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Jessica Asher Website: Phone: 310-821-2888 Email: Jessica.Asher@Asherguitars.Com October 1, 2018 PRESS RELEASE: FOR IMMEDIATE RELEASE Contact: Jessica Asher Website: www.asherguitars.com Phone: 310-821-2888 Email: [email protected] Introducing the new 2019 Asher Electro Hawaiian Junior Lap Steel The best electric lap steel on the market just got better. Asher Guitar’s Electro Hawaiian Junior 6-string lap steel got a complete overhaul and although the look is generally the same, the telling is in the details. Known for its solid construction and quality components, the use of lighter-weight African mahogany with its neck-through-body construction, provides the optimal foundation for creating an impressive resonance and tonal range. The improved high output humbucker pickups produce an impressive huge sound with depth and clarity without being too dark. The Junior’s slightly wider string spacing allows for effortless playability making it a great cross- over instrument for guitar, Dobro and Weissenborn players. The 2019 version also now has 24 frets (expanded from 22), which allows easy access to the 3rd octave. A newly designed aluminum wrap-around bridge with flat radius has been added for improved body contact, string spacing and sustain. Other upgrades include better performing machine heads, USA low-friction nut by Graphtech and a reliable padded gig bag with heavy duty zippers. The 2019 Jr. now has a Granadillo fretboard which is CITIES compliant, so this lap steel can safely travel across international borders. This work-horse lap steel now comes in 5 enticing colors (tobacco burst, trans cherry, antique white, lake placid blue and a limited edition Gold Top). Although it is moderately priced for all players the Jr. performs up to the standards of the Pros. Professional artists including Robert Randolph, Emily Robison (Dixie Chicks), Bruce Bouton (Garth Brooks), Mike Johnson (Reba MacEntire), and many other pro and gigging musicians use the Asher Electro Hawaiian Junior to add depth and musicality to their work. The Jr. is suitable for any musical genre including blues, rock, folk, jazz, country, Hawaiian, etc. and also used for many applications including studio recording, live performance, large venue concerts, soundtracks, commercial work and most predominantly for pleasure at home. Price: $950 (retail) for tobacco burst, trans cherry, antique white and lake placid blue Price: $1175 (retail) for Gold Top Limited Edition *Gold Top Limited Edition has vintage brown back and sides, cream top binding, and a treble bleed filter Asher Guitars & Lap Steels is a Los Angeles boutique guitar company that is dedicated to handcrafting stellar quality instruments and providing superior guitar accessories that can be appreciated by musicians of all types. In 2017 Bill celebrated 35 years working on guitars! Bill Asher, the founder and luthier behind Asher Guitars and Lap Steels, is considered a master guitar craftsman by legendary musicians. With loyal clientele such as Jackson Browne, Ben Harper, Fleetwood Mac, Paul Simon, and the Dixie Chicks, Asher's decades of experience working on thousands of guitars has made him one of the most sought-after luthiers in the country. The inception of Asher Guitars started in 1982 and has steadily manifested into a world-renowned boutique guitar company dedicated to crafting fine instruments and providing superior service with attention to personal connection. Asher Guitars sells direct to the customer, as well as carries select dealers in the United States and abroad. Aside from its offerings of handcrafted instruments, Asher also supplies one import model (the Electro Hawaiian Junior lap steel guitar) as well as various Asher branded pickups, strings, straps and accessories. All of the Asher products maintain the same high level of quality that discerning customers appreciate. Asher Guitars is a small, family-run company, which enables it to provide a comfortable, person- based buying experience due to its selection of quality products and customer service. .
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