GILLIAN BROOKS Department of Marketing, Saïd Business School, University of Oxford Park End Street, Oxford, OX1 1HP [email protected]

Academic Appointments

Saïd Business School, University of Oxford Post-Doctoral Fellow in Marketing 2016 - present

London School of Economics Teaching Fellow, Department: Media and Communications 2013

Georgetown University 2012 – Adjunct Professor, Department: Communication, Culture and Technology 2012

Education

University of Cambridge 2016 PhD 2013 Ph.D. Sociology Dissertation: “The Sub-Field of Online Journalism: A Study of the Legitimizing Practices of Online News Organizations” Supervisor: Professor John B. Thompson

Georgetown University 2009 MA 2009, Honors Master of Arts, Communication, Culture and Technology (Summa Cum Laude) Thesis: “Dirty, Sexy, Vanity: An Examination of the Power of Condé Nast in Shaping Public Opinion” Supervisor: Professor Diana M. Owen

Apprenticeship in Teaching Certificate 2009 2009 Center for New Designs in Learning and Scholarship

McMaster University 2007 BA 2007, Honors Bachelor of Arts, Communication Studies (Honours with Distinction) Bachelor of Arts, Comparative Literature (Honours with Distinction)

Publications

Barwise, Patrick and Gillian Brooks. (2016). “The Impact of C4 Privatization on UK Independent Production”. In Mair, John, Richard Tait, David Lloyd and Fiona Chesterton (eds.) What Price Channel 4?: A ‘Privatisation Too Far?’, Abramis Publishing

Brooks, Gillian. “Reputation Formation”. (2016). In Carroll, C. (ed). The SAGE Encyclopedia of Corporate Reputation

Research Under Review

Hughes, Christian, Vanitha Swaminathan, and Gillian Brooks. “Driving Brand Engagement Through Online Social Influencers: An Empirical Investigation of Sponsored Blogging Campaigns”. 3rd Round at Journal of Marketing.

Rust, Roland T., William Rand, Ming-Hui Huang, Andrew T. Stephen, Gillian Brooks, and Timur Chabuk. “A Brand Reputation Tracker Using ”. 2nd Round at Journal of Marketing.

Brooks, Gillian and Mikolaj Piskorski. “Profiting from Posts: How Online Influencers Maintain Influence While Getting Paid.” 2nd Round at Journalism & Mass Communications Quarterly.

Brooks, Gillian. “Contested Boundaries and Logics: Organizational Identity in the Subfield of Online Journalism”. Under Review at Administrative Science Quarterly

Brooks, Gillian, Jeanine W. Turner, and James Robinson. “Curating an Image through Instagram: How Transparency is Co-opted by Organizations”. Under Review at Journalism & Mass Communications Quarterly

Work in Progress

Stephen, Andrew, Cammy Crolic, Peter Zubcek, and Gillian Brooks. “Social Media Consumption: Advancing our understanding of how people use social media and how it impacts their wellbeing”. Work in progress. Target journal: Journal of Consumer Research

Brooks, Gillian, Andrew Stephen and Michael Smets. “The CDO Report”. Work in progress. Target journal: Strategic Management Journal

Case Writing

Stephen, Andrew and Gillian Brooks. “Digital Transformation at L’Oréal” 2017

Stephen, Andrew and Gillian Brooks. “L’Oréal Makeup Genius” 2016

Stephen, Andrew and Gillian Brooks. “Imagine Dragons” 2016

Invited Talks

L’Institut du Marketing et du Management de la Distribution, Université de Lille (Scheduled) Lille, France

Schulich School of Business, York University (Scheduled) Toronto, Canada

Medill School of Journalism and Integrated Marketing Communications, Northwestern University 2018 Evanston, USA

Conference Presentations (Presenting author in bold)

Stephen, Andrew, Cammy Crolic, Peter Zubcek, and Gillian Brooks. “Social Media Consumption: 2019 Advancing our understanding of how people use social media and how it impacts their wellbeing” Interactive Marketing Research Conference Houston, Texas, USA

Brooks, Gillian. “Contested Boundaries and Logics: Organizational Identity in the Subfield of Online Journalism” 2019 American Marketing Association Winter Conference Austin, Texas, USA

Brooks, Gillian. (Special Session Chair) “New Findings in Social Media and Influencer Marketing” 2019 Michelle Andrews, Lauren Grewal, David Schweidel and Andrew Stephen American Marketing Association Winter Conference Austin, Texas, USA

Brooks, Gillian and Mikolaj Piskorski. “The Trusted Influencer: How They Do It and How Brands Can Benefit” 2018 Association for Consumer Research Conference Dallas, Texas, USA

Piskorski, Mikolaj and Gillian Brooks. “Online Broadcasters: How Do They Maintain Influence, 2017 When Audiences Know They Are Paid to Influence” American Marketing Association Winter Conference Orlando, Florida, USA

Swaminathan, Vanitha, Christian Hughes, and Gillian Brooks. “In Blogs We Trust: 2017 The Interplay of Sentiment, Blogger and Campaign Characteristics in Influencing Consumers’ Purchase Funnel” American Marketing Association Winter Conference Orlando, Florida, USA

Panel Session on “Digital Customers and Digitized Markets: Current Issues and Research Directions” 2017 With John Deighton, Donald Lehmann, Andrew T. Stephen, Yakov Bart, and Gillian Brooks American Marketing Association Winter Conference Orlando, Florida, USA

Brooks, Gillian, Jeanine W. Turner, and James Robinson. “Curating an Image through Instagram: 2016 How Transparency is Co-opted by Organizations,” National Communication Association Conference Philadelphia, Pennsylvania, USA on Brand Engagement Outcomes ” Brooks, Gillian. “Navigating the Organizational Identity Crisis in the Field of Online Journalism” 2015 Strategic Management Society Conference Denver, Colorado, USA

Brooks, Gillian. “Digital Natives: The Creation and Legitimation of Online News Organizations” 2015 European Group for Organizational Studies (EGOS) Athens, Greece

Brooks, Gillian. “Innovating the Industry: How Offline Interactions are Transforming and Legitimizing 2015 the Field of Online Media” International Symposium on Media Innovations Brussels, Belgium

Brooks, Gillian. “The News Identity Crisis: Online News Organizations in the Field of Journalism” 2015 International OFEL Conference on Governance, Management and Entrepreneurship Dubrovnik, Croatia

Brooks, Gillian. “Managing Online Journalism’s Professional Reputation in the Field of Journalism” 2014 Digital Disruption to Journalism and Mass Communication Theory Conference Brussels, Belgium

Brooks, Gillian. “#ReputableNewsSource? How and an Online Community of Sources Contributed to the Legitimation of Andrew Breitbart” 2014 The International Conference on Social Media and Society Toronto, Canada

Brooks, Gillian. “The Field of Online Journalism: A Study of the Legitimizing Practices of Online News Organizations” 2014 American Sociological Association Conference San Francisco, California, USA

Brooks, Gillian. “Creating Reputation in the Field of Journalism: A Study of the Strategies Employed by 2014 Online News Organizations” Creating Cultures: Conference in Culture, Media, and the Creative Industries King’s College London, United Kingdom

Brooks, Gillian. “Examining the Management Practices of Online Media Companies” 2012 The – Judge Business School Doctoral Conference Cambridge, United Kingdom

Brooks, Gillian. “Dirty, Sexy, Vanity: An Ethnographic Study of the World According to Condé Nast” 2011 Sorenson Sociology Conference, , Department of Sociology Boston, Massachusetts, USA

Alfrey, L and Brooks, G. “E-Leadership: How Women Use Technology as a Means of Influencing Audiences” 2009 Gender in the Workplace Research Initiative, National Press Club Washington, D.C., USA

Teaching

Saïd Business School, University of Oxford Lecturer, Marketing (Bachelor of Arts in Economics & Management) 2017 (Teaching evaluation: 4.8/5) - Finalist for the “Most Acclaimed Lecturer” at the Oxford University Student’s Union Teaching Awards

Lecturer, Branding in a Digital Marketplace (MBA Elective) 2016 (Teaching evaluation: 4.4/5)

Lecturer, Digital Marketing (MBA Elective) 2015 (Teaching evaluation: 4.8/5)

Tutorial Fellow in Management Studies at St. Hugh’s College, University of Oxford 2016 – present

The London School of Economics 2013 Lecturer, Theories and Concepts of Media and Communications (M.A.) (Teaching evaluation: 4.53/5)

Georgetown University 2012 Lecturer, The Business of Branding (M.A.) (Teaching evaluation: 4.1/5)

Supervision

Undergraduate Thesis Supervisor, Marketing 2017 Student: Brittney Ollinger Thesis Title: “Can the Media’s Framing of WhatsApp Sharing User Data with Diminish Whatsapp’s Perceived Brand Trust? An Ethnographic Content Analysis”

Service

Editorial Advisory Board, Journal of Professional Communication Ad-hoc Reviewer, International Journal of Research in Marketing

Grants, Awards, Honors

Research Assistance Fund, Saïd Business School, University of Oxford 2016 Research Grant, Marketing Science Institute 2015 Canadian Centennial Scholarship, Canada-UK Trust 2011 2011 Doctoral Fieldwork Grant, The University of Cambridge 2011 2011 Student Travel Award, The University of Cambridge 2010 Graduate Thesis Award, Georgetown University 2009

Research Interests

Influencer Marketing & Engagement; Media Industries; Branding; Social Media Strategy; Digital Marketing; Legitimacy

Languages

French: fluent (speaking, reading, writing)

Professional Affiliations

Member, American Marketing Association 2015 –

Member, Association for Consumer Research 2015 –

Member, National Communication Association 2015 –

Member, American Sociological Association 2014 –

References

Professor Andrew Stephen Professor Mikolaj Piskorski Dr. Felipe Thomaz Dr. Jonathan Reynolds Dr. Jeanine Turner

Associate Dean of Research Professor of Strategy & Associate Professor of Director of the Oxford Institute of Retail Associate Professor of Management and L’Oréal Professor of Innovation Marketing Associate Professor in Retail Marketing Communications Marketing Deputy Dean

Saïd Business School Saïd Business School Saïd Business School McDonough School of Business The University of Oxford IMD The University of Oxford The University of Oxford Georgetown University [email protected] [email protected] [email protected] [email protected] [email protected]