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Media Coverage Report | March 15 – August 15, 2020

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Media Coverage Report | March 15 – August 15, 2020 OVERVIEW The COVID-19 (novel coronavirus) pandemic created many challenges for our local community of faith in the Archdiocese of Los Angeles. For the first time in the history of the Archdiocese, parishes and schools closed to the public. The situation developed quickly, but also created a unique evangelization opportunity due to heightened media interest on the steps taken by the Archdiocese to address the crisis. The heightened press interested has created opportunities to reach the faithful directly to provide comfort and solace at a time of social distancing. Through Angelus News, digital media and the secular and Catholic press, the Archdiocese developed a comprehensive communications approach that reiterated the message that while the doors of churches were closed, the church continued to walk with its people. Positive stories and digital content featuring the work of parishes, schools, religious education, cemeteries and other ministries effectively reached the faithful and the general public through the press and through the @lacatholics and @angelusnews social channels. It also provided the opportunity to amplify the Archdiocese’s social outreach of content on @lacatholics and @angelusnews through the press to those who were not already following or engaged directly with the Archdiocese or lacked digital access. Articles and social content were shared via press releases to media outlets who integrated them into their stories or shared on their social channels. With public Masses suspended to limit the impact of the contagion in our communities, it was even more important to utilize livestreaming to allow the faithful to participate in the celebration of Holy Mass safely from home. While the Cathedral and other parishes had already been streaming Sunday Masses, daily Mass also began to be streamed. In addition, Catholic media partners, El Sembrador (ESNE) TV and Radio, Guadalupe Radio, Relevant Radio and The Catholic Channel on SiriusXM, also aired the Masses from the Cathedral and provided additional offerings for Masses. Due to the limitations on access to internet, paid cable and streaming services by some in our communities, there was a great need to be able to provide daily and Sunday Mass on TV especially in English. The Archdiocese’s longstanding relationship with Univision Los Angeles facilitated for an immediate partnership to broadcast daily and Sunday Masses in Spanish from the Cathedral that began airing on March 19, 2020 free of cost to the Archdiocese and to the faithful. The challenge arose with finding a secular broadcaster to provide the English Mass on television free of charge. According to Msgr. Francis Weber, the last time the Mass had been broadcast by the Archdiocese on secular media on a continual basis was in the 1950s on radio, but not on television. The Communications Department negotiated an initial agreement with Fox-11 Los Angeles to air the English Easter Sunday Mass on their affiliate station KCOP Channel 13, which then resulted in the station offering at first to air two additional Sunday Masses through the end of April, and then a final partnership was established to have Sunday Mass in English from the Cathedral broadcasted on KCOP Channel 13 through June 21. ABC7 began airing Sunday Mass in English from the Cathedral on July 19 on its digital channel 7.2, Localish Network, and via cable on Spectrum 1246 or 703, Frontier 467, COX Cable 1133 and Mediacom 520. Along with Univision Los Angeles, Fox 11 Los Angeles and ABC 7, CBSN Los Angeles aired the Masses on their digital channels and online as well. The airing of the Catholic Mass on secular television is a historic recognition of the Catholic community in Southern California. FOX 11 Los Angeles reported that normally Sunday programing on KCOP did not show any points in the TV ratings. On this Easter Sunday, that same timeslot showed almost a one-point increase which indicated an unprecedented amount of viewership for that timeslot on the station. A representative for the station also mentioned that it was unprecedented for the station to provided time on air at no cost, much less for an hour and on a continual basis. The number of engagements on social media through @lacatholics, @angelusnews and @oalacathedral have also soared during this time - with engagement at an all-time high, even with the limitations faced due to changing algorithms that have been affecting reach overall for all users. The following report shows the tremendous interest and engagement from secular and Catholic media along with a strengthening and growth of organic and real-time engagement through ADLA social channels and Angelus News. MEDIA COVERAGE SUMMARY We have garnered more than 4,891 mentions and 9 billion in estimated audience (viewers, readers, listeners, visitors) with an estimated advertising value of $83 million by highlighting the efforts of the Archdiocese to continue to serve and walk with the faithful during the pandemic. Some of the major media outlets that covered these stories and efforts included national, local and Catholic media outlets: LA Times, CNN & CNN Español, EFE Newswire, AP Newswire, EWTN News, ACI Prensa.com, Catholic News Agency, La Opinion, etc. International & National \ Local Catholic ADLA Media Coverage Report | March 15 – August 15, 2020 MASSES TELEVISED ON SECULAR STATIONS Note: Ad equivalency is the advertising value not the acutal cost for the airtime. KCOP-13 (Sunday Mass – Easter to June 21) • Easter Sunday Viewership: 72,831 • Ad Equivalency: $664,510 UniMas (Weekly and Sunday Masses since March 19) • Average Viewership: 31,000 (daily), 39,000 (Sunday), 61,000 (Easter Sunday) • Ad Equivalency (Sunday Mass): $42,898 • Ad Equivalency (daily Mass): $21,449 • Daily Mass Ad Equivalency (running total since March 19 – August 1): $2,295,043 • Sunday Mass Ad Equivalency (running total since March 19 – August 15): $943,756 ABC 7.2 Digital Channel (Sunday Mass since July 19) • Average Sunday Viewership: 32,576 • Ad Equivalency: $318,270 Total Coverage Ad Value: $83.4M ADLA Media Coverage Report | March 15 – August 15, 2020 Total Media Coverage Audience: 9.02B Media Exposure/Mentions: 4,891 ADLA Media Coverage Report | March 15 – August 15, 2020 Sentiment Social shares by media outlets ADLA Media Coverage Report | March 15 – August 15, 2020 U.S. Mentions MEDIA COVERAGE HIGHLIGHTS Celebrating faith with distancing: Mass and Sacraments ADLA Media Coverage Report | March 15 – August 15, 2020 ADLA Media Coverage Report | March 15 – August 15, 2020 Schools: Remote Learning and Supporting Students ADLA Media Coverage Report | March 15 – August 15, 2020 Office of Religious Education ADLA Media Coverage Report | March 15 – August 15, 2020 Office of Life, Justice & Peace ADLA Media Coverage Report | March 15 – August 15, 2020 Cemeteries & Mortuaries ADLA Media Coverage Report | March 15 – August 15, 2020 Following is complete list of media coverage from March 15 to August 15, 2020. Coverage is organized in reverse chronological order and includes link to view story. Links: (Wire articles ran in multiple outlets, but only major publications Date Outlet Headline/Title Parish/Dept/Ministry Topic Type are added below. In addition, some Catholic Publications are not pick up by our tracking system). 8/15/20 Herald Star Franciscan University holds 72nd commencementBishop Robert program Barron Bishop Robert Barron, auxiliaryOnline archbishophttps://www.heraldstaronline.com/news/local-news/2020/08/franciscan- of the Archdiocese of Los Angeles, were each presented honorary degrees by Pivonka during the commencement. 8/15/20 USA Today Online prayers. Social distancing in the DCS Distance Learning Online https://www.usatoday.com/story/news/nation/2020/08/15/church-restrictions-university-holds-72nd-commencement-program/ 8/15/20 Los Angeles Daily News Religionpews. Christian events inleaders the San debate Fernando how to Valley Parish, area, Cathedral Aug. 15-22 of Our Mass Schedule Online https://www.dailynews.com/2020/08/15/religion-events-in-the-san-fernando-amid-covid-19-faith-leaders-find-ways-operate/5539943002/ 8/14/20 MSN Capellanes arriesgan su vida para ORJLady of Angels Chaplains Supports Covid Online https://www.msn.com/es-us/noticias/Los%20Angeles/capellanes-arriesgan-valley-area-aug-15-22/ 8/14/20 ElDiarioNY.com Capellanesayudar a personas arriesgan con su COVID-19 vida para ORJ ChaplainsPatients During Supports Pandemic Covid Online https://eldiariony.com/2020/08/14/capellanes-arriesgan-su-vida-para-ayudar-su-vida-para-ayudar-a-personas-con-covid-19/ar-BB17YAKT 8/14/20 LaOpinion.com Capellanesayudar a personas arriesgan con su COVID-19 vida para ORJ ChaplainsPatients During Supports Pandemic Covid Online https://laopinion.com/2020/08/14/capellanes-arriesgan-su-vida-para-ayudar-a-a-personas-con-covid-19/ 8/13/20 Lo Politicamente Ardeayudar la ahistórica personas iglesia con COVID-19fundada por fray Mision de San Gabriela JuniperoPatients DuringSerra Pandemic Online https://lopoliticamenteincorrecto.com/arde-la-historica-iglesia-fundada-por-personas-con-covid-19/ 8/13/20 KVEA 52 / Noticias ConsueloJunípero Serra para enfermosen Los Ángeles en 1771 St. Camillus Center for Chaplains Graduation TV https://drive.google.com/file/d/1t9kdNv5b9VtDVv3l26a6AWJQlmiJihu3/view?fray-junipero-serra-en-los-angeles-en-1771/ 8/13/20 NBC4(Telemundo) Hospital Chaplains Offer Comfort to St.Spiritual Camillus Care Center for Chaplains Online https://www.nbclosangeles.com/on-air/hospital-chaplains-offer-comfort-to-usp=sharing
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