What is permaculture? Why calculate food miles? What is a CSA anyway, and why should I join one?

The Lexicon of Sustainability is based on a simple premise: people can only begin to live more sustainable lives if they know the basic terms and principles that define sustainability. Learn this new language from nearly 200 of its foremost praconers in food and farming — from Alice Waters, to Novella Carpenter, Joel Salan, Temple Grandin, and Will Allen. These insights have been translated into large format “informaon art”⎯ photo collages presented as a traveling pop-up art show. By illuminang the vocabulary of About the exhibit For the past three years, Douglas and Laura sustainable agriculture, the Lexicon educates, engages, and Gayeton have crisscrossed the USA to learn the acvates people to pay closer aenon to how they eat, what language of sustainability from its foremost they buy, and where their responsibility begins for creang a praconers in food and farming. They’ve healthier, safer food system in America. And it all begins with translated their findings into large format photo learning a few words. collages that capture the most essenal ideas and innovaons in sustainable food and farming. By smulang conversaon on our rapidly evolving food culture, The Lexicon pop up shows take art out of museums and galleries and allow individuals and local groups from around the country to host mobile art events in their communies.

A grassroots idea comes to life With sponsorship from Google and Consolidated Graphics, the Gayetons have realized their idea of community-driven Lexicon Pop Up shows to be mounted in farmers markets, grocery stores, farms, libraries, schools and other grassroots locaons across the country. The goal of the shows is to transform local communies into “idea incubators” that can reshape the community’s relaonship with its food, farmers, and local environment, by spurring dialogue about how ordinary people can have a posive impact on the local food system. If you want to learn more about this project, you can visit:

www.lexiconofsustainability.com

One Science Park Boston, MA 02114 mos.org The Pop Up Show Lisa Monrose of the Museum of Science was selected as one of 100 Lexicon Pop Up curators naonally and received 24 images to host in places where people who are interested in food and sustainability gather. The Museum's exhibit builders constructed 12 wooden frames; each holds two photos back-to-back and sits on a stand, making this portable exhibit ready to "pop up" for a day or a few hours in local places. Each frame and stand (holding two photos) requires about 3 square feet of space, and the number of photos show can be adjusted depending upon the space available.

About the arsts Douglas is a filmmaker, photographer and writer Lexicon Pop Up Shows transform communies, turning exhibit sites into creang work at the boundaries of tradional and “idea incubators”, localized think tanks that generate dynamic coalions converging media. He is the author of Slow: Life In able to make a difference in reshaping their community’s relaonship A Tuscan Town, an award-winning book featuring a with their food, their farmers, and their environment. Benefits of preface by the founder of Slow Food, Carlo Petrini, hosng a pop up show in your community include: and an introducon by Alice Waters. He lectures • Providing individuals and groups from around the USA frequently on art, technology, and sustainability with professionally created media tools which help simplify and his photographs have been printed in Time the most complex ideas and soluons in sustainability and other magazines and are held in numerous • Connecng individuals from different regions of the museum and private collecons around the world. United States through the exchange of agricultural concerns that affect us all Laura has over twenty years of industry experience • Introducing key ideas necessary for creang healthy local as a producer of commercials. She pioneered the food systems art of mullayered narrave approaches to film • Granng agency through the accessibility of informaon and video for hundreds of commercial clients. • Acvang community-based coalions and provide the tools to tackle local and naonal issues • Creang a forum for educaon and involvement through the exhibit spaces

If you would like to host a pop up exhibit at your school, library, conference, community gathering, or farmers market please contact: Lisa Monrose Producer, Program Manager Lectures & Special Programs Museum of Science, Boston e:[email protected] FOUNDERS DOUGLAS GAYETON AND LAURA HOWARD-GAYETON live on a farm near p:617-589-0419 Petaluma, California where Laura has founded LALOO’S , the first goat milk ice cream company in the USA. Their producon company, rumplefarm produces the Lexicon project.

One Science Park Boston, MA 02114 mos.org