THE Monday Lecture Traces Fall and Rise of Harley-Davidson
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~---- ----------------------- --~---- Smoke gets in your eyes Stupid freshmen? Before you light up. take a look at Transfer student Mike Marchand draws the Monday Scene's report on of the deadly effects line when it comes to defining freshmen of nicotine. at Notre Dame. SEPTEMBER 13, page 12 page 11 1999 THE The Independent Newspaper Serving Notre Dame and Saint Mary's VOL XXXIII NO. 15 HTTP://OBSERVER.ND.EDU Students, corporations connect at business career forum West Life, adding that lw alrnady • Fair offers had a few snrious candidates chances to meet after one evening of collecting resunws. industry recruiters The Friday afternoon sessions w1~re morn casual. as business students roamed the forum to By LAURA SEGURA get a feel !'or the current job N<·w,Wrirn market. Students took advantage of the networking opportunities A sea of suits and ties lloodml for summer internships and tem tlw Collegn of Business porary positions. Administration last W!Hlk as Whiln some underclassmen Notn~ llanw business students just canw to look, many juniors mf't with had a specific rPprPsPnta "Last year I just came lo objectivo in tivPs from mind. morP than gel free pens, but this year "Last year I I 00 rom pa I'm serious. " just came to get n iPs at thP free pens, but a 11 n u a I this year I'm COllA CarPPr Jascint Vukelich serious," said Forum. junior business major junior Jaseint Tlw forum Vukelich, who welcomPd a came to the widr1 range forum in of companies to set up informa snarch of an internship in invest tional booths and n~cruit the nwnt banking. University's best and brightest. In addition to company repre On Thursday, seniors and MBA sentatives, students also eould students gatherPd in a formal reeeive resume critiques and setting to mingle with company informational sessions in con JOE STARK/The Observer rPpresentatives. sulting, marketing, operations, Notre Dame business students and company representatives exchange contact Information "The companies an~ here to accounting, corporate finance during last week's career forum hosted by the College of Business Admfnlstratlon. hin~." said Mike Fortner of Gmat and entrepreneurship. CHAOS ON THE GRIDIRON Lecture traces fall and rise of Harley-Davidson mid-1980's, according to By BOB KERR Schmidt. News Writer In 1985, Harley-Davidson entered a new era, he said, While major corporations when management devotBd its were handing out candy bars entire marketing budget to cus and jelly beans to prospective tomer demonstration rides . '· '· ! . ~.,' ""f recruits during career day Engineers. man ufaeturers, and Friday, marketing executive financial analysts personally Ken Schmidt greeted a crowd in interaeted with one customer at the Jordan Auditorium with the a time, and as a result, the roar of a Harley-Davidson product bnearnB bnttnr suih~d to motorcycle. the clients. Schmidt described Harley "Seat heights began to Davidson as a "phenomenally change, mirror heights bngan to successful company that wasn't ehange, customization began to always so," in his lecture, "The change," Schmidt said. Rise and Fall and Rise of Tho company has se1m rnsults. Harley-Davidson: The Power of Since 1989, Harley-Davidson Employee Empowerment." has bnm1 sold out in advance of He addressed the company's production. failures and success in direct As thn former dimr.tor of com relationship with drastic munications and primary changes in management. spokesman for Ilarlny-Davidson, When 13 members of the Inc., Schmidt attributes thn company's management team company's success to the bought it out from AMF in 1981, strnngth of its personal relation they sought to restore Harley ships with customers. Davidson's reputation for quali "Harley-Davidson understands ty, he said, which had fallen what motorcycling is all about." during the previous manage Schmidt said. "We actually go ment. The new owners modeled out and ride and use the prod their production lines after uct." Japanese competitors and To leverage this advantage, JOE STARK/The Observer reengineered the legendary the Harley Owner's Group The Cavanaugh Chaos football squad practices for tonight's opening scrimmage against engine. However, record-low Walsh Hall. lnterhall football teams are gearing up for first round matches begfnnlng this market shares and employee weekend. cutbacks continued through the see HARLEY I page 4 page 2 The Observer+ INSIDE Monday, September 13, 1999 INSIDE COLUMN THIS WEEK ON CAMPUS Monday Tuesday Wednesday Thursday They're not + Sweatshop symposium: + Kevin Sharpe, pianist: + Student Senate: Notre ·· + Ted Koppel lecture: Hesburgh Center Little Theater, Moreau Dame Room, LaFortune; Hesburgh Library ND Auditorium; 7 p.m. Center, SMC; 7:30p.m. 6p.m. Auditoriun; 7:30p.m. +Tobacco Research & + Afrrican-American + Post-graduate Service + Auditions: "A Piece of My I don't want to talk about the game. I don't want to rehash botched calls, questionable play Marketing lecture: Dr. biography lecture: Arnold Fair: Stepan Center, Heart." Room 16, Regina calling, or stupid mistakes. I don't want to think about the "if-only's." It's too painful. Let me Victor DeNoble. Rampersand. McKenna 6 p.m. - 9 p.m. Hall, SMC; 7:30p.m. mourn in peace. Washington Hall; Hall; 8 p.m. + Forever Midnight: Still, the trip to West Lafayette was a valuable 7:30p.m. Hesburgh Library, 7:30p.m. learning experience. It made me thoroughly appreciate being a Domer. The corn should have been OUTSIDE THE DOME Compiled from U-Wire reports my first clue that something was amiss. We took the first exit that said Purdue, antici pating the sight of the stadi- Miami says no to FLA, labeling it 'inadequate' um ready to accommodate Erin Piroutek screaming Irish fans. OXFORD, Ohio "We don't believe it its apparel is made in sweatshops. Instead, we found ... corn. Miami University has opted not to adequately addresses For example, the football team uses For several miles we drove join a proposed national movement Nike uniforms, even though Nike's on a two-lane road winding Wire Editor aiming to eliminate sweatshops use women's rights and living working conditions in China were through cornfield upon corn- to produce collegiate apparel, label wage issues. reported two years ago as hazardous field. ing the initiative as "inadequate." and unjust. Thanks to backed-up traf- The Fair Labor Association, a non Sportswear companies, including fic, we had several hours to appreciate the corn. profit entity, has proposed a univer Richard Keebler Nike, offer the sports teams a bid Finally we made it to campus {"' thought I'd sal Code of Conduct for universities director of Purchasing price, and the university helps seen ugly buildings before - but now I realize I to follow that would allegedly help decide which bid to choose (usually was wrong," said my roommate) and into the sta eliminate the use of sweatshops in the lowest). dium. manufacturing collegiate apparel. president Nathan Estep. After a few Nike offers teams, the most But the reasons to count my blessings had just Some universities, such as Miami, meetings, the committee decided the appealing bid, with a "buy one, get begun. Anytime there arfl more cheerleaders see the proposal in a different light. while the FLA was an attempt to one free" deal for shoes, and offers than football players, well, there's something The university, which currently eliminate sweatshop use, more could discounts on wristbands, gloves, and inherently wrong. You may think I'm kidding. But does not have a code of conduct, be done. a reduced rate for clothing, accord I'm dead serious. formed the Miami Licensing Fair "We don't believe it adequately ing to Chris Otto, business manager Start with the 10 girls and 10 guys, who I Labor Committee last spring to addresses women's rights, workers of intercollegiate athletics. assume were the varsity cheerleaders. Add 10 address the issue. The committee is rights and living wage issues," said However, the committee chose not more of each who I think were the JV cheerlead comprised of administrators and two Richard Keebler, director of to take the FLA's route because it ers. That's 40. Then consider the 16 flag girls students, Derek Coons and Laura Purchasing. saw flaws in the FLA's proposal, and eight baton twirlers. We're up to 64. But Kudravetz, appointed by former Because Miami does not have a according to Coons, also a member that's not all. Count the 32 porn girls, even Associated Student Government code of conduct, there is a possibility of Students for Peace. though I couldn't quite discern their purpose, and that brings us to a grand total of 96 cheerleaders. And you might think there's nothing wrong with this. Spirit is good, right? Well, maybe I could excuse it if there was any spirit in the CU bans reporters from meeting Iowa State gets $80M for farming Purdue stadium. But there wasn't. BOULDER, Colo. AMES, Iowa Our 12 cheerleaders are able to make the Two Colorado Daily reporters were barred from a entire stadium resonate with the sounds of "We Accompanied by exploding streamers and fireworks, are ND." The Purdue stadium resonated with ... University of Colorado Board of Regents meeting Iowa State president Martin Jischke announced an $80 Thursday after attempting to ask CU president John random noise every once in awhile when Purdue million donation to the College of Agriculture Thursday, had a good play. Buechner about his continued refusal to answer their putting an end to weeks of speculation. The anonymous After an entire game in Ross-Ade Stadium, with questions pertaining to his Total Learning gift, announced in a ceremony on central campus, is the the Purdue fans just two rows behind me, I have Environment initiative, Fran Raudenbush and former largest ever given to a college or university in the state no idea what their fight song sounds like.