Coaches... RENEW for the NOW
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USPS #017-078 POSTMASTER: Send address changes or undeliverables to ISI EDGE, 6000 Custer Road, Bldg. 9, Plano, TX 75023 Coaches... RENEW for the NOW PERIODICALS SKATEISI.ORG/PROFESSIONAL It’s renewal time for ISI Professional memberships and liability insurance! Renew your 2018-19 membership at the same time as your insurance and... GET BOTH for one LOW ISI’s insurance benefits are the best in the industry — more coverage at a lower price — plus, ISI policies continue to meet all other association requirements. SKATEISI.ORG/PROFESSIONAL The Professional Journal for the Ice Sports Industry FALL 2018 REENERGIZE 2018 YOUR STAFF CONFERENCE & TIPS FOR TRADE SHOW GREAT ICE eview BACK CHAINING R FOR SUCCESS DON’T MISS A DAY OF BENEFITS GET BOTH YOUR 201n-1 -ÊPROFESSIONAL MEMBERSHIP AND YOUR LIABILITY INSURANCE FOR ONE LOW PRICE! ISI’s liability insurance benefits Your annual membership provides are the BEST in the industry — many more valuable benefits: • Reduced registration fees for offering more coverage at a lower • Right to use ISI Skating Program, price — plus, ISI policies continue to the original national learn-to-skate ISI professional and educational meet all other association requirements program to build and maintain your events and programs with coverage provided from July 1 coaching business • Excess accident insurance coverage • Free educational seminars through August 31 of the following • Right to register ISI tests for year. All current ISI Professional individual skaters • Judge and referee certification program memberships and liability insurance • ISI EDGE quarterly professional must be renewed by Sept. 1 to trade journal and Recreational Ice maintain coverage. Skating Online magazine RENEWRENEW AT SKATEISI.ORG/PROFESSIONALSKATEISI.ORG/PROFESSIONAL * ProfessionalProfessional backgroundbackground check is included in membership fee.fee. IN THIS ISSUE VOL. 21, NO. 1 Fall 2018 2018 Conference & Trade Show Review ICE SPORTS INDUSTRY 8 6000 Custer Rd., Bldg. 9 Plano, TX 75023 Phone: 972-735-8800 2018 ISI Annual Fax: 972-735-8815 12 Awards email: [email protected] website: skateisi.org PUBLISHER Ice Sports Industry EDITOR Eileen Viglione EDITORIAL ADVISORS Kim Hansen Liz Mangelsdorf ADVERTISING/ TRADE SHOW DIRECTOR Carol Jackson GRAPHIC DESIGNER Selma Filipovic CONTRIBUTORS Motivating How Back Chaining Can Jamie Baringer Robyn Bentley 24 Employees 28 Improve Performance Bill Dobbs Is as Easy as Lynn Loar Dave Loverock “Go Fish!” Shanley Pascal Mandy Whitacre 4 CrossCuts 24 Motivating Employees Is as Easy as “Go Fish!” 5 Leadership Message Bill Dobbs Jamie Baringer 26 Top 10 Tips for Great Ice 6 Notes from the Field Dave Loverock Shanley Pascal & Mandy Whitacre The ISI EDGE (USPS 017-078, ISSN 1522-4651) is published quarterly (Fall, Winter, Spring, Summer) by 28 How Back Chaining the Ice Sports Industry, 6000 Custer Road, Building 9, 7 ISI Flashback Can Improve Performance Plano, TX 75023. Periodicals postage paid at Plano, TX, Lynn Loar and at additional mailing offices. 8 2018 Conference & POSTMASTER NOTE: Send address changes to ISI EDGE, c/o The Ice Sports Industry, 6000 Custer Road, Trade Show Review 32 Judge Certifications Building 9, Plano, TX 75023. Printed in the U.S.A. Eileen Viglione Subscriptions available through membership only. 34 District Updates ©2017 by the Ice Sports Industry. Reproduction in 12 2018 ISI Annual Awards whole or in part is prohibited unless expressly au- 39 ISIA Education Foundation thorized in writing by publisher. All rights reserved. 16 2018 Conference & Trade Robyn Bentley-Graham Opinions expressed by contributors do not necessarily represent the views of the Ice Sports Industry, the pub- Show Photo Gallery lisher or the advertisers. Submissions of manuscripts, 40 Calendar materials, photographs, and artwork are made at mailer’s risk and must include self-addressed envelope 20 ISI University with sufficient postage for return. No responsibility will 42 SnapShot be assumed for unsolicited materials. ISI reserves the right to edit material submitted for content and space consideration. Cover photo by Eileen Viglione CrossCuts THE FACES OF ISI SANDEY CARLSEN Dedicated to providing leadership, education and services to the ice sports industry. NEW 2018 ISI HANDBOOK ON SALE If you’ve ever called the ISI Purchase the new 2018 ISI Hand- office for assistance with book, which includes the latest processing your member- ISI HEADQUARTERS rule revisions (effective Sept. 1) ship, competition paperwork or tests, or to have a ques- MANAGING DIRECTOR for all test sessions and compe- Liz Mangelsdorf titions. It also provides a wealth tion answered, chances are of information, standards and re- you’ve spoken to ISI Mem- CONTROLLER bership Coordinator Sandey Heather Loller sources for learning, teaching and Carlsen. SKATING PROGRAMS & NATIONAL judging the ISI Ice Skating Program. Cost is $25, plus EVENTS DIRECTOR shipping. Order at skateisi.org/handbook. She’s been with ISI for 5 ½ years and has a pas- Kim Hansen sion for ISI and the industry. She travels to all our ISI OPERATIONS DIRECTOR SPREAD THE ISI SPIRIT national competitions to oversee the ISI registration Jeff Anderson ORDER YOUR FLIP KIT TODAY! desk. Sandey is most notable for her bright smile, ADVERTISING/TRADE SHOW DIRECTOR youthful spirit, energetic personality and willing- Carol Jackson Skaters of all ages flip for Flip — ISI’s adorable, ness to go the extra mile to help our members. COMMUNICATIONS MANAGER/EDITOR entertaining mascot! Eileen Viglione “I love the folks I work with and enjoy watching our Share your ISI spirit with skaters when you use the skaters progress year after year,” she says. MEMBERSHIP COORDINATOR fun Flip products in the ISI Flip Kit as incentives or Sandey Carlsen rewards in your skating classes. MORE SANDEY MEMBERSHIP ASSISTANTS The Flip Kit is yours for our wholesale pricep of Jennifer Carlsen Early Years: Grew up in the Rio Grande Valley in Wendi Osterheldt $99 (plus shipping South Texas Shirley Rothrock and handling). Education: Bradford School of Business graduate; ACCOUNTING ASSISTANT It includes: some college Valerie Barrow • 24 luggage tags ADMINISTRATIVE ASSISTANT Previous Work Experience: Reeves Agency; ITIP, • Angela Tooley 24 lip balms City of Plano, Texas • 24 gloves Family Life: Married to her best friend, Jim, and Order today at skateisi.org/forms. Add-ons are avail- they have two adult children and four dogs able through the ISI office. Please call 972-735-8800. Favorite Places to Be: Home, Hooters, and visit- ISI OFFICERS ing family in South Texas President .................................................Rob McBride REWARD YOUR SKATERS 1st Vice President ............Janice Teodoro-Forbes WITH FLIP KEY CHAIN Song Title that Best Describes Her: “You Can’t 2nd Vice President .....................................Lisa Fedick Always Get What You Want” Treasurer ......................................Kevin McCormack The adorable Flip key chain makes a ter- Secretary ........................................... Margy Bennett rific skater gift or special, incentive prize Immediate Past President ................Jim Hartnett ISI PROUD Member-at-Large ....................................Gerry Lane for your skating school or club events. Member-at-Large ................................Scott McCoy Cost is $5 each when you order in bulk “ The Ice Sports Industry (ISI) has gone Member-at-Large ..............................Jane Schaber (10 or more), plus shipping. To order, above and beyond in their efforts toward please visit skateisi.org/forms. inclusion, support and opportunity for their DIRECTORS skaters, including me. Confidence projected District 1 ...........................................Alane Swiderski to a Model United Nations committee of District 2 ...............................................Robyn Bentley Julie Goddard 90-plus delegates, fluidity in adjusting to new District 3 ..........................................Tiesha DiMaggio HOW SERVING ON THE ISI BOARD HAS schools, camaraderie easily formed with any District 4 ..........................Christine Wilson Brinton BENEFITED HER CAREER: new face — all would cease to exist in my District 5 ...............................................Larry LaBorde “ I think it has made me more aware of District 6 ................................................Julie Goddard what a difference I can make both on and life without the ISI program. Eight years of District 7 ..............................................................Vacant off the ice from an individual standpoint competition has broken me down yet built me District 8 .............................. Vicky Klinko-Osseland and given me the confidence to do so.” District 9 ........................................Rachel Bruemmer back up, complete with the constant encour- District 10 ..............................................Jane Schaber aging smiles greeting my family and me when District 11 ............................................Caroline Baker we enter each foreign rink for competition. District 12 .................................................Debbie Lane District 13 ............................................................Vacant Caroline Baker I’ve learned grace. I’ve realized humility. I’ve District 14 ...................................................Paige Scott FIRST PAYING JOB: found strength. In everything I do, I carry District 15 ............................................Randy Winship “ While in high school, I sold Avon so that I could the failsafe work ethic and creativity