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Cosmetic Portal “@Cosme” Activity Report for SOI Asia Technology Entrepreneurship Initiative and activity report in 2012 Mar 27, 2012 Director, SOI Asia Business Platform LLP Masaki Umejima masaki27@[email protected] 0 Background information in SOI Asia and its entrepreneurship 1 1 SOI Asia as an E-learning system Connects 28 university in the satellite broadband internet and share lecture in real time. 13 Mbps UDL Policy Routing Mechanism Sharing Real-time Classes & Course content mirroring by IPv6 Multicast Gateway Site @ Keio Univ. High quality Digital Video USM Communication DVTS site Malaysia OR Internet Portable IPv6 tunneling site 128kbps～1.5Mbps Using existing connectivity as a return path (UDLR) Bangladesh University of Engineering and Technology Bangladesh Institute of Technology, Lecturer Sites Bandung, Indonesia @ various places 3 2 Entrepreneurship project in SOI Asia Our activity started from one vision creation in 2008 Technology entrepreneurship gives us capabilities to prove whether our technology is accepted and can benefit to people, and may derive our economic incentives” May 2008, AI3/ SOI Asia meeting in Keio, Japan 5 3 Entrepreneurship project in SOI Asia Think about how to real our shared vision in faculty discussion. Nov 2009, SOI Asia Entre Workshop in Keio, Japan 6 Entrepreneurship project in SOI Asia Our collaboration has grown to 17 universities in 2012 1. University of Computer Studies Yangon 2. University Saints Malaysia 3. Institute of Technology Bandung, Indonesia 4. Brawijaya University, Indonesia 5. Chulalongkorn University, Thailand 6. Sam Ratulangi University, Indonesia 7. University of Syiah Kuala, Indonesia 8. University of Laos 9. Advanced Science and Technology Institute, Philippines 10. University of the Philippines Diliman 11. University of San Carlos, Philippines 12. Institute of Technology of Cambodia 13. University of Health Sciences of Cambodia 14. Bangladesh University of Engineering and Technology 15. Hanoi University of Science and Technology, Vietnam 16. Temasek Polytechnic, SIngapore 17. Keio University,Japan 7 4 To convert business planning to real business Partnering outer resources[1] : venture capital • SOI Asia entrepreneurship is partnering two venture capitals for university startups – SBI holdings • http://www.sbigroup.co.jp/english/ • one of major and big venture capitals in Japan. – Global Brain • http://www.globalbrains.co.jp/english/ • hands-on VC, who provides management consultancy to startups. To convert business planning to real business Partnering outer resources[2] : ICT industry • Go signing MOU with NTT Data to promote SOI Asia and its entrepreneurship – NTT DATA Group is one of Japanese leading ICT companies and has built a global network covering 145 cities in 35 countries • http://www.nttdata.com/index.html – In the context of entrepreneurship, we talk about intern to educate “intrapreneur” ,business plan or system design contest[includes prize], workshop, applied research linking to university startup 9 5 To promote the creation of entrepreneurial ideas and business plan through competitive environment amongst students in Asia 4 years of implementation, since 2007 till present Judges in academics, entrepreneurs, venture capitalists, accountants etc Past winning teams ( such as IT, Energy related) Year University Name Description 2007/ Institute of Angkor IT company that utilize IT expertise to create 2008 Technology of Cyberguide internet business and consultancy for entry into Cambodia, Cambodia Cambodia 2009/ Institute of T-files Alternative energy company that utilize 2010 Technology Bandung technology and flow of tide for generating (ITB), Indonesia electricity in Indonesia 2010/ University of Science I-zLink Online Shopping Company that combine IT and 2011 Malaysia (USM), business model for commercial business in Malaysia Malaysia Course design of the entrepreneurship lecture at SOI Asia This course aims at providing basic understanding of ntrepreneurship 1. Teach basic skill for business planning, e.g. • In regular course financing, market description, and modeling, in – Keio University, each university Japan – Tokyo 2. Teach business case in lecture sharing University, Japan – Guest speech • Chulalongkorn • University startup from USM University, Thailand • IT integration from Chula • In special session • Infrastructure from Keio • Brawijaya • Application from Keio University • National – Case discussion University of • Infrastructure business LAOS • Hanoi 3. Give prepare the opportunity to write business University of plan and student join the business plan contest in Science and Technology SOI Asia for student. 11 6 Syllabus in 2012 [1] Day 1: Overview and introduction: Why startup? Day 2: Learning from experience: Prof. Sureswaran Ramadass Day 3: Business model development -1-: Vision, team, finance, business model Day 4: Business model development -2-: Writing business plan. From examples. Day 5: Learning from experience: Weather News Day 6: Flood… Formation of Dream Team! Day 7: Learning from experience: Mr. Eric Gan, e- Mobile copyright 2008 (C) All rights reserved, istyle Inc. © Keio University 2008-2011. All rights reserved 12 Syllabus in 2012 [2] Day 8: Business idea presentations Day 9: Learning from experience: Mr. Michiyasu Sengoku, Sangikyo Day 10: Case discussion Day 11: Intellectual property right: Mr. Masanobu Katoh Day 12: Learning from venture capitalis: Mr. Suzuki Day 13: Business Plan contest final round Day 14: Wrap-up copyright 2008 (C) All rights reserved, istyle Inc. © Keio University 2008-2011. All rights reserved 13 7 Entrepreneurship Network 2011-2012 Successful Academics/ Entrepreneurs Researcher Use this network to be entrepreneur . Mr Eric Gan s Assist. Prof Prof Jiro Kokuryo Masaki Umejima Emobile Keio University Keio University Mr. Chihito Kusahiraki, CEO, Weather News Inc Prof Sureswaran Ramadess USM Mr Sengoku, CEO Sangikyo, Inc Prof Mansanobu Katoh Dr De Keio University Chulalongkorn University Industrial stakeholders Goi Hoe Chin Keio University Mr Nobutake Suzuki Global Brain Future CEOs, entrepreneurial leaders for the Industry and society SOI Asia University Networking and the Internet (Indonesia, Vietnam, Laos , Thailand, Japan) Student evaluation in 2012 only in Keio University Q1. Student satisfaction • Student satisfaction – Average score is 3.8 – Top is score 5 and bottom is score 1. N=12 15 8 Student evaluation in 2012 only in Keio University Q2. Resolution of the student satisfaction [1] • Course creativity and practicality – Average score is 3.7 – Top is score 5 and bottom is score 1. N=12 16 Student evaluation in 2012 only in Keio University Q3. Resolution of the student satisfaction [2] • Stimulation to student interest – Average score is 3.7 – Top is score 5 and bottom is score 1. N=12 17 9 My feedback in 2011 • Knowledge to write good business plan and to implement feasible business is different, therefore education should be different. – Was able to teach how to write good business plan in short period, but I cannot teach how to operate business in one semester[6monthes] • In the same reason, essential skill in entry phase ,which starts business planning in int’l collaboration is different to knowledge about management 18 Current Challenges, basing on GOI’s Analysis I. There is a lacking in exchange of ideas, interaction and collaboration amongst students from different universities due to the distance environment II. There is a lacking in emphasize on students’ ability to create new product or services, new method of production, new market or new process beyond their home country. III. There is a need to develop a roadmap that leads towards realistic exit for student who is inspired by entrepreneurship in balancing university study and commercialization. 10 Discussion topic at the workshop 3 20 Discussion topics from WS1 1. What is Asian context in terms of entrepreneurship? – Is there any difference to US based and others? – If there is difference, which is our uniqueness and what is common in each country? 2. Is there any affection from SOI Asia, which is the internet platform for sharing lecture in real time and at low cost? 21 11 Discussion topics from WS2 • What is our challenge? • Connect Real business and planning on paper? • What is our “distance”? – Student mindset – Curriculum? • What can we share and what we cannot ? – Can share lecture and contest – Have big possibility to motivate student interaction, e.g. dream team project 22 Proposal New operational flow of the SOI Asia entrepreneurship - tentative- INPUT [NEW] New input is to motivate EXIT [NEW] student in talking about Another new exit is to find elite some hot topics with career as “intrapreneur” successful entreprenurs Talent matching Workshop by internship 1.Input 2.Practice 3.Matching Input is a Practice is to Matching is regular lecture find a business the business 4.EXIT to provide seed, identify plan contest to One exit is to understanding market volume, prove Fund find new s to be create market capability in matching commercial entrepreneur position, and the ridge of fund and to be write a university and entrepreneur business plan commercializat ion 23 12 .
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