SLOANE SQUARE MEDIAPACK 2020 SLOANE SQUARE Chelsea is London’s most stylish area: including one of the world’s most iconic luxury shopping streets, Sloane Street, and the historic cultural icon that is King’s Road. But Chelsea is so much more than its shopping. Unlike other recognised retail areas, it has a strong bond with the people who actually live there – the residents of Chelsea support their local stores, boutiques, restaurants and cultural offerings. Sloane Square is their magazine. RELEVANT EDITORIAL Our mission, always, is to be relevant to our readers, so we Fashion / Women & men write only about what goes on within the Chelsea area. FLoRENcE BRIDGE coNVERsE Embroidered cowboy shirt in Renew Canvas jade green by Shatila Studio, Collection, made from founded by female Syrian and 100 per cent recycled Palestinian refugees, polyester, £75, Office, £225, Harvey Nichols, 58 King’s Road 109–125 Knightsbridge All editorial is tailored to this unique readership, tIFFaNY & co. The Tiffany T Two Ring is providing bespoke, inspiring and relevant content within made in 18k sustainable cos gold with diamonds, RaYMoND WEIL £2,675, 145 Sloane Street toast Freelancer watch, by supporters of each edition. music therapy charity Nordoff Robbins, £1,595, Peter Jones, Slone Square We write about local news and events – real stories about real people working, living in and visiting London’s most MUJI Organic linen easy maxi- skirt made sustainably on JoHN LEWIs & elegant borough. Topics include art, antiques, culture, BRoRa farms in Xinjiang Plateau, PaRtNERs Merino Intarsia Northwest China, £59.95, Recycled fabric VILEBREQUIN MaN Respect jumper made 118 King’s Road tailored blazer in Shorts made from of sustainably sourced navy, £149, Peter reworked ocean and fashion, history, food, beauty and shopping. merino wool, £195, Jones, Sloane Square textile waste, £120, 8 Symons Street 23 King’s Road tUMI Sloane Square magazine is perfect-bound and printed in LEVI’s Suitcase made of Ribcage straight-ankle post-consumer jeans made under the VEJa recycled bottles Water<Less initiative, Rio Branco trainers made of and post- GEoX reducing the use of water organic cotton, wild rubber from industrial recycled Nebula Man trainers with the stylish stretched A5 format on substantial matt coated in the finishing process, the Amazon, vegetable-tanned nylon, £595, environmentally friendly upper £100, Peter Jones, leather and recycled plastic, £105, Harrods, 87–135 made from recycled polyester, Sloane Square Anthropologie, 131–141 King’s Road Brompton Road £120, 33 King’s Road stock with a matt laminated cover. 48 49 Its user-friendly, portable size ensures frequent usage and a long shelf life. Fashion / Really Wild Social / People SLOANE SQUARE / JULY 2019 Barbara Kroll and Suniya Qureshi Dr Shini Somara and Aita Ighodaro WOMEN IN LEADERSHIP THE FOLD, 28 CADOGAN PLACE Ready The Fold co-founder Polly McMaster hosted CHELSEA a reception for high-profile female business mixing it up with an unstructured silk dress leaders. Key speakers included Mishcon de layered over a lighter-weight tailored tweed SUMMER FETE Reya’s Emma Woollcott and Curzon PR chief coat and a pair of trainers for an everyday look. executive Farzana Baduel, who spoke about to Go PAVILION ROAD AND My favourite piece is a blue linen coat with side the dangers of social media and how to harness DUKE OF YORK SQUARE slits and tie belt so I can dress it up or down. it to build a personal brand. The sun shone and the crowds came out to celebrate the annual Chelsea Summer Emma Woollcott, Polly McMaster and Farzana Baduel Wild? Tell us about how the clothes are made? Fete. Football with the Chelsea FC We try where possible to remain true to our Foundation, a floral crown workshop with heritage and source many pieces from Britain, the Chelsea Physic Garden and a National including our tweeds and our chunky knits, worldwide markets. Marissa Montgomery Army Museum pop-up built up a hunger, which are all woven in Scotland’s oldest mills. The brand has great which was met at Pavilion Road’s street Our silks are all Liberty London and our boots individuality, style party, complete with barbecue, ice cream are all handcrafted in a small, family-run and quality – a serious and pizza. Sharky & George entertained Spanish workshop. achievement! little ones, who were also able to channel the spirit of Goodwood, whizzing around How would you describe your personal style? Who would you most the Duke of York racetrack in pedal cars. REALLY WILD IS THE COUNTRY-CHIC Relaxed, often in a pair of jeans and a pretty like to see wearing Summer is officially here. FASHION BRAND NOW IN SLOANE floral Liberty shirt worn with a tailored coat. Really Wild? SQUARE. CALLY SQUIRES TALKS My passion for wild flowers in particular was Emilia Fox, because TO ITS FOUNDER, NATALIE LAKE encouraged by my mother from an early age – she has an effortlessly she knew every name of every flower! modern style that is very relatable with her Hugh Morrison and How transitional are the pieces between city cool leather jackets, Amanda Wakeley and country? skinny jeans and ankle Alexandra Carello, Niomi Smart Why did you pick Chelsea for the new store? My own personal life takes me from the city boots. I would love to and Rosanna Falconer Chelsea has great appeal as a shopping to the country frequently, so my designs are see her in our shirts. destination, combining the feel of a village very reflective of this style of living, taking I enjoy her work, too, IVY SUMMER PARTY for local residents with the buzz of London. into account, of course, the unreliability of our as the roles she plays THE IVY CHELSEA GARDEN Our previous pop-up in Duke of York Square, British weather. Layering is key, with textures are usually highly The annual Ivy summer party saw the which finished at the end of last year, gave and patterns working beautifully together or intelligent women restaurant’s garden adorned with flowers for me the confidence to move forward with a separately. who have a thoughtful the summery soirée. Guests included Melissa permanent space on Sloane Square. nature. Odabash, Amanda Wakeley and Jemima Who do you admire most in your industry? Cadbury, while fairies and music from acoustic What are your favourite looks from SS19? Paul Smith has managed to retain the Really Wild, Natalie Rushdie and duo Harry & Rosalee kept people entertained. SS19 sees a more modern way of dressing, original ethos of his brand yet expanded into 53 Sloane Square Zafar Rushdie 24 25 80 81 SW10 0, SW10 9, SW1W 0, SW1W 8, SW1X 9, SW3 1, SW3 2, SW3 4, K N I G H T S B R I D G E GROSVENOR PLACE LOWNDES SQUARE SW3 5, SW3 6, SW7 1, SW7 ENT SC E R C A LOYAL H Y D E P A R K K N I G H T S N 2, SW7 3, SW7 4, SW7 5, O T C O R N E R L I B R I D G E W SW7 9. UPPER BELGRAVE ST READERSHIP SLOANE STREET B E L G R A V E LWR GROSVENOR PL S Q U A R E BROMPTON ROAD BELGRAVE PL Sloane Square magazine is published BEAUCHAMP PL LWR BELGRAVE ST V I C T O R I A on behalf of Cadogan – the founder of C H E S H A M S T PONT STREET modern Chelsea – and has been delighting ECCLESTON STREET its loyal readers for over 17 years. WALTON STREET EATON SQUARE Our 75,000-strong readership are the E A T O N T E R BUCKINGHAM PALACE ROAD people who own, run, work in and visit, SLOANE Chelsea and neighbouring areas. E B U R Y S T SQUARE LWR SLOANES ST L O A N E S Q U A R E The magazine is dedicated to covering SYDNEY STREET P I M L I C O R D news and events in one of the UK’s F U L H A M R D OLD CHURCH ST wealthiest districts. K I N G S R O A D 30,000 copies 75,000 Geoplan mapping readership O A K S T We use state-of-the-art Geoplan mapping and social demographic ROYAL HOSPITAL ROAD system, Tactician, to provide a CHEYNE WK targeted distribution. GPS tracking We provide a saturation devices are used by our distribution circulation for this area, teams, to ensure that we reach every which has been fine-tuned part of this designated area. over many years. Sloane Square magazine provides the Copies are also readily available at the Sloane Square magazine perfect vehicle to promote high-quality Saatchi Gallery and Peter Jones. raises a brand’s profile and brands, products and services to an awareness, generates key affluent, discerning and sophisticated October 2019 the first Chelsea Awards sales (through profitable community. took place. A new initiative in Chelsea footfall), and provides a they ensured that the community competitive edge. It also For businesses and brands, the that binds Chelsea is nurtured and drives visitor traffic to a magazine presents an unrivalled celebrated. There are seven awards brand’s website to gain opportunity to be seen in not only the which are individually sponsored and further information and homes and offices of local consumers, headline sponsorship oportunities are make a purchase. but also the hotel rooms of visitors available too. from the UK and around the globe. Publishing Business also create and Sloane Square magazine is published host the annual Community Awards of bimonthly and delivered to homes, Mayfair and St James’s, Mayfair and hotel rooms, clubs, offices, shops, St James’s Literary Festival and the boutiques, restaurants and bars Belgravia Awards.