Università Facoltà Istituto della di scienze della per la Svizzera comunicazione comunicazione italiana Lugano aziendale Gina Poncini Exploring the Image of New World Wine Producers: Website Texts for Wineries in Australia and New Zealand Working Paper 04/2004 Novembre 2004 Gina Poncini, Ph.D., holds a research and teaching position at the University of Milan, where she teaches English Business Communication in the European Economics degree program. She has also taught courses on language and communication (1996-2004) at the University of Lugano, including Communication in Multilingual Business Contexts, as a member of the Department of Corporate Communication before being appointed to her current position. Her publications include the book Discursive Strategies in Multicultural Business Meetings and articles in volumes and journals, including Business Communication Quarterly, the International Review of Applied Linguistics, and the Journal of Intercultural Studies. Her research focuses on intercultural business communication, financial communication, and communication and language concerning gastronomy and tourism. She was recently re-elected to a second term as Association for Business Communication (ABC) Vice President Europe, 2004-2008 (www.businesscommunication.org).
[email protected]. Exploring the Image of New World Wine Producers: Website Texts for Wineries in Australia and New Zealand Table of Contents Abstract …………………………………………………………………………………………..1 1. Introduction ………………………………………………………………………………2 1.1. Scope of this Article …………………………………………………………………2 2. Analytical Approach ……………………………………………………………………..3 3. Research Methods and Data ……………………………………………………………...5 3.1. Data…………………………………………………………………………………..5 3.1.1. Websites – Australia ………………………………………………………5 3.1.2. Websites – New Zealand …………………………………………………..7 3.1.3. Supplementary Data ……………………………………………………….7 3.2. A Brief Look at the Wine Industry in Australia and New Zealand ……………..…...7 3.3.