Confectionery and the Protein Trend

New Products Confectionery and the protein trend With a growing number of people actively consuming more protein that isn’t meat, there are opportunities for the confectionery industry to tap into this trend. Lucy Beverley of Leatherhead Food Research reports. Confectionery probably isn’t the first Butter Cups. Containing 240 calories, dark chocolate with peanut, products category that springs to mind when 1g of sugars and 20g of protein per contain 8g of vegetable protein and just thinking about products that deliver 50g serving, the company positions over 200 calories per 40g serving. protein. However, with Leatherhead the product as ‘The first candy with a Food Research’s latest survey showing perfect nutritional profile.’ In Sweden, Pandy has launched 17% of consumers worldwide are eat- three new protein candy products in ing more products containing protein Cola & Lime, (excluding meat and meat products) Sour Fruit and compared to 12 months ago, there are Salty Liquorice definitely opportunities to be had. flavours. The At 23%, the 18-24 age group were jelly candies most likely to be eating more products provide 16g of containing protein, followed by the protein and 4g 25-34 age range (18%). The 55+ age of branched- group were least likely to be looking to Got7 Nutrition has recently launched chain amino increase their protein intake. its Rio Crunch Protein Wafer Bar with acids (BCAA) Milk Chocolate in a number of markets per 70g pack. including the UK, USA and Germany. Following the success of the 2016 The wafers contain 4g of protein and launch of Mars and Snickers Protein 99 calories per 20g bar. Also in Sweden, Barebells Functional bars, Mars Chocolate UK has added a Foods has launched a range of choco- high-protein version of its Bounty bar late coated protein bites. to the range. Targeting the sports and Protein Crisps nutrition market and making a high are available in protein claim, the 51g, 192 calorie bar either Choco- contains 19g of protein. late or Straw- In Brazil, Fibrasmil has recently add- berry & White ed a Whey Protein Peanut Candy to its Chocolate range. The gluten-free product has no flavours, with sugar added and contains concentrated each 77g serv- whey protein, providing 7g of protein ing containing and 98 calories per 20g serving. 20g of protein. Staying with the high-protein, Last but not least, in New Zealand coconut-flavoured theme, Vitafy Es- Whittaker’s is getting behind the All sentials Sport has launched a Coconut Blacks as they take on the touring Vanilla Protein Chocolate in Germany. Lions team with the release of a new Positioned by the manufacturer as be- limited-edition range. The Full Eighty ing high in protein and calorie reduced, is described as creamy milk chocolate each 10g piece contains 38 calories packed with and 3.2g of protein. cranberries, Staying in Brazil, Chocolife has banana, protein launched three chocolate Protein puffs and tablets. Available in dark chocolate, peanuts. Avail- dark chocolate crisp and crunchy able in a 250g block, 50g slab and mini slabs, the latter contain 1.7g In the USA, Quest Cravings has of protein per recently repackaged its Protein Peanut 15g serving. kennedysconfection.com Kennedy’s Confection July 2017 13.

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