TRAVEL PLAN SEWELL MEADOW, Project No.: PT2025 | Our Ref No.: SM ITP V1 February 2020 County Council Interim Residential Travel Plan, February 2020 Planning ref: Broadland 20141955

A COMMITMENT TO DELIVER The AtoBetter programme is working with communities and a variety of delivery partners to promote a range of travel choices and enable individuals to walk, cycle, use public transport or car share for more of their journeys.

The programme is being delivered in partnership by and WSP, and aims to create an ethos whereby healthy, active and sustainable travel become the norm.

Ian Dinmore Dorothy Bryant

Norfolk County Council AtoBetter Delivery Team

Email: [email protected] Email: [email protected]

TRAVEL PLAN Project No.: PT2025 | Our Ref No.: SM ITP V1 February 2020 Norfolk County Council

DOCUMENT CONTROL Record of Issue Version Status Author Checked NCC Checked Date NCC Approved Date

1 Draft CG SB

2 Final DB SB 28 Feb 2020 28 Feb 2020

This report was prepared by the AtoBetter team for Norfolk County Council. The disclosure of any information contained in this report is the sole responsibility of the intended recipient. The material in it reflects the AtoBetter team’s best judgement in light of the information available to it at the time of preparation. Any use which a third party makes of this report, or any reliance on or decisions to be made based on it, are the responsibility of such third parties. AtoBetter accepts no responsibility for damages, if any, suffered by any third party as a result of decisions made or actions based on this report. This limitations statement is considered part of this report.

The original of the technology-based document sent herewith has been authenticated and will be retained by the AtoBetter team for a minimum of ten years. Since the file transmitted is now out of the AtoBetter team’s control and its integrity can no longer be ensured, no guarantee may be given to by any modifications to be made to this document.

TRAVEL PLAN Project No.: PT2025 | Our Ref No.: SM ITP V1 February 2020 Norfolk County Council

CONTENTS INTRODUCTION...... 1

THE EXISTING SITUATION ...... 3

THE FUTURE SITUATION ...... 9

STAKEHOLDER ENGAGEMENT ...... 10

CHALLENGES AND OPPORTUNITIES ...... 11

TRAVEL PLAN STRATEGY ...... 12

MONITORING AND REVIEW ...... 15

MEASURES ...... 17

SITE BASED DELIVERY PLANS ...... 20

TRAVEL PLAN Project No.: PT2025 | Our Ref No.: SM ITP V1 February 2020 Norfolk County Council

INTRODUCTION walking for more of their commuting journeys. Thereby creating an ethos THE DEVELOPMENT where sustainable travel, and a reduction of single occupied vehicles from the site, are the norm. Sewell Meadow is a residential development which consists of 340 dwellings along with 5,640m2 of employment units suitable for small THIS TRAVEL PLAN businesses and an extension to the existing Old Catton cemetery on Sewell Meadow Road. The site is located between the current built up edge of This Travel Plan has been produced in consultation with Norfolk County and , bounded by Sewell Meadow Road, Repton Council for supporting sustainable access to and from the site for residents. Avenue and Hurricane Way. Most of the site is within Broadland District, but This document is structured as follows: a small part of it, on its western side, lies within Norwich City as indicated in Figure 1 on the next page. • Existing situation – A review of the existing situation with regards to accessibility, amenities and travel patterns. At the time of writing this travel plan no dwellings were constructed. • Future situation – A review of potential future transport and land use development schemes that relate to Sewell Meadow. WHAT IS A TRAVEL PLAN? • Stakeholder engagement – A plan of stakeholder engagement along with a summary of the engagement that has already taken A Travel Plan was required at Sewell Meadow as part of the development place. gaining planning permission. A Travel Plan is a strategy to limit the impact • Challenges and opportunities – A summary of the challenges and of vehicular traffic and to encourage and facilitate access to a site, taking opportunities identified in the previous three chapters. into account the challenges and opportunities of the site and the needs of • Travel Plan strategy – An overview of the strategy for delivering the residents. The Travel Plan presents a range of actions that will be the Travel Plan, including aims, objectives and targets. undertaken to support the use of sustainable travel modes such as walking, • Monitoring and review – How the Travel Plan will be monitored to cycling, public transport and car sharing. ensure it is meeting its objectives. • Measures – Outline information on the type of measures that will WHAT IS THE ATOBETTER PROGRAMME? be delivered as part of the Site based delivery plan. • Site based delivery plan – Measures which have been agreed The Travel Plan is part of the Norfolk-wide AtoBetter programme delivered with Norfolk County Council to achieve modal shift. on behalf of Norfolk County Council. The overarching aim of the programme is to work with new residents, and a range of partners, enabling new developments to adopt the use of public transport, car sharing, cycling or

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Figure 1 - Sewell Meadows Development location

This Travel Plan will be delivered by the AtoBetter team over an initial period of five years to autumn 2026. It will remain a live document throughout this time and be under constant review and revision to reflect changes in behaviour, facilities and residents.

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THE EXISTING SITUATION walking distance of The Paddocks bus stop, which is served by Frist Bus INTRODUCTION service 13.

This chapter looks at the existing situation at Sewell Meadow with regards In addition to the bus services, Sewell Meadow is located approximately 1.6 to accessibility, local amenities and travel patterns. miles away from the Norwich Park & Ride site at Norwich International Airport. The 501 service connects the Airport with Norwich city centre every TRANSPORT ACCESSIBILITY 15 minutes during Monday to Friday between 06:30-18:00, every 12 minutes Saturday between 07:00-18:45 and every 20 minutes on Sunday. Understanding the levels of transport accessibility to, from and around the development is important in terms of identifying the challenges and https://www.norfolk.gov.uk/roads-and-transport/public- opportunities that the Travel Plan will respond to. The plan (Figure 2) on transport/buses/bus-timetables-and-operators the following page displays the transport infrastructure discussed in the following sections. Public Transport: Rail

Walking and Cycling Norwich Rail Station is located approximately 4 miles south-east of the site and is accessible by bicycle, bus, car or taxi. The station can be accessed The indicative site layout shows that both cycle users and pedestrians will by using the number 21 or 22 bus from the site directly into the City Centre be able to access the site via Repton Avenue to the south. There is also an and then a short walk to the station. Norwich station offers direct option for accesses via Sewell Meadow Road in the east and Hurricane connections to London Liverpool Street, , , Way in the west. To the south, the site is connected directly with the , Liverpool Lime Street and many stations in between. Norwich Outer Circuit cycling path which runs around the City of Norwich and connects with the Yellow Pedalway connecting the airport and https://www.greateranglia.co.uk/tickets-fares/find-right-ticket-you Lakenham via the city centre. Highway network Public Transport: Bus The proposed main access route for the development is situated on Repton The nearest bus stop is located at Priors Drive within 400 metres of the site. Avenue, which is a single carriageway minor road connecting to Sewell First Bus services 21,22 operate from this stop between 06:37 to 22:27 Meadow Road to the East. Street lighting is present on Repton Avenue Monday-Friday, with similar services at weekends. The site is also within along with an off-road cycle/walking shared use path on the side adjacent to the proposed development.

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Sewell Meadow Road, which is a narrow country lane with a 60mph speed limit, provides direct access to the A1270 Northern Distributor Road to the north and access to the airport via Fifers Lane and the A140 Holt Road to the south. The site also has good connections to the A1042 Mile Cross Lane which makes up the northern section of the inner-city ring road.

LOCAL AMENITIES

A review of the existing and proposed local amenities within the vicinity of the development has been conducted. The location of these relative to the development site is shown in Figure 2 on the next page. Table 1 indicates travel distances and times, using a multi-modal transport travel time tool, calculated from the proposed main access point on Repton Avenue.

The nearest local primary school can be reached via the footways on Repton Avenue and Lodge Lane. The nearest secondary school is 2.3 miles away and is therefore difficult to reach on foot, however, it is within reasonable cycling distance.

Local amenities located within the area are mostly within walking distance of the development including a large supermarket and Old Catton Medical Practice.

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Figure 2 - Local Facilities near to Sewell Meadow

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Facility Walking distance (Miles) Walking time (Min) Cycling distance (Miles) Cycling time (Min) Community Academy 2.3 46 2.3 16 White Woman Lane Junior School 1.1 22 1.1 8 Education Garrick Green Infant school 0.7 14 0.7 5 Lodge Lane Infant School 0.4 8 0.4 4 Premier Old Catton Stores 0.4 8 0.4 3 Retail Morrisons 0.7 14 0.7 6 East of Co-op 0.9 18 0.9 7 Norwich Airport 2.0 41 2.0 15 Employment Park Industrial Estate 2.8 57 2.8 18 Old Catton Medical Practice 0.4 7 0.4 3 Health St Cuthbert's Dental Care 1.5 30 1.6 10 Lloyds Pharmacy 0.6 13 0.7 6 Norman Centre 2.4 48 2.4 16 Leisure David Lloyd Leisure 2.6 52 2.6 17 Co-op Post Office 0.9 18 0.9 7 Community Sprowston Library 1.7 35 1.7 11 Priors Drive Bus Stop 0.2 5 0.2 2 The Paddocks Bus Stop 0.6 12 0.7 5 Transport Norwich Rail Station 3.6 72 3.6 23 Airport Park & Ride 1.6 32 1.6 11 Table 1 - Walking and Cycling time and distances from local amenities (TRACC Data)

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LOCAL TRAVEL PATTERNS Census data indicates that 66% of local residents commute to work by driving a car. Walking and cycling combined account for 13% of the total A full travel survey of the residential population will be carried out at 20% mode share, the second highest mode behind the private car. Around 8% of occupancy; in the interim Census of Population data 2011 has been used commuters use public transport within the area. It should be noted that the for the purpose of this Travel Plan. The data has been used to identify figure representing the number of people not in employment was not methods of travel and destinations travelled to. included in the table above.

JOURNEY TO WORK MODE SHARE DISTANCE TRAVELLED TO WORK

The Table 2 below summarises the data from the Census of Population As well as information about the mode of travel that people use to get to 2011 and provides information on mode of travel to work for those living in work, the Census also collects information on how far people travel to work. the area around the Sewell Meadow development. The graph displays the distance that people travel to their place of work from within the MSOA (Broadland 009) that covers the Sewell Meadow Mode Interim ONS Data Development. Driving a car or van 66% Bus, minibus or coach 7% Bicycle 7% 18.7 miles and over On foot 6% 12.5 miles to less than 18.6 miles Passenger in a car or van 6% 6.3 miles to less than 12.4 miles Work mainly at or from home 4% 3.2 miles to less than 6.2 miles Motorcycle, scooter or moped 2% 1.1 miles to less than 3.1 miles Train 1% less than 1 mile Other method of travel to work 1% Work mainly at or from home Taxi 0% No Fixed Place Underground, metro, light rail, tram 0% 0% 5% 10% 15% 20% 25% 30% 35% 40% Table 2 - Method of travel to work (source: Census 2011, Middle Super Output Area Broadland 009) Figure 3 – Distance travelled to work from the MSOA (Source: Census 2011)

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Approximately 49% of respondents travel less than 3.1 miles to work, with 19% travelling between 3.2miles and 6.2miles and 16% more than 6.3 miles. Of the respondents, 8% stated that they work from home.

Figure 4 – Journey to work flows for Broadland 009 MSOA census data, source: Data Shine

The movement of residents from the Broadland 009 area indicates that the majority of journeys are towards Norwich City Centre. Other journeys can be seen towards , and Little Melton.

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THE FUTURE SITUATION ANTICIPATED HOUSING AND EMPLOYMENT GROWTH As well as establishing the existing situation for the area around Sewell Meadow, it is important to identify anticipated changes that may impact on The Old Catton, Sprowston, , Thorpe St. Andrew (OSRT) Growth travel in the short, medium and long term. The following documents were reviewed to provide information of the potential future changes: Triangle Area Action Plan (DPD) sets out detailed guidance for major development growth located to the north-east of Norwich. The boundaries • The Joint Core Strategy for Broadland, Norwich and of this growth area will be within or close to the parishes of Sprowston, (adopted 2014) Rackheath, , Great and Little Plumstead, Postwick, Old • Broadland Local Development Scheme 2018 to 2021 Catton, Beeston St. Andrew, and defined in the Joint • Development Control Policies DPD (2012) Core Strategy. The scale of this development will be in the region of 7,000 • Norwich Area Transport Strategy homes to be built by 2026, progressing to 10,000 thereafter • Greater Norwich Local Plan (GNLP), call for sites 2018/20 • Norfolk Local Transport Plan (3) 2011 (under revision) Beyond Green land developer has outline planning permission of 3,500 dwellings to the east of Sewell Meadow, which AtoBetter have been appointed to deliver the phase 1 Travel Plan for 770 dwellings. At the time ANTICIPATED TRANSPORT SCHEMES of writing this travel plan no construction of dwellings has taken place.

The Old Catton Neighbourhood Plan outlines a number of transport projects which the Parish Council will seek to promote including link road access to the Airport Industrial Estate. Other improvements are listed below:

• New link roads providing access to the main development sites. • Currently, work is taking place to improve the yellow pedalway cycle route between Norwich International Airport and Lakenham. • Local residents have identified a number of road junctions in Old Catton as requiring attention to reduce congestion and improve road safety, including the Fifers Lane and Lodge Lane junction with St. Faiths Road.

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STAKEHOLDER ENGAGEMENT PLAN OF ACTION

Gaining views and input from residents and stakeholders forms a key part of the Travel Plan process.

The process of stakeholder identification and mapping has taken place with the AtoBetter Team contacting and meeting with key stakeholders, such as councillors and officers from the County, District and Parish councils.

A stakeholder engagement plan is now in operation to ensure that regular updates/meetings are arranged with key stakeholders over the duration of the travel plan. This engagement plan will allow us to seek further information/support on a range of areas relating to how and why people currently travel and what has influenced their behaviour during the intervention delivery programme.

The outputs of the survey have informed this final Travel Plan in terms of measures being included that are tailored to meet the needs of the residents.

CONSULTATION AND ENGAGEMENT TO DATE

Taylor Wimpey has engaged with the AtoBetter team and provided information on the development.

A review of social media and local media coverage has indicated that no major issues have been raised over the development. No consultation with residents or town council has been made at the time of writing this Travel Plan.

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CHALLENGES AND OPPORTUNITIES • There are good links to cycle routes connecting the site to Introduction surrounding areas, including employment sites and the City centre. • There is a possibility that the cycling network will be extended Based on the previous sections within this Travel Plan, a number of through future developments. challenges and opportunities have been identified from residential surveys • Walking and cycling combined account for 13% of the total mode and engagement with the residents and these are summarised below. share, the second highest mode behind the private car. • Almost 49% of 2011 census respondents travel less than 3.1miles to work, which suggests there is further potential for a shift to non- Challenges motorised modes • A number of key services are within 1-mile walking distance of the • Despite short journeys, the first choice for many is the private car. development. • Bus use according to the 2011 census is only 7%, although regular • There is potential for longer distance trips to be made by public services into the City are operated during week days. transport or car sharing. • Bus service provision is limited during the late evening period and on Sundays. • There is no direct bus connection with the train station in Norwich. • No transport information is currently available so some residents may be unaware of the options available. • Limited range of local all-round facilities. • Potential traffic growth coming from developments that have outline planning permission.

Opportunities

• Good daytime public transport links into Norwich city centre. • Bus stops are located within 400m distance. • Primary schools located within 2km catchment area. • Opening of the Norwich Northern Distributor Road provides Sewell Meadow with a good direct access to the strategic road network.

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TRAVEL PLAN STRATEGY • Facilitate active travel for all journey purposes e.g. leisure, work and INTRODUCTION education.

A Travel Plan is a strategy to encourage and facilitate sustainable access to TARGETS & OUTCOMES a site, taking into account the challenges and opportunities of the site and the needs of the residents. Using the knowledge gathered, a Travel Plan The overarching Travel Plan target is to: Strategy has been developed to help reduce single occupancy car use and increase sustainable travel. Reduce the mode share of single occupancy vehicle use by 15% at Sewell Meadow over the five-year programme. This section details the aims, objectives, targets and desired outcomes as a result of delivering the Travel Plan in Sewell Meadow and in conjunction In addition to this overarching target set by NCC, the Travel Plan will also with the travel survey. The approach to manage and implement the Travel have several sub-targets relating to individual modes of travel. These Plan is also detailed. targets have been developed in accordance with the analysis of the 2011 Census of population data and linked with known infrastructure and non- AIMS & OBJECTIVES infrastructure changes.

The overarching aim of the AtoBetter programme was presented in the The sub targets are to increase the mode share of sustainable modes by introduction. This aim will be achieved through several objectives that have the following: been finalised with the collection and analysis of the baseline data. The baseline data has provided a greater understanding so specific objectives ONS Target modal Mode Modal shift can be developed for the development. As a result, the following objectives percentage share have been established: Walking 6% 8% +2% Cycling 7% 11% +4% • Support the shift to more active and sustainable travel solutions, Bus 7% 14% +7% with less reliance on the car. Car sharing 6% 7% +1% • Create opportunities for reducing private vehicle use. Train 1% 2% +1% • Support sustainable transport improvements across the wider area. Table 3 – Modal shift targets • Promote and raise awareness of the Travel Plan, achieving high levels of engagement. • Promote the health-related benefits of active travel.

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The outcomes of the Travel Plan are based on the desired objectives and A total budget of £170,000 has been agreed for a phased payment of a five will therefore be reviewed and updated following the Baseline data year travel plan delivery period. This budget is initially split into three areas, collection in September 2020. In the interim, the following outcomes are set: as displayed below. (Figure 5). Further detail is provided in the appendices.

• Wider range of sustainable travel options available to residents; 4% • More people using sustainable modes and being active for all journey purposes, with less reliance on the car; 11% • A local demand for more and better sustainable transport facilities; • Improved understanding of the health-related benefits of active travel and improve local health; • Effective school travel in place at both local primary schools, infant NCC Monitoring school and high school with high levels of active mode travel; AtoBetter Team Delivery • Heightened awareness of the range of travel options available; Survey & Evaluation • Greater awareness and more positive opinions of the travel plan, sustainable travel and the local area; • Reduced local emissions and congestion; and 85% • Higher levels of local engagement and long-term support related to sustainable transport.

MANAGEMENT AND IMPLEMENTATION Figure 5 – Initial breakdown of budget allocation The AtoBetter Team has been appointed to deliver the Travel Plan for Sewell Meadow, effective from September 2019 and will be responsible for the overall delivery of this Travel Plan. The AtoBetter Team will: • Act as the point of contact for all residents and stakeholders; The AtoBetter Team will support local residents and deliver a programme of • Actively engage with all stakeholders; measures that encourages sustainable travel and addresses local • Work with planning and highways officers to ensure opportunities problems. They will achieve this by working closely with a range of partners are capitalised upon; and stakeholders including the county council, local district and parish • Develop Community Champions to guide development and delivery councils, schools, local businesses, transport operators and community of measures; groups.

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• Actively promote the benefits of sustainable travel and the options available to residents; • Share information and knowledge with all parties involved; • Develop and deliver a programme of monitoring; • Identify, develop and deliver a site-specific programme of measures including effective marketing and engagement; • Prepare monitoring reports to evaluate progress against targets and desired outcomes, and share feedback; and

• Build local interest in sustainable travel and build a network of local champions.

*This list is not exhaustive but provides an overview of the requirements of the role.

The AtoBetter team will work with our client, Taylor Wimpey, to secure appropriate funding to deliver a programme of measures to achieve the outcomes as indicated in the previous section of the Travel Plan.

The AtoBetter team will devise and deliver the planned measures with a range of partners, stakeholders, residents and Community group Champions.

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MONITORING AND REVIEW MONITORING SURVEYS

NCC guidance recommends all Travel Plans be monitored and evaluated INTRODUCTION using TRICS® Standard Assessment Methodology (SAM). This will include annual monitoring of traffic flows and trip rates per dwelling, and biennial The Travel Plan involves a constant programme of engagement, monitoring multimodal surveys. This approach will provide consistent monitoring and and review to ensure that it is meeting the identified aims and objectives. information to see how residents’ travel behaviour and demands are The process involves data collection and analysis, liaising with Norfolk changing over the course of the Travel Plan implementation. County Council and updates of the Site Based Delivery plan to ensure its continual relevance. The monitoring and review process is displayed in the SURVEY DATA Figure 6. A fundamental element of a successful Travel Plan is the acquisition of robust travel data at regular points during the Travel Plan process. The first TRICS® Multimodal baseline data collection will take place over a period of four-weeks period normally starting in April/September on completion of the 50th Dwelling or 20% of the entire development.

In the interim of collecting this data, the 2011 Office of National Statistics Census of population has used within this interim Travel Plan, in particular the objectives, targets and measures to ensure the programme is focussed on local issues and responds to local opportunities.

Traffic counts

The traffic counts will capture information on the number and type of vehicles (and other modes) entering and exiting Sewell Meadows Development. This will enable to establish trip rates per dwelling and to be

used as a baseline condition for future monitoring and evaluations using the Figure 6 – Travel Plan Monitoring Process TRICS methodology.

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OUTLINE PLAN OF ACTION

An overarching five-year action plan is included in the final section of this Travel Plan. This will be reviewed following the data collection and will be revised appropriately as part of the update of this Travel Plan.

An overarching five-year action plan is included in the final section of this Travel Plan. This has been developed following stakeholder engagement and the travel survey. This is shown in Appendix A.

SHARING FEEDBACK AND UPDATING THE TRAVEL PLAN TRICS® validated survey data will be shared with NCC and uploaded to the National TRICS® database. Following the TRICS® survey period and using engagement data and feedback from residents the AtoBetter team will share findings with local residents and stakeholders.

AtoBetter will submit a final year delivery plan with Norfolk County Council for consultation and approval prior to its implementation in 2025 and the end of the Travel Plan in 2026.

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MEASURES • Information about sustainable modes of travel INTRODUCTION • Cycling and walking routes • Car sharing and car schemes The Travel Plan brings together a package of measures and initiatives that • Public transport routes and times aim to encourage and facilitate greater use of sustainable travel modes. Our • The benefits of sustainable travel aim is to react to the information that has been gathered through the travel • Contact details for The AtoBetter team survey and ongoing engagement and provide suitable measures to • A plan of local events encourage modal shift. • Respond to any frequently asked questions • A sustainable travel information pack will be provided to all A number of site-specific measures based on the survey data and dwellings and will include information on the Travel Plan and offer development locations will be implemented along with a number of taster bus travel tickets, cycling vouchers and travel options for all measures based on best practice from elsewhere. sustainable modes.

PROMOTION, MARKETING AND COMMUNICATION PERSONALISED TRAVEL ADVICE

An active programme of marketing and communication will be all- Personalised Journey Planning (PJP) will be offered to all residents and can encompassing and integrated across all the measures. A marketing plan be requested at any time. A PJP to places of work will include information has been prepared to reflect the importance of effective promotion and on a number of multi modal travel options. awareness raising for existing and planned interventions and activities to maximise their potential. The marketing plan will continue to establish ACTIVE TRAVEL awareness of the AtoBetter travel plan, and promote interventions and activities through our web content, social media, newsletters and The 2011 Census of population survey data suggests that a high number of stakeholder engagements. journeys to work are being made by car despite being a short journey. This suggests there is potential to encourage a shift to active mode travel, i.e. PROVISION OF TRAVEL INFORMATION walking and cycling. In addition to work journeys, the local primary school is within walking distance and there will be potential to encourage active travel The AtoBetter team will provide information to residents relating to all for leisure and as a leisure activity itself. practical and realistic modes of sustainable transport. This information will be made available through online and printed media and as a minimum will include:

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Walking these stops offering frequencies of two or more per hour in the daytime Monday-Saturday. The new development has provided pedestrian links within and from the development to existing footpaths. The potential for walking to work may be Residents will be signposted to travel information on the AtoBetter limited at Sewell Meadow, however, there is clear potential to encourage webpages to make them aware of the possible connections that are walking for local journeys with a particular focus on journeys to the school available by bus and train and how they could utilise the services for a and shopping. range of trips.

To raise awareness and promote walking as a key mode of travel for trips in The AtoBetter team will negotiate with public transport operators to provide and around the site, the residents will be offered informed and tailored options on discounted travel to allow people to try the services available information on walking routes. and encourage the uptake of public transport.

Cycling MANAGING CAR USE AND REDUCING TRAVEL DEMAND

Many of the local amenities are within distance that could be cycled from The private motor vehicle does provide accessibility where other transport Old Catton and as such residents will be offered information and support to modes are not feasible, however, this Travel Plan seeks to reduce the assist them in starting to cycle or increasing their existing cycling reliance on the car and especially on single occupancy vehicle trips. competency. Car sharing The AtoBetter team will be working with local bike clubs and shops to offer cycle training, cycle maintenance classes, information on cycle to work The AtoBetter team will promote the Councils preferred formal car-sharing loans and online/interactive route information. scheme, currently www.norfolk.liftshare.com, through the communications and engagement programme, especially during National PUBLIC TRANSPORT Liftshare week. This scheme is suitable for residents within the county wishing to reduce their costs of travelling to work. Given the location of the site in relation to nearby employment areas and Norwich city centre, there is potential to increase the use of public transport Although car sharing is generally promoted at the end of the trip destination, for journeys to work. There are bus stops within Sewell Meadow and for example, at the workplace, the benefits of car sharing will be promoted several other stops on the roads around the site. Several services call at to help residents identify scenarios where it may be possible for work journeys.

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Home/teleworking

Working from home is not possible for all people, however, the AtoBetter team will promote the idea and the benefits for those who may be able to undertake it through Personalised Journey Planning.

PARTNERSHIP WORKING

Working in partnership is fundamental to achieving increased sustainable travel and the AtoBetter will focus on creating a robust stakeholder engagement strategy to build effective partnerships.

Working with the bus operators, the local school and local councils will be a central theme to the partnership approach, however, the AtoBetter team will also seek to develop partnerships with the local clinical commission groups, health centres, local businesses & service providers, major employment & travel destinations, along with community & voluntary organisations.

This approach to partnership working will help to support and ensure the delivery of the Travel Plan over the five year delivery period, but also in the long term by creating a framework for sustainable travel to become part of the norm at the Sewell Meadow development. By adopting this approach, we aim to identify and support local residents, stakeholders or methods that continue to meet the Travel Plan aims & objectives beyond the 5 year delivery period.

The AtoBetter team will create opportunities for the different partners to engage and will establish effective working groups as appropriate.

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SITE BASED DELIVERY PLANS

This section explains the interventions & activities in no order of importance and are informed by best practise from the AtoBetter program. This delivery plan will be reviewed annually to report on progress and will be updated as necessary. The table below explains the Delivery Plan headings:

Measure Type of intervention or activity to be delivered

Outcome Expected changes as a result of the measure

Partners Who we aim to work with to deliver the measure

Timescale This Travel Plan will be implemented between September 2020 and September 2026. Each measure also has timescale detailed

Status • Not Started – not reached start date • Completed –been completed and outcomes achieved • Planning – being planned and resources allocated • On hold – placed on hold due to external factors • Planned – been planned and marketing has begun • Ongoing – delivery continues until end of Travel Plan

Monitoring How measures will be monitored, for example, uptake of vouchers. This monitoring shows performance of the measures.

The table below shows the mode share targets to be achieved over the duration of the Travel Plan. Trip rates will also be monitored using the TRICS methodology and validation as outlined within the counties Travel Plan Guidance.

ONS To Theme Modal Shift Percentage (final year) Walking 6% 8% +2% Cycling 7% 11% +4% Bus 7% 14% +7% Car sharing 6% 7% +1% Train 1% 2% +1%

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Appendix A: Sewell Meadow Interventions & communications Activity plan

Measure Outcome(s) Partner(s) TPC facilitation & Marketing and Communications Timescale Status Monitoring Active Travel – Cycling & Walking

All dwellings Increase in self-reported Local Retail partners Identify partners, establish method to distribute Start in April Not Additional value spent offered £30 Cycle cycle retailer sales NCC Pushing vouchers, set up procurement, create materials and 20 Started over the £30 voucher from voucher - local Increase in self-reported cycling Ahead market via webpages, stakeholders and social media Complete retailers’ invoices retailer or cycling trips Team/Better Sept 26 Uptake of the vouchers trainer Increase in recorded cycling Points/ TRICS from residents trips Follow-up survey issued a month after voucher Cycle trips recorded on BetterPoints App and annual TRICS validated surveys Promotion of the Increase in bike ownership NCC Pushing Work with Pushing Ahead to align comms and enable Start in April Not Through the Norfolk Cycle Cycle Loan Increase in self-reported cycling Ahead Team residents to uptake offer 20 Started Loan Scheme Scheme levels for core journeys. (delivery and Marketing via webpages, stakeholders and social media Complete No. of loans (subject to NCC monitoring) Sept 26 No. of bicycles purchased Pushing Ahead from loan users team continuation) Cycling Campaign Increase in self-reported cycling NCC Pushing Work with Pushing Ahead / Cycling UK to align comms Start in June Not Engagement on social i.e. Bike Week trips Ahead Team / and enable residents to uptake offer 20 Started media posts Increase in recorded cycling Cycling Create marketing materials as required. Market via Complete Participation numbers trips UK/Better webpages, stakeholders and social media June 26 Cycling trips recorded on Points BetterPoints App or by specific Campaign Walking Increased awareness of local Active Norfolk Identify partners, establish any standalone campaign/s Start in Sept Not Engagement on social Campaign i.e. area and what is within walking NCC Pushing and procure as required. 20 Started media posts Walk to Work distance Ahead Team Create marketing materials as required. Market via Complete Participation numbers Increase in recorded walking /Better Points webpages, stakeholders and social media Sept 25 Walking trips recorded on trips BetterPoints App Promote Better Increase in recorded walking NCC Pushing Work with Pushing Ahead to align comms and enable Start in June Not App usage and activities Points app trips Ahead Team/ residents to take up offer 20 Started logged via BetterPoints Better Points Market via webpages, stakeholders and social media Complete data. Sept 26 Support local Increase in schools applying for Modeshift Liaise with NCC teams to encourage Modeshift Bronze Start in Sept Not Modeshift accreditation schools to develop Modeshift star accreditation accreditation, support development of initiatives 20 Started Modeshift survey reports? School Travel and/or Travel initiatives Complete Participation numbers Plan and/or conducted Sept 26 walking initiatives Increased numbers of children walking to school

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Measure Outcome(s) Partner(s) TPC facilitation & Marketing and Communications Timescale Status Monitoring Public Transport – Bus & Train

All dwellings Journey tasted NCC Travel Establish method to issue tickets with relevant bus/rail Start in April Not Uptake of the vouchers offered public Increase in use of the bus, and and Transport operator/s inc. smart ticketing where possible 20 Started from residents transport taster rail Team, Bus Uptake statistics shared with Travel and Transport team Complete Follow-up survey issued a ticket – for Peak journey mode shift Operators, Create materials and market via webpages, social Sept 26 month after voucher. example 2 weeks Increased bus/train patronage – Greater Anglia media, direct e-mail, STIPs Bus/Train Operator free bus travel self reported Promote relevant bus operator ticketing options through utilization data (subject to PJP availability)

Share PT Operators aware of issues – NCC Travel Liaise regularly with Travel and Transport Team Start in Sept Not feedback to potential for Service and Transport 20 Started operators via NCC improvements Team, Bus & Complete Travel and Rail Operators Sept 26 Transport Team PT Campaign i.e. Increased awareness of local Bus Operators Work with Operators to enable residents to align comms Start in June Not Engagement on social Catch the Bus bus services and ticketing and enable residents to uptake offer 20 Started media posts Week options Create marketing materials as required. Market via Complete Uptake of AtoBetter bus Increased bus/train patronage – webpages, stakeholders and social media Sept 26 vouchers self reported Feedback from bus operators on uptake Car

Promote home/ Reduced number of work trips Map work destinations to support home working at large Start in Sept Not Annual monitoring, teleworking employers with STIPS for employees/residents (joint 20 Started informal feedback venture delivery) Complete Uptake of any Align with NCC Employer Business travel planning Sept 26 STIPS/voucher offers where possible Market via stakeholders, social media, and webpages Promote Liftshare Reduction in number of trips Liftshare Identify any key trip destinations (workplace/education) Start in April Not Annual monitoring of (including made by car from each development 20 Started Liftshare membership, Carshare week) Increase in Liftshare create marketing support for key destinations Complete informal feedback. membership within site (employers). Sept 26 Uptake of Marketing from boundary Market via stakeholders, social media, and webpages, larger employers (key Ad hoc marketing event destinations) Journey Planning & Travel Information

All residents Increased awareness of travel Liftshare PJP widget set up on AtoBetter webpages, and offered Start in April Not PJP Data tool outputs offered Journey options to groups/organisations 20 Started Planner. Reduced number of trips made Market via stakeholders, social media, and webpages Complete by car Promote PJPs Sept 26 Increased understanding of residents’ travel patterns

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Measure Outcome(s) Partner(s) TPC facilitation & Marketing and Communications Timescale Status Monitoring Sustainable Travel Increased awareness of Travel Suppliers, Bus Create content, print and deliver to occupied properties Start in June Not Uptake of AtoBetter travel Information Pack Plan programme, travel options, and Train (copies left with Showhome) 20 Started offers with incentive (for and AtoBetter travel offers. Operators Market via stakeholders, social media, and webpages Complete STIP Feedback feedback) Sept 26

Ad-hoc travel Increased awareness of travel Create and maintain FAQs for resident enquiries Start in April Not Uptake of AtoBetter offers. advice will be options. Respond promptly to all resident enquiries 20 Started Contacts database. available via Reduce number of car trips Provide one to one support Complete telephone, email Identify potential community Sept 26 or social media champions. Working with others

Engage with key Stakeholders actively involved? Map key stakeholders and develop Engagement Plan Start in Not Contacts database stakeholders and Increased awareness of Arrange meetings and / or reports to updates as March 20 Started Level of engagement partners AtoBetter required Complete monitored by TPC Develop joint ventures and /or align activities Sept 26 Engage and Employers actively involved Key Map key employers and develop Engagement Plan Start in Sept Not Contacts database Support large Residents engaged Employers Arrange meetings and / or reports to updates as 21 Started Employers required Complete Develop joint ventures and /or align activities Sept 25 Identify nearby / Potential for initiatives to be TP Map any other Travel Plans Start in Sept Not Contacts database complimentary linked Consultancy/ Develop, build, maintain working relationships 20 Started Level of engagement TPs Education Obtain awareness of and support for the delivery of the Complete monitored by TPC locations/ local AtoBetter programme Sept 25 employers Create and deliver Increased awareness of NCC Web Liaise with Web Team to create content for each Start in Sept Not Statistics from NCC Web a marketing & AtoBetter, Travel Plan, travel Team, Affinity development, and review regularly 20 Started Team & Agencies communication options, and AtoBetter travel Work with Affinity to develop and deliver Marketing Plan Complete Facebook Insights plan/s offers activities Sept 25 Uptake of AtoBetter travel Maintain Social Media accounts offers

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