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Welovesourav.Com – an Entrepreneurial Endeavour Welovesourav.com – An Entrepreneurial Endeavour Sourav Ganguly and Editor of welovesourav.com SAPTARSHI SARKAR Editor & Co founder of much media acclaimed website on former Indian Cricket Captain –Sourav Ganguly – www.welovesourav.com & moderator of welovesourav community. Brand Building of welovesourav.com: Media Story 1. Showcase in Electronic media National Level: CNN IBN, IBN 7, NDTV 24*7, ESPN, ZEE Network (Zee News and Zee Business) Regional Level : Star Anand (Most viewed Bengali Channel of Star and the most reputed Bengali news group Anandabazar Patrika ), Akash Bangla ( in its highly popular sports programme -10 Miniter Khel ) , Xtra time of 24 Ghonta , Zee Bangla Etc 2. Showcase in Print Media Aajkaal, Bartaman (two widely circulated Bengali daily), Indian Express , TOI and few regional Hindi news Papers. 3. Event Management Shaarad –Sourav : Best wishes from Kolkata for Challenger Trophy during Durga Puja and 5 selected wishes will get free lunch coupon at Sourav’s food pavilion Launching welovesourav.com’s T shirt on glorious comeback of Sourav Ganguly and 1st anniversary of the site , just before India –Sri Lanka One Day match at Eden and forth coming cricket World cup 1st Anniversary : decoration of Site, small closed group party, declaration of awards for welovesourav community Just before World cup journey – handing over welovesourav.com T shirt to Sourav Ganguly on Grey mind programme platform Forthcoming event- Launching a CD on Sourav Ganguly during /after World cup Participation in Talk Show IBN 7 – With Jashpal Sharma and Prasanna on one year completion of Greg Chappel’s Coaching for Indian Cricket Team CNN-IBN : Helping out Rajdeep sardesai by Providing statistics during interview of Sourav Ganguly NDTV – Sourav Ganguly’s Comeback – Anchored by Dr. Pranay Roy CAB Election – In presence of Ajay Jadeja,Saba karim, Kishore Vimani and Debasish Dutta Close Interaction and Association 1. Cricket Navjyot Sidhu, Ajay Jadeja, Saba karim, Present and former eminent Bengal Ranji players etc. 2. Sports Media NDTV: Dr.pranoy Roy, Manideepa Banerjee(Kolkata in charge) etc ,CNN-IBN: Rajdeep Sardesai , Sukarno Sen(Kolkata Incharge) etc, Star Anand : Dipankar Guha (Sports editor) ,Xtra Time: Anilava Chatyopadhdhya: Chief of Xtra Time and ESPN correspondent, Akaash Bangla : Jashobant Chaudhuri (Chief of 10 Miniter Khel), Aajkaal: Ashoke Dasgupta (Editor in Chief), Avishek Sengupta (Sports Editor) Debasish Dutta etc, Red FM: Jimmy Tangree (Head of Kolkata operation) Writing cricket article India Today : Writing two articles - Trivia on Sourav Ganguly and ‘Not Just 22 yards- Bat out of Hell’ for its forthcoming special Sourav Ganguly issue in March 2007 Sportingo.com – cricket columnist in this popular UK based sports website Web site: content development & Editing Content plan, Develop, design, and maintain Websites. Manage all aspects of site content. Collecting, developing and collating secondary and primary information and statistics ,selecting writers- align then to site’s value proposition and Positioning & marketing to target audience –brand building More than 90% of site columns and write ups, interview of Sourav Ganguly done by only the Editor himself. Moderation of welovesourav community Build and maintain welovesourav community platforms including blogs, forums and other interactive domains. Screening members through mail, online chat , screening articles for ‘You Speak’ section, screening opinion in community Guideline for action plan , contest- gift , poll , sharing event information ,asking for opinion etc Achievement : The most dynamic yahoo community on Sourav Ganguly from its inception on 7th Jan,’06.
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