CF Martin's New “Performing Artist Series”
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THE OFFICIAL NEWSLETTER OF THE MARTIN GUITAR COMPANY • VOLUME 28 • JANUARY 2010 Introducing Martin’s New Performing Artist Series See Center Spread For Details plus: Chris Martin’s 55th Birthday D-28 1955 CFMIV Limited Edition Plus The New LX Jimmy Buffett “Little Marlin,” and Custom Artist Editions honoring Jorma Kaukonen, Steve Miller, Laurence Juber, Del McCoury and much more... CCHHrrIISS’’SS CCoorrNNeerr VOLUME 28 – JANUARY 2010 PUBLISHED BY The Martin Guitar Company P. o. Box 329, Nazareth, PA 18064 Phone: (610) 759-2837 Fax: (610) 759-5757 www.martinguitar.com EDITOR dick boak [email protected] CONTRIBUTORS C. F. Martin IV Bill & Cathy Bush Scott Follweiler Don Hurley Chris Thomas Tim Teel Len Jaffe Marshall Newman Printed On Recycled Paper in the USA Dear Sounding Board readers, That’s Dick Yuengling with me in the above photo. He heads up The Sounding Board™ is available for Yuengling, the oldest surviving brewery in the United States. They are free in limited quantities from your local even older than Martin, and 2009 marks their 180th Anniversary. Last authorized Martin dealership. You will year, a group from Martin had the pleasure of visiting and taking a also find recent Sounding Board issues on tour of their facility in Pottsville, Pennsylvania. our two companies our website in downloadable PDF format. Typically, issues are published in January share a common history. Like C. F. Martin, Sr., David G. Yuengling was and July of each year. If you wish to be a German immigrant who sought a better life in America. In 1829, he assured of receiving future issues of The founded his business based on the assumption that if you make a Sounding Board, we recommend that you great product, people will buy it. He was right – so were we! consider maintaining an active After our tour, we got into a discussion about making a Yuengling membership in The Martin owners Club. guitar model. Lou romano and the marketing team at the brewery You may request a complimentary copy jumped on the opportunity and put together a great radio contest of the Sounding Board or the Martin promotion that invited Yuengling and Martin afficionados to write, catalog by calling us at the phone record and submit Yuengling jingles. The submissions were amazing number at the top of the masthead. and more than fifty lucky winners now own a very special piece of Martin/Yuengling Americana. I must confess that in the process, I enjoyed more than my share of cold fresh lager! We made a special customized model for Dick Yuengling and I presented it to him this past october. I suspect it will find its deserved place in the Yuengling museum. The reason I mention all of this is that in this tough current economy, it is doubly important to focus on what you do best and be extra creative in finding efficient and cost effective ways to get the word out about your product. Perhaps some of you caught the last few minutes of MSNBC Nightly News back in october. They told our story very well and the phone calls and emails poured in. We also depend upon you, our customers, to spread the word about what makes Martin guitars special and worth the price. There are no shortages of guitars out there, but like the folks at Yuengling say, there are many imitations, but only one original! Cheers, © 2010 C. F. Martin & Co., Inc., Nazareth, PA 17MM03 All rights reserved. C. F. Martin IV 2 Dear Mr. Martin, Is it possible to be in love with a guitar? LETTERS I recently purchased an 0-28VS Sunburst and stood in awe as I gazed upon the exquisite beauty after opening the case, my eye perceiving every minute detail. even the smell was like a fragrant, earthen perfume lying delicate and coquettish upon my senses. I then gingerly picked up the guitar and cradled it in my lap. I began to play, and what I heard and felt filled my soul with a reverberating peace that now echoes throughout the cosmos. I approached my Martin with deference. The ubiquitous tones Dear Mr. Martin, it created would be gathered in the soul. It is No, you’re not seeing double. I’m the there that the ingredients would be very proud owner of two of the finest Dear Mr. Martin, blended and forged into immortality. each guitars ever made. The guitar on the I received my Martin Dreadnought note is but a whisper that stands indifferent. right is a D-41, and the guitar on the left guitar a couple of years back and since The angels then harness what has been led through the instrument, bringing them is a HJ-38 Stefan Grossman. Both play have been motivated to record and together while lifting them to staggering and sound incredible! As you can see I’m produce lots of music, including my own. heights of heavenly metamorphosis. a big fan of the amber sunburst finish. People always ask what I am playing and Blended together the tones become wine. It’s always worth the wait to get the look I always respond with: “It's a Martin, The music then begins to flow. I am led to that I want on my prized treasures. Next they're my favorite by far.” I love the witness the intoxication by creation. I am led on my wish list are an amber sunburst tone, appearance, and playability of through golden corridors. The door is oM-42, and an HD-28. I’ve been visiting Martin guitars. Keep it up! Dietze Music here in Lincoln for the past opened and I slip behind the ancient wall of thirty years. I’ve always dreamed of one Thomas “T.J.” Lakas fantasia. It is there that I danced with day owning one or two of the beautiful Morristown, Tennessee creation. I held it tightly as it wept through Martin guitars that they carry. Lately the next piece. I listened as it told me the salesperson Doug Fenton has been story of heartache and how it pined for an making those dreams come true. Thanks old lover. The moans of past experience Doug, and thank you Mr. Martin! were never quelled nor quieted because music became the tragic fountain of lost Duane Gries youth. As I strum my Martin guitar the sun Lincoln, Nebraska rises and sets a thousand times as the moon chases it down by phases. The stars hum Dear Mr. Martin, and vibrate letting me know that all creation I just recently received the D-42 exists in harmony and that it is through the Yuengling Martin #13 guitar that was music created on my Martin guitar that I part of a promotion put on by radio Dear Mr. Martin, experience this miracle. Throughout the station 105.5 FM in Charleston. I just had I am a Hershey,PA native and have ages God has chosen prophets to deliver his to enter the contest! My wife and I have been to the plant for a tour, but never in message of peace. I believe that he chose been trying to save money for a new the 35 years since I began playing have I Martin guitars as His instrument to deliver guitar for me for some time, but owned a Martin instrument. on April 27, His message through music, His message of unfortunately, she lost her job and we 2009, my 55th birthday, even in the aesthetic beauty that has gracefully tip-toed had other more pressing needs. I never midst of this recession, I finally treated across time since 1833. Therefore, I do dreamed that I would ever own anything myself to a new 175th anniversary year believe that one can be in love with a guitar. like this. The guitar is outstanding all the D-41 Special. It's the most beautiful piece Not just because of a quality standard, but way around. It has catapulted me back of art I possess and the sound is superb. because of the mingling of souls that are into music writing again, and I find my It actually made me weep when I got it found within its chambers: the souls of possibilities endless. I want to personally home and sat down to play its first those who create and those who play. Life is thank you for teaming up with chords. love and peace, never fortified because it Yuengling Brewery and giving me back The tone is simply astonishing. The does not have to be. It is given but never the enthusiasm I had for music when I woods perfect, the lacquer mirror-like. taken. It is the truth that hangs upon the first started playing. I will never have to I'm flat picking "Whiskey Before stars, forever tranquil and vibrating upon buy another acoustic guitar again! This Breakfast" in the photo. Can you see my the strings of a Martin guitar. Thank you opportunity has changed my life forever. joy? Many thanks to all at Martin, Martin! Jacob Wood Randy Huber Rod Hayslett Mount Pleasant, South Carolina North Port, Florida Twinsburg, ohio 3 g u Z x a M y b o t o h P The Unofficial Martin Guitar Forum’s 8th Annual Gathering, August 1-3, 2009 by Don Hurley They came from all over the United States and Canada, and some flew in from europe. Most all of the attendees carried at least one Martin guitar – re-strung, polished like new, and ready for action. Just as well, because this was the Unofficial Martin Guitar Forum's 8th annual MartinFest weekend staged in Nazareth, PA! Where else? - in August.