editor & Founder get hands-on information about the current fashion styles, art, entertainment and other by N.A.M Note Editor’s EXECUTIVE MANAGEMENT Tyrrel Ignatius Founding President Chief Executive Officer & Editor Director of Marketing & Advertising Nomi Rakaposhi Productions & Design Executive Graphics & Layout Advisor Director of Internal Affairs Mayer Tchelebon Financial Advisor Paul Van Schalkwyk Printing Advisor Michael Baumfeld Marketing Advisor …… MANAGEMENT Paul Anderson Assistant Editor & Account Manager Ian Morris Business Development Specialist Gus Lazopoulos Sales Manager Hiranthie Pinto Public-Relations Specialist Shelly Smith Communications Specialist Siobhan Gibson Creative Writing Specialist Partha De Costa & Ellen Kamawura Graphic Designers Taniya Martel & Aubrey Bruno Photographers …… iQWeb Solutions Web Developing & Design Pink Marketing & Advertising Publishing Disticor Magazine Distribution Services Distributor …… For further information, advertising rates, or any other inquiries, please contact us at: PINK MARKETING & ADVERTISING Suite 711, 45 Dunfield Ave. Toronto, Ontario, Canada Tel: 416 488 0651 / 416 488 0139 Fax: 416 488 8463 Email: [email protected] Web: www.PinkDigest.com 5 DEPARTMENTS Tourism Business 13 Niagara Falls 33 O’Connor Art Gallery: Business Success 15 Montreal’ gay village 17 Toronto’s gay village Economics 18 Key West, Florida 39 Gay Life Expo in New York City Finance Marketing 27 The Institute of Canadian Bankers 57 (Article to be inserted) 28 Quick banking facts 31 Take advantage of dollar cost averaging 32 How do your finances stack up? FEATURES Welcome Messages Community 6 Ontario Premier - Dalton McGuinty 45 (Article to be inserted) 7 Toronto Mayor - David Miller Insurance Wellness 47 (Article to be inserted) 9 Importance of safe, clean drinking water Real Estate Sports & Fitness 49 (Article to be inserted) 21 Martina Navratilova opens Outgames Yo u th Miracles 51 (Article to be inserted) 23 Dog guides change lives of Canadians Flavour Fashion 53 Entertaining with wines: Helpful tips 35 Can you benefit from hair transplants? 37 Collectible picture of the issue Entertainment 55 (Article to be inserted) Technolog y 41 Significance of links for website ranking Opinion 42 Are you getting traffic after the website? 59 Battle of the professions 60 Reader’s Forum Law & Policy 43 Sponsoring same-sex partners to Canada Contents The Importance of Safe, Clean 9 Drinking Water The Canadian Bottled Water Association By Elizabeth Griswold (CBWA) is a national trade association that supports and promotes bottled water as a Executive Director healthy, safe and convenient food product. CBWA CBWA members are committed to environ- mentally sound and economically efficient practices. The CBWA and its members edu- Names You Can Trust”, which lists the cate, inform and encourage dialogue between CBWA member brands that meet the CBWA the industry, government, consumers and other Standards of Quality. (cbwa-bottledwater.org) stakeholders. Wate r Re lat ed D is e ase s Life Style Choices According to WaterCan (watercan.com), With today’s busy, ‘on the go’ and health currently, one-sixth of the world’s population conscious life styles, the awareness for safe, (1.1 billion people) lacks access to safe water clean drinking water is on the minds of many supply, and two-fifths (2.4 billion people) consumers. As well, the information offered to lack access to improved sanitation facilities. the public can be overwhelming when you The vast majority of people who are seriously consider the various resources available: e.g., affected by or die from preventable water and television, radio, newspapers and the Internet. sanitation related diseases are rural dwellers Bottled water is certainly one option for safe, and the urban poor in the developing world. clean drinking water and fits into the ‘on the Current international estimates of deaths due go’ and health conscious life styles. The to water-related diseases range from 2.2 mil- CBWA’s website is a proven educational tool lion to 5 million annually. for the public. Over the past 12 months, with Diarrhea is the most common type of wa- more than 50,000 unique hits, the CBWA ter-borne illness, and is caused by consuming website has educated visitors on all aspects of water contaminated with disease-causing bac- the CBWA and the bottled water industry. teria, viruses, and/or tiny parasites like worms Bottled Water Regulations or amoebas, especially from human excreta. Bottled water is fully regulated as a pack- People who are sick from diarrhea suffer from aged food product by Health Canada, through problems of dehydration and malnutrition. the Food and Drugs Act. Health Canada has Infants, children and the elderly are particu- regulated bottled water as a food for decades. larly vulnerable to the effects of diarrhea. Peo- It is held to stringent standards for quality, ple with severely weakened immune systems, identity and labelling, and packaging based on such as those with HIV/AIDS, also are at current science, technology and Canadian risk. It is estimated that each year more than Food Inspection Agency Good Manufacturing 2.2 million people, mostly children in devel- Practices. Bottled Water is regulated in the oping countries, die from diseases associated same manner as all other food products in with poor water and sanitation conditions. Canada. In addition, CBWA members are re- Classification of Water-Related Diseases quired to meet its Model Code (Standards of Water-related diseases can be grouped Quality), which is more strict than the Cana- into four general classes: water-borne, water- dian Drinking Water Guidelines. All members washed, water-based and water-related insect must submit annually to an unannounced vectors (Table I). The first three classes are third-party inspection to ensure compliance closely linked to people’s lack of access to safe with the CBWA Model Code. One of the water supply. most popular areas of the website is “Brand Wellness by N.A.M 10 Table 1: Classification of Water-Related Diseases Disease Classification Description Water-borne Caused by the consumption of water contaminated by human or animal excreta (feces, urine) containing diseases disease-causing organisms (pathogens) such as bacteria, viruses, worms and amoebas.