European Market Report BLE Exhibitors List Brands & Lifestyle Theatre and Licensing Academy Schedules This Year, BLE Is Pull

SEPTEMBER 2018 VOLUME 21

This year, BLE is pulling out all the stops for its silver anniversary with an exciting theme, new exhibitors and lots of engaging seminars.

Plus: European Market Report BLE Exhibitors List Brands & Lifestyle Theatre and Licensing Academy Schedules 2901 28th Street, Suite 100 Santa Monica, CA 90405 www.licenseglobal.com

editorialdepartment content director managing editor Amanda Cioletti 310.857.7688 Patricia DeLuca 212.600.3402 [email protected] [email protected]

content editor digital editor Bibi Wardak 310.857.7499 Amber Alston 212.600.3178 [email protected] [email protected] artdepartment graphic designer senior production manager Ramprabhu 714.845.0252 ext. 6055011 Karen Lenzen 218.740.6371 [email protected] [email protected] advertisingdepartment vice president, sales account manager Howard Gelb 310.857.7687 Rebecca Dennis 310.445.3716 [email protected] [email protected] account manager Licensing and Reuse of Content: for Supporting Us Christie Ramsey 310.857.7632 Contact our offi cial partner, Wright’s Media, [email protected] about available usages, license fees, and award seal artwork at [email protected] as the Licensing Industry’s for more information. Please note that Wright’s Media is the only authorized company that we’ve Thought Leader! partnered with for Advanstar UBM materials. ubmlicensing senior vice president, licensing brand director Jessica Blue 310.857.7558 Steven Ekstract 212.600.3254 [email protected] [email protected] licensingexpo marketing manager project manager Nick Pucci 310.857.7624 Deidre Manna-Bratten 310.445.4203 [email protected] [email protected]

marketing specialist marketing coordinator Russell Coronel 310.857.7414 Mahilet Mekonnen 310.445-3738 [email protected] [email protected] brandlicensingeurope brand director brand manager Anna Knight +44 0 20 7560 4053 Laura Freedman-Dagg [email protected] +44 0 20 7921 8040 [email protected] marketing manager Rommon Thompson +44 0 20 7921 8159 marketing executive Here’s to [email protected] Mathilde Le Borgne +44 0 20 7921 8419 [email protected] content marketing manager Chelsey Lang +44 0 20 7921 8171 More Insight [email protected] licensingexpochina licensingexpojapan general manager general manager Analysis and Celia Gu +86 571-88393239-801 Nobuaki Nito +81 3 5296 1020 [email protected] [email protected]

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Buzzfeed ‘Fortnite’ Plugs Scoops into Europe Epic Games has joined forces with The ‘Fortnite’ collection from Global Global Global Brands Group for a range of Brands Group is set to launch in fall/winter “Fortnite” apparel and soft accessories and will be available at a variety of GBG for the European market. retailers in select European markets. Under the terms of the three-year pan- Epic Games has tapped Fashion Agents European agreement, Global Brands will UK & Global Licensing to create a new work to design, manufacture and distribute line of “Fortnite”-inspired apparel. “Fortnite”-inspired soft accessories and The apparel line will off er daywear, apparel across multiple channels. outerwear and accessories for adults and for “‘Fortnite’ is one of the world’s most children that bring the hit game to life. downloaded and played games,” says “‘Fortnite’ is the most-talked-about Jonathan Kafri, European executive director, game on the market right now, and we are Tasty apparel and accessories, Global Brands Group. excited to represent the brand with our “We look forward to working together with award-winning creativity,” says Mickey BuzzFeed Commerce has appointed licensing Epic Games’ leadership team to capture the Mattu, managing director, Fashion UK agents around the world for its Tasty brand. hearts of the game’s fan base and build upon & Global Licensing. “This is a great New partners include: the popularity of this cultural phenomenon. opportunity for us, and we are eager Q Licensing Matters for EMEA; Global Brands’ design, sourcing, production, to launch the branded collection.” Q Haven for Australia and New Zealand; compliance and sales teams are some of The “Fortnite” line from Fashion Q La Panadería for Mexico; the most talented and strategic in the UK is slated to launch at retail Q Lotus Global LatAm for Spanish- industry, and we are proud that Epic Games before the end of the year. speaking Latin America; and has entrusted us to both grow and protect IMG, “Fortnite’s” licensing Q Lotus Global Brasil for Brazil. the ‘Fortnite’ brand across Europe.” representative, brokered the deal. A list of partners in Asia will be announced later this year. All agencies will serve as the exclusive licensing agent for the Tasty brand across kitchenware, publishing and food products Harry Potter in their respective territories. “We have squillions Tasty fans around the world who’ve been asking how they can buy Tasty Trades Cauldrons kitchenware, cookbooks and foods,” says Eric Karp, head, global licensing, BuzzFeed. “This new global infrastructure allows us to replicate what we’ve for Coding done with Tasty in North America, expanding the brand far beyond social media feeds and bringing Warner Bros. has linked with Kano, a coding-kit company, for a Harry Potter- it into people’s homes with products they’ll love.” inspired STEM unit. The Harry Potter Kano Coding Kit features a DIY wireless wand that off ers coding instructions and more than 70 challenges built around the Wizarding World of Harry Potter. Educational hallmarks include sensors, data and code lessons that are navigated using the wand’s cursor-like technology. The Harry Potter Kano Coding Kit is available now for pre-order at Kano. me and will become available in the U.S., Canada, the U.K. and Australia in October.

September 2018 www.licenseglobal.com 3 News

New ‘Masha and the Bear’ Attraction to Offer Forest Fun Animaccord and Italian theme Masha e Orso (Sing and Dance park Leolandia will open a new with “Masha and the Bear”); and branded area inspired by the Q two shops and a series “Masha and the Bear.” refreshment point. La Foresta di Masha e “The inauguration of the new Orso off ers visitors more than theme area of ‘Masha and the Bear’ 10,000-square-meters to explore in Leolandia is one of the most the magic and adventure of the important events for us in Europe series “Masha and the Bear.” this year,” says Dmitry Loveiko, chief The themed area includes executive offi cer, “Masha and the seven exclusives. Bear.” “We appreciate the fact that Key off erings include: this project is approached to families, Q Vroom, a themed roller coaster and that it is addressed to both inspired by a Russian mountain children and their parents. The park’s and modifi ed for small children; appreciation for our brand makes Q Masha’s courtyard, with a us absolutely proud, and I hope that water play area, slides and this event and the new area will live interactive water lilies; up to the little fans’ Italian emotions Q live shows at Teatro Fattoria and will make their adventures including Canta e Balla con in Leolandia unforgettable.” ‘Teletubbies’ Discovery Teams Take South Korea for Digital Exploration DHX Brands has entered into nine new deals for its Discovery has linked with My preschool property “Teletubbies” in South Korea. Town Games to create an immersive New partners include: co-branded mobile game. Q Random House Korea for books; “My Town Discovery” will feature Q L2 Communications for health-based products; a virtual world where children can Q Big Tree for bath and sand-play toys; spend time with their friends and Q Daeyoung Tongsang for novelty toys; explore their local communities with Q Alphashoe for footwear; activities including shopping, visiting Q Coquad for phone cases; the school they will be attending in Q Unico Korea for emoticons; and the fall, going to the park and going Q Ezen Creation for soft toys. out to eat. Town hallmarks include the Science Discovery Museum, a “We’re thrilled to announce these deals as ‘Teletubbies’ design partnership between Discovery #mindblown and ‘My Town.’ continues to delight kids and families around the world,” “‘My Town’ is all about kids exploring their world, and Discovery is the perfect says Tom Roe, commercial director, DHX Brands. “With new brand to partner with because of their long commitment to inspiration, discovery consumer products coming in South Korea, and a raft of new and entertainment,” says Mark Tulchinski, co-founder, My Town Games. “This is broadcast and streaming platforms on board, kids and adults an incredible opportunity to bring new learning content to fans of ‘My Town.’” alike will be able to celebrate and share their love of the “Exploration and curiosity lie deep within Discovery’s DNA,” says Matt colorful quartet across cultures and languages worldwide.” Bonaccorso, director, marketing and digital products, Discovery. “We are The new consumer products line is part of a larger strategy thrilled to be partnering with ‘My Town’ to encourage young boys and girls to expand the “Teletubbies” brand across Asia. The new to discover and learn about their community via this innovative platform.” “Teletubbies” series recently premiered on South Korea’s The “My Town Discovery” app can now be found on the App Store and KBS and on streaming services Naver TV and Naver Junior. Google Play.

4 www.licenseglobal.com September 2018 Europe’s leading li©ensing event

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Spin Master Outlines DTR Plan for Europe Spin Master has detailed its expansion into Europe increase our scale outside of North America.” as part of the company’s international growth strategy. Spin Master has formed a Russian subsidiary, The company will sell directly to retailers in Russia, Spin Master Rus, and will begin direct distribution Switzerland, Austria and Greece beginning in 2019. in early 2019. Spin Master will also service the “International expansion is a core growth strategy for Swiss, Austrian and Greek markets directly through Spin Master, and Europe has been an important source existing offi ces in Germany and Italy, respectively. of growth for us over the past several years,” says Ben “Our growing global recognition has enabled Gadbois, president and chief operating offi cer, Spin Master. us to attract and secure top local talent with deep “We are taking a measured approach in the execution of knowledge of the children’s toy and entertainment our international expansion. Russia, Switzerland, Austria industries in each of our new territories, setting and Greece represent important market penetration Spin Master up for continued success,” says Anton opportunities supporting our long-term goal to signifi cantly Rabie, co-chief executive offi cer, Spin Master. Van Gogh ‘Dreamworks Spirit Riding Free’ Styles Vans Toys to Launch in the U.K. Universal Brand Development is set to working with Just Play, Flair and Playmobil The Van Gogh Museum has tapped launch a line of toys in the U.K. for animated on the launch of the U.K. licensing program. lifestyle brand Vans for a new footwear series “DreamWorks Spirit Riding Free.” The quality of their respective products will and apparel collection that brings Vincent Just Play (distributed by Flair) and extend the brand experience beautifully.” van Gogh’s masterpieces to life. Playmobil will lead the series’ licensing Just Play’s range will include collectibles, The collection celebrates several of the artist’s program. “‘DreamWorks Spirit Riding Free’ is dolls and horses, playsets, plush and deluxe sets. paintings including “Old Vineyard with Peasant capturing the hearts of families and is achieving The Playmobil line will be comprehensive Woman,” “Skull,” “Almond Blossom,” “Sunfl owers” the all-important stamp of parental approval, and include Horse Stall sets featuring the and van Gogh’s “Self-Portrait” across a line of too,” says Hannah Mungo, U.K. and Ireland main characters from the series alongside classic slip-ons, the authentic sneaker, long sleeve country director, Universal Brand Development. their horses and playsets. “DreamWorks Spirit t-shirts, oversized shirts, hoodies, a hat and more. “The property is wholesome and has been Riding Free” recently launched on Sony’s Each item contains a special hangtag lauded for its inspiring themes for young free-to-air POP TV channel, the U.K.’s top that off ers historical facts about the artist’s girls of courage, adventure and friendship,” commercial broadcaster for kids. Full product artwork. Key details include replicated continues Mungo. “We’re delighted to be ranges will be available beginning Sept. 28. brush strokes and a moody color palette. “We are delighted with the Vans x Van Gogh Museum collection, as it ties in with our mission to make the life and work of Vincent van Gogh Pyramid International accessible to as many people as possible in order to enrich and inspire them,” says Adriaan Dönszelmann, managing director, The Van Gogh Partners with Activision Museum. “By uniting van Gogh’s iconic artworks Pyramid International is adding Activision to its expansive portfolio of licenses. with iconic Vans styles, Pyramid will distribute product throughout Europe, South Africa and Australia for some of the our partnership brings gaming genre’s biggest franchises, including “Call of Duty,” one of the world’s highest-grossing video Vincent’s art ‘off the game franchises of all time, and its anticipated “Black Ops 4,” set for release later this year. The wall’ and into the world partnership will also bring classics “Crash Bandicoot” and “Spyro the Dragon” to Pyramid’s roster. to a new audience “Pyramid International are known for working with some of the biggest licenses in music outside the museum.” and entertainment, so we are excited to be partnering The Vans x Van Gogh up with one of the largest gaming companies on the Museum collection is planet,” says Mordy Beniah, licensing director, Pyramid available now at Vans. International. “Our teams will be working closely together com/VanGogh, Vans retail to create a comprehensive, vibrant and unique range of stores, Vans wholesalers licensed fan merchandise in key product categories.” and VanGoghMuseumShop. Product ranges are currently in com. development and will be announced Q3.

6 www.licenseglobal.com September 2018 The OFFICIAL Publication of Brand Licensing Europe

BRAND LICENSING EUROPE In this issue, fi nd: • Deep dive interviews with major licensors. • I n-depth special reports on publishing, e-commerce and much more.

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‘Miraculous’ Steps into Global Footwear Deal

Zag has entered into two new partnerships for its animated series “Miraculous: Tales of Ladybug & Cat Noir.” Brazilian brand Ipanema has signed on to collaborate with Zag on a line of “Miraculous”-branded footwear that includes fl ip-fl ops and back-strap sandals for children and an exclusive adult fl ip-fl op. The shoe styles will become available in the Southern Hemisphere in November with rollout in the U.S. and Europe set for April 2019. Winning Moves has signed on for a “Miraculous” ‘Powerpuff Monopoly Junior board game for the holiday season. Gloob Brazil brokered the Ipanema deal, while Bulldog Girls’ Fly Licensing brokered the Winning Moves agreement. High with Gymnastics Betty Boop Strips Program Down with British Gymnastics and Cartoon Network are joining forces to inspire gymnasts across the U.K. with the help of “The Powerpuff Girls.” Undiz Set to coincide with the 20th anniversary King Features, the exclusive worldwide licensing of the girl-power series, The Pow! Academy agent for Fleischer Studios, has teamed with lingerie brand will off er gymnasts ages 5-11 the opportunity Undiz for a line of underwear inspired by Betty Boop. to show off their skills for a chance to be Biplano Licensing brokered the deal. rewarded with a badge or certifi cate. The Betty Boop-inspired collection includes nightwear, “We’re delighted to partner with Cartoon swimwear and underwear for women featuring playful Network, who share our passion for inspiring designs that celebrate the character’s image and legacy. young people and having a positive infl uence “Undiz’s fl irty and unique style make them a perfect fi t for Betty on their development,” says Jane Allen, chief Boop, who has personifi ed those qualities for decades,” says executive offi cer, British Gymnastics. “This Carla Silva, vice president and general manager, global head is an exciting and new type of partnership of licensing, King Features. “We are excited to show off her which will delight thousands of gymnasts. playful side through this collection to fans across Europe.” ‘The Powerpuff Girls’ series resonates with The Undiz x Betty Boop collection is available now our young gymnasts, and their brand attributes at undiz.com and Undiz locations across Europe. of inclusivity, courage and teamwork are a good fi t with our sport. We strive to ensure all gymnasts have a positive and rewarding experience, and this strategic partnership adds Chupa Chups Launches an exciting new element for gymnasts to enjoy.” The partnership and the Pow! Academy were launched at the British Gymnastics Fragrance Line headquarters with characters from the series, celebrity gymnasts Ellie Downie and Perfetti Van Melle and Foamous, a French foam fragrance brand, have joined Hamish Carter and select local gymnasts. forces to create a new product inspired by the Chupa Chups candy brand. The Pow! Academy program will be available The Chupa Chups fragrance line comes in four fl avors–Cheeky Cheery, Jolly exclusively to membership organizations Lolly, Double Bubble and Sandy Candy, that can be applied to the skin. this fall, with additional activities and The Chupa Chups foam fragrance collection from Foamous will initiatives planned for a three-year period. be available in France, Mexico, Brazil and Spain this fall.

8 www.licenseglobal.com September 2018 From the same organizers as

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SPONSORED BY: enquire now | [email protected] Or call +1 (310) 857-7560 382145_LE_LV19 Brand Licensing Europe 2018

Brand Licensing Europe will celebrate its 20th anniversary in a big way, welcoming Europe’s licensing industry to Olympia London for three days of networking, deal-making and trend-spotting.

his year, the licensing industry will gather Updated Floorplan at London’s Olympia, Oct. 9-11 for Brand For the very fi rst time, all of BLE will take place Licensing Europe, now celebrating its on the ground fl oor of Olympia making it easier 20th year. With an engaging theme, live than ever to get the most out of your visit.. Tdemonstrations and a slew of new companies at the The Character and Entertainment Zone can exhibition, BLE promises an exciting time for all. be found in the Grand and lower West Hall, while the Brands and Lifestyle and Art, Design and Food and Beverage is on The Menu Image Zones can be found in National Hall. This year’s theme–food and beverage–was selected due to its rapid growth and constant reinvention within licensing. Going for the Gold in Keynote Speakers In addition to an extensive range of exhibitors The International Olympic Committee will representing food and beverage, restaurant or culinary deliver one of two keynote addresses at BLE. brands, attendees can also meet entertainment The first keynote, titled “The Olympic Global brands showcasing their food and beverage ranges. Licensing Strategy–The IOC’s New Approach to This year’s event features a range of food and beverage Licensing,” features Elisabeth Allaman, vice president, sessions. On Tuesday and Wednesday, representatives commercial integration, IOC, who will take to The from companies like The Point.1888, Beanstalk and Licensing Academy stage at 12 p.m. on Wednesday, Perfetti van Melle (Chupa Chups) will discuss earning Oct. 10, to talk about IOC’s new licensing strategy. the right to approach food licensees, building a successful Later on Wednesday, at 2:30 p.m. in the Brands & food licensing program and showcasing innovation Lifestyle Theatre, representatives from global leading in your program in the Brands & Lifestyle Theatre. sports organizations including French tennis tournament company Roland-Garros and the NFLPA will join a panel BLE Kitchen discussion about opportunities in sports licensing. Situated in the Brands and Lifestyle Zone is the In addition, representatives from the NBA BLE Kitchen, a brand-new activation that will feature and the International Basketball Federation live cook-off s and tastings from a range of brands. will be part of a session discussing the Demonstrations will take place at 3 p.m. on Tuesday, Oct. opportunities in basketball licensing following 9 and from 11a.m. and 3 p.m. on Wednesday, Oct. 10. the sport’s increasing popularity in Europe.

10 www.licenseglobal.com September 2018 Brand Licensing Europe 2018

New Exhibitors at BLE Seminar Sessions Joining BLE in the Design and Image Zones are More than 30 sessions take place across two companies like Ahh Inspiring Art, Art by Lis Goncalves, HCA theaters, covering topics, from fashion and toys to Creation, Helz Cuppleditch, Joseph Sankar, Lucy Pittaway, the move toward ethical brands and the increasing Old School Art Studio and Ventana Licensing Group. importance of technology. Hear case studies including New exhibitors in the Character and Entertainment Sanrio on the invention of Little Miss Inventor; and Zone include 0+ Media, Acamar Films, AEX Italia, the creation of the “Moominvalley” animation series Alpha Group, Blues Clothing, CHF Media Group, with input from Marika Makaroff , executive producer, Ioguis, DeAgostini Publishing Italia, Hearts by Tiana, “Moominvalley” and Sophia Jansson, chairman Fashion Wholesale Market, Forever Collectibles U.K., of the board and creative director, Moomin. Aweirdmovie, Guangzhou Liuhua, GWCC Apparel The ever-popular panel led by Richard Pink is at the Masters, Ferly, Larkshead Media, Maurizio Distefano-The Brands & Lifestyle Theatre and will feature panelists from Evolution of Licensing, MGA Entertainment, Movantia, Aardman Animations, Lime Communications, Brave, Elves Behavin’ Badly, Sailor Ted, Sony Creative Products, Born Licensing and Hargreaves Entertainment Group. Sylphe, Smidt-IMEX, TCC Brands, TOHO (representing Helena Mansell-Stopher from National Godzilla), Tractor Ted and Viewpoint Games. Geographic will also lead a seminar and discuss In the Brands and Lifestyle Zone, companies how to drive a brand with a purpose. making their BLE debut are 4 PLAY, Brand Alliance, Following its debut in 2017, Billy Langsworthy, FC Barcelona, Roland-Garros, the FA, International co-founder, Mojo Nation will return to the Basketball Federation (FIBA), Freddy Leck seine Licensing Academy to lead a panel featuring Vertriebsgesellschaft, the French Football Federation, speakers from Tomy, FUSE, Modiphius Infinity Lifestyle Brands, Jeep, UCLA, the Royal Entertainment and Making Things Studio. Dutch Football Association, Royal Museums Langsworthy will also host a fi reside chat with Greenwich, Tradheir, Brand4Rent, Sport Lisbona Bethany Koby, chief executive offi cer, Tech Will Save e Benfica, Swissbrand World, UEFA Euro 2020, Us, on shaping a brighter future for kids by tech. University of Cambridge and Brotmeister. Kelvyn Gardner, managing director, Licensing Industry Merchandisers’ Association U.K., will run Licensing in Action the Intro to Licensing sessions on Tuesday and Introduced in 2016, the product showcase is a Wednesday morning alongside a brand new LIMA walk-through feature highlighting the creativity panel discussion on Thursday morning featuring and diversity of the exhibitors within the Brands LIMA country heads from around the globe. and Lifestyle and Art, Design and Image Zones. Exhibitors are invited to submit licensed products License This! Adds More Categories for display, which will give visitors the chance to see Launched in 2009, License This! gives fi rst-hand the huge potential of licensed products unlicensed brands and image owners the across various categories. Each product included chance to enter the licensing market. is either launching soon or already in stores. For the fi rst time, the License This! competition will Also returning this year is the hugely popular feature two categories and declare two winners, one in character parade, taking place on Tuesday, Oct. brand and design and one in character and animation. 9 at 11 a.m. Where else can you expect to see All fi nalists will be in front of a live audience and hundreds of larger-than-life costume characters judging panel before the winners are announced. wandering the aisles of a business event? Taking place on the fi nal day of BLE in Brands & Lifestyle Theatre the live fi nale is a chance to see Matchmaking Service some of the newest properties ready for licensing. The BLE Matchmaking Service is a free tool that allows BLE attendees to pre- BLE’s Giveaways book meetings ahead of the event. To celebrate its 20th anniversary, BLE is By arranging your meetings before the show, you’ll hosting giveaways in the 20 days leading up to be able to make the most of your time by searching for the show. Watch BLE’s Twitter, Facebook and exhibitors by region, company, category, property name Instagram accounts for your chance to win. and more, ensuring you take full advantage of Europe’s For the full BLE program, visit licensing community being together under one roof. www.brandlicensing.eu. ©

September 2018 www.licenseglobal.com 11 MarketReport: Europe MARKET REPORT: EUROPE

Power players in the retail landscape, e-commerce vs. brick- and-mortar and the age of customer engagement–a look at the licensing trends and statistics you need to know from across Europe.

onsumer spending is robust, and the With $10.8 billion in licensed merchandise licensing industry is continuing to grow sales in 2017–up more than 2 percent from 2016’s in some of Europe’s most influential fi gures, according to the LIMA report–the country markets–particularly Spain, Italy, accounts for 4 percent of the worldwide total. CFrance and Germany, all of which rank in the top 15 Overall, Germany was responsible for 20.2 percent worldwide markets for licensed merchandise. The of western Europe’s $53.2 billion of total income trends they exhibit, consumer nuances they react from licensed merchandise sales in 2017. to and challenges they face are, therefore, pivotal in The biggest driver of licensing revenue remained navigating the European licensing agency as a whole. character and entertainment, which accounted for Each country’s licensing industry is shaped by its 58.8 percent of the country’s licensed merchandise cultural, political and socio-economic factors. While sales and totaled $6.3 billion, according to LIMA. classic characters have more of an impact in Germany, Toys make up the vast majority of all licensing the country’s children engage with screens older than in the character category, while big name movie their European peers. The lines between low-budget and TV characters still hold huge power. The likes and luxury are blurring in Spain, and Italy has seen a similar shift towards value-based consumer spending. But how do these factors fi lter through into consumer behavior? And how do brands, manufacturers and retailers make an impact and capitalize on the trends? From analyzing how each country is adjusting to e-commerce to identifying power players in the retail landscape, this report sums up the current brand licensing industry in these major European countries.

Germany The importance of brand licensing (and licensing in general) is ever-increasing in Germany. It is the fourth-largest market for licensed merchandise worldwide, according to the International Licensing Industry Merchandisers’ Association’s 2018 report.

12 www.licenseglobal.com September 2018 MarketReport: Europe

“Children are encouraged to like books at a young age. Education-based content is also very successful.” Meanwhile, Germany is already Europe’s second largest e-commerce market. Amazon is driving the shift to online shopping, but domestic e-commerce companies Otto and Zalando are also playing key roles. Digital disruption is massively infl uencing German retail, and e-commerce is questioning what a lot of retail managers thought was safe and sure. “The German consumer is more demanding than average when it comes to aspects such as website of Minions spawn signifi cant merchandise ranges, loading times, payment methods, delivery/return with retailers and licensors alike adjusting to the options and cost involved,” says Nadine Litchfi eld, short promotional windows around new releases. consumer markets and e-commerce expert, GTAI. Retail management is key for smaller brands that fi ght Unlike other countries, German consumers for shelf space with round-the-world brands like Disney. are unique in preferring payment on account as a “Brand owners have to adapt and convince retailers payment method when shopping online. Reports by upfront that they need shelf space,” says Gerd Russwurm, eMarketer show that e-commerce sales, however, head of licensing, m4e. “Now the IP holder does a made up 7.3 percent of total retail sales in Germany deal directly with the retailer and then the retailer the last year–meaning that physical retail is still by decides who will supply the products under license.” far the biggest channel for sales of merchandise. Corporate licensing is the second biggest source of licensed merchandise sales, reaching $1.5 billion Italy in 2017 and bucking the overall trend of decreasing A country well established in the licensing sales for corporate brands. Some of Germany’s best- industry, Italy is ninth in the world in terms of known corporate brands are automotive, including licensing revenues and took nearly $4 billion in one of the world’s largest licensors, Volkswagen. licensed merchandise revenue in 2017. Characters Trend-wise, classic characters are very well and entertainment dominate, accounting for almost respected, with products that are based on 60-year-old 62 percent of total licensed product sales, followed characters, not necessarily supported by recent fi lms or closely by apparel, corporate and sports brands. TV series, having a long-term presence in the market. Italy is renowned for its high-end fashion and “Classic brands work because customers who apparel, making the resilience of the country’s fashion have had a positive experience with a brand in their brands unsurprising. The Made in Italy logo equates childhood remain loyal as they get older–there’s high quality to both retailer and consumer, and its a multigenerational aspect,” says Russwurm. luxury accessory products command premium prices This multi-demographic audience has enabled worldwide. The bulk of Italian licensing revenue comes licensors in Germany to move into increasingly from overseas sales–62 percent of it from Europe. diverse product segments. A wide market appeal also puts established brands in the enviable position of being able to license into all areas of retail, from luxury to discount chains. The cultural infl uence of books is still impacting the character market, with a strong presence from both home-grown brands like the Brothers Grimm and international characters like The Very Hungry Caterpillar. And although classic characters have the most demand, Germany is also creating new licensable characters for the digital age, with The Emoji Company now holding over 5,000 copyrighted emoji images available for licensing. “Although there’s a shift to digital devices, we don’t see it at the same percentage among children in Germany as in other places,” adds Russwurm.

September 2018 www.licenseglobal.com 13 MarketReport: Europe

Demand for higher-priced luxury goods continues to licensing opportunity is with the preschool target.” grow in developing economies such as China, India and While toys and apparel seem to share an equal Brazil, resulting in Italian luxury accessory companies distribution of revenue in most developed nations, placing a greater focus on emerging markets. Meanwhile, apparel sales in Spain outnumber toy sales nearly in order to compete with the likes of China, operators fi ve to three. It’s the country’s most popular in developed nations including Italy are shifting their product category, representing 22.5 percent of total operations from manufacturing to design and wholesaling. licensing revenues in 2017, according to LIMA. Toys generated $674 million in licensed sales, with However, the country struggles to replicate the baby, infant, preschool and educational toys performing regional success of its apparel category on a global particularly well in the lead up to Christmas. Both scale; there are few Spanish apparel and fashion traditional toys and games and video games saw strong companies that have fl ourished internationally. current value growth in 2016, driven by a slight increase While its brands are not automatically associated in consumer confi dence, according to Euromonitor. with quality or high fashion like those from Italy or Domestic manufacturers’ focus on high-quality France, Spain has made inroads over the past decade in standards in terms of labor, materials used, the quality exporting its apparel and fashion brands. In fact, Inditex of the product and high educational potential were cited (Zara) is currently the No. 1 fashion retailer in the world, as the growth drivers for traditional toys and games. with a turnover of $29.4 billion in 2017, per LIMA. A period of rapid transformation in consumer Toys are at the epicenter of Spain’s licensing habits has seen a shift toward value-based consumer ecosystem, with more than 32 percent of all spending. Discount retailers have gained a strong toys licensed in Europe originating there. foothold in Italy, with retailers such as Primark “After the big results of preschool properties in opening stores alongside the likes of Versace 2015, 2016 was a year of consolidation with very strong and Armani in their hometown of Milan. competition in terms of new brands launching,” says To counter this shift in consumer habits, many Antonella Ceraso, country manager, Iberia, Planeta Junior. high-end brands are turning to e-tail. Many Italian Meanwhile, the country has been making up luxury brands are hoping that by bolstering their for lost time as a late adopter of e-commerce. online presence, they’ll be able to engage with new According to Internet Live Stats’ most recent demographics–in particular, consumers aged 20-40. report, Spain has 37.8 million active web users, Consumers are becoming increasingly comfortable equating to 82 percent population penetration and with buying luxury goods online, while a growing number the percentage of users going online daily jumped of brands and retailers are adopting an omnichannel from 83.1 percent in 2015 to 96.2 percent in 2016. strategy, according to Euromonitor. E-commerce Mobile connectivity has been touted as the reason saw its share rise at the end of the review period. behind this spike in activity. Eurostat data suggests Yet e-commerce remains an underdeveloped that Spain beat every other EU nation in terms of the channel in Italy, likely due to the country’s percentage of total retail culture, with the bulk of sales coming users accessing from independent and boutique businesses. the Internet via a mobile device in Spain 2016. The daily Brand licensing still has signifi cant room for use of e-commerce expansion in Spain compared to some of its Western portals also doubled European counterparts. It saw licensed property from 8.1 to 16.4 retail revenues of $3.3 billion in 2017, according to percent between the LIMA report, representing 1.2 percent of total 2015 and 2016. worldwide sales and placing 11th on the global stage. Value-based As with most countries, the bulk of the growth came consumerization from character and entertainment, while corporate was noted as another licensing is still considered undeveloped in comparison. key trend. Economic “Designer brands, sports brands and celebrity uncertainties after the licensing based on TV shows are gaining track 2008 fi nancial crisis steadily,” says Christine Cool, international brand forced consumers licensing manager, Perfetti Van Melle. “The biggest to reevaluate

14 www.licenseglobal.com September 2018 MarketReport: Europe

priorities, resulting in more In 2015, according to LIMA, sales increased from $851 prudent purchasing behavior. million in 2014 to over $1.1 billion. Technicolor saw Budget-conscious brands have retail sales of $680 million in 2016 and is one of the few grown rapidly and now dominate French-based companies to be featured in License Global’s much of the retail landscape. Top 150 Global Licensors report. French consumers are “Buyers have become extremely staunchly loyal, and historically gravitate toward home- conservative, grown properties across all segments. However, foreign sticking to proven properties have recently gained a foothold in the market. values,” says Cool. “French comic characters like Asterix are still “They are more strong, but toy properties and blockbuster movies rational and seem to be taking the lead,” says Narishkin. savvier, asking for Lower-price foreign players such as Primark and better value for H&M have also seen strong growth in France. their money.” Most brick-and-mortar retailers around the world Surprisingly, are locked in battle with online retailers, notably budget retailers Amazon. France, however, has so far managed to rebuff are also leading any signifi cant impact from the U.S. retail giant. the way in next-generation shopping experiences. Successful domestic Internet pure-plays tend to Primark, for example, recently opened a 134,900-square- be positioned as a complement to Amazon rather than foot fl agship store in Madrid, the second largest in its direct competitors, honing a strong category specialty portfolio. From seating areas on each level with USB or focusing on a particular demographic. But France charging ports to translucent screens that display adverts has produced a number of broad-range, pure-play without interrupting the views across the atrium, this retailers that off er a product mix similar to Amazon’s. is a store one might expect from the likes of Apple. Analyst house Fung Global Retail & Technology And it further demonstrates that the lines between explains: “In part because French shoppers low-cost and high-end are becoming blurred, with have this range of choice, Amazon appears to value and consumer experiences taking precedence. be less popular among them than it is among consumers in neighboring countries.” France Despite this fact, e-commerce still underperforms As the seventh largest player on the global licensing compared to similar markets in Europe and has room for stage, France turned over $6 billion in licensed growth, especially in retail Fashion and apparel companies merchandise retail sales in 2017, making up 2.2 that move quickly will gain a competitive advantage. percent of worldwide sales, per the LIMA report. Meanwhile, a cautious and largely discount-orientated Similar to other European countries, character licensing market has burgeoned as a result of the country’s and entertainment licensing remains by far the slow recovery from its fi nancial crisis. Companies and largest segment and constituted 53.3 percent of total licensees are increasingly searching to balance their sales of licensed merchandise in 2017. However, licensed portfolio with non-branded products. LIMA’s global fi gures suggest the segment actually “Retail wants trusted properties with events or news, contracted in 2015 by around 8 percent year-on-year. and that isn’t easy to fi nd,” says Narishkin. “Licensors with Toys were the largest product category within character marketing money should use it toward retail activation and entertainment, generating $873 million in retail sales. and look to innovative products with tech capabilities.” © “The toy market was fl at in 2016, and that accurately mirrors the wider licensing situation– France is still struggling economically,” says Marina Narishkin, director, licensing, TF1. While the overall retail outlook strengthened in 2016 and 2017 in the fashion space, France has become a brand in itself, synonymous with luxury and high quality. Ironically, French luxury retailers continue to aggressively pursue foreign brands. Corporate licensing was one of the few segments to witness substantial growth in France in recent years.

September 2018 www.licenseglobal.com 15 Brand Licensing Europe 2018

BRANDS & LIFESTYLE THEATRE It’s prudent to plan ahead. Here’s what’s cooking at this year’s BLE.

The Brands & Lifestyle Theatre is positioned within the Brand and Lifestyle Zone of the show. It will be home to a range of presentations, interviews, demonstrations and panel discussions that bring the world of brand, lifestyle, art and design licensing to life. All sessions are free to attend and will be available on a first-come, first-serve basis.

Tuesday, October 9 National Geographic–Driving a are notoriously risky for big food compa- Brand with Purpose nies. Team.1888 will demonstrate how Brand Jam: HALO Licensing– to break this down. Where Licensing Properties, 1:30 p.m.-2 p.m. Find out about National Geographic’s Topics covered here range from rolling Fashion and Influence Meet consumer connection and ambitions to out a product for a brand, understand- 12:30 p.m.-1 p.m. lead a sustainable product message and ing food licensing, the journey to food Encompassing more than 200 cases to educate children with 130 years of sci- licensing, working alongside the core every quarter, the Halo Licensing Survey entific knowledge and exploration. brand team and how to work with retail- shows how this new approach to busi- Speaker: Helena Mansell-Stopher, direc- ers. ness and brand equity is more nuanced tor, U.K. licensing, National Geographic Speakers: Will Stewart, managing direc- than many licensing professionals may tor, The Point. 1888 and imagine. For attendees, it’s a chance to Bethan Garton, retail and brand director, get up to date with the business and learn Earning the Right to Approach The Point. 1888 more about licensing’s present and future Food Licensees role in the new world of strategic brand 2:30 p.m.-3 p.m. management and community building. Successful food licensing is the most dif- Opportunities in Basketball Speakers: Paolo Lucci, founder, Brand ficult and provides the toughest negotia- Licensing Jam, and Gavin Brown, founder, Cre- tions. The investment from big licensees 3:30 p.m.-4 p.m. scendo Brands in food is huge. Entertainment properties Speakers: Representatives from the

16 www.licenseglobal.com September 2018 Brand Licensing Europe 2018

NBA and the International Basketball Diageo, with a question and answer BLE Kitchen & Demo Area Federation (FIBA) session at the end led by Serena Sibbald. The panel will explore what needs to Tuesday, October 9 Wednesday, October 10 be put into place to secure licensees, Guinness & Food: The Perfect Pairing together with mechanisms for ongoing 3 p.m.-4 p.m. Art and Design Q & A: The licensee and retail support. Real-life case Diageo is a global leader in beverage alcohol with Power of Us studies will be discussed from the brand an outstanding portfolio of brands across spirits 11:30 a.m.-12 p.m. owners’ own experience, together with a and beer including Guinness, Baileys and Captain Sarah Lawrence of This is Iris and Je- Morgan. As one of the most iconic and recognizable look at future priorities and trends. beer brands in the world, Guinness has enjoyed a hane Boden Spiers of Jehane are both Moderator: Serena Sibbald, vice presi- business entrepreneurs who run their long-standing relationship with food since its cre- dent, brand development, Beanstalk ation in 1759. Its distinct flavor profile is as rich and own licensing agencies. Collectively pro- Panelists: Christine Cool, licensing impactful as the history of the iconic brand itself. A moting and raising the profile of art and manager, Chupa Chups; and Declan cookery demonstration will be carried out by a chef design, Lawrence and Boden Spiers are Hassett, senior brand licensing manager, from the world-famous Guinness Storehouse in Dub- joining forces with guests for an insight- Diageo lin, who will bring to life the unique flavor profile of ful discussion. Guinness in two dishes incorporating food from the Speakers: Sarah Lawrence, director This existing licensing program. Ian Colgan, a Guinness is Iris; Jehane Boden Spiers, founder and How to Keep Innovating with sommelier will also talk through the process of beer agent, Jehane Ltd.; and Etta Saunders Food & Beverage Brands in and food pairings and couple each dish with a com- Bingham, head of licensing and product Licensing plementary Guinness beer variant. development, Half Moon Bay and pub- 2:30 p.m.-3 p.m. lisher, Ice House Books (More speakers Representatives from Chupa Chups will Wednesday, October 10 to be announced.) share 20 years of success stories in “MasterChef” Live Demonstration 1 lifestyle with the brand, recent diversi- 11 a.m.-12 p.m. Panel Discussion: Driving Value fication of Chupa Chups’ brands in F&B Global content creator, producer and distributor, En- from Promotional Licensing licensing and growing the model with demol Shine Group, will be showcasing their rich and other brands. diverse portfolio of brands at this year’s BLE, including 12:30 p.m.-1:15 p.m Speakers: Christine Cool, licensing man- the most successful cookery television format in the The combination of a licence and a pro- ager and Marta Ballesteros, licensing world, “MasterChef.” There will be two live sessions motion (or any kind of marketing activity) manager, Perfetti Van Melle in the BLE Kitchen from two of “MasterChef”’s top has been going on for decades. Ensuring finalists, including this year’s winner Kenny Tutt. The that each partner gets the value they are MasterChefs will host mystery box challenges with looking for from the activity is always a Panel Discussion: Opportuni- the audience, where there will be the chance to win source of debate. ties in Sports Licensing mini mystery box gifts. “MasterChef” is the most successful cookery television format in the world, The Q&A session will explore this, the 3:30 p.m.-4:15 p.m. having been adapted locally in 52 countries, seen in panel’s own activity as well as favorites Moderator: Kelvyn Gardner, managing they have seen in the market. The panel more than 200 countries and watched globally by director, LIMA U.K. more than 250 million viewers. The “MasterChef” will also take questions from the floor. Panelists: Jenny Brown, head of retail brand extends into a range of commercial activities Moderator: Richard Pink, managing di- and licensing, The Open at the R&A, across multiple platforms including worldwide pub- rector, Pink Key Licensing Steve Scebelo, vice president, licens- lishing, consumer products, live events and global Panelists: Sean Clarke, head of Aard- ing and business development, NFLPA travel experiences. Produced and distributed by En- man Rights and brand development, and Yannick Guitot, licensing manager, demol Shine Group, the record-breaking format first Aardman Animations; Alex Ward, chief French Tennis Federation launched on British television in 2005 where 38 series executive officer, Lime Communications; have aired to date on the BBC. Originally created by Dave Lawrence, planning partner, Brave; Franc Roddam the format was revived as “Master- David Born, director, Born Licensing; and Thursday, October 10 Chef Goes Large in 2005 by Shine TV in the U.K. Charlotte Hargreaves, chief executive of- Repositioning an Icon: ficer, Hargreaves Entertainment Group “MasterChef” Live Demonstration 2 The Hello Kitty Gang 3 p.m.-4 p.m. 11.30 p.m.-12 p.m. Two MasterChefs will host mystery box challenges Panel Discussion: How to Build Speakers: Martina Longueira, senior with the audience, where there will be the chance to a Successful Food marketing manager, Sanrio, and Bettina win mini mystery box gifts. Licensing Program Vicente, marketing executive, Sanrio 1:30 p.m.-2 p.m. Thursday, October 11 The panel will focus on existing food License This! Finale TBC programs from both Chupa Chups and 12.30 p.m.-1:30 p.m. 11 a.m.-12 p.m.

September 2018 www.licenseglobal.com 17 Brand Licensing Europe 2018

THE LICENSING ACADEMY

The Licensing Academy is positioned at the back of the Character and Entertainment Zone at Brand Licensing Europe. It is designed to keep all BLE attendees abreast of key trends affecting the industry across Europe. This year’s program will be the home to the BLE keynotes, case studies on a range of new TV launches as well as the popular intro to licensing sessions delivered by Kelvyn Gardner, managing director, International Licensing Industry Merchandisers’ Association U.K. All sessions are free to attend and will be available on a first-come, first-serve basis. The Introduction to Licensing sessions and the keynote sessions are always very popular. Please arrive at least 10 minutes before the session starts to reserve your spot.

Tuesday, October 9 BLE Official Keynote Session 1 cess, and where consumer products fi ts 12 p.m.-12:45 p.m. into Viacom’s larger strategy. Introduction to Licensing 10 a.m.-10:30 a.m. Licensors know that owning the best characters and entertainment properties Speaker: Kelvyn Gardner, managing di- Korean Licensing Showcase is critical to success. A diverse port- 1:30 p.m.-2:15 p.m. rector, LIMA U.K. folio of properties is a key strategy for Session delivered by KOCCA. the newly-formed Viacom Nickelodeon Session Title TBC Consumer Products (VNCP), led by Pam Anime Pops into the Tops 10:30 a.m-11 a.m Kaufman, president. The globally-unifi ed 4:30p.m.-7 p.m. Speaker: John Burns, partner, Gateley consumer products organization gives TOEI Animation Europe and VIZ Media PLC Viacom a supercharged portfolio of prop- Europe will bring you insights on why erties with something to offer “Every Anime licenses generate high interest The Invention of age, Every aisle, Everywhere around the and settle down as sustainable brands Little Miss Inventor world.”The keynote will feature a fi reside in a crowded market. For the fi rst time, 11 a.m.-11:30 a.m chat between Kaufman and Amanda a case study will be presented on the Speakers: Sabrina Segalov, senior Cioletti, content director, License Global. infl uence of anime entertainment in licensing manager, Sanrio, and Hannah Kaufman will discuss her insights to the licensing, highlighting its strong anchor- Rowlands, marketing and digital changing retail landscape, why a global- age into the pop culture phenomenon, manager, Sanrio ly-aligned VNCP positions them for suc- covering all generations. Sponsored by LIMA 18 www.licenseglobal.com September 2018 Brand Licensing Europe 2018

Moderator: Laurent Taieb, chairman, New Approach to Licensing founder, Mojo Nation LIMA France 12 p.m.-12:45 p.m. Panelists: Alpesh Patel, vice president, Panelists: Isabelle Favre, head of market- Historically, licensing within the Olympic global toy design, TOMY; Fi Murray, ing and new business, TOEI Animation movement has been mainly managed founder, Making Things Studio; Pete Europe; Mathilde Le Calvé, brand and by the organizing committees of the Cartlidge, director, FUSE London; and movie manager, VIZ Media Europe; Aâdil Olympic Games in the host countries, Rob Harris, head of development, Tayouga, TV series/fi lms and licensing ex- only. The IOC has now developed a Modiphius Entertainment ecutive manager, VIZ Media Europe; and new licensing strategy with the mis- Hélène Virenque, EMEA licensing senior sion to create a tangible connection to “Gormiti”: The Global manager, TOEI Animation Europe the Olympic Games and Olympism, Phenomenon is Back through merchandising programs that 3 p.m.-4:45 p.m. Wednesday, October 10 are aligned with the Olympic image The biggest adventure of all time re- Introduction to Licensing and enhance brand value and goodwill. turns with the brand-new TV series 10 a.m.-10:30 a.m. The aim is to strengthen and promote “Gormiti,” based on the massive phe- the Olympic brand, not only during the Speaker: Kelvyn Gardner, managing di- nomenon that sold over 500 million Olympic Games, but between games rector, LIMA U.K. fi gures around the world. The new 3-D as well to engage with consumers all CGI action/comedy series will bring The “Moominvalley” Ani- around the world. This session will pres- back the powerful and epic “Gormiti” ent the IOC licensing strategy and the characters. A bunch of unstoppable ad- mation Series: Creating a three core licensing programs, aimed at ventures and humor will engage kids all Brand-New Take on a Beloved specifi c target groups. over the world together with four new Heritage Brand Speaker: Elisabeth Allaman, vice presi- heroes and many exciting newcomers 11 a.m.-11:45 a.m. dent, commercial integration, IOC to the “Gormiti” universe. In 2019, Gutsy Animations, in coopera- *This event is by invitation only tion with Moomin characters, will bring Redefining Preschool the Moomins to life in the animated 1 p.m.-1:30 p.m. Thursday, October 11 family TV drama “Moominvalley.” The Preschool is one of the most crowded Licensing Overseas: LIMA’s show is created using a cutting-edge and challenging sectors in the licensing Three-Step Guide to Doing technique with a unique visual look. industry. Children develop faster be- During this session, learn how to create tween the ages of six months and fi ve Business Internationally 10 a.m.-10:45 a.m. a new visual style and storylines that than at any other point in their lives, work for artistic and merchandise pur- and the developmental differences Join Kelvyn Gardner, managing direc- poses, while staying true to the original between the higher and lower end of tor, LIMA U.K. and other LIMA chapter stories loved by millions of fans. The this demographic are vast. In contrast, heads from around the world. “Moominvalley” creative team includes the industry currently tends to pres- creative director and executive pro- ent all products, content and brands Fireside Chat with Bethany ducer Marika Makaroff, Oscar-winning for children in this age band together Koby, chief executive officer, director Steve Box (Wallace & Gromit), as preschool with little differentiation. BAFTA-winning producer John Woolley Tech Will Save Us Presenting new fi ndings, a panel of 11 a.m.-11:45 am and Emmy-winning writers Mark Huck- leading experts asks whether it’s time Having recently launched the fi rm’s erby and Nick Ostler. “Moominvalley” to rethink this broad category, providing fi rst licensed product in the form of its will be backed by a worldwide publish- bigger opportunities for retailers and Avengers Electro Hero Kit, Bethany ing and merchandising program through brand owners that will also benefi t con- Koby, chief executive offi cer, Tech Will Bulls Licensing and Rights & Brands. sumers. Save Us, sits down with Mojo Nation’s Speakers: Marika Makaroff, executive Speakers: Dr. Amanda Gummer, Billy Langsworthy to talk about the com- producer, “Moominvalley,” and Sophia founder, Fundamentally Children; Tom pany’s debut in the world of licensing Jansson, chairman of the board and cre- Roe, commercial director, DHX Brands; and her passion for shaping a brighter ative director, Moomin and Charlotte Hill, director, global brand future for kids by empowering them to * This session is brought to you by management, DHX Brands Bulls Licensing and Moomins create with–rather than be fearful of– technology. Playing with Brands Panel Panelists: Bethany Koby, co-founder BLE Official Keynote Session 2: Discussion–Mojo Nation and chief executive offi cer, Tech Will The Olympic Global 2 p.m.-2:40 p.m. Save Us, and Billy Langsworthy, co- Licensing Strategy–The IOC’s Moderator: Billy Langsworthy, co- founder, Mojo Nation

September 2018 www.licenseglobal.com 19 Opening your door to the Japan market !

Tokyo Big Sight Exhibition Center,Japan Brand Licensing Europe Exhibitor Preview 2018 EXHIBITOR PREVIEW

“Ahh” Inspiring Art the categories of clothing and sports equipment. AEX Italia www.paddybear.ie www.aexita.com Booth: N12 AardmanA Booth: G105 Creation and supply of licensed artwork for www.aardman.com w AEX Italia offers the experience in the search the greetings, gifts and souvenir industry. The Booth: B30 for ideas and solutions that enable customers company specializes in character development. Aardman is co-founded and run by Peter Lord to achieve market growth objectives. Their and David Sproxton. It produces feature fi lms, customers are mainly in the publishing sector. 0+ Media series, advertising and digital entertainment for Since the ‘90s, the company has produced www.0plusmedia.com both the domestic and international markets. many series of collectible and kiosk products. Booth: F96 A Russian company realizing strategy based Acamar Films Air Guitar World Championship on promotion of services for kids and parents. www.acamarfi lms.com F120 Advertising opportunities and special projects Booth: F94 on Russian family TV channels–Moolt, Acamar Films is an independent production Allsorts Licensing Mama, Tlum HD; licensing for animation company based in London which produces, www.allsortsmedia.co.uk brands, BE-BE-BEARS, Fantasy Patrol, distributes, markets and licenses its Booth: C72 F.A.S.T., Heroes of Envell, Woodventures international award-winning preschool animated Allsorts Licensing is an independent and Leo & Tig on digital services for kids. series "Bing." Adapted for television from the licensing agency traditionally known original books by Ted Dewan, "Bing" celebrates for classic character and art brands but 20th Century Fox the joyful, messy reality of preschool life, also now YouTube and gaming brands. Consumer Products fi nding the big stories in the little moments. Allsorts works in the U.K. and Ireland. www.foxmovies.com Booth: C30 ActivisionA | Blizzard Alpha Group 20th Century Fox Consumer Products licenses www.activisionblizzard.com w Booth: F68 and markets properties worldwide on behalf Booth: E60 Since 1993, Alpha Group, has been leveraging of 20th Century Fox Film, 20th Century Fox Activision Blizzard Consumer Products a diversifi ed interactive business model Television and FX Networks, as well as third Group is a division of Activision Blizzard. encompassing animation, movies, consumer party lines. The division is aligned with 20th Building on the existing consumer products goods, toys and theme parks. Alpha owns IPs Century Fox Television, the fl agship studio businesses, the newly-formed Activision including Super Wings, Screechers Wild, Rev supplying television programming and Blizzard Consumer Products Group & Roll, Katuri, Blazing Team, Infi nity Nado. entertainment content and 20th Century Fox encompasses Activision, Blizzard and King’s Film, one of the world’s largest producers and franchises. The division is passionate about ANEKKE distributors of fi lms throughout the world. working with best-in-class partners around www.anekke.com the world to create merchandise for fans. Booth: F30 4K Media www.yugioh.com Adidas-Real Madrid ANIMA KITCHEN Booth: G122 www.adidas.com www.helloanima.com 4K Media, a Konami Digital Entertainment Booth: M92 Booth: F30 subsidiary, is a brand management Real Madrid is the club with most Ánima is an animation studio that creates, and production company known for its consecutive Champions Leagues wins, produces and manages brands and develops management of the Yu-Gi-Oh! franchise 13 in total. The club is among the most original projects for kids and family. Its most outside of Asia. Beyond Yu-Gi-Oh!, 4K Media recognized and awarded club in the world. recent projects include: Legend Quest, Cleo manages the rights for gaming properties, and Cuquin, PINY Institute of New York, Flo Bomberman, Contra and Frogger from Konami Admiral Sportswear and The Intrepids and Boomons TV shows. and Rebecca Bonbon from Yuko Shimizu. www.admiralsportswear.com Booth: L56 Animaccord/MashaA and the Bear 4PLAY Admiral Sportswear is a British-owned www.animaccord.com w www.4play.co.uk sports brand that has a history in both Booth: E70 Booth: N98 football and fashion. Admiral has designed Animaccord is the international licensing As a young brand, both 4PLAY and the 4 logo and manufactured clothing for nearly a company and studio, which creates the are being offered for licensing opportunities in century, understands attention to detail 3-D animated family show, "Masha and the

September 2018 www.licenseglobal.com 21 Brand Licensing Europe Exhibitor Preview 2018

Bear," and manages the global distribution Art by Lis Goncalves video game consoles, iOS, Android and and promotion for the brand. The company www.lisgoncalves.tictail.com online platforms. The company is known specializes in worldwide distribution of content Booth: M34 for video game franchises including Pac- as well as rights for consumer products. As of Lis Goncalves is a Portuguese artist who Man, Dark Souls, Soulcalibur and Tekken. now, Animaccord has built direct relationships creates colorful artwork inspired by nature. with major content distribution companies Bavaria Sonor Licensing such as Netfl ix, Google, Corus, NBCUniversal, Assaf Frank Photography www.bavaria-sonor.de Sony Pictures, Viacom18, RAI, France TV, Licensing Booth: M84 Televisa and SBT. Moreover, for licensing of www.assaffrank.com consumer products, Animaccord is partners Booth: N10 Beano Studios with Simba Dickie Group, Spin Master, Photographer Assaf Frank of Best Shot www.beano.com Hachette (Little, Brown and Company), Penguin Factory is a licensing library for publishers E87 Random House, Clementoni and Ferrero. and manufacturers. Assaf is well-known Beano Studios creates entertainment for his fl orals, landscapes and cityscapes, worldwide. The Studio produces diverse Animaru but his extensive collection also expands entertainment across multiple destinations; www.animaru.co.uk to animals, Christmas and food. including TV, digital content, theatrical projects, Booth: M10 consumer products, creative collaboration Animaru has characters in the greetings card AtlantycaA Spa and the legendary comic and annual. and publishing markets. All animal characters www.atlantyca.comw have a natural appeal that makes them relevant Booth: F45 Beanstalk for a wide range of products and audiences. In 2008, Atlantyca Entertainment established www.beanstalk.com w a dedicated licensing division to manage Booth: K80 Arsenal FC international licensing for the Geronimo Stilton Beanstalk is a global brand extension agency www.arsenal.com franchise. Atlantyca represent several brands that works with many brands extending Booth: M86 for the Italian licensing market, and is constantly them into new products and services. Clients Arsenal Football Club is one of the looking for new brands to be developed. include Procter and Gamble, Diageo, Alessi biggest teams in world football. Arsenal and Microsoft Studios, among others. has a global following and a 60,000-seat AuthenticA Brands Group Emirates Stadium for all home games. www.authenticbrandsgroup.com w Benesse Corporation Booth: C65 Booth: C74 Art + Science ABG is a brand development, marketing, Benesse is a global corporation with a people- International and entertainment company, which owns oriented culture. The company believes in living www.artistsandscientists.com more than 33 global consumer brands. as responsible members of society and that all Booth: F32 ABG manages, elevates and builds the actions should lead to “Benesse” (well-being). The company is a brand development agency long-term value of celebrity, entertainment with a team of marketing pioneers, strategists, and lifestyle brands by partnering with best- Biplano Licensing designers, sales and licensing consultants. in-class manufacturers, wholesalers and www.biplano.com/en_UK They create, launch and market brands all retailers and that delivers product, content, Booth: F40 with the aim of delivering profi table growth. business and immersive brand experiences. Biplano was founded in 1990 with locations in Barcelona, Madrid, Lisbon and Paris. Art Ask Agency Automobili Lamborghini Biplano represents licensors such as Sanrio, www.artaskagency.com www.lamborghini.com Rovio, Animaccord, WWE, Boatrocker, Booth: N72 Booth: M60 Zodiak Kids, Ink, IMPS, Mercis, King An internationally established licensing Founded in 1963, Automobili Lamborghini is Features and Benfi ca, among others. agency based in Barcelona, Spain, Art headquartered in Sant’Agata Bolognese. The Ask focuses licensing for lifestyle brands, Huracán Performante redefi nes the sports BJA culture brands, designers, illustrators, car driving experience with its performance. www.bja.co.uk character lines and photographers for The Aventador S represents the world Booth: G125 brand owners and licensees alike. of V12-powered, super sports cars. BJA’s designs have been producing exhibition stands, environments, showrooms and Art Brand Studios Babblarna events for global brands across many industry www.artbrandstudios.com Booth: F120 sectors worldwide for the past 35 years. Booth: N78 Art Brand Studios is interested in licensing BANDAI NAMCO Blue Zoo partners in home décor, tabletop, textiles, Entertainment Europe S.A www.blue-zoo.co.uk seasonal, collectible, garden, stationery and en.bandainamcoent.eu Booth: C3 apparel for artists Marjolein Bastin, Simon Bull, Booth: B32 An animation production company based in Blend Cota, Eric Dowdle, Thomas Kinkade, Ron BANDAI NAMCO Entertainment Europe London, Blue Zoo crafts creative CG character Schmidt and Redina Tili. Adding to their portfolio is a global publisher and developer of animation for all digital media platforms, is Wild Wings with more than 50 wild life artists. interactive entertainment for all major from long-form children’s TV series to striking

22 www.licenseglobal.com September 2018 Brand Licensing Europe Exhibitor Preview 2018

commercials, short fi lms and apps. Brands Media Carbon 12011 Licensing Booth: B114 www.carbon12011licensing.com Blues Clothing/Paul Dennicci Booth: L20 www.blues-clothing.com Brands With Infl uence Carbon12011 Licensing is an agency specialized Booth: C110 www.brandswithinfl uence.com in licensing programs. Through the years, it Part of the CWI Holdings Group, both Blues Booth: F123 developed an expertise in consumer product Clothing and Paul Dennicci are licensed markets and extending brands into licensed clothing suppliers. Blues specializes in kids Bravado products for a strategic development. and adult daywear, outerwear, nightwear www.bravado.comw and swimwear with Paul Dennicci as a Booth: E82 Caroline Mickler licensed babywear supplier in the U.K. Bravado lives at the crossroads of music www.carolinemicklerltd.co.uk and fashion. We understand the power of Booth: G60 Bonus Marketing Productions smart merchandising, and we know how to Caroline Mickler represents The Beatles, www.bonusmp.com create products that spark organic, emotional Moomin, Fifty Shades of Grey, Jamie Booth: B37 connections between fans and artists. Raven, Horrid Henry and Lord’s The Home Bonus is a marketing promotions agency Our world class capabilities have made us of Cricket as an agent, and consults for since 2011, developing and producing gadgets the leading provider of consumer, lifestyle the Stanley Kubrick Foundation. for the mass marketing distribution. and brand management services around the world. With teams in 40 countries, Carte Blanche Brand Alliance we create a tailored approach for every www.carteblanchegreetings.com www.brandalliance.com project — from creating new spaces in the Booth: D85 Booth: L40 market to bringing an artist’s creative vision Founded in 1987 by Stephen Haines with a Brand Alliance License is the licensing to life. Bravado is about building brands and collection of 12 greetings cards, Carte Blanche division within the Brand Alliance Group legacies that live on, beyond the music. Greetings has grown from strength to strength. specializing in licensed apparel from both Today, the Carte Blanche Group is a creator, the lifestyle and entertainment sectors Brotmeister distributor and licensor of character-branded Licenses include Coca-Cola, Volkswagen, Booth: P40 products, including greeting cards, toys, gifts, Jim Beam, Peanuts, Ghostbusters, Dr apparel, confectionery, nursery and homeware. Who, Captain Morgan plus others. Bulldog Licensing www.bulldog-licensing.com Casterman BrandComply Booth: C2 www.casterman.com www.octane5.com w Bulldog works with a number of brand owners Booth: L50 Booth: A40 to develop merchandise programs ready for the Casterman is a French publisher of children's BrandComply.com by Octane5 protects a international and domestic licensing markets. and comic books. IPs include Tintin and brand’s licensing ecosystem by managing Corto Maltese. At BLE, Casterman will focus compliance throughout the licensing lifecycle. Bulls Licensing on children's IPs like Ernest & Celestine, Brands use its web-based portal to manage www.bullslicensing.com Emilie and Mr. Postmouse as well as all key functions including product approvals, Booth: C40 vintage Martine and LastMan. The company contracts, royalties, digital assets, compliance, Bulls Licensing is an agency for licensing is looking for licensees worldwide. brand protection and much more. and editorial content in Scandinavia. The company connects brands in a global CEE Ltd (Capcom) Brandgenuity arena with a worldwide network of sub- www.capcom-europe.comw www.brandgenuity.comw agents and more than 600 clients. Booth: D105 Booth: N60 Capcom is a worldwide developer, publisher Brandgenuity is a full-service global brand by Hartwig Braun and distributor of interactive entertainment for licensing agency and develops, executes www.hartwigbraun.com game consoles, PCs, handheld and wireless and manages strategic licensing programs Booth: M20 devices. Founded in 1983, the company for owners of corporate trademarks Hartwig Braun creates detailed cityscapes has created hundreds of games including and entertainment properties. and maps with an unique visual style with franchises Resident Evil, Street Fighter, mass appeal. The company is looking for Monster Hunter, Mega Man and Devil May Cry. Brands & Rights 360 licensing opportunities on premium products. www.br360.tv Celebrities Entertainment Booth: F30 CAA-GBGC Global Brand www.celebrities-entertainment.com Brands & Rights 360 is a marketing and ManagementM Group Booth: D2 commercial platform specialized in the www.caa-gbg.com Celebrities Entertainment focuses on integrated management (TV, digital, licensing Booth: K70 brands, trademarks and entertainment and merchandising) of multimedia brands CAA-GBG is a global brand management properties which are primarily targeted and content (animation and live-action), and experience company striving to connect at teens and young adults. The company geared towards child, youth and family brands to consumers. CAA-GBG is founded helps license trademarks, copyrights audiences in Europe and America. at the intersection of commerce and culture. and images and works with European

September 2018 www.licenseglobal.com 23 Brand Licensing Europe Exhibitor Preview 2018

consumer products companies, creating in the creation, development and brand and build up collections, digital contents, state-of-the-art licensed products. management of children’s and family intellectual hobby courses, educational products property rights. The group, made up of for children, trading cards, books, cards, Centa IP/ Withit Studios Coolabi and working partners, has particular pictures, music libraries and video. www.centaip.com expertise in television, digital and books. Contents and stock availabilities Booth: C70 for both b2b and b2c Centa IP represents new and established CPLG children’s entertainment properties along www.cplg.com Deliso-Sophie La Girafe with design, lifestyle and luxury properties. Booth: E30 www.sophielagirafe.fr/en Industry expertise includes licensing, CPLG represent some of the biggest properties Booth: B38 retail sales/merchandising, franchise across lifestyle, entertainment and classic Founded in 2011, following consumers' planning, marketing, product development, brands. Owned by DHX Media, CPLG has demands for Sophie la girafe licensed products, new media activation and analytics. more than 40 years of experience in licensing, DeLiSo, Development Licensing Sophie la operating across 27 countries with a strategic girafe, is in charge of the worldwide licensing CHF Entertainment alliance with Tycoon Group in Latin America. rights of the worldwide baby toy.To stay close www.chfentertainment.com to Sophie’s history, the company’s offi ce is Booth: C123 CrazyBell Agency located directly in Vulli’s factory in France. Originating from Cosgrove Hall Films, CHF www.crazybell.com Entertainment is an independent, multi-faceted Booth: A30 Dependable Solutions IP creation, production and rights management www.dependablerights.com company. Specializing in 2D animation, the Creative Licensing Corporation Booth: N84 company has produced an extensive and www.creativelicensingcorporation.com Dependable Solutions delivers fi nancial varied portfolio of children’s content for Booth: B71 management, creative approval systems and pre-schoolers and children ages 6 to 9. Located in Los Angeles, Calif., Creative services to agents, licensors and licensees. Licensing is a full service independent The team of licensing, creative and royalty Chupa Chups merchandise licensing agency that specializes specialists can help clients automate all of www.pvmlicensing.com in long-term brand development. Founded in their licensing processes. DSI is based in Los Booth: L70 1982, Creative Licensing represents a large Angeles, with offi ces and clients worldwide. Global confectionery company Perfetti van catalogue of classic fi lms and properties Melle Group develops licensing programs for for worldwide merchandise licensing. DHX Media lifestyle and food and beverage extensions www.dhxmedia.com with its popular brands Chupa Chups and CTC Media Booth: E30 Airheads and lifestyle licensing programs www.ctcmedia.ru DHX Media specializes in brand development, with Mentos, Frisk, Smint and Brooklyn. Booth: F47 licensing. DHX manages brands that captivate CTC Media manages fi ve television channels through content, fi rst-class distribution, CP, Claire Louise in Russia (CTC, Domashny, Che, CTC Love live experiences and digital media. Its portfolio www.clairelouise.eu and CTC kids) as well as an international includes Peanuts, Teletubbies, Strawberry N32 version of Peretz channel and Channel 31 Shortcake, Massive Monster Mayhem, Claire Louise is an artist and fashion in Kazakhstan. CTC media owns all rights In the Night Garden and Mega Man. textiles designer of greetings cards, to KID-E-CATS animated TV series. homewares, fashion and beauty products. Dibidogs Her extensive range of illustrative designs Cup of Therapy www.dibidogs.com are available for licensing opportunities. Booth: F120 Booth: F120 Dibidogs is an environmentally responsible Cloudco Entertainment Cyber Group Studios children’s TV series. Dibidogs features Booth: B20 www.cybergroupstudios.com educational content in a format that makes Cloudco Entertainment is the owner Booth: B72 it easy to learn. The principles of Finnish of entertainment brands such as Care Since 2005, the series produced and distributed educational are presented in an entertaining and Bears, Holly Hobbie, Madballs, Packages by Cyber Group Studios delight children captivating way by Hollywood script writers. from Planet X, Twisted Whiskers, Buddy around the world introducing them to new Thunderstruck and its newest IP, Tinpo. friends and great stories that will help them DIC 2 Srl Cloudco Entertainment develops multi- grow. They rank among the broadcasters’ www.dic2.com platform entertainment franchises and best rated shows and have earned multiple Booth: G65 consumer merchandising programs. international nominations and awards. DIC 2 is the oldest licensing agency in Italy as both agent and licensor for several Coolabi De Agostini Publishing Italia properties. Its property Nina was licensed in www.coolabi.com www.deagostini.com just fi ve years with more than 700 SKUs. Booth: C68 Booth: G110 Coolabi Group is an independent international Topics from kids, reference, courses, Discovery Consumer Products media group and rights owner specializing female, male, giving an offer of die cast www.discoveryglobalenterprises.com

24 www.licenseglobal.com September 2018 Brand Licensing Europe Exhibitor Preview 2018

Booth: C80 the licensing businesses. The company works the Italian territory. ETS currently manages Discovery serves an audience around the with properties that are both educational and licensing rights of 18 international brands. world with content that inspires, informs entertaining, for children in their early years. and entertains. Discovery’s portfolio of Euro Lizenzen brands includes Discovery, Food Network, Eezmah www.eurolizenzen.net TLC, ID, Animal Planet, and Science www.instagram.com/eezmah Booth: C4 Channel and Eurosport, Home of the Booth: M22 Euro Lizenzen is a Munich-based Olympic Games across Europe. licensing agency, specialized in character, EL OCHO LICENCIAS entertainment, art and fashion brands. Dorna Sports Key properties include Le Petit Prince/ Y PROMOCIONES The Little Prince, Asterix & Obelix, Lucky www.dorna.com; www.motogp.com www.el-ocho.com Booth: L80 Luke, Guess How Much I Love You, Sarah Booth: F30 Kay, Radio Days and Anne Geddes. Dorna Sports is the exclusive licensing, El Ocho Licencias y Promociones is an commercial and TV rights holder to MotoGP independent licensing agency with locations in World Championships, WorldSBK, CEV, European & Global Licensing BV Spain and Portugal. El Ocho has represented www.monskey.com RedBull Rookies Cup, Asia Talent Cup and the latest pre-school phenomena including Booth: F100 British Talent Cup. Founded in 1988, Dorna Los Lunnis, Pocoyo, Peppa Pig and PJ Masks. Monskey is a three-dimensional fi gurine that, specializes in two-wheeled sport management The company is extending its territorial scope with creativity, can be reinvented endlessly. Its with a 360-degree management approach. by working with new partners in Europe. new CGI animation series with new Monskey Adventures has endless licensing opportunities. Dracco Company Ltd Elves Behavin’ Badly www.dracco.com/us/company www.elvesbehavinbadly.com Fantawild Animation Booth: A55 Booth: F105 www.fantawild.com w Elves Behavin’ Badly is an exclusive Booth: F58 DRi Licensing range of Elf dolls and merchandise. Fantawild Animation is an animation company www.drilicensing.com in China specializing in the whole industrial Booth: B15 The Emoji Company chain from creation and production to the DRi Licensing is a boutique licensing and www.emoji.com global market. It has created Chinese animation marketing agency with more than 50 years Booth: C50 brands Boonie Bears and Boonie Cubs. managing brands. Representing a portfolio of The company is the exclusive rights owner to characters, including Roald Dahl, Miffy, Boofl e, the registered emoji trademark and the creator Fashion U.K. The Happy Newspaper and Groovy Chick, the and owner of the world´s largest library of www.fashions-uk.com company is also a management agency. icons protected under applicable copyright laws Booth: D125 and available for licensing, merchandising, for Fashion U.K. is an apparel, footwear and Ducati promotions, events and marketing activities accessories manufacturer to the U.K. and www.ducati.com whether print, online or for TV commercials. wider European market. They have offi ces Booth: M82 based in central England in Leicester, a Endemol Shine Group sister company, Global Licensing in London Dynit www.licensing.endemolshinegroup.com and a European offi ce based in Germany. www.dynit.it Booth: E100 Booth: B12 From entertainment to scripted through to FC Barcelona Gifts and toys manufacturer and distributor, animation and game shows, Endemol Shine www.fcbarcelona.com Dynit develops ideas for loyalty programs Group provides a portfolio offers commercial Booth: P82 and customized items. Licensee and opportunities in multiple categories. The slogan “more than a club” expresses the licensor of international brands. commitment that Futbol Club Barcelona has Entertainment One maintained in the realm of sport. FC Barcelona EDEBE Licensing www.entertainmentone.co.uk has a strategic plan to be the most admired, www.edebelicensing.net Booth: E35 loved and global sporting institution in 2021. Booth: F30 An entertainment company that specializes Edebé Licensing is a full-service licensing in the acquisition, production, distribution Ferly agency working within the entire sphere and licensing of kids TV and digital content. www.kaiken.com of licensing and merchandising. They Properties include Peppa Pig, PJ Masks, Booth: G70 develop brand business opportunities and and Ben & Holly’s Little Kingdom, plus Ferly is an entertainment company with possible sources of revenue for clients. a development slate of shows. offi ces in Los Angeles, Helsinki and Vancouver specializing in storytelling through TV, fi lm, Edutainment Licensing ETS Studios digital products, licensing and publishing. www.edutainmentlicensing.com www.etsitaly.com Booth: A35 Booth: B66 FIFA Edutainment Licensing is a British agency with The agency, based in Milan, is dedicated www.fi fa.org a global reach and a tailor-made approach to to the management of ancillary rights in Booth: M94

September 2018 www.licenseglobal.com 25 Brand Licensing Europe Exhibitor Preview 2018

Fluid World Limited programs for mass market retailers, publishers worked with corporate brands to generate www.fluidworld.co.uk of magazines and more. additional brand equity, revenue and overall Booth: G35 market share; creating and executing Fluid World believes in brands. It has a licensing strategies that secure best-in- Giochi Preziosi Group class licensees and licensed products. fresh approach to licensing and believes www.giochipreziosi.it that brands need to be looked after Booth: B56 as they extend into new areas. Giochi Preziosi Group is an international toy Grani & Partners company recognized as a key partner licensee www.graniepartners.com Forever Collectibles UK Limited for the most popular TV series and movies. Booth: B56 www.foco.com Grani & Partners Spa deals with the design, Booth: C115 Global Brands Group– development and manufacturing of licensed Apparel & Accessories collectible products (3-D figurines, plush, FranceTV Distribution www.globalbrandsgroup.com die-cast and more). The company works with www.francetvdistribution.com Booth: F52 loyalty promotion agencies, food and beverage Booth: F34 multinational companies and with Italian and Global Icons foreign publishers. Grani has strong relationships Freddy Leck seine Marken GmbH www.globalicons.com with Disney, Viacom, Ferrari and Lamborghini. www.freddy-leck-sein-waschsalon.de Booth: K60 Booth: N40 An independent corporate brand licensing Grumpy Cat Founded in 2008 in Berlin, the company agency, Global Icons has international offices www.grumpycats.com welcomes people from all walks of life. in influential consumer goods markets. Booth: B52 Freddy Leck products belong in every The company specializes in developing and Grumpy Cat, the grumpiest and most famous household and embody lifestyle. executing brand extension strategies to match cat in the world, has more than 13 million clients’ needs, building valuable brand equity global social media followers and 100 million French Football Federation and additional consumer touch points. views on YouTube. Grumpy Cat is a pop culture www.fff.fr icon of the internet age with fans spreading Booth: M96 Global Merchandising Services across all demographics and continents. French Football Federation consumer www.globalmerchservices.com products develops and promotes the Booth: G25 Gruppo Alcuni France National Football Team, who Global Merchandising Services is a music www2.alcuni.it recently won the 2018 FIFA World Cup. artist, celebrity and brand merchandise Booth: G107 company. Headquartered in London and Los Gallimard Jeunesse Angeles, Global executes and delivers business www.galimard-jeunesse.fr through all channels of retail distribution, live Guangzhou Liuhua Fashion Booth: L50 events, web stores, pop-up stores, brand Wholesale Market Gallimard Jeunesse is an international publisher origination and development, sponsorship, www.liuhuafashionwholesale.com for children and a point of reference for endorsements and third-party licensing. Booth: F33 parents. The company helps brands go global The largest apparel wholesale fashion via licensing, TV rights, translation rights. Globetrade beetosee district in Guangzhou, Guangdong, China. www.beetosee.com Games Workshop Booth: A15 GWCC Apparel Masters www.games-workshop.com Globetrade beetosee creates and develops www.gwcc.uk.com Booth: A25 promotions for more than 20 years. With a team Booth: D121 Games Workshop is known for Warhammer of designers, Globetrade works with brands Licensed apparel and wearable Age of Sigmar and Warhammer 40,000. such as Hasbro, Mattel, Disney and more. accessories, GWCC manufactures The strength of Warhammer is the and distributes licensed brands. wide reach of age in a primarily male Glory Innovations followership, ages 12 to 45 at its core. www.glory-world.com Hasbro Consumer Products Booth: B67 www.hasbro.com Gateley Plc Glory Innovation is a printing company and Booth: D40 www.gateleyplc.com luxury rigid box manufacturer that specializes Hasbro is a global play and entertainment Booth: G120 in UV printing, gravure printing, screen printing company, with toys and games to movies and and lamination. The company has produced consumer products. Hasbro offers several ways GCP Corp customized designs for clients and guarantees to experience its brands, including Nerf, My Booth: C100 all information is secured and confidential. Little Pony, Transformers, Play-Doh, Monopoly, GICI is a global company dedicated to create, Baby Alive, and Magic: The Gathering. innovate, develop and manufacture 2D (flat) and Golden Goose of 3D premiums, gadgets, novelties and toys to www.goldengoose.uk.com HCA Creation support promotional campaigns of a wide range Booth: L82 www.hcacreation.com of industries including food and drink, loyalty Launched in 2002, Golden Goose has Booth: P30

26 www.licenseglobal.com September 2018

Brand Licensing Europe Exhibitor Preview 2018

Hearts by Tiana IMPS S.A Booth: L42 www.heartsbytiana.com www.smurf.com w IWM (Imperial War Museums) tells the Booth: C118 Booth: F50 stories of people who have lived, fought Hearts by Tiana is the brand from 10-year-old International Merchandising Promotions & and died in confl icts involving Britain YouTube infl uencer Tiana. With 12 million Services is the company that operates the and the Commonwealth since 1914. Its subscribers and 2.6 billion views, she is the commercial activity of Peyo’s work including unique collections are made up of the most-watched girl on YouTube. Her new the distribution of audio-visual productions everyday and the exceptional reveal stories brand offers licensees the opportunity to and all licensed rights like book publishing, of people, places, ideas and events. partner on a property in the new digital world. merchandising and promotions, as well as exhibitions, theme parks and live shows. Japan Connection Helz Cuppleditch www.hfdesign.co.jp www.helzbelzart.com Infi nity Lifestyle Brands Booth: K20 Booth: N26 www.infiw nity-group.com Japan Connection is a company introducing An illustrator and art licensing artist who Booth: N50 traditional culture, artistic properties and an works with global clients for trend-based, Infi nity Lifestyle Brands is a brand development, agent that bridges between Europe and Japan. whimsical and seasonal products. marketing, licensing, sports and entertainment company which owns and manages a diverse JCB Consumer Products HILLA Entertainment portfolio of brands including Altec Lansing, www.jcb.com www.hillaentertainment.fi Le Tigre, Sports Water and Team Z. The Booth: B50 Booth: F120 company invests in brands with opportunity Founded in 1945, JCB is one of the world’s top HILLA Entertainment develops, produces for accelerated growth through brand three manufacturers of construction equipment, and licenses sport event formats, which acquisition, management and repositioning. employing 12,000 people on four continents. combine traditional sports and eSports. Its Now in its third decade, its licensing program Football Triathlon tournament combines INK Group builds on the great British heritage of the brand. traditional football and eSports, and teams www.ink-brands.com compete against each other in traditional Booth: E70 Jeep football, table football and virtual football. www.imglicensing.com International Basketball Booth: L30 HowardH Robinson & Associates Federation (FIBA) Built on more than 75 years of heritage, www.howardrobinson.info w Booth: N85 Jeep is the authentic SUV with class-leading Booth: M26 FIBA, the world governing body for basketball, capability, craftsmanship and versatility for “Selfi es” currently has 76 licensing partners is an independent association formed people who seek extraordinary journeys. with products ranging from surfboards to baby by 213 National Basketball Federations grows and pet products to mobile applications. throughout the world. It is recognized JELC as the authority in basketball by the www.jelc.co.uk ICEX España Importación International Olympic Committee (IOC). e Inversiones Booth: L65 JELC is an agency specializing in brand www.icex.es Ioguis licensing spanning 30 years in the licensing Booth: F30 Booth: A57 industry. Representing The National Gallery Ioguis born into Colorium, a boutique Iconix Europe Company, Silentnight, Crimestoppers, Help design and illustration agency aimed for Heroes, I Like Birds and Turnowsky. JELC www.iconix-europe.com at kids’ projects since 2004. develops and manages licensing programs Booth: L90 for brands such as The Coca-Cola Company, Iconix Europe is the European arm of Iconix Harley-Davidson, The Andy Warhol Foundation, Brand Group, the fashion brand management ITV Studio Global Hallmark and Jack Daniels. JELC also owns company and owner of a diversifi ed portfolio Entertainment Berussia operating in Russia and CIS. of global consumer brands across sports, www.itvglobal.com street, lifestyle, designer and home. Iconix Booth: E20 specializes in marketing, merchandising ITV Studios has content production, distribution Jehane and licensing the brand portfolio. and IP businesses, with 60 production www.jehane.com labels producing more than 8,500 hours of Booth: P20 IMG television in 12 countries around the world for Jehane is an artists'agency based in Brighton, www.imglicensing.com audiences everywhere. It develops franchises England run by founder Jehane Boden Spiers. Booth: H60 and brands across kids, entertainment and The company creates licenses and attract IMG is within the global licensing industry drama from the global sensation “Love Island” commissions from clients worldwide. with an unmatched 50-year track-record to the Netfl ix action series “Robozuna” and global network of offi ces. It connects through to “Hell’s Kitchen,” “Thunderbirds Joseph Sankar brands with licensees to create additional Are Go” and “Victoria and Poldark.” www.josephleesankar.com product opportunities, generating new Booth: N20 revenue streams and helping to strengthen IWM (Imperial War Museums) An illustrator, artist and designer creating fi ne brand loyalty amongst customers. www.iwm.org.uk art and designs for multiple applications.

28 www.licenseglobal.com September 2018 Brand Licensing Europe Exhibitor Preview 2018

Juventus Football Club Larkshead Media Licensing Matters Global www.juventus.com www.larksheadmedia.com www.licensingmattersglobal.com w Booth: K90 Booth: A65 Booth: C62 Italy’s football team, best known for Larkshead Media Limited represents Licensing Matters, a global full-service their black and white jersey, is the brands such as Numberblocks, May The licensing agency, licenses programs and longest sports property ownership of 95 Thoughts Be With You, Terrahawks and also create worldwide-recognized products, years, by Agnelli Family since 1923. other Art and Design based brands such services and marketing campaigns as Sophie Long Art. The London-based for leading brands, celebrities, media KAZACHOK agency also offers licensing and brand properties, manufacturers and retailers. www.kazachok.com management consultancy services. Booth: B110 Licensing Lemon Ribbon Source Book Europe Keen Advisory www.lemonribbon.com www.licensingsource.net www.keen-advisory.com Booth: N34 Booth: B105 Booth: G95 Lemon Ribbon is based on characters, Keen Advisory has an international contemporary graphics and design focused LIMA presence in licensing and royalty auditing print concepts that are ideal for use within www.licensing.org concentrating on licensee auditing and royalty home, fashion, toys, publishing, gift and Booth: M52 management. Keen has performed licensee stationery. Its novelty book range sells As the leading trade organization for global audits around the globe with a client list across the U.K., Europe and the U.S. licensing, LIMA’s mission is to foster the in industries such as consumer products, Lemon Ribbon is looking for partners. industry’s growth around the world and create fashion, publishing, sport and technology. greater awareness of licensing’s benefi ts to LEONI S.P.A. the business community. Members in more King Features www.leonispa.it than 40 countries enjoy access to an array www.kingfeatures.com Booth: C104 of benefi ts, including extensive educational Booth: E40 Leoni Spa specializes in design and programming and networking events. King Features, a member of Hearst production of promotional items for Entertainment and Syndication Group, publishing, food and loyalty industries. Linda Wood distributes comics, columns, puzzles and Licensing games to print and digital outlets worldwide. Level-5 abby Inc www.level5abby.comw www.lindawood.co.uk King Features properties include Popeye, Booth: M12 Betty Boop, Cuphead, Archie, Garfi eld, Beetle Booth: C85 Multi-media entertainment company creates, Linda Wood Licensing offers pattern Bailey, Hagar the Horrible, Flash Gordon, design covering a multitude of end The Phantom and Mandrake the Magician. Level-5 abby produces and distributes content worldwide. The company’s mission products. The company also publishes is to bring its universally-themed game greeting cards, stationery and gift wrap. KNVB (Dutch Football Federation) It is a licensor for many end products. www.knvb.nl and animation content to fans globally. Booth: M96 The Royal Dutch Football Association is the Licensing.biz Lionsgate governing body of football in Netherlands. It www.futureplc.com www.lionsgate.com w organizes the main Dutch football leagues Booth: B120 Booth: E50 (Eredivisie and Eerste Divisie), the amateur Lionsgate is a global content platform whose leagues, the KNVB Cup and the Dutch Licensing Link Europe fi lms, television series, digital products and men’s and women’s national teams. www.licensinglink.net linear and over-the-top platforms reach next Booth: A20 generation audiences around the world. In KOCCA Licensing Link Europe is a strategic addition, Lionsgate content drives a growing www.kocca.kr/en/main.do licensing agency representing a portfolio presence in interactive and location-based Booth: C35 of clients with focus on entertainment entertainment, gaming, virtual reality and KOCCA has introduced Korean content and brands. The portfolio includes pre- other new entertainment technologies. around the globe. Such endeavors span a school, lifestyle and heritage brands. wide range of Korean comics, webtoons, Lisle International animations, characters, games, and Licensing Management www.lislelicensing.com fashion, as well as K-Dramas and K-Pop. International Booth: M40 www.lmiuk.com Lisle Licensing takes a strategic approach to KREAM Helsinki Booth: B90 brand management, with more than 40 years www.kreamhelsinki.fi Established in 1982, LMI works in partnership of extensive market and category knowledge. Booth: F120 with brand owners to develop and implement Brand development, commercialisation and their licensing programs. Affi liate company LiveL Nation Merchandise licensing, IPR strategies, representation of Bradford License Europe handles the European www.lnmlicensing.com w both domestic and international clients licensing for HBO’s “Game of Thrones.” Booth: F54

September 2018 www.licenseglobal.com 29 Brand Licensing Europe Exhibitor Preview 2018

LoCoco Licensing Markosia Enterprises designs and sells worldwide and has www.lococolicensing.com; www.markosia.com developed a variety of products extending www.keithkimberlin.com; Booth: N30 to all markets and categories (shirts, back www.animalclubinternational.com Markosia has produced a range of comic to school, action fi gures, books, underwear, Booth: B10 books, graphic novels, cartoon and prose skates, puzzles, headphones, etc.). Founded in 1994, LoCoco Licensing is a boutique novels that cover all genres, with products licensing and design agency. Its licensed now available globally. The company has Mediatoon Licensing products are sold in more than 75 countries close to 200 IPs, some of which are optioned www.mediatoon-licensing.com with more than $600 million in retail sales. for fi lm, animation and TV and now are Booth: B22 looking for new business relationships. Mediatoon helps clients to achieve the Lucy Pittaway best results through marketing and sales. www.lucypittaway.co.uk Master Italia Brands, such as Lucky Luke, Yakari, Naruto Booth: M23 www.atlantis-caps.com/en/master-itali and Garfi eld, are developed into all CP Lucy Pittaway is an art and merchandise Booth: N76 categories, promotions and parks. business based on the artwork of artist Lucy Pittaway. Her artwork is featured on gifts, Mattel Brands Melnitsa calendars and cards for the retail market.] ConsumerC Products www.melnitsaagency.ru www.mattel.com Booth: F47 Ludorum Booth: C10 Founded in 1999, Melnitsas is the largest www.ludorum.com Mattel is a global children’s entertainment animation studio in Russia, is known Booth: E94 company that specializes in design and for many projects such as Moonzy, The production of toys and consumer products. Barkers, Three Bogatyrs, Little Tiaras, Luk Internacional The company engages consumers through Fantastic Journey to Oz and many more. www.luk.es its portfolio of franchises, including Barbie, Booth: B75 Hot Wheels, Fisher-Price and Thomas & Metrostar Luk is focused on TV rights and consumer Friends, as well as other brands that are www.metrostarmedia.co.uk products and promotional rights. As a owned or licensed in partnership with global Booth: K30 licensing and promotional agent, Luk entertainment companies. Offerings include Metrostar represents TV programs, talent, works with different types of properties to fi lm and television content, gaming, music organizations and characters using brand cover all targets, genders and tastes. and live events. We operate in 40 locations management experience to create new and sell products in more than 150 countries. opportunities, books and consumer products. Magic Light Pictures www.magiclightpictures.com MGA Entertainment Booth: F90 Maui and Sons www.mgae.com w www.mauiandsons.com w Licensor and producer of animated Booth: E120 adaptations of classic literary properties Booth: L84 including The Gruffalo, Room on the Maui and Sons is a lifestyle brand founded MGL Licensing Broom, Stick Man and Zog. on the beaches of California in 1980. www.mglart.com The brand is sold and licensed in more Booth: M35 Manchester City FC than 100 countries around the world. MGL is an art licensing company that www.mancity.com represents the work of more than 70 artists Booth: P90 Maurizio Distefano The and branded graphic properties with a growing Evolution of Licensing archive of more than 30,000 images. Mandarin Creative Ltd www.mdistefanolicensing.com www.mandarininternationalbrands.com Booth: F122 Mimmit Booth: N42 Multiterritory licensing agency active in www.mimmit.com Mandarin Creative is a brand and license Italy, Southern Europe and CEE specializing Booth: F120 trading company specializing in design in character licensing, movies and TV and brand development with customers series, corporate, lifestyle,football, video Mondo TV across street wear, music and surf inspired games and apps. Consulting agency for www.mondotvgroup.comw lifestyle markets along with character license both licensing in and licensing out projects. Booth: D70 both in adults and children’s sectors. Agency also specializes in retail and social Founded by Orlando Corradi in 1985, Mondo media projects to support licensors plans. TV is an Italian group of four companies in Manu the production and distribution of animated www.antonijam.com MAYA STUDIO TV series and full-length feature fi lms for Booth: M36 www.mayastudio.es TV and cinema, with an animation library Manu is a storytelling company creating and Booth: F30 and consolidated global presence. building brands with a strong brand DNA and Maya Studio is a design studio specialized inspirational messaging. Manu represents the Lil’ in graphic illustration for licensing, branding Monika Suska Illustrations Ledy, Gaugette and Dream Fighter Club brands. and product development. Maya Studio www.monikasuska.com

30 www.licenseglobal.com September 2018 Brand Licensing Europe Exhibitor Preview 2018

Booth: M33 NEARKO Limited OpSec Security Suska is a professional illustrator www.nearko.com/jts www.opsecsecurity.com w specializing in children’s market and Booth: M21 Booth: M90 owner of Oaxaca Desert, which is a As the global leader in licensing brand collection of print and patterns loosely protection, OpSec Security has the knowledge, inspired by Mexican folk art. NECA www.necaonline.com w experience, and technologies to meet the two Booth: F22 major issues intellectual property owners face Moomin today: royalty protection and anti-counterfeiting. www.moomin.com With more than 35 years experience in sports, Booth: C40 Nelvana International Limited brand and entertainment licensing, OpSec Moomin Characters Oy is the offi cial www.nelvana.com w has worked with brands including NFL, MLB, body responsible for Moomin copyright Booth: F56 NBA, NHL, Hard Rock, NASCAR, NYPD, FDNY, supervision. Tove Jansson and her brother Nelvana Enterprises, the sales, brand- Ferrari, Manchester United, Olympic Games Lars founded their family company in 1958 management and consumer products and the U.S. Olympic Team, Playboy and more. and a limited liability company, Moomin division of Nelvana, distributes entertainment Characters Oy, was established in 1979. from Nelvana Studio and content partners Panini to broadcasters around the world. www.thelicensingmachine.com Movantia Nelvana Enterprises’ merchandising Booth: N75 www.movantia.com team, based in Toronto, Canada and Booth: G108 Paris, France, manages the consumer Movantia offers strategies and ideas to grow products program for its series globally. Paramount Pictures www.paramountlicensing.com w brands and businesses. The company helps Booth: F72 clients identify markets and ideal partners Nominet and builds partnerships between brands, www.nominet.uk licensees, retailers and manufacturers. Booth: D123 Pea & Promoplast www.peapromoplast.com Booth: G50 MyMediabox Nordic Brand Licensing Market www.mymediabox.com Pea & Promoplast is composed by a group www.agma.fi /nblm2018 of teams, specialized in various sectors: Booth: D100 Booth: F120 MyMediaBox provides online solutions for collectibles, promotions, toys and loyalty A professional organization that represents programs. Each team creates, develops digital asset management, product approvals licensing agents in creative industries. and contract/royalty management. It is used and follows international projects. daily by more than 120 licensors and 54,000 licensee in more than 125 countries. Old School Art Studio Penguin Ventures www.oldschoolart.co.uk Booth: M34b www.penguinrandomhouse.com w Napa Arts & Licensing An art and cartoon studio, producing Booth: B45 www.napa-agency.fi fi ne illustration, surrealism and Penguin Ventures was created to bring together Booth: F120 commercial character design. its licensing and consumer products business, Napa Arts & Licensing Agency is an TV and fi lm production, retail and live event illustration and image licensing agency in On Entertainment strategies in new ways to tell its stories. Finland. The company’s roster includes 19 www.onkidsandfamily.com front-line artists and is known for strong Booth: F20 PGS Entertainment illustration styles with a Scandinavian On Entertainment is a global entertainment www.pgsentertainment.com w touch. Illustrators work in advertising company with a diversifi ed presence in Booth: F80 campaigns, murals, editorial illustrations, television and motion picture production for as well as packaging and textile design. kids and family, including CGI animated feature Pink Key Licensing fi lms (Playmobil The Movie, The Little Prince) www.pinkkey.co.uk National Basketball Association and television series (Miraculous Ladybug, Booth: M62 www.nba.com Robin Hood) for audiences around the world. Based in Bishops Stortford, Hertfordshire, Pink Booth: N82 Key develops licensing programs for brands The National Basketball Association is a One Animation with the objective of appointing licensees who men’s professional basketball league in www.oneanimation.com manufacture high-quality products and have North America composed of 30 teams. Booth: E90 the ability to reach broad distribution. They One Animation is a CG animation studio, world- have developed programs for Kellogg Vintage, Natural History Museum class content producer and digital infl uencer. Pringles, Slush Puppie, Pan Am and Jane Asher. www.nhm.ac.uk Its content is broadcasted in more than 180 Booth: N80 countries worldwide across 35 broadcasters Planeta Junior The Natural History Museum in Europe has 4.5 such as Disney Channel, Cartoon Network and www.planeta-junior.com million visitors each year and its website receives Nickelodeon plus VOD and SVOD platforms Booth: F15 more than 500,000 unique visitors a month. including Netfl ix and Amazon Prime. Planeta Junior creates content for children,

September 2018 www.licenseglobal.com 31 Brand Licensing Europe Exhibitor Preview 2018

young people and families. Its business is Booth: L52 and Kori Kumi. It is available in more than 93 focused on the production and distribution Roland-Garros is a clay court tennis countries, in shopping locations and retailers of animated series as well as their derived championship event, and the second of four at more than 35,000 POS worldwide with rights. The company operates in Spain, France, annual Grand Slam tournaments. Roland-Garros more than 80 international licensees. Italy, Greece, Turkey and Eastern Europe. is a brand dedicated to elegance and lifestyle. Science Museum Pyjama Films Rovio Entertainment Corporation Group Enterprises www.pyjama.fi www.rovio.com w group.sciencemuseum.org.uk Booth: F120 Booth: F10 Booth: K40 Pyjama Films is a Finland-based 2-D animation Science Museum Group Enterprises handles studio that is developing two TV series, Planet Royal Museums Greenwich the licensing program for the Science Museum Z and Pirate Fruits, and a feature, Bear Park. www.rmg.co.uk brand, the National Railway Museum and Booth: N65 the Flying Scotsman. The company shares Rachael Hale Royal Museums Greenwich is comprised of the its collection spanning science, technology, www.rachaelhale.com National Maritime Museum, Royal Observatory, engineering, mathematics and medicine with Booth: F62 the Cutty Sark and the Queen’s House, all more than fi ve million visitors each year. Since 1995, the Rachael Hale brand has become located within the UNESCO World Heritage synonymous with the world’s most lovable Site of Greenwich, London and is the place to SEGA Europe animals. Transcending age, language and culture, discover sea and space exploration, pioneering www.sega.co.uk w the brand’s unique personalities and enchanting architecture, art and British history. Booth: E45 images inspire and delight all they touch. SEGA is one of the leading interactive entertainment companies in the world, with RainbowR Spa Rugby World Cup 2019 our European HQ based in London and www.rbw.it w www.rugbyworldcup.com our fi ve world-class development studios Booth: E10 Booth: K45 spanning the U.K., France and Canada. The Rainbow Group was founded in 1995 by The 2019 Rugby World Cup will be held in Japan. president and chief executive offi cer Iginio This is the fi rst time the tournament is to be Shanghai Animation & Straffi . The Group operates in the children and held in Asia, the fi rst consecutive tournaments staged in the same hemisphere, and also Cartoon Association teen entertainment industry, ranking among Booth: F104 the main international companies for TV and the fi rst time that the event will take place cinema productions, as well as for the creation, outside the traditional heartland of the sport. Shoefi lou development and licensing of content in Europe. Sagoo www.shoefi lou.com Booth: N41 Rights & Brands www.sagoo.fr www.rightsandbrands.com Booth: B14 Sinigaglia Booth: C40 Sailor Ted www.sinigaglia.eu Rights & Brands has a background in literature, Booth: B40 www.sailorted.com art and design. The company is a 360 agency Packaging of stickers and cards collections Booth: C111 using all aspects of character representation for publishers and promotional agencies. and branding, from publishing and PR to The illustrations of Sailor Ted make the licensing, merchandising and digital. adventures come to life. Suitable for Smidt-imex publishing, online and TV, Sailor Ted and his www.globalpromotionalgifts.com eccentric shipmates are ready to take you Rocket Licensing Booth: A60 on a voyage full of fun and excitement. www.rocketlicensing.com Smidt-imex creates, imports and manages Booth: B5 quality control of promotional products. Now in its second decade, Rocket Licensing SanrioS Its regional headquarters in Europe, represents a diverse roster of brands that www.sanrio.euw Asia and LatAm allows to serve clients spans entertainment, preschool, heritage, Booth: C60 across the continents. The company is lifestyle and special interest properties. Founded in 1960 in Japan, Sanrio will experienced in managing regional and global launch Hello Kitty’s 45th anniversary projects, supplying worldwide brands. ROI VISUAL celebrations. Alongside this, the stand will www.roivisual.com showcase the evergreen Mr. Men Little Sony Creative Products Booth: F35 Miss characters, popular lazy egg Gudetama www.scp.co.jp An animation studio based in Seoul, Korea, and, as featured on Netfl ix, Aggretsuko. Booth: G10 its fi rst global pre-school animation project, Robocar Poli, is now airing in 141 countries. Santoro Licensing Sony Interactive Entertainment The company is looking for licensing, ww.santoro-london.com www.sony.com w distribution and co-production partners. Booth: E2, E5 Booth: D20 Santoro is a London-based fashion and The fi rst PlayStation console was released Roland-Garros lifestyle brand with an art collection in Japan in 1994. Since then, PlayStation www.rolandgarros.com including Gorjuss, Poppi Loves, Mirabelle has taken gaming into the mainstream.

32 www.licenseglobal.com September 2018 Brand Licensing Europe Exhibitor Preview 2018

Sony Pictures Entertainment Studio 100 Media | m4e portfolio of 40 brands, including All Blacks, www.sony.com www.m4e.de Ushuaïa, and The Voice. The company has Booth: C15 Booth: F15 more than 300 active licensing contracts and Sony Pictures Entertainment (SPE) is a In February 2017, the Studio 100 Group 30 million licensed products sold every year. subsidiary of Sony Entertainment Inc., which is acquired the majority interest in m4e AG. a subsidiary of Tokyo-based Sony Corporation. Cooperating closely on all business projects, The Copyrights Group SPE's global operations encompass the companies will use their synergies in www.copyrights.co.uk motion picture production, acquisition, and both national and international activities. Booth: E82 distribution; television production, acquisition, Copyrights is one of the licensing arms and distribution; television networks; digital Studio Pets within The Vivendi Group and manages content creation and distribution; operation By Myrna the worldwide licensing for a portfolio of of studio facilities; and development of www.studiopets.com properties to include Paddington Bear. new entertainment products, services and Booth: L54 technologies. SPE’s Motion Picture Group Studio Pets is the business of fashion The Football Association production organizations include Columbia photographer Myrna Huijing. www.TheFA.com Pictures, Screen Gems, TriStar Pictures, Booth: M96 Sony Pictures Animation, Stage 6 Films, The governing body of football in England, AFFIRM Films, and Sony Pictures Classics. Studiocanal managing licensing programs for the www.studiocanal.com England teams, The FA Cup, Wembley Booth: E82 Spain Licensing Pavilion Stadium and St George’s Park. www.icex.es Studiocanal is in the co-production, Booth: F30 acquisition, distribution and sales of The Partnership international feature fi lms and TV series. ICEX-Spain Trade and Investment is an www.tplicensing.com Studiocanal operates simultaneously in offi cial organization that promotes and Booth: M80 facilitates the international projection of three main European territories (France, Spanish enterprises. There will be six licensing the United Kingdom and Germany) as well as in Australia and New Zealand. The Point. 1888 specialists companies taking part in the www.thepoint1888.com Pavilion: Anekke; Anima Kitchen; Brands Booth: L60 and Rights 360; Edebe Licensing; El Ocho SwissbrandS The Point.1888 is a brand extension consultancy Licencias y Promociones and Maya Studio. www.swissbrandworld.comw specializing in strategic licensing, sourcing Booth: P80 exclusive branded collections for retailers Sport Lisboa e Benfi ca A lifestyle brand created to provide and high profi le co-branding strategies. solutions for everyday life. www.slbenfi ca.pt Booth: N94 TheT Pokémon Company With almost 115 years, SL Benfi ca in Portugal is Sylphe International, Inc. www.sylphe.co one of the oldest clubs in Europe. www.pokemon.com Booth: B76 Booth: C55 Sylphe connects licenses and brands with Start Licensing Limited their fans, by leveraging opportunities www.startlicensing.co.uk with infl uencers and communities across TheT Smiley Company www.smiley.comw Booth: F66 Europe. Sylphe created a platform, Booth: C25 Start Licensing is a bespoke licensing agency Tubagora, to automatically connect brands The Smiley Company works with more than and consultancy. Clients include Nadiya Hussain, with popular YouTubers, which will be 260 licensees and best-of-class retailer partners Aardman Animations, Rhino Rugby, Kendra introduced for the fi rst time at BLE 2018. Dandy, Britvic , Rachael Hale and Asterix. BLE globally, to bring the Smiley, SmileyWorld and 18 will see the launch of Claude a book based Rubiks Cube brand across children’s and adult animation series and Spirit of Concorde. TCC Brands fashion, home, FMCG and entertainment. www.tccbrands.eu Striker Entertainment Booth: F95 This is Iris www.strikerentertainment.com www.thisisiris.co.uk Booth: B80 Tempting Brands AG Booth: P20 Striker Entertainment is a full-service global www.temptingbrands.com This is Iris is a creative licensing agency licensing agency, and represents global Booth: L72 based in the South West of England. The entertainment franchises including The Tempting Brands owns brands like Route 66 company works closely with artists, designers Walking Dead, Five Nights at Freddy’s, and Marie-Antoinette, and licenses them to and IP owners to enhance international Fingerlings, The Umbrella Academy, Missing retailers and manufacturers worldwide. licensing programs. This year, the company Link, Coraline, and Exploding Kittens. Headed s has collaborated with agency Jehane. by Russell Binder and Marc Mostman, TF1 Licenses Striker’s client roster includes AMC, LAIKA, www.tf1-entertainment.fr Those Licensing People Sony Pictures Television, Universal Cable Booth: G55 www.thoselicensingpeople.com Productions, Wow Wee, and several others. TF1 Licenses develops and promotes a Booth: D112

September 2018 www.licenseglobal.com 33 Brand Licensing Europe Exhibitor Preview 2018

Tiago Azevedo Art Tour de France, Dakar and Ubisoft EMEA www.tiagoazevedo.com Paris Saint-Germain www.ubi.com Booth: N22 www.aso.fr Booth: C20 Tiago Azevedo is a painter and architect. He has Booth: N90 Ubisoft is a creator, publisher and distributor participated in numerous exhibitions all over the Amaury Sport Organisation is a company that of interactive entertainment and services, world like Paris, New York and Rome. owns top international sporting events, and with a rich portfolio of world-renowned is involved in fi ve major sports including cycling brands, including Assassin’s Creed, Tom ToeiT Animation Europe with Le Tour de France, motor sports with Clancy’s The Division, Rabbids, Watch www.toei-animation.com w Le Dakar, mass events with the Schneider Dogs, Just Dance, Rayman and more. Booth: F25 Electric Marathon de Paris, sailing and golf. Toei Animation has animation production UCLA studios, including animation development, Tractor Ted www.asucla.ucla.edu/licensing production, worldwide marketing and program www.tractorted.com Booth: M64 licensing. Since 2004, Toei Animation Europe Booth: B68 UCLA is a public research university that is in charge of the distribution and exploitation Tractor Ted is a children’s character has pursued the application of knowledge of Toei Animation’s animated series in EMEA. offering a range of product, live events for the betterment of our global society. and visitor attractions based around real- With a style that mixes California dreaming TOHOT CO., LTD life farming, adventure and discovery. together with daring impactful doing, UCLA www.toho.website. w people take on any challenge and fi nd Booth: C90 Tradheir solutions, locally and around the world. Founded in 1932, Toho has grown its www.tradheir.com business in the motion picture, real estate Booth: N74 UEFA Euro 2020 and theatee sectors. Specifi cally in motion A U.K.-based sourcing and brand licensing www.uefa.com picture, Toho maintains a market share of agency, working globally with the traders, Booth: K50 more than 40 percent in distribution, handling they bring importers, exporters, buyers and EURO 2020 marks the 60th anniversary the domestic titles and Toho-Towa and Towa sellers together and teleport their products of UEFA’s s tournament. It will make Pictures distributing foreign fi lms and is one and services via various distribution channels. history by being played in 12 host of the leading entertainment conglomerates cities across all corners of Europe. in Japan. Toho is best known worldwide as Tretyakov Gallery by b4r the producer of numerous Godzilla motion brand4rent.agency Universal Brand Development pictures. Toho is also the distributor of fi lms Booth: K22 www.universalbranddevelopment.com and animated television programs, the owner The Tretyakov Gallery is the main museum Booth: D60 of movie theaters throughout Japan and of Russian national art. Its collection contains Universal Brand Development globally drives the licensor of merchandising properties. more than 180,000 exhibits, including the expansion of the company’s intellectual largest collection of the Russian avant-garde properties, franchises, characters and stories TokidokiT art. The Tretyakov Gallery is inspiration for through innovative physical and digital products, www.tokidoki.it w creating a wide variety of licensed products. content and consumer experiences. Along Booth: F60 with franchise management, UBD’s core Tokidoki, which translates to “sometimes” Tulipop businesses include consumer products, in Japanese, is an internationally recognized www.tulipop.com games and digital platforms, and live lifestyle brand. The characters and aesthetic Booth: C103 entertainment based on the company’s of the Tokidoki universe are showcased on a extensive portfolio of intellectual properties range of products, which include handbags, Turner Cartoon Network created by Universal Pictures, Illumination apparel, accessories, novelty, toys and more. www.cartoonnetwork.co.uk Entertainment, DreamWorks Animation, Booth: D50 and NBCUniversal cable and television. Toncar Cartoon Network's programming lineup includes www.toncar.net The Amazing World of Gumball, Adventure Time, University of Cambridge Booth: G45 Regular Show, We Bare Bears, Steven Universe www.cam.ac.uk/brand-resources/tr and Uncle Grandpa and action-adventure shows, Booth: N63 Topps Europe Limited The Powerpuff Girls, Ben 10 and Teen Titans Go! The University of Cambridge’s mission is www.topps.com Cartoon Network launched in Europe in 1993 to contribute to society through the pursuit Booth: B65 and is available in 19 languages, 70 countries of education, learning and research at the Topps is a collectable company that has fostered and more than 142 million households. Cartoon highest international levels of excellence. It is a connection between fans and their heroes Network can also be experienced through made up of 31 colleges and more than 100 across collectables in sports, entertainment its website, games, apps, video on demand, departments that cater to 12,000 undergraduate and pop culture around the world. mobile, YouTube and licensed products. and 6,000 postgraduate students. Total Licensing TYT V&A (Victoria and Albert Museum) www.totallicensing.com www.ty.com w www.vam.ac.uk/licensing Booth: A27 Booth: D80 Booth: N70

34 www.licenseglobal.com September 2018 Brand Licensing Europe Exhibitor Preview 2018

The V&A Museum offers a source of design Booth: B55 WWE inspiration with more than two million objects VIZ Media Europe specializes in managing www.wwe.com and 17 of the U.K.’s national collections. The the development and distribution throughout Booth: C45 licensing program operates worldwide, with EMEA of Japanese animated entertainment WWE is an integrated media organization product categories including homeware, apparel, and graphic novels. Owned by three in global entertainment. The company jewelery, accessories, stationery and crafting. Japanese publishers and licensors of consists of a portfolio of businesses that manga and animation, VME handles the create and deliver original content 52 Ventana Licensing Group licensing and promotion of some Japanese weeks a year to a global audience. www.ventanalicensing.com manga and animation properties. Booth: P32 Xilam Animation Ventana is a licensing and branding agency Vooz www.xilam.com representing artists, photographers and www.vooz.co.kr Booth: B74 film makers whose intellectual properties Booth: E110 Xilam has a brand management and represent the best-in-class to manufacturers Vooz is the character design, development consumer products division which specializes in brand development, licensing, creative and businesses interested in distinctive, and marketing company in Korea (South). and marketing developments. Its portfolio quality, salable consumer products, It created Pucca and has almost 20 years includes Oggy and the Cockroaches as well and brand extension for licensors. of character business experience such as as Zig & Sharko, Paprika and Mr Magoo. design, animation, licensing and marketing. Viacom Nickelodeon The company is also working in Korea You Need Character Consumer Products as a master agency for other IPs. www.youneedcharacter.com www.viacom.com Booth: B95 Booth: D10 Walker Books Viacom Nickelodeon Consumer Products www.walker.co.uk Ypsilon Licensing oversees all merchandising and retail Booth: F64 www.ypsilonlicensing.com operations for Viacom, home to such brands Walker Books is a wholly independent publisher Booth: A70 as Nickelodeon, MTV, Paramount Pictures of English-language children’s books. Walker Ypsilon Licensing manages licensing and and Comedy Central. With a diverse portfolio Books U.K. publishes authors, illustrators and publishing rights of animated brands in Spain, spanning animation, preschool, student and brands including Anthony Horowitz, We’re Portugal and Italy in coordination with the right youth-oriented licenses, VNCP is committed Going On A Bear Hunt, Guess How Much I holders developing a comprehensive long- to providing key partner development and Love You, Lucy Cousins and Anthony Browne. term business plan which also includes online marketing solutions, ensuring the highest promotions, magazines and retail events. quality product offering across some of the world’s most powerful TV and entertainment Warner Bros. Zag properties, including PAW Patrol, Top Wing, Consumer Products www.zag-inc.com JoJo Siwa, SpongeBob SquarePants, Teenage www.warnerbros.com Booth: F20 Mutant Ninja Turtles, MTV and more. Booth: D30 Zag is a global independent animation studio Warner Bros. Consumer Products, a Warner specializing in the creation and production of Vicki Thomas Associates Bros. Entertainment Company, extends original IP for kids and family entertainment www.vickithomasassociates.com the studio’s portfolio of entertainment in the film and TV sector. Properties Booth: M25 brands and franchises around the world. include Miraculous, Tales of Ladybug & Cat Noir; Zak Storm–Super Pirate; Power The company researches and designs WBCP partners with best-in-class licensees Players (Working Title) and Ghost Force. products that people value and yet globally on a range of toys, fashion, home décor, and publishing inspired by franchises often choose to give away, and also Zoan represents design archives and license. and properties such as DC, the Wizarding World, Looney Tunes and Hanna-Barbera. www.zoan.io The division’s global themed entertainment Booth: F120 Viewpoint Games Zoan’s focus is on virtual storytelling and creating www.viewpointgames.co.uk business includes The Wizarding World of Harry Potter and Warner Bros. World Abu Dhabi. powerful experiences and environments Booth: C105 for marketing, travel and education. Viewpoint Games is a videogame developer based in the U.K. with experience in Warner-Elektra-Atlantic Corp. Zodiak Kids developing its own IP as well as taking www.wmg.com www.zodiakkids.com others and reimagining them for all gaming Booth: E130 Booth: B35 platforms including mobile, PC and console. Zodiak Kids combines Banijay Group’s kids Women in Toys Inc production company, consumer products, Vivendi www.womenintoys.com digital and TV sales division. The company’s www.vivendi.com Booth: C120 production arm is Zodiak Kids Studios, with Booth: E82 WIT is a global community of professionals, offices in Paris and London, who produce including corporate executives, junior animation and live action programming. VIZ Media Europe and senior professionals, business Zodiak Kids also has dedicated international www.vizeurope.com owners and entrepreneurs. sales and consumer products teams.

September 2018 www.licenseglobal.com 35 Bringing Brands and Products Together

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