DAYTONA GROUP NAMED OFFICIAL Mclaren AUTOMOTIVE RETAILER in SOUTH AFRICA
Media Information EMBARGOED: 09:51.BST, 2 August 2010 DAYTONA GROUP NAMED OFFICIAL McLAREN AUTOMOTIVE RETAILER IN SOUTH AFRICA McLaren Automotive’s new high-performance sports car, the MP4-12C, set to go on sale in South Africa from summer 2011 Over 2,700 expressions of interest in buying the 12C already registered on www.mclarenautomotive.com, with significant interest from South African car enthusiasts McLaren Automotive, the world’s newest sports car company today announced that Daytona Group will be the company’s local partner in South Africa. Daytona group will host two McLaren Automotive sales and service facilities, one in Johannesburg and another in Cape Town. Personnel in these two centers will receive ongoing first hand training from McLaren Automotive experts at the company’s headquarters in Woking, UK. Daytona Group will begin selling McLaren Automotive’s first car, the MP4-12C, from the summer of 2011. Globally, the car has received over 2,700 expressions of interest, registered on www.mclarenautomotive.com. This means that initial interest in the 12C has already exceeded the first year’s allocation, which will be limited to just 1,000 MP4-12Cs worldwide. Ian Gorsuch, McLaren Automotive’s Regional Director for the Middle East, Africa and Asia Pacific, said: “I am pleased to announce the partnership between McLaren Automotive and our new representative, Daytona Group, who are among the best in the car retail business in the region. South Africa, with its well informed, passionate car enthusiasts, is a key market for us. The extremely positive feedback we have received from potential customers is evidence of the country’s strong understanding of the McLaren brand and heritage.
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