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Date: 29 th October 2013 Prepared by: Dr. Adam Brown, Dr. Tim Crabbe, Substance Prepared for: Lionel Road Developments Ltd and Brentford FC Community Sports Trust 3rd Floor Fourways House 57 Hilton Street Manchester M1 2EJ +44 (0) 161 244 5418 www.substance.coop Contents 1. Introduction 3 2. Methodology 3 2.1 Collecting Data - Views 3 2.2 Data 4 2.3 Estimating Value - Sportworks 4 2.3.1 Research Basis 4 2.3.2 Approach to Valuing Sport’s Impact 5 3. Value of Work (2012/13) 5 3.1 Brentford FC Community Sports Trust 7 3.1.1 Sport and Coach Development 7 3.1.2 Education Support 8 3.1.3 Volunteering 8 3.1.4 Community Cohesion and Safety 9 3.1.5 Health and Wellbeing 10 3.1.6 Economic Regeneration and Employment 11 3.1.7 Mass Participation Events 12 3.2 Griffin Park Learning Zone 13 4. The Value of Future work 14 4.1 Basis of Increase 14 4.2 Values 14 5. Summary of Value 15 6. Mapping Community Work 16 6.1 By session type / impact area 16 6.2 By distance from Griffin Park 16 Appendices 27 1. Sessions Used in Mapping Exercise 27 2. ‘Mass Participation’ Sessions Used in Valuing 34 3. Views Users 35 4. Sportworks Users 39 2 Brentford Community Stadium: Valuation of Community Benefits 1. Introduction 1.0.1 Substance were commissioned by Lionel Road Development Ltd to provide some further information about the value and distribution of the community benefits that are currently delivered by Brentford FC Community Sports Trust and the Griffin Park Learning Zone. 1.0.2 The work follows the production of Community Impact Report researched and written by Substance in April and May 2013. 1.0.3 This report outlines: • An estimation of the value of the work undertaken by Brentford Community Sports Trust (BFCCST) and Griffin Park Learning Zone (GPLZ) in 2012-13 • An estimation of the future value of work undertaken by BFCCST and GPLZ based on estimated increase in participants and outcomes identified in the first report • Digital mapping of venues and organisations currently engaged by BFCCST and GPLZ 2. Methodology 2.1 Collecting Data - Views 2.1.1 The bulk of data used for this valuing exercise was collated using Substance’s Views software and includes data in the financial year 2012-2013. 2.1.2 Views is a state of the art project management and impact reporting platform developed by Substance. Views is used by several hundred statutory, voluntary, charitable and private sector organisations who deliver personal and social development outcomes. Developed with backing from NESTA and the Cabinet Office it helps both frontline deliverers and funders/commissioners to assess and improve what they do. 2.1.3 Views has been developed by Substance , an experienced social research co- operative with a deep commitment to, and understanding of, the latest developments in impact measurement as well as the pressures on front-line delivery organisations. Views reflects this knowledge as much as the conventions of the software development community, enabling the evolution of a product that is driven by users’ needs. Views is a secure, fully encrypted and password protected web based application that has passed Government penetration tests and demonstrated compliance with CESG GPG 13. Substance is registered as a data handler with the Information Commissioner’s Office (ISO number: Z9541305). It also holds ISO 27001 Information Security accreditation. 2.1.4 Views has quickly become established as a market leading impact measurement tool and is now being used to monitor the effectiveness of hundreds of projects and programmes funded, managed or delivered by: the Greater London Authority, London Boroughs of Greenwich, Southwark and Lambeth, Manchester City Council, the FA Premier League Charitable Trust, Football League Trust, Catch-22, Business in the Community, P3, Greenhouse, Sported, Elfrida Rathbone Camden, Glasgow Council on Alcohol, the Metropolitan Police, Groundwork UK, Origin Housing, Liverpool Housing Trust, and many others 1. 1 For a list of Views users, see Appendices 3 2.1.5 In football, Views is used by all professional football clubs in the Premier and Football Leagues. Both the Premier League Charitable Trust and the Football League Trust (of which BFCCST is a member) utilise Views with member clubs and as an overall programme level tool to monitor work, participants, outputs and outcomes. 2.1.6 BFCCST has used Views and its predecessor, SPRS, as its data management and monitoring and evaluation system since 2006. 2.1.7 In order to capture activities not recorded in Views we also used the Sportworks Light tool, developed as part of the Sportworks research for the Sported Foundation, to enable activities where only aggregate attendance data was available. 2.2 Data 2.2.1 For Brentford Community Sports Trust we used Views to process data relating to 409 projects delivering 5,540 sessions and attracting a total attendance of 110,875 by 14,537 individual participants from 1 st April 2012 to 31 st March 2013. This was supplemented by our use of Sportworks Light to process data relating to a further 19 projects delivering 79 sessions and attracting a total attendance of 10170. 2.2.3 For the Griffin Park Learning Zone we used Sportworks Light to process data relating to 40 projects delivering 126 sessions and attracting a total attendance of 1,911. 2.3 Estimating Value - Sportworks 2.3.1 Research Basis 2.3.1.1 The approach adopted in this valuing exercise is based on comprehensive research undertaken from 2010-2013 by Substance for the Sported foundation. This research sought to explore new ways of valuing the impact of sport for development work of the kind that BFCCST and GPLZ both adopt. 2.3.1.2 To see a full explanation of the approach developed and the research basis for the current valuation exercise, please see: Crabbe, T (2013) Sportworks: Investing in sport for development- creating the business case to help change the lives of disadvantaged young people in the UK, London: Sported. 2.3.1.3 The full research report is available as a free download at: http://www.sported.org.uk/media/60913/003221_sw_research_report_highres.pdf 2.3.1.4 Sported is a foundation established as a result of the legacy promises of London 2012 which vowed to use sport to change the lives of young people. It is now the largest organisation supporting thousands of community and grassroots organisations across the UK who deliver sport for development. Established by Sir Keith Mills GBE, Deputy Chairman of London 2012 and Chief Executive of the London Olympic Bid, Sported has over 2,300 Members, has distributed over £2.4 million in grants to date and through providing support to its Member organisations, is giving well over 200,000 young people an opportunity to access sport. 2.3.1.4 In 2010 Substance were commissioned by Sported, to conduct a comprehensive piece of research, creating the business case for investing in sport for development work for disadvantaged young people in the UK. The key objectives of the research were to: • Assess and demonstrate the value of the sport for development sector 4 • Identify how to improve the planning and effectiveness of delivery across a range of social policy domains 2.3.2 Approach to Valuing Sport’s Impact 2.3.2.1 The approach to determining the financial value of Brentford’s work is based on detailed research into the impact that sport for development projects have in reducing the risk of seven negative outcomes occurring and the proportionate reduction in the financial burden to society associated with: i. Crime and anti-social behaviour ii. Educational attainment iii. Educational attendance iv. Substance misuse v. Wellbeing vi. Fitness vii. NEET 2.3.2.2 The data valuing model that underpins Sportworks was based on the use of a triangulated approach that drew on three principal sources: i. High quality social policy research relating to risk and protective factors in each of the specific social policy areas ii. Correlations between programme activity and the achievement of different outcomes drawn from data relating to over 160,000 participants in sport for development projects over a five-year period iii. Case study process evaluations with ten sport for development projects identified as contributing to the specified outcomes. 2.3.2.3 Based on the demographic profile of participants and the profile of work delivered the data-valuing model generates a risk score (or assessment of the likelihood of participants facing each problem) and an impact score (or assessment of the degree to which that risk will be reduced by the activity). Any reduction in risk, when taken as a proportion of the cost to society of a negative outcome occurring if no activity took place, allows us to produce an estimated cost saving. For example, if the cost per school truant is £4,000 per annum and a project reduces the risk of participants truanting by 5%, the saving to society will be £200 per participant per annum. 2.3.2.4 Sportworks was piloted with 3,888 projects from 198 agencies over a six-month period up to 31st March 2012 and following reviews by Professor Fred Coalter and Professor Simon Shibli was launched by Sir Keith Mills at a high profile event hosted by Deutsche Bank in May 2013. It is now being used by over 50 projects and trialled and considered as a social valuing model by Sport England, Sport Wales, Sport Northern Ireland and Sport Scotland. 2.3.2.5 Using data entered into the Views Sportworks application and Sportworks Light by BFCCST and GPLZ, we were able to estimate the value of the impact of the work of BFCCST and GPLZ in 2012-13.