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GILLIAN BROOKS Department of Marketing, Saïd Business School, University of Oxford Park End Street, Oxford, OX1 1HP [email protected]

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GILLIAN BROOKS Department of Marketing, Saïd Business School, University of Oxford Park End Street, Oxford, OX1 1HP Gillian.Brooks@Sbs.Ox.Ac.Uk GILLIAN BROOKS Department of Marketing, Saïd Business School, University of Oxford Park End Street, Oxford, OX1 1HP [email protected] Academic Appointments Saïd Business School, University of Oxford Post-Doctoral Fellow in Marketing 2016 - present London School of Economics Teaching Fellow, Department: Media and Communications 2013 Georgetown University 2012 – Adjunct Professor, Department: Communication, Culture and Technology 2012 Education University of Cambridge 2016 PhD 2013 Ph.D. Sociology Dissertation: “The Sub-Field of Online Journalism: A Study of the Legitimizing Practices of Online News Organizations” Supervisor: Professor John B. Thompson Georgetown University 2009 MA 2009, Honors Master of Arts, Communication, Culture and Technology (Summa Cum Laude) Thesis: “Dirty, Sexy, Vanity: An Examination of the Power of Condé Nast in Shaping Public Opinion” Supervisor: Professor Diana M. Owen Apprenticeship in Teaching Certificate 2009 2009 Center for New Designs in Learning and Scholarship McMaster University 2007 BA 2007, Honors Bachelor of Arts, Communication Studies (Honours with Distinction) Bachelor of Arts, Comparative Literature (Honours with Distinction) Publications Barwise, Patrick and Gillian Brooks. (2016). “The Impact of C4 Privatization on UK Independent Production”. In Mair, John, Richard Tait, David Lloyd and Fiona Chesterton (eds.) What Price Channel 4?: A ‘Privatisation Too Far?’, Abramis Publishing Brooks, Gillian. “Reputation Formation”. (2016). In Carroll, C. (ed). The SAGE Encyclopedia of Corporate Reputation Research Under Review Hughes, Christian, Vanitha Swaminathan, and Gillian Brooks. “Driving Brand Engagement Through Online Social Influencers: An Empirical Investigation of Sponsored Blogging Campaigns”. 3rd Round at Journal of Marketing. Rust, Roland T., William Rand, Ming-Hui Huang, Andrew T. Stephen, Gillian Brooks, and Timur Chabuk. “A Brand Reputation Tracker Using Social Media”. 2nd Round at Journal of Marketing. Brooks, Gillian and Mikolaj Piskorski. “Profiting from Posts: How Online Influencers Maintain Influence While Getting Paid.” 2nd Round at Journalism & Mass Communications Quarterly. Brooks, Gillian. “Contested Boundaries and Logics: Organizational Identity in the Subfield of Online Journalism”. Under Review at Administrative Science Quarterly Brooks, Gillian, Jeanine W. Turner, and James Robinson. “Curating an Image through Instagram: How Transparency is Co-opted by Organizations”. Under Review at Journalism & Mass Communications Quarterly Work in Progress Stephen, Andrew, Cammy Crolic, Peter Zubcek, and Gillian Brooks. “Social Media Consumption: Advancing our understanding of how people use social media and how it impacts their wellbeing”. Work in progress. Target journal: Journal of Consumer Research Brooks, Gillian, Andrew Stephen and Michael Smets. “The CDO Report”. Work in progress. Target journal: Strategic Management Journal Case Writing Stephen, Andrew and Gillian Brooks. “Digital Transformation at L’Oréal” 2017 Stephen, Andrew and Gillian Brooks. “L’Oréal Makeup Genius” 2016 Stephen, Andrew and Gillian Brooks. “Imagine Dragons” 2016 Invited Talks L’Institut du Marketing et du Management de la Distribution, Université de Lille (Scheduled) Lille, France Schulich School of Business, York University (Scheduled) Toronto, Canada Medill School of Journalism and Integrated Marketing Communications, Northwestern University 2018 Evanston, USA Conference Presentations (Presenting author in bold) Stephen, Andrew, Cammy Crolic, Peter Zubcek, and Gillian Brooks. “Social Media Consumption: 2019 Advancing our understanding of how people use social media and how it impacts their wellbeing” Interactive Marketing Research Conference Houston, Texas, USA Brooks, Gillian. “Contested Boundaries and Logics: Organizational Identity in the Subfield of Online Journalism” 2019 American Marketing Association Winter Conference Austin, Texas, USA Brooks, Gillian. (Special Session Chair) “New Findings in Social Media and Influencer Marketing” 2019 Michelle Andrews, Lauren Grewal, David Schweidel and Andrew Stephen American Marketing Association Winter Conference Austin, Texas, USA Brooks, Gillian and Mikolaj Piskorski. “The Trusted Influencer: How They Do It and How Brands Can Benefit” 2018 Association for Consumer Research Conference Dallas, Texas, USA Piskorski, Mikolaj and Gillian Brooks. “Online Broadcasters: How Do They Maintain Influence, 2017 When Audiences Know They Are Paid to Influence” American Marketing Association Winter Conference Orlando, Florida, USA Swaminathan, Vanitha, Christian Hughes, and Gillian Brooks. “In Blogs We Trust: 2017 The Interplay of Sentiment, Blogger and Campaign Characteristics in Influencing Consumers’ Purchase Funnel” American Marketing Association Winter Conference Orlando, Florida, USA Panel Session on “Digital Customers and Digitized Markets: Current Issues and Research Directions” 2017 With John Deighton, Donald Lehmann, Andrew T. Stephen, Yakov Bart, and Gillian Brooks American Marketing Association Winter Conference Orlando, Florida, USA Brooks, Gillian, Jeanine W. Turner, and James Robinson. “Curating an Image through Instagram: 2016 How Transparency is Co-opted by Organizations,” National Communication Association Conference Philadelphia, Pennsylvania, USA on Brand Engagement Outcomes ” Brooks, Gillian. “Navigating the Organizational Identity Crisis in the Field of Online Journalism” 2015 Strategic Management Society Conference Denver, Colorado, USA Brooks, Gillian. “Digital Natives: The Creation and Legitimation of Online News Organizations” 2015 European Group for Organizational Studies (EGOS) Athens, Greece Brooks, Gillian. “Innovating the Industry: How Offline Interactions are Transforming and Legitimizing 2015 the Field of Online Media” International Symposium on Media Innovations Brussels, Belgium Brooks, Gillian. “The News Identity Crisis: Online News Organizations in the Field of Journalism” 2015 International OFEL Conference on Governance, Management and Entrepreneurship Dubrovnik, Croatia Brooks, Gillian. “Managing Online Journalism’s Professional Reputation in the Field of Journalism” 2014 Digital Disruption to Journalism and Mass Communication Theory Conference Brussels, Belgium Brooks, Gillian. “#ReputableNewsSource? How Twitter and an Online Community of Sources Contributed to the Legitimation of Andrew Breitbart” 2014 The International Conference on Social Media and Society Toronto, Canada Brooks, Gillian. “The Field of Online Journalism: A Study of the Legitimizing Practices of Online News Organizations” 2014 American Sociological Association Conference San Francisco, California, USA Brooks, Gillian. “Creating Reputation in the Field of Journalism: A Study of the Strategies Employed by 2014 Online News Organizations” Creating Cultures: Conference in Culture, Media, and the Creative Industries King’s College London, United Kingdom Brooks, Gillian. “Examining the Management Practices of Online Media Companies” 2012 The University of Cambridge – Judge Business School Doctoral Conference Cambridge, United Kingdom Brooks, Gillian. “Dirty, Sexy, Vanity: An Ethnographic Study of the World According to Condé Nast” 2011 Sorenson Sociology Conference, Harvard University, Department of Sociology Boston, Massachusetts, USA Alfrey, L and Brooks, G. “E-Leadership: How Women Use Technology as a Means of Influencing Audiences” 2009 Gender in the Workplace Research Initiative, National Press Club Washington, D.C., USA Teaching Saïd Business School, University of Oxford Lecturer, Marketing (Bachelor of Arts in Economics & Management) 2017 (Teaching evaluation: 4.8/5) - Finalist for the “Most Acclaimed Lecturer” at the Oxford University Student’s Union Teaching Awards Lecturer, Branding in a Digital Marketplace (MBA Elective) 2016 (Teaching evaluation: 4.4/5) Lecturer, Digital Marketing (MBA Elective) 2015 (Teaching evaluation: 4.8/5) Tutorial Fellow in Management Studies at St. Hugh’s College, University of Oxford 2016 – present The London School of Economics 2013 Lecturer, Theories and Concepts of Media and Communications (M.A.) (Teaching evaluation: 4.53/5) Georgetown University 2012 Lecturer, The Business of Branding (M.A.) (Teaching evaluation: 4.1/5) Supervision Undergraduate Thesis Supervisor, Marketing 2017 Student: Brittney Ollinger Thesis Title: “Can the Media’s Framing of WhatsApp Sharing User Data with Facebook Diminish Whatsapp’s Perceived Brand Trust? An Ethnographic Content Analysis” Service Editorial Advisory Board, Journal of Professional Communication Ad-hoc Reviewer, International Journal of Research in Marketing Grants, Awards, Honors Research Assistance Fund, Saïd Business School, University of Oxford 2016 Research Grant, Marketing Science Institute 2015 Canadian Centennial Scholarship, Canada-UK Trust 2011 2011 Doctoral Fieldwork Grant, The University of Cambridge 2011 2011 Student Travel Award, The University of Cambridge 2010 Graduate Thesis Award, Georgetown University 2009 Research Interests Influencer Marketing & Engagement; Media Industries; Branding; Social Media Strategy; Digital Marketing; Legitimacy Languages French: fluent (speaking, reading, writing) Professional Affiliations Member, American Marketing Association 2015 – Member, Association for Consumer Research 2015 – Member, National Communication Association 2015 – Member, American Sociological Association 2014 – References Professor Andrew Stephen Professor Mikolaj Piskorski Dr. Felipe Thomaz Dr. Jonathan Reynolds Dr. Jeanine Turner Associate Dean of Research Professor of Strategy & Associate Professor of Director of the Oxford Institute of Retail Associate Professor of Management and L’Oréal Professor of Innovation Marketing Associate Professor in Retail Marketing Communications Marketing Deputy Dean Saïd Business School Saïd Business School Saïd Business School McDonough School of Business The University of Oxford IMD The University of Oxford The University of Oxford Georgetown University [email protected] [email protected] [email protected] [email protected] [email protected] .
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