04 Petsmart Annual
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The Heart of Our Business F INANCIAL H IGHLIGHTS* 2004 2003 2002 (In thousands, except gross margin and per-share amounts) TOTAL RESULTS NET SALES $ 3,363,452 $ 2,993,115 $ 2,695,184 GROSS MARGIN 30.8% 30.0% 29.1% NET INCOME $ 171,228 $ 135,402 $ 85,619 EARNINGS PER SHARE $ 1.14 $ 0.92 $ 0.61 OPERATING CASH FLOW $ 282,569 $ 245,761 $ 223,738 TOTAL DEBT $ 250,735 $ 170,395 $ 167,167 O THER H IGHLIGHTS TOTAL STORES 726 TOTAL EMPLOYEES 30,300 TOTAL 2004 IN-STORE PET ADOPTIONS 373,287 *Financial Highlights have been restated for the company’s corrections related to lease accounting. See Note 2 to the Notes to the Consolidated Financial Statements. PETsMART, Inc., (NASDAQ: PETM) is the largest specialty retailer of services and solutions for the lifetime needs of pets. The company operates more than 725 pet stores in the United States and Canada, a growing number of in-store PETsHOTELs, as well as a large pet supply catalog business and a leading online provider of pet products and information (www.petsmart.com). PETsMART provides a broad range of competitively priced pet food and supplies, and offers complete pet training, grooming and adoption services. There’s a special place and time in every PETsMART® store where, every day, the simple becomes extraordinary. It’s the groomer’s reassuring word and gentle stroke. It’s the extra touch. It’s a caring story exchanged in the cat food aisle. It’s the genuine smile. It’s a playful greeting at the door. It’s the thoughtful question. It’s a triumphant achievement shared in the training ring. It’s the confident answer. Indeed, it is those precise moments where knowledge and shared passion for pets come together. It’s where meaningful, lasting bonds are forged. It’s the power of the PETsMART brand. It’s the heart of our business. And quite simply, it’s extraordinary. “From the moment I walked into PETsMART that Friday night, I felt like each employee I dealt with viewed my predicament as theirs and did everything possible to try to help me solve it.” KAREN WASHBURN, RALEIGH, N.C. Karen Washburn was just hours away from leaving for PETSMART PETSHOTELSM an extended business trip when she learned her plans • In 2004, we announced plans to have a friend watch Noah, her 4-year-old Basset to roll out our hotels chain wide, believing the market Hound, had disintegrated. Fortunately, a PETsMART can support up to 270 PETsHOTELSM had just opened nearby. She gathered up PETsHOTELs. We will add 12 new hotels in 2005 and Noah, his shot records and toys and drove to the hotel. expect to add 20 more in 2006 as we grow this business. The • We initiated testing in late Perfect 2004 on a 2,400 square-foot, stand-alone Doggie Day Camp™ inside our Pasadena, Solution Calif., store. We’ll test up to Unfortunately, Noah lacked a Bordatella shot and couldn’t five more locations in 2005. be accepted that night. That’s when PETsMART • PETsHOTEL and Doggie Day associates took Karen’s problem into their own hands. Camp give added dimension One associate arranged for an immediate shot from the to our brand by expanding our ability to provide Total in-store Banfield hospital. PETsMART trainer Sharon Lifetime Care™ for pets. Moll referred Karen and Noah to a private petsitter And they drive traffic to other services, such as grooming. who cared for Noah until the required 48-hour waiting period for the shot was completed. The sitter then delivered Noah back to the PETsHOTEL for the balance of the time. In a letter to PETsMART, Karen (At right) Karen Washburn was noted that her calls to the hotel throughout the week floored by the service she and Noah received at the PETsMART to check up on Noah were always answered by friendly PETsHOTEL from accredited associates. Noah’s stay was capped off with a full PETsMART Training Instructor Sharon Moll and fellow associates shampoo and grooming treatment. at Store 594 in Raleigh, N.C. “…it is no longer just a place I go to buy products for my dog. It is a full-service business where I know my dog will be well taken care of and cared for…even down to his toenails!” KAREN WASHBURN, RALEIGH, N.C. 2 “Customer service like this is legendary, and you can be sure that my experience will be conveyed to everyone who will listen. I’d say quality customer service, such as David Place displayed to me today is rare, but not at PETsMART, especially at David’s store.” CHUCK HAGUE, MARIETTA, GA 4 “While I have enjoyed the helpful and knowledgeable people at this particular store many times, it was two particular incidents that turned me into a very loyal and happy ” customer. CHUCK HAGUE, MARIETTA, GA PETsMART customer Chuck Hague, a pet CUSTOMER parent to three dogs, two cats and a hamster, SATISFACTION had already had one memorable experience • Our flexible store format, which is designed around at PETsMART when he returned with another our customers and how they problem. The first time, he was searching shop, is a distinct advantage for a replacement for a defective filter. “The over our competitors. manager simply walked up to a box, opened it • Our prices are generally 10 up, and handed me the filter. He recognized percent below other pet specialty and within 5 percent me and didn’t even look at the receipt,” of the cheapest discounter. Chuck recalled in a letter to the store. • In 2004 we rolled out a new-store sign package that The emphasizes our strong value Extra propositions, helps customers navigate the store and provides detailed, solution-oriented Touch product information. Weeks later, he was looking for a replacement cover for one of his aquariums, which had slipped and shattered during cleaning. He worried about the cost and availability of the new cover because it was off of a large aquarium with a curved front. Pet Care Manager David Place retrieved a packaged cover from one of the floor models, placed it in Chuck’s cart and told him he’d take care (At left) Customer Care Manager of getting a replacement for the PETsMART David Place sees eye-to-eye with tank. “He was genuinely concerned about our Chuck Hague at Store 291 in Smyrna, Ga., when it comes to providing fish tank not having a cover,” Chuck wrote. solutions to Chuck’s pet care needs. 5 “Although I have shopped at competitors for our pet needs, I have always found the staff, store appearance and quality of live merchandise to be ” far superior when I am at PETsMART. CHRISTINA SCHALJO, FLORISSANT, MO Christina Schaljo usually has her hands full when she shops at PETsMART. On one TOTAL LIFETIME CARE™ trip, with three of her five children in tow, she was shopping for a filter for one of • We focus on selecting, educating their three large fish tanks. A new gerbil also was on the list. That’s when Christina and rewarding people who are passionate about pets and made a friend in Kevin VanCoutren. who can build a customer- focused culture. • Our store size and configuration The gives us tremendous flexibility Thoughtful as we develop and enhance our service offerings as well as In a letter to PETsMART, she grow our product and pet lines. wrote, “Kevin was not only Question • Nearly one quarter of our friendly and patient with both stores serve equine customers myself and the kids, he was knowledgeable as well. He took the time to examine through our State Line Tack® our filter system and figured out what was wrong, so that we left with a working business and more than half offer veterinary services through filter.” He also introduced the Schaljos to the only remaining gerbil in the store, Banfield, The Pet Hospital®. but recommended they not buy it because it demonstrated some feistiness and • PETsMART products also are probably was not appropriate for the younger children. He suggested they wait found in our series of leading for the next shipment. “I complimented Kevin on his friendliness and helpfulness catalogs and online at the popular pet e-commerce site, and he replied that he tries to treat customers the way he would like to be treated www.petsmart.com. when he goes shopping.” (At right) With five kids, two dogs, two birds, three fish tanks and a “PETsMART is lucky to have such a professional, lizard, Christina Schaljo finds associate courteous, intelligent and friendly employee. My Kevin VanCoutren’s patience and knowledge the perfect answer to her family and I will be doing all of our pet needs when she shops at Store 112 3 in Florissant, Mo. Riding along are shopping at PETsMART from now on.” children Hannah, Natalie, Victoria CHRISTINA SCHALJO, FLORISSANT, MO and Frederick. 6 “I have to admit that there were times that without Tina’s extra support, we might have given up and that would have been a terrible loss to all of us.” KANDY BRADLEY, MILAN, ILL Training a deaf dog, some would say, is impossible. That’s what the Bradleys TRAINING learned when they contacted local trainers about their son Bryan’s deaf English • In 2004, PETsMART’s accredited Bulldog puppy. One trainer even recommended Ella be put to sleep. Then they pet instructors taught nearly 300,000 dogs good behavior met Tina Gannon, a PETsMART Pet Training Instructor. “Tina has been there for skills. us ever since we first met her,” wrote Kandy Bradley.