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April, 2019 Web Site 1987 32nd 2019 National Foundation of Indian Engineers Anniversary Monthly House Journal NAFEN Vol.: XXIX No.: 01 April, 2019 Web site: www.nafenindia.com , “Domestic Mobile Phone Markers Revenues Hit by Chinese Cos” Source: - The Economic Times, New Delhi, 8th April, 2019 KOLKATA: India’s top three mobile phone makers posted an accelerated fall in revenue in FY18, accounting for less than a quarter of the sales value generated by their Chinese rivals, the latest regulatory filings show. The combined revenue of Micromax, Intex and Lava, which make smartphones and feature phones, fell 22% to Rs 10,498 crore in 2017-18, according to Registrar of Companies filings accessed from business intelligence platform Veratech Intelligence. In contrast, the combined turnover of the top three Chinese brands —Xiaomi, Oppo and Vivo — stood at Rs 46,120 crore, almost doubling from FY17. Intense competition led to price under-cutting and dented the bottom line of the Indian companies, which took a combined hit of almost 70% from a year earlier for a combined profit of Rs 187 crore. In comparison, only Xiaomi was profitable at Rs 293 crore, while Oppo posted a net loss of Rs 358 crore and Vivo’s loss was ?120 crore. The revenue decline of Indian phone makers will likely get more pronounced in FY19, with JioPhone, the 4G feature phone from the Reliance stable, gaining leadership due to affordable data bundling and the Chinese brigade strengthening its dominance in smartphones. “The trend of Indian smartphone brands losing their market share due to strong competition from Chinese brands will continue in 2019,” said Karn Chauhan, an analyst with Hong Kong-based Counterpoint Technology Market Research. “Still, Micromax and Lava are the only brands which can do well in the entry- level smartphone segment. Reliance Jio is another local brand to keep a close eye on.” Micromax Informatics’ revenue from operations dropped 22% to Rs 4,345 crore in 2017-18, while profit declined 72% to Rs 103 crore. Lava International’s revenue in the same period took a hit of 10% to Rs 3,290 crore and net profit fell 46% to Rs 71 crore. Intex’s revenue from operations shrank 32% to Rs 2,862 crore, while profit plunged 90% to Rs 13 crore. The Indian brands got sandwiched between Xiaomi in smartphones and Reliance Jio in feature phones, according to Subhash Chandra, MD of Sangeetha Mobiles, south India’s leading cellphone retail chain with over 575 stores. “Whatever is selling today is only because a retailer takes interest in promoting them due to slightly better margins as compared to the Chinese brands,” he said. Micromax was the fifth-largest smartphone brand in India in 2018, while Lava occupied that spot in the feature phone segment, according to Counterpoint Research. However, the share of both in these two segments was stagnant in 2018 over the previous year — 5% for Micromax and 7% for Lava. (Your comments & Views on the above along with your name and email address are Welcome on [email protected]) NAFEN DIGEST April, 2019 Page No. 1 “Importance of Leadership in Present As a leadership, you need to interact with followers, Business Scenario” peers, seniors, and other people whose support you By need to accomplish your objectives. To gain their Amit Kumar Srivastava support, you must be able to understand and motivate Lecturer them. To understand and motivate people, you must Gyan Institute of Management & know human nature .Human nature is the comman Technology qualities of all people have similar needs .As a leader you must understand these needs because they are powerful Lucknow. motivators. Leadership and Communication Continued with last Edition:- Many of the problems that occur in a organization are Effective communication by leadership in three critical areas the direct result of people failing to communicate. Faulty was the key to winning organizational trust and confidence: communication causes the most problems. It leads to confusion and can cause a good plan to fail. Helping employees understand the company's overall Communication is exchange and flow of information and business strategy. ideas from one person to another. It involves a sender transmitting an idea to a receiver. Effective Helping employees understand how they contribute to communication occurs only if the receiver understands achieving key business objectives. the exact information or idea that the sender intended to transmit. Sharing information with employees on both how the company is doing and how an employee's own division is Studying the communication process as important doing relative to strategic business objectives. because you coach, coordinate, counsel, evaluate, and supervise through this process. It is the chain of So basically, you must be trustworthy and you have to be understanding that integrates the members of an able to communicate a vision of where you are going. organization from top to bottom, bottom to top, and Notice how the "principles of leadership "in the next section side to side. closely ties in with this. Leadership and motivation The process of great leadership A person's motivation is a combination of desire and The road to great leadership (5) (common to successful energy directed at achieving a goal. Influencing leaders): someone's motivation means getting them to want to do what you know must be done. A person's motivation Challenge the process-First; find a process that you believe depends upon two things: needs to be improved the most. The strength of certain needs. For example, you are Inspire a shared vision-Next, share you vision in words that hungry, but you must have a Task completed by a can be understood by your followers. nearing deadline. if you are starving you will eat. If you are slightly hungry you will finish the task at hand. Enable others to act-Give them the tools and methods to solve the problem. The perception that taking a certain action will help satisfy those needs. For example, you have two burning Model the way-when the process gets tough, get your needs-The desire to complete the task and the desire to hands dirty. A boss tells others what to do…a leader shows go to lunch. Your perception of how you view those two it can be done. needs will determine which one takes priority .If you believe that you could be fired for not completing the Encourage the heart-Share the glory with your followers' task; you will probably put off lunch and complete the heart, keep the pains in your heart. task. if you believe that you will not get into trouble or perhaps finish the task in time, then you will likely go to Impact of leadership in organization lunch . Leadership and human behavior Leadership Secrets NAFEN DIGEST April, 2019 Page No. 2 1. DECISIVENESS IS KEY Cooperation means working together. The principle of (LALIT KHAITAN, Chairman and Managing Director, cooperation is as old as human Society. It is truly the Radico khaitan) basis of domestic and social life. Cooperative effort is ultimately the group instinct in man, which enables him 2. VISIONARY LEADERSHIP to live together and help each other in times of stress (B.MUTHURAMAN, Managing Director, Tata steel) and strain. Unconsciously, the principle has always penetrated the life of human race. The history of modern The ability to create a shared vision among team civilization is in fact, the history of cooperation, for members is the primary trait of a true leader. without it social and economic progress would have been impossible. 3. RELATE AND RULE (N.LAKSHMI NARAYAN, CEO AND President, Cognizant Technology Solutions) In the primitive societies the germs of cooperation could be observed in religious institutions and traditional Good leadership is the ability to recognize all the customs. The working of these customs and institutions factors that would make the leader succeed in throw light on the instinct and tradition of mutual motivating the group. assistance, joint possession and joint management, which are found in the thinking and in the life of the 4. TAKE RESPONSIBILTY people in all ages and all countries. In India, for instance, (R.V.SHASTRI, Chairman and Managing Director, the principle of cooperation has been practiced from Canara bank) times immemorial. The spirit of village communities of India was almost entirely cooperative. A leader is only as good as his team. Leadership involves two steps: helping subordinates take In the modern technical sense the genesis of cooperative advantage of their talents, and then fine tuning their movement and its applications in the economic field can performance. Good leaders always take responsibility be traced after the industrial revolution which took place for both the success and failure of their teams in England during the second half of eighteenth and the first half of the nineteenth century. Today, cooperatives Conclusion are the most important type of voluntary organization throughout the world. In some countries, they are Leadership has paramount importance in present principal form of organization in agriculture, marketing competitive business environment, because with the help of and provision of credit and distribution of consumer leadership a company will face all the problems very goods. efficiently. On an overall assessment, it can be concluded that cooperatives are rendering fruitful services to the society concerned especially to women. The survey reveals that the women are able to enrich their lives. They are fully satisfied with services rendered by these cooperative ◊◊◊◊◊ societies. They got recognition in the society and also economic interdependence in the family. Hence, it is needless to say that cooperatives are playing a very important role in the empowerment of women through “Women Empowerment Through various schemes.
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