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Positive and the Mediterranean Elliot M Berry Diet and Sustainability [email protected]

Outline: From Food Insecurity  Food Security  Sustainability  Food Security – Insecurity 47pp  Global Index – Triple burden of nutrition  Coping with Food Insecurity – Bélanger & Pilling The Sociotype & >175 experts 576pp  Positive Deviance Olivier De Schutter & 250 experts Sustainability and Sustainable Food 112pp Systems  What Policy Makers can do… Food Security is a Fundamental Human Right

How Positive Deviance Changed my life …

COPING: Practical Steps LEARN FROM THE POSITIVE DEVIANTS

1 Positive Deviance and the Mediterranean Elliot M Berry Diet and Sustainability [email protected]

The P o w e r of Positive Deviance

Solutions before our very eyes!!

The Premise: Indian Face or Eskimo?

In every community there are certain individuals whose uncommon practices/behaviors enable them to find better solutions to problems than their neighbors who have access to the same resources

Marsh et al. BMJ 329, 1177, 2004

Positive Deviance (PD) Approach Identifying Solutions to Community Problems Within the Community - Today

The Key Question?

What enables some members of the community (the “Positive Deviants”) to find these better solutions?

2 Positive Deviance and the Mediterranean Elliot M Berry Diet and Sustainability [email protected]

[Mal]nutrition in

PD Inquiry How are some children well-nourished??

Gathering vegetables “Stealing” “TBU” Money from outside “TBU” All family thin…. “TBU” Cf Antonovsky Breast feeding etc Salutogenesis

Project aim Setting PD Behaviors Child Vietnam  Eating Fruits & Vegs, Shrimp Malnutrition 1999 - snails, Breast milk, beans, 2000 peanuts

 Boiling Drinking water

 5-6 meals/d active feeding

 Mosquito bed net

 Immunization Food Nutr Bull 2002,  Daily bath 23 suppl 4, 36  Early care seeking for illness

3 Positive Deviance and the Mediterranean Elliot M Berry Diet and Sustainability [email protected]

AlthoughPD most Enables problems have complex, us to underlying Act causes TODAY . . .

Not enough Food No Family Support

Illness

Positive Deviants enables finding successful solutions TODAY before all the underlying causes are addressed! – Who is most Food Secure???

The Road to Positive Deviance

Design & Do

Discover

Determine Deviants Monitor & Evaluate

Community valid Define Problem Solution already WORKS!!!

4 Positive Deviance and the Mediterranean Elliot M Berry Diet and Sustainability [email protected]

TRADITIONAL vs POSITIVE DEVIANCE PROBLEM SOLVING APPROACH TRADITIONAL POSITIVE DEVIANCE

Deficit Based: Asset Based: “What’s WRONG here?” “What’s RIGHT here?”

Analysis of underlying causes of Analysis of successful PROBLEM SOLUTIONS

Externally Driven - by outside Internally Driven - by “people “experts” like us”, same culture & resources Examples Top-down, Bottom-up, Glass Half empty Glass Half full ???

PD Focus on Practice Rather than Knowledge

“It’s easier to ACT your way into a new way of THINKING, than to THINK your way into a new way of ACTING”

5 Positive Deviance and the Mediterranean Elliot M Berry Diet and Sustainability [email protected]

Current Applications of Positive Deviance Program context Countries Childhood development & > 40 countries throughout Malnutrition the world HIV/AIDS risk reduction: use , , of Condoms… Viet Nam Antenatal care, Maternal & , Newborn Care, Viet Nam Breastfeeding Female Genital Mutilation Egypt (FGM) Girl Trafficking Indonesia, Nepal Education Issues , US

Empowerment in The Philippines Positive Deviance approach to FGM – Egypt

And Use of Pregnancy Banks

Empowerment Micro financing in Nepal

6 Positive Deviance and the Mediterranean Elliot M Berry Diet and Sustainability [email protected]

Q: How could we apply PD to the following problems….????:

 Childhood Obesity  Compliance to the Mediterranean Diet

 Better Diabetic control  Road Traffic Accidents  Smoking / alcohol cessation  Regular physical activity  Immigrant workers’ conditions  Health of Lower socio-economic classes  Violence in Schools Etc, etc

Sustainable Diets incorporate the three dimensions of Sustainability with Food Security

Major NUTRITION & HEALTH Benefits Low ENVIRONMENTAL Impact Long-term Safety and Protect Biodiversity, FOOD SECURITY Ecosystems SUSTAINABLE Case Study: DIETS Mediterranean Diet Positive ECONOMIC High SOCIAL and Return Regionally, CULTURAL Economically Fair & Value of Food, and Affordable Acceptability

Optimize Natural & Human Resources Berry & Dernini, 2015

7 Positive Deviance and the Mediterranean Elliot M Berry Diet and Sustainability [email protected]

Why the Mediterranean Diet???: the BEST diet with strong scientific evidence for health benefits

• Decreased Overall Mortality (-9%) • Decreased Cardiovascular Mortality (-9%) • Decreased Incidence & Mortality Cancer (-6%) • Decreased incidence Parkinson’s disease (-13%) • Decreased Incidence Alzheimer's disease (-13%)

Sofi F, Cesari F, Abbate R, Gensini GF, Casini A. Adherence to Mediterranean diet and health status: meta-analysis. BMJ. 2008; 337:a1344 Bach-Faig A, Berry EM, Lairon D et al. Mediterranean Diet Pyramid Today. Science and Cultural Updates. Public Health Nutrition. 14 (12A): 2274-2284, 2011

Every MODERATION Week

Every Main Meal Cultural Every Day Elements Berry et al. Mediterranean diet pyramid today. Science and cultural updates. Public Health Nutrition 2011; 14: 2274-84.

8 Positive Deviance and the Mediterranean Elliot M Berry Diet and Sustainability [email protected]

 EVERY MAIN MEAL contains 3 basic elements:  Cereals: 1-2s, preferably whole grain (processing removes fiber and nutrients such as Mg, Fe, vitamins).  Vegetables: ≥2s, at least 1 serving consumed raw.  Fruit: 1-2s, as dessert.  Also - Olive oil: central, principal source of lipids.  Emphasis on variety in colors & textures.  The pyramid “core” – plant-origin foods – for prevention of many chronic diseases and for weight control.

Berry et al. Mediterranean diet pyramid today. Science and cultural updates. Public Health Nutrition 2011; 14: 2274-84.

Oleic acid is the MAJOR storage % adipose tissue fatty acid ?! c 50 o m40 p o 30 Israel s i America t 20 * i o 10 n 0 14 0 16 0 16 1 18 0 18 1 18 2 18 3 Fatty Acid *A Rubinstein

9 Positive Deviance and the Mediterranean Elliot M Berry Diet and Sustainability [email protected]

Homo sapiens Who-ever you are Where-ever you live What-everyou eat

The main storage fatty acid in the human body is OLEIC ACID Olive Oil, Almonds, Avocado, Canola Oil Oleic Acid is the link between the Socio-Biology and Culture of the

Mediterranean Diet Berry, 1997

Mediterranean Diet AVAILABLE

“Bottle Neck” Challenges Too Many Food Choices ECONOMIC Food Prices SOCIO-CULTURAL NO Time For Cooking Women's Roles… EDUCATION

Mediterranean Food EATEN

10 Positive Deviance and the Mediterranean Elliot M Berry Diet and Sustainability [email protected]

Promoting the Mediterranean Diet Lifestyle: Interventions in Kindergartens & Junior Schools

Ronit Jakobovich, Asia Levita & Elliot M Berry in preparation, 2015 Maha Nubani PhD 2015. M Donchin, Ziad Abdeen & E M Berry

Changing Behaviours in EARLY CHILDHOOD – relevance for preventing Obesity and promoting the Mediterranean lifestyle 1890 Kindergarten CHILDREN aged 4-6 years 74 KINDERGARTEN TEACHERS 52 hour training Program Intervention group: 1048 Children 42 Kindergarten teachers Control group: 842 Children 32 Kindergarten teachers

Evaluation after 9 months Intervention

11 Positive Deviance and the Mediterranean Elliot M Berry Diet and Sustainability [email protected]

Changes in Eating Habits

70 80 PRE INT POST INT Pre Int Post Int 74 60 70 59 N Intervention 1048 60 50 Control 842 50 40 44 41 47 40 45 30 34 35 39 30 26 27 26 20 20 19 18 19 10 10 7 0 0 FRUITS VEGS SWEETS WATER

If a child can say to himself /herself: “If I eat healthy food and do my physical exercises, then I’ll stay healthy” Then, we have achieved our goal… Conclusion: It is possible to change behaviours towards a Mediterranean Lifestyle – even in Kindergartens

12 Positive Deviance and the Mediterranean Elliot M Berry Diet and Sustainability [email protected]

An Intervention Program for Promoting Healthy Eating & Physical Activity among Palestinian Girls in Grades 4 & 5

 Needs Assessment in 7 Intervention & 7 Control Schools  897 Pupils,  373 Teachers &  744 Mothers  2 Interventions of 10 months

Maha Nubani PhD 2015. M Donchin, Ziad Abdeen & E M Berry

Changes in Behavior: Nutrition and Activity

60 PRE INT POST INT 70 PRE INT POST INT

54.7 60 50 53.1 61.2 50 40 38.5 40 34.6 30 31.7 29.8 30 34.7 31.9 25.5 30 20 28.9 21 20 16.5 10 10 13.6 13.1 0 0 BREAKFAST F & V PA TV

13 Positive Deviance and the Mediterranean Elliot M Berry Diet and Sustainability [email protected]

S SUSTAINABILITY of PROJECT

At 2 years follow-up, the programme is still running in 6 / 7 of the intervention schools, is being implemented in 5 / 7 of the control schools. Additionally, several other schools are requesting to start the programme too…

Food Pyramid vs Environment Pyramid

Barilla CFN

14 Positive Deviance and the Mediterranean Elliot M Berry Diet and Sustainability [email protected]

UN Sustainable Development Goals 2015 How many involved with Food Security??

Sustainable Development Goals 1 (adapted from FAO)

1. No Poverty – c80% of poor people live in rural areas 2. Zero Hunger – Enough food for all, but c800 million go hungry… 3. Good Health & Well-being – Good Health starts with Nutrition ( -9 months) 4. Quality Education – Nutritious food is critical for Learning 5. Gender Equality – Women produce ½ world’s food, but lack access to land 6. Clean Water & – Sustainable agriculture and re-cycling addresses water scarcity 7. Affordable & Clean Energy – Modern food systems rely heavily on fossil fuels 8. Decent Work & Economic Growth – Agricultural growth in low-income economies can reduce poverty by half 9. Industry, Innovation & Infrastructure – Agriculture accounts for 25% of GDP in Developing Countries

15 Positive Deviance and the Mediterranean Elliot M Berry Diet and Sustainability [email protected]

Sustainable Development Goals 2

10. Reduced Inequalities – Land reforms can give fairer access to rural land 11. Sustainable Cities and Commodities – Rural investment can deter unmanageable urbanization 12. Responsible Consumption & Production – 1/3 the food produced is lost or wasted 13. Climate Action – Agriculture is key to responding to climate change 14. Life below Water – Fish give 3bn people 20% of daily animal protein 15. Life on Land – Forests contain >80% of terrestrial biodiversity 16. Peace, Justice & Strong Institutions – Ending hunger can contribute to greater stability and peace 17. Partnerships for the Goals – To raise the voices of the hungry

Sustainable Food Systems and the SDG Goals SDG 12 SDG 14 Responsible Life Below Aquaculture Production & Availability Water Consumption Agriculture Loss Imports National SDG 15 Life on Land Accessibility SDG 3 Physical Household SDG 1 Health & Waste Economic No Poverty Well-being SDG 6 Quality / Safety SDG 2 Clean water Quantity Zero Utilization Individual & Sanitation Hunger Health Food Secure Stability Vulnerability “Short term” Food Systems SDG 7 Affordable & Activities Clean Energy SUSTAINABILITY GENERATIONS “Long Term”

National Policy after Berry et al, 2015, 2017

16 Positive Deviance and the Mediterranean Elliot M Berry Diet and Sustainability [email protected]

Food SystemsDrivers • Natural Resources, Biodiversity • Education, Income Distribution, Environment Socio-Cultural • Ecosystem Services, Climate change Health, Market opportunities Economic • Social values, Traditn knowledge • International Trade Geopolitics • Political Stability • R & D, Innovation Science Technology • Population Growth • Information Demographics • Urbanization Infrastructures • Roads, Ports, Transport, Energy Grids • Taxes and Subsidies Policy Regulations Institutions • Government, Companies, NGOs, Civil Soc • Land Rights Food Systems Activities

Growth Process Market Food SystemsOutcomes Transport Consume Waste Harvest Package Street Food

• Resource Efficiency, Ecosystem Services; Conservation and Environment Sustainable Biodiversity, Climate change Mitigation • Availability  Accessibility  Utilization Food Security & Nutrition • Stability  Sustainability • Human Capital Health • Productivity • Livelihoods living wages, Social Justice, Advocacy, EQUITY Socio-economic • Poverty alleviation, Resilience, TRUST

World's food supply under 'severe threat' from loss of biodiversity 91 countries 576 pages  Since 2000, c20% of the earth’s vegetation undergone “debilitating” loss of 2019 biodiversity, forests, grasslands, coral reefs, mangroves, seagrass beds & genetic diversity in crop and livestock species.  In the oceans, 1/3 of fishing areas are being overharvested.  2/3rds of crop production comes from 9 species out of 6,000 (!!!) cultivated plant species - SUGAR CANE, MAIZE, RICE, WHEAT, POTATOES, SOYBEANS, OIL-PALM FRUIT, SUGAR BEET and CASSAVA - monoculture uniformity.  Most threatened: plants, birds, and fish and fungi. 17% of vertebrate pollinators – bats, birds and especially bees face extinction.  Causes: land-use conversion; forests  farm fields; soil over-exploitation; use of pesticides, herbicides and other chemicals; over-harvesting; spread of invasive species; Increased URBANIZATION & infrastructure; over- exploitation of water supplies, , and climate change.  Supermarkets full of imported food; less resilient food production; reliance on few species increases susceptibility to disease and climate change.

17 Positive Deviance and the Mediterranean Elliot M Berry Diet and Sustainability [email protected]

Equality – highest Average levels of a Equity – Socially Just allocation of a Priorities for Equity Agenda Nutritional Implications 1 Providing Fair Access to • Maternal and Infant Health universal Public Services • Immunization and Sanitation 2 Action for Vulnerable • Socio-cultural: (ethnicity, gender), immigrants…. Food Insecure Groups • Nutritional: Pregnancy, children, adolescence, elderly 3 Social Protection • Nutritional Safety Net – cash, stamps, food • ?Conditional on compliance with public health goals 4 Redistribution • Land reform women’s empowerment, sovereignty So what should • Fiscal trade policies for affordable nutritious foods Policy Makers do…? • Tax of “unhealthy” foods re-invested in food system 5 Challenging imbalances • Multinationals vs. small farmers of Power via Civil Society • Food Producers vs. Consumers and independent media • Accountability & Demand from Civil Society, Consumers after Harris J & Nisbett N. UNSCN news. 2018; 43: 57

Recommendations for Policy Makers - 3 years Sustainable Food Systems : The “HOW” - 250 Food System “Actors” - Published 2019

Tools for Common Food Policy 1 Ensure Access to Land, Water & Healthy Soils 2 Rebuild Climate-Resilient, Healthy Agro- Ecosystems 3 Promote Sufficient, Healthy, Affordable & Sustainable Diets for ALL 4 Build Fairer, Shorter & Cleaner Supply Chains. Engage with Business - SMEs + Political Commitment to 5 Put Trade in the Service of Sustainable National Sustainable Development Food Systems…

18 Positive Deviance and the Mediterranean Elliot M Berry Diet and Sustainability [email protected]

Recommendations for Policy Makers Sustainable Food Systems : The “WHAT” 1. Make Food System Sustainable along the entire food chain – from Production to Consumption; reduce food losses and waste. MULTISTAKEHOLDER PARTNERS 2. Strengthen Agriculture towards the best Sustainable Ecosystem practices. 3. Protect the Right of All to healthful, nutritious, adequate & affordable food. 4. Monitor the safety of the food supply to be environmentally friendly and free of pathogens. What have Countries been doing…? 5. Legislate (& incentivize) Food Industry to produce healthy, (minimally processed foods), with less added sugars, salt and additives. Informative Labelling, Production & Marketing - honest and transparent. No junk food adverts to children 6. School and Community Education on healthy life styles, nutrition, cooking (Mediterranean Diet Pattern), and EXERCISE 7.EatingPromote is not accessa list of ofdo ’healthys and don foods’ts butin rather restaurants, a pleasurable public, social places, and tasty hospitals, experience. Univ … Traditional and cultural preferences in food choices should be respected. Berry et al, FAO 2017

13 Dietary Guidance Recommendations for Sustainability in 11 countries

1. More Plant Foods [9] Countries  Australia [6] Recommendations 2. Reduce Food Waste [7]  Brazil [3] 3. Less Meat [5]  Denmark [2] 4. More Sustainable Food  Estonia [5] 5. Minimally Processed Foods  Finland [6] 6. Less Animal Foods  7. Meal Plan / Store Germany [6] 8. Eat Enough calories for Energy Balance  Netherlands [3] 9. Eat Seasonally  Qatar [5] 10. Focus on Local Foods  Sweden [5] 11. Eat Fish from Sustainable Sources  UK [6] 12. Eat Diverse Diet  Uruguay [2] 13. Foods with minimal / no packing But not so simple…. Rose, Heller, Roberto. J Nutr Educ Behav 2019; 51: 3 - 15

19 Positive Deviance and the Mediterranean Elliot M Berry Diet and Sustainability [email protected]

Same Changes in Eating Patterns may have variable Environmental Impacts

, Healthy Caloric Intake, BUT • Moderate Meat • High in Dairy • High in Fruit and Vegetables grown in HIGHER GREEN HOUSE or AIR FREIGHTED Eco roof garden IMPACT • High in Fruit and Vegetables grown in Portland WATER STRESSED regions

• Healthy Diet, Healthy Caloric Intake, LOWER AND IMPACT • Low Meat • Moderate Dairy • High in Legumes and Pulses • High in SEASONAL Fruit and Vegetables Urban Garden Machu Picchu Lima

ANSWER: Reduce / Replace “Everything in Moderation including Moderation (David Berry)” If World’s 2 Billion High Consumers of Meat and Dairy reduced consumption by 40%...

World Resource Institute Farmed Beef Lab Grown Beef INSECT PROTEIN…

Energy Use GHG emissions Land Use

20 Positive Deviance and the Mediterranean Elliot M Berry Diet and Sustainability [email protected]

Summary & Conclusions: Food Insecurity, Social “Inequity” and Sustainability

 Every country has problems of Food Insecurity – and a double / treble burden of Malnutrition  The Global Nutrition Index (1990-2015) shows improvement world-wide and particularly in African LMIC  There must be Political Will & Trust to make equitable policies for Affordable, Healthy and Sustainable Diets for all - Forks >> Knives  Sustainable Food Systems are good for You, your Country and your Planet - EVERYONE must ENGAGE with the ENVIRONMENT – No Waste  A well-fed, Food Secure Nation is a Healthy Nation, is a Productive and Sustainable Nation…

[email protected]

“ Be the Change you wish to bring about” M.K. Gandhi

Be a POSITIVE DEVIANT….

Life is in your hands….

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