Bursts: the Hidden Pattern Behind Everything We Do
J An NPR Best Science Book Pick J The Hidden Patterns Behind Everythin~ We Do, From Your Email to Bloody Crusades • • • • BURSTS • • • With A New Afterword Albert-Laszlo Barabasi Author of LINKED () 0 $26.95 u.s. $33.50 Can. Can we scientifically predict our future? Scientists and pseudoscientists have been pursuing this mystery for hundreds and perhaps thousands of years. But now, amazing new research is revealing that patterns in human behavior, previously thought to be purely random, follow predictable laws. Albert-L3szl6 Barabasi, already the world's pre eminent researcher on the science of networks, describes his work on this profound mystery in Bursts, a stunningly original investigation into human behavior. His approach relies on the way our lives have become digital. Mobile phones, the Internet, and e-mail have made human activities more accessible to quantitative analysis, turning our society into a huge research laboratory. All those electronic trails of time-stamped texts, voice mails, and searches add up to a previously unavailable massive data set that tracks our movements, our decisions, our lives. Analysis of these trails is offering deep insights into the rhythm of how we do everything. His finding? 'We work and fight and play in short flourishes of activity followed by next to nothing. Our daily pattern isn't random, it's "'bursty." Bursts uncovers an astonishing deep order in our actions that makes us far more predictable than we like to think. Illustrating this revolutionary science, Barabasi artfully weaves together the story of a sixteenth century burst of human activity-a bloody medieval crusade launched in his homeland, Transylvania-with the modern tale of a contemporary artist hunted by the FBI through our post-9/11 surveillance society.
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