FOR IMMEDIATE RELEASE Media Contact: Stephanie Forte,
[email protected] o. 702.898.2547 c. 702.596.9866 Background: www.herafoundation.org EVOLV INTRODUCES WOMEN’S SPECIFIC CLIMBING SHOE TO RAISE MONEY FOR OVARIAN CANCER RESEARCH Proceeds from the Evolv HERA support the HERA Women’s Cancer Foundation (May 2007 -- Carbondale, Colo.) Evolve Sports & Designs recently announced that 1 percent of the sales from their new women’s rock climbing shoe, the EVOLV HERA, will be donated to the HERA Women’s Cancer Foundation. The HERA is a women’s specific performance shoe with a non-aggressive fit, perfect for rock climbers of all ability levels. Designed for a woman’s narrow, low-volume feet, the HERA is an upgrade of EVOLV’s popular Athena shoe. HERA’s suggested retail is $109.00 and sizes range from U.S. women’s 4 – 10. The shoe is available now at select EVOLV dealers and at www.evolvesports.com. “Evolve Sports & Designs built the EVOLV brand on the philosophy of being of service to the outdoor community and striving to “evolve” and progress as a company,” explains the California based company’s president, Brian Chung. “We admire what other big brands like Patagonia have done for environmental causes. We wanted our corporate philosophy to be more than a statement on our website, we want to make a difference. When we started manufacturing these shoes in our US factory, it became clear: these shoes are going to do more than help women perform on the rock, they’re going to help raise awareness and save women’s lives,” he says.