sloane square MEDIAPACK 2020 sloane square
Chelsea is London’s most stylish area: including one of the world’s most iconic luxury shopping streets, Sloane Street, and the historic cultural icon that is King’s Road.
But Chelsea is so much more than its shopping. Unlike other recognised retail areas, it has a strong bond with the people who actually live there – the residents of Chelsea support their local stores, boutiques, restaurants and cultural offerings.
Sloane Square is their magazine. RELEVANT EDITORIAL
Our mission, always, is to be relevant to our readers, so we Fashion / Women & men write only about what goes on within the Chelsea area. FLoRENcE BRIDGE coNVERsE Embroidered cowboy shirt in Renew Canvas jade green by Shatila Studio, Collection, made from founded by female Syrian and 100 per cent recycled Palestinian refugees, polyester, £75, Office, £225, Harvey Nichols, 58 King’s Road 109–125 Knightsbridge All editorial is tailored to this unique readership,
tIFFaNY & co. The Tiffany T Two Ring is providing bespoke, inspiring and relevant content within
made in 18k sustainable cos gold with diamonds, RaYMoND WEIL
£2,675, 145 Sloane Street toast Freelancer watch, by supporters of each edition. music therapy charity Nordoff Robbins, £1,595, Peter Jones, Slone Square We write about local news and events – real stories about real people working, living in and visiting London’s most
MUJI Organic linen easy maxi- skirt made sustainably on JoHN LEWIs & elegant borough. Topics include art, antiques, culture, BRoRa farms in Xinjiang Plateau, PaRtNERs Merino Intarsia Northwest China, £59.95, Recycled fabric VILEBREQUIN MaN Respect jumper made 118 King’s Road tailored blazer in Shorts made from of sustainably sourced navy, £149, Peter reworked ocean and fashion, history, food, beauty and shopping. merino wool, £195, Jones, Sloane Square textile waste, £120, 8 Symons Street 23 King’s Road
tUMI Sloane Square magazine is perfect-bound and printed in LEVI’s Suitcase made of Ribcage straight-ankle post-consumer jeans made under the VEJa recycled bottles Water
Its user-friendly, portable size ensures frequent usage and a long shelf life. Fashion / Really Wild Social / People
sloAne squAre / July 2019
Barbara Kroll and suniya Qureshi dr shini somara and aita ighodaro
WomeN iN leadersHip the fold, 28 cadogan place Ready The Fold co-founder Polly McMaster hosted CHelsea a reception for high-profile female business mixing it up with an unstructured silk dress leaders. Key speakers included Mishcon de layered over a lighter-weight tailored tweed summer Fete Reya’s Emma Woollcott and Curzon PR chief coat and a pair of trainers for an everyday look. executive Farzana Baduel, who spoke about to Go pavilion road and My favourite piece is a blue linen coat with side the dangers of social media and how to harness duke of york square slits and tie belt so I can dress it up or down. it to build a personal brand. The sun shone and the crowds came out to celebrate the annual Chelsea Summer emma Woollcott, polly mcmaster and Farzana Baduel Wild? Tell us about how the clothes are made? Fete. Football with the Chelsea FC We try where possible to remain true to our Foundation, a floral crown workshop with heritage and source many pieces from Britain, the Chelsea Physic Garden and a National including our tweeds and our chunky knits, worldwide markets. marissa montgomery Army Museum pop-up built up a hunger, which are all woven in Scotland’s oldest mills. The brand has great which was met at Pavilion Road’s street Our silks are all Liberty London and our boots individuality, style party, complete with barbecue, ice cream are all handcrafted in a small, family-run and quality – a serious and pizza. Sharky & George entertained Spanish workshop. achievement! little ones, who were also able to channel
the spirit of Goodwood, whizzing around How would you describe your personal style? Who would you most the Duke of York racetrack in pedal cars. REALLY WILD Is THE counTRY-cHIc Relaxed, often in a pair of jeans and a pretty like to see wearing Summer is officially here. fAsHIon bRAnD noW In sLoAnE floral Liberty shirt worn with a tailored coat. Really Wild? squARE. cALLY squIREs TALks My passion for wild flowers in particular was Emilia Fox, because To ITs founDER, nATALIE LAkE encouraged by my mother from an early age – she has an effortlessly she knew every name of every flower! modern style that is very relatable with her Hugh morrison and How transitional are the pieces between city cool leather jackets, amanda Wakeley and country? skinny jeans and ankle alexandra Carello, Niomi smart Why did you pick chelsea for the new store? My own personal life takes me from the city boots. I would love to and rosanna Falconer Chelsea has great appeal as a shopping to the country frequently, so my designs are see her in our shirts. destination, combining the feel of a village very reflective of this style of living, taking I enjoy her work, too, ivy summer party for local residents with the buzz of London. into account, of course, the unreliability of our as the roles she plays the ivy chelsea garden Our previous pop-up in Duke of York Square, British weather. Layering is key, with textures are usually highly The annual Ivy summer party saw the which finished at the end of last year, gave and patterns working beautifully together or intelligent women restaurant’s garden adorned with flowers for me the confidence to move forward with a separately. who have a thoughtful the summery soirée. Guests included Melissa permanent space on Sloane Square. nature. Odabash, Amanda Wakeley and Jemima Who do you admire most in your industry? Cadbury, while fairies and music from acoustic What are your favourite looks from ss19? Paul Smith has managed to retain the Really Wild, Natalie rushdie and duo Harry & Rosalee kept people entertained. SS19 sees a more modern way of dressing, original ethos of his brand yet expanded into 53 Sloane Square Zafar rushdie
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I B R I D G E W SW7 9. UPPER BELGRAVE ST READERSHIP T E E R T S E N A O L S B E L G R A V E LWR GROSVENOR PL S Q U A R E
BROMPTON ROAD BELGRAVE PL Sloane Square magazine is published BEAUCHAMP PL LWR BELGRAVE ST V I C T O R I A
on behalf of Cadogan – the founder of T S M A H S E H C PONT STREET modern Chelsea – and has been delighting ECCLESTON STREET its loyal readers for over 17 years.
WALTON STREET EATON SQUARE Our 75,000-strong readership are the E A T O N T E R
BUCKINGHAM PALACE ROAD people who own, run, work in and visit, SLOANE Chelsea and neighbouring areas. E B U R Y S T SQUARE LWRSLOANE ST S L O A N E S Q U A R E The magazine is dedicated to covering S Y D N E Y S T R E E T P I M L I C O R D news and events in one of the UK’s F U L H A M R D O L D C H U R C H S T wealthiest districts. K I N G S R O A D 30,000 copies 75,000 Geoplan mapping readership O A K S T We use state-of-the-art Geoplan mapping and social demographic ROYAL HOSPITAL ROAD system, Tactician, to provide a CHEYNE WK targeted distribution. GPS tracking We provide a saturation devices are used by our distribution circulation for this area, teams, to ensure that we reach every which has been fine-tuned part of this designated area. over many years. Sloane Square magazine provides the Copies are also readily available at the Sloane Square magazine perfect vehicle to promote high-quality Saatchi Gallery and Peter Jones. raises a brand’s profile and brands, products and services to an awareness, generates key affluent, discerning and sophisticated October 2019 the first Chelsea Awards sales (through profitable community. took place. A new initiative in Chelsea footfall), and provides a they ensured that the community competitive edge. It also For businesses and brands, the that binds Chelsea is nurtured and drives visitor traffic to a magazine presents an unrivalled celebrated. There are seven awards brand’s website to gain opportunity to be seen in not only the which are individually sponsored and further information and homes and offices of local consumers, headline sponsorship oportunities are make a purchase. but also the hotel rooms of visitors available too. from the UK and around the globe. Publishing Business also create and Sloane Square magazine is published host the annual Community Awards of bimonthly and delivered to homes, Mayfair and St James’s, Mayfair and hotel rooms, clubs, offices, shops, St James’s Literary Festival and the boutiques, restaurants and bars Belgravia Awards. throughout Chelsea, Knightsbridge and Belgravia. £3 billion 7.7 nights Generated for the The average FACTS & borough by visitors, length of stay for with shopping overseas visitors FIGURES making up 48 per in the borough. cent, or £1.5 billion, RBKC Study of the of all expenditure. Visitor Economy RBKC Study of the Visitor Economy
£4,402,963 15 million 18,000 Average property price 15 million visitors to Approximate number of for semi detached in Harrods each year businesses in the area Kensington and Chelsea RBK&C Zoopla August 2018 TESTIMONIALS “This luxury magazine brings a real community feel to people in Kensington and Chelsea. It offers great ideas and things to do in the local area. We are proud to work with such a great publication and be one of the distribution points of the magazine which makes it accessible to many residents”. Tony Wheeler, manager, “I love knowing everything about what’s going on Peter Jones in the area so Sloane Square mag always keeps me up to speed. Ostensibly, it’s my bible for local activities and always reveals interesting facts on diverse subjects that I never knew about. I love “Sloane Square magazine the magazine as it covers every subject; whether carefully handpicks valuable it be events, concerts, architecture, theatre, contents for its readers who art galleries or food. It really shows what an live in and love the Sloane interesting and diverse area Sloane Square is.” Square area. It is always Daniel Sandler, celebrity make-up artist from filled with insightful articles Sloane Square about the most interesting cultural and lifestyle happenings in the area.” Laurent Feniou, managing director Cartier UK Advertisement publication Rates DATES 2020
Premium 2020 Issue Copy Publication Advertorials Outside back cover £2,200 These are bespoke promotions date date Inside front cover £1,800 designed and produced by us Jan 19 Dec 11 Jan Inside back cover £1,650 on your behalf for maximum Mar 21 Feb 7 Mar Inside front cover double page spread £2,600 impact. May 17 Apr 2 May Display Jul 26 Jun 11 Jul For select products and Double page spread £2,000 services, advertorials are ideal Sep 21 Aug 5 Sep Right hand, front half £1,500 as informative and educational Nov 23 Oct 7 Nov Full page £1,300 marketing communications. Half page £715 They also benefit from perceived editorial endorsement. Special Additionally, we grant vetting Advertorial page £2,050 rights and the potential to use Loose inserts £70 per thousand copy and images elsewhere. Tip-ons £150 per thousand
Bespoke premium solutions are available on request Please note we will always Series/volume discounts are available on above display rates consider ideas for joint Sloane All rates exclude VAT Square magazine / client promotions. production CONTACT DATA
Caroline Warrick Mechanical specifications 020 7259 1051 (depth x width, mm) [email protected] DPS – bleed 246 x 342 DPS – trim 240 x 336 Bridget Rodricks Full page – bleed 246 x 174 020 7259 1059 Full page – trim 240 x 168 [email protected] Half page horizontal 103 x 144 Half page vertical 210 x 70
Publishing Business Production 3 Princes Street Supply as digital artwork only Allow for perfect binding London High-resolution CMYK pdf W1B 2LD Embed all fonts and high-resolution images