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Hollywood Highland Final HOLLYWOOD & HIGHLAND ON THE CORNER OF HERE & NOW, THE CENTER OF THE CITY IS ALIVE HOLLYWOOD & HIGHLAND AN UNFORGETTABLE HOLLYWOOD EXPERIENCE On the corner of here and now, Hollywood & Highland is the start of every Hollywood experience. Offering world-class retail, red carpet movie premieres and celebrated live theatre, Hollywood & Highland creates an unforgettable experience for both locals and tourists alike. 25 M 640,000 3,000 VISITORS ANNUALLY SQ FT TOTAL PARKING SPACES averaging 5,000 people per of retail, dining and in Hollywood’s largest parking hour entertainment facility 58,900+ 175,000 137,000 SQ FT CARS RIDERS PER DAY of prime retail space at the intersection of Hollywood with direct access to the Metro Red available at the irreplaceable & Highland daily Line. Convenient access, located corner of Hollywood & on a regional traffic corridor off Highland Highway 101 at Highland 25 million visitors annually, averaging 5,000 people per hour HOLLYWOOD & HIGHLAND BEYOND THE VELVET ROPE 70 OHM Dolby Theatre Revolt TV Network UPSCALE RETAILERS HOLLYWOOD’S HOTTEST 3,400-SEAT LIVE THEATRE LIVE SHOWS PRODUCED BY SEAN “DIDDY” NIGHTCLUB COMBS 25 Ray Dolby Ballroom TCL Chinese Theatre Loews Hollywood Hotel FINE DINING & CASUAL 30,000 SQ FT STATE-OF-THE-ART 1,100-SEAT 628-ROOM HOTEL AND 7,000 SQ FT RESTAURANTS EXHALE SPA LEASING PLANS & AVAILABILITY STREET LEVEL LEVEL 1 Pink United Streets Of Art AVAILABLE Sweet! Bric’s Milano AVAILABLE Hollywood EXPRESS AVAILABLE GAP HIGHLAND AVE. AVAILABLE GAP HIGHLAND AVE. GAP AVAILABLE Maui Jim’s BCBG HOLLYWOOD BLVD. HOLLYWOOD BLVD. GAP Street Level 10,196 sf Express Street Level 9,514 sf Sweet! Level 1 26,313 sf BCBG Level 1 5,500 sf Level 1 7,394 sf Hollywood Total 17,590 sf HOLLYWOOD & HIGHLAND STRONG CONSUMER AERIAL VIEW BASE Hollywood & Highland’s unmatched visibility and pedestrian traffic cannot be duplicated, with traffic estimated to range from a low of 1.5 million during off- peak months, to 2.0-2.5 million during peak months. HOLLYWOOD & HIGHLAND CUSTOMER PROFILE • 72% LA Residents (includes 6% of workers in the area) • 28% Tourists (6% California, 11% Other States, 11% International Visitors) • Age: 60% 18 – 34 (Median Age of 32) • Gender: 64% / 36% Female / Male Annual traffic at Hollywood & Highland is 25 million visitors HOLLYWOOD & HIGHLAND TRAVEL & TOURISM IN THE HEART OF HOLLYWOOD Tourism is a leading indicator of retail performance and market demand 25 M $125,000 75% BUY VISITORS EACH YEAR TOURIST INCOME TOURIST SPEND averaging 5,000 people Tourist income is 40% higher 75% of tourist make a retail per hour than resident income purchase while on the property $150/VISIT AIRPORTS BIG SPENDERS LAX / BOB HOPE Tourist are the highest Located within 30 minutes spenders, spending on of Los Angeles International average $150 per visit Airport and Bob Hope Airport I 210 CA 170 US 101 HOLLYWOOD & HIGHLAND I 5 CONTINUED DEMAND FOR RESIDENTIAL PROPERTIES IS DRIVEN BY LOCAL JOBS, EDUCATIONAL US 101;CA 170 INSTITUTIONS, AND ACCESSIBLE PUBLIC TRANSIT CA 134 HOLLYWOOD I 405 RESIDENTIAL Convenient access to Hollywood & Highland via 97 the Metro rail station and numerous bus lines WALKSCORE located just steps away RESIDENTIAL DEVELOPMENT ESTIMATED RESIDENT POPULATION 5,418 Units planned 5 MILE RADIUS 670 Units to be completed by 2015 301 Units completed in 2014 2020 — 920,761 LOS FELIZ CA 2 2015 — 893,329 34% CA 110 SILVERLAKE 25-34 year olds 34.8 $70,244 Average median age 19% household income HANCOCK PARK 35-44 year olds 51% male ECHO PARK 49% female 14% US 101;CA 2 20-24 year olds • Fresh & Easy • Kitchen 24 • Gold’s Gym LIFESTYLE • Walgreens • 24 Hour Fitness • LA Fitness • 25 Degrees • Equinox • Neuehouse I 10 I 5;I 10 I 710 HOLLYWOOD & HIGHLAND PROXIMITY TO EMPLOYMENT CENTERS The entertainment capital of the world is within a 30-min driving radius to six major studios, 400 soundstages Major healthcare providers: Schools: HOLLYWOOD & HIGHLAND HOLLYWOOD DEVELOPMENT HOLLYWOOD & HIGHLAND HOLLYWOOD HOTELS 2010-2014 Occupancy for Hollywood hotels exceeded the countrywide average by nearly 5%, noteworthy additions & revitalizations thanks to an uptick in corporate and group travel and strong convention and meeting business. At least 9 hotels are in the planning stage or under construction, representing a mix of new construction and conversions/renovations of historic buildings. w hotel loews hollywood // average occupancies // Modern comfort is an iconic A chic and stylish destination setting at the intersection with signature W Hotel trend- of Hollywood & Vine setting amenities and ambiance today* 81% redbury hotel roosevelt hotel // total number of rooms // 2010 % 75 an all-suite boutique offering The birthplace of the 1st Academy an unpretentious refuge with Awards in 1929, the Roosevelt 3,825 R creature comforts embodies Old Hollywood elegance today 4,940 *exceeds countrywide average by nearly 5% 2020 COMING – Cahuenga Boutique Hotel – Mama Shelter SOON – Millennium Hollywood Hotel – Kimpton Hotel an increase of 29% from 2000 – Dream Hotel HOLLYWOOD & HIGHLAND DYNAMIC ECONOMIC REGION ENTERTAINMENT & MEDIA ARE THE STRONGEST HOLLYWOOD ECONOMIC GROWTH DRIVERS With the rapid integration of TV, movies, software, gaming and the internet, along with exponential growth of mobile phone and tablet PCs, the global media and entertainment industry has experienced an industry boom over the last decade. It is projected that the industry expansion trend will continue accelerating for the next two decades. According to a report issued by PriceWaterhouseCoopers, the global media and entertainment industry are forecast to sustain a growth rate of 5.7% year on year, exceeding $2.1 trillion by 2016. The United States alone is projected to increase spending on entertainment and media by over $100 bilion during the next three years. Record Sales U.S. Box Office U.S. Radio Digital Spending Media Advertising Revenue $7.7 B $10.8 B $22.5 B 12.1% annual by 2016 6.0% increase 4.1% increase increases over Expected to reach over 2011 by 2016 the next 5 years $490 B by 2019 *Stats and forecasts by PriceWaterHouseCoopers HOLLYWOOD & HIGHLAND Please direct any leasing inquiries or requests for additional information to: Carl Muhlstein Kazuko Morgan Lic. # 00595250 Lic. # 01070005 [email protected] [email protected] +1 213 239 6055 +1 415 773 3546 Christian Kasparian Carine Mamann Lic. # 01892850 Lic. # 01734150 [email protected] [email protected] +1 213 239 6095 +1 310 595 2235 Lorena Tomb Lic. # 01894475 [email protected] +1 213 239 6071.
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