Mtv's Worldwide
1989 Madonna's "Like a Prayer" video premieres on the channel. "MTV Rockumentary" debuts. The Ace MTV'S WORLDWIDE Award -winning series from MTV News profiles R.E.M., Aerosmith, INTERNATIONAL C Michael Jackson, Madonna, the B- MARKETS OFFER 52's, Bruce Springsteen THEIR OWN DIGITAL W and others. MTV wins its first Peabody BY JULIANA KORANTENG OPPORTUNITIES Award for "Decade," a documentary that links music to issues of the '80s. "House of The world's youth, it seems, no longer just want their MTV. They want to personalize it, Style" debuts with hosts participate in it and possess it. MTV Networks International, like its counterpart in the United including Cindy Crawford. States, broke out of the TV box to become a provider of multiplatform digital content. And instead of just pushing music programming at its international audience, MTVNI is enticing it to become part of the show via mobile phones, computers and TV sets. "We're seeing an incredible transformation caused by digital," says Bill Roedy, president of MTVNI. "From being 1990 "Sex in a TV- centric company, we're becoming a company that produces great content across all Debuts: "MTV Unplugged," the MTV News and the platforms. Our 140 digital media properties offer great creative opportunities for partnerships '90s" from with artists and music companies." Globally, MTVNI's music -focused channels include MTV, comedy series' "Totally Pauly," VH1, TMF (the Music Factory) and VIVA. MTVNI brands, including such nonmusic- focused featuring Pauly Shore, and "The Ben channels as Nickelodeon, Paramount Comedy and the interactive Game One, reach 480 Stiller Show." MTV Europe arrives in million households in 179 territories in 28 languages, according to the company.
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