Repositorium für die Medienwissenschaft Daniela Cardini A Slippery Slope: The Rise and Fall of the Domestic Soap Opera in Italian Public and Commercial Television 2017-09-22 https://doi.org/10.25969/mediarep/14726 Veröffentlichungsversion / published version Zeitschriftenartikel / journal article Empfohlene Zitierung / Suggested Citation: Cardini, Daniela: A Slippery Slope: The Rise and Fall of the Domestic Soap Opera in Italian Public and Commercial Television. In: VIEW Journal of European Television History and Culture, Jg. 6 (2017-09-22), Nr. 11, S. 22– 32. DOI: https://doi.org/10.25969/mediarep/14726. Erstmalig hier erschienen / Initial publication here: https://doi.org/10.18146/2213-0969.2017.jethc120 Nutzungsbedingungen: Terms of use: Dieser Text wird unter einer Creative Commons - This document is made available under a creative commons - Namensnennung - Weitergabe unter gleichen Bedingungen 4.0 Attribution - Share Alike 4.0 License. For more information see: Lizenz zur Verfügung gestellt. Nähere Auskünfte zu dieser Lizenz http://creativecommons.org/licenses/by-sa/4.0 finden Sie hier: http://creativecommons.org/licenses/by-sa/4.0 volume 6 issue 11/2017 A SLIPPERY SLOPE THE RISE AND FALL OF THE DOMESTIC SOAP OPERA IN ITALIAN PUBLIC AND COMMERCIAL TELEVISION Daniela Cardini Dipartimento di Comunicazione, Arti e Media Università IULM Via Carlo Bo, 8 20143 Milano Italy
[email protected] Abstract: Prior to the mid-nineties, Italian television did not produce any soap operas. Daytime serials were imported mainly from the USA. Unexpectedly, the most commercial television genre was produced for the first time by the public service broadcaster: Un posto al sole was aired by RAI in 1996.