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Invisible Children's Social Media Response to the Kony 2012 Campaign
Public Relations Review 42 (2016) 38–48 Contents lists available at ScienceDirect Public Relations Review The double-edged crisis: Invisible Children’s social media response to the Kony 2012 campaign a,∗ b c Stephanie Madden , Melissa Janoske , Rowena L. Briones a Department of Communication, University of Maryland, 2130 Skinner Building, College Park, MD 20742, United States b Department of Journalism, University of Memphis, United States c Richard T. Robertson School of Media & Culture, Virginia Commonwealth University, United States a r t i c l e i n f o a b s t r a c t Article history: Using the ideas of social media activism and organizational learning to guide analysis, this Received 15 March 2015 paper explores Invisible Children, Inc.’s social-mediated response to the humanitarian cri- Received in revised form 7 July 2015 sis in Central and East Africa, the organizational crisis these responses created, and how Accepted 1 October 2015 the organization responded to these different types of crisis via social media. Key findings Available online 29 October 2015 include describing their humanitarian crisis response as a “social experiment,” Invisible Children’s personalization of response on social media to their organizational crisis, and Keywords: the increased transparency Invisible Children demonstrated during and after the crisis. The Crisis communication results of this study demonstrate how social media have the ability to play a key role in Invisible Children increasing awareness about an important humanitarian cause, yet can also threaten the Organizational learning reputation and legitimacy of the organization behind the social-mediated message. Social media © 2015 Elsevier Inc. -
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Socialist Studies / Études socialistes 10 (1) Summer 2014 Copyright © 2014 The Author(s) Article POORNOGRAPHY AND THE ENTRENCHMENT OF WESTERN HEGEMONY: DECONSTRUCTING THE KONY 2012 VIDEO FRANCIS ADYANGA AKENA Ph.D. University of Toronto. Toronto, Canada Biographical Note Francis Adyanga Akena completed his Ph.D. from the Ontario Institute for Studies in Education (OISE), University of Toronto in 2014. His teaching/research interests include Indigenous knowledge, anticolonial education, spirituality, education in emergencies and post emergencies contexts, social/environmental justice education, and global citizenship education. He has been key note speaker at various conferences/gatherings in Canada focusing on education of children in developing societies. He has special experiences working with NGOs in provision of education for disadvantaged children. He is currently a course instructor at the University of Toronto and also, a teacher with York Region District School Board Ontario, Canada. Dr. Akena’s recent publication is titled African Spirituality & Traditional Justice system: Pedagogical Implication for Education. In Wane, Akena and Ilmi (eds). Spiritual Discourse in the Academy: A Globalized Indigenous Perspective (2014). His other publication is titled: Critical Analysis of the Production of Western Knowledge and its Implications for Indigenous Knowledge and Decolonization (2012). [email protected], [email protected] Abstract In March 2012, Invisible Children, a California-based humanitarian organization, created uproar when it posted and promoted Kony 2012, an online video depicting the suffering of Acholi children in northern Uganda at the hands of the Lord’s Resistance Army (LRA), a Ugandan rebel group. The stated aim of the video was to make Joseph Kony, the leader of the LRA, known, thereby resulting in his apprehension by the end of 2012. -
UCLA Electronic Theses and Dissertations
UCLA UCLA Electronic Theses and Dissertations Title The Acholi of Northern Uganda and Invisible Children, Inc. Bodies in Pain, Misrepresentation, and the Construction of "Africa" within American Imaginaries Permalink https://escholarship.org/uc/item/5h77x38p Author Dick, Laura Publication Date 2014 Peer reviewed|Thesis/dissertation eScholarship.org Powered by the California Digital Library University of California UNIVERSITY OF CALIFORNIA Los Angeles The Acholi of Northern Uganda and Invisible Children, Inc. Bodies in Pain, Misrepresentation, and the Construction of “Africa” within American Imaginaries A thesis submitted in partial satisfaction of the requirements for the degree Master of Arts in African Studies by Laura Dick 2014 © Copyright by Laura Dick 2014 ABSTRACT OF THE THESIS The Acholi of Northern Uganda and Invisible Children, Inc. Bodies in Pain, Misrepresentation, and the Construction of “Africa” within American Imaginaries by Laura Dick Master of Arts in African Studies University of California, Los Angeles, 2014 Professor Allen F. Roberts, Chair Part One of this thesis explores how the non-profit organization Invisible Children, Inc. misrepresented the conflict between the Lord’s Resistance Army and the Acholi victims in Northern Uganda. This analysis of misrepresentation within the organization’s films and ephemera was mainly concerned around the historical evidence and deliberate silencing of opposing opinions. Part Two illustrates how the use of pain can be employed as props in the American portrayal of “Africa”, and how this portrayal can be, in turn, used to further subjugate the "idea of Africa" in American imaginaries, subsequently reinforcing Western hierarchy. ii The thesis of Laura Dick is approved. Allen F. -
How Affect Rhetoric and a Changing Digital Landscape Shape Youth Digital Social Movements of the Twenty-First Century
University of North Dakota UND Scholarly Commons Theses and Dissertations Theses, Dissertations, and Senior Projects January 2020 How Affect Rhetoric And A Changing Digital Landscape Shape Youth Digital Social Movements Of The Twenty-First Century Amanda Frances Pasierb Follow this and additional works at: https://commons.und.edu/theses Recommended Citation Pasierb, Amanda Frances, "How Affect Rhetoric And A Changing Digital Landscape Shape Youth Digital Social Movements Of The Twenty-First Century" (2020). Theses and Dissertations. 3385. https://commons.und.edu/theses/3385 This Dissertation is brought to you for free and open access by the Theses, Dissertations, and Senior Projects at UND Scholarly Commons. It has been accepted for inclusion in Theses and Dissertations by an authorized administrator of UND Scholarly Commons. For more information, please contact [email protected]. HOW AFFECT RHETORIC AND A CHANGING DIGITAL LANDSCAPE SHAPE YOUTH DIGITAL SOCIAL MOVEMENTS OF THE TWENTY-FIRST CENTURY by Amanda Frances Pasierb Bachelor of Arts, University of Arkansas at Little Rock, 2014 Master of Arts, University of Arkansas at Little Rock, 2016 A Dissertation Submitted to the Graduate Faculty of the University of North Dakota in partial fulfillment of the requirements for the degree of Doctor of Philosophy Grand Forks, North Dakota December 2020 This dissertation, submitted by Amanda Frances Pasierb in partial fulfillment of the requirements for the Degree of Doctor of Philosophy from the University of North Dakota, has been read -
Let's Keep It About Kony, Not Kony 2012
MPC MAJOR RESEARCH PAPER “Let’s keep it about Kony, not Kony 2012” Exploring the shifts in language around a user generated hashtag during the Kony 2012 movement Liane Coulahan Dr. Wendy Freeman The Major Research Paper is submitted in partial fulfillment of the requirements for the degree of Master of Professional Communication Ryerson University Toronto, Ontario, Canada Friday, September 6th 2013 Table of Contents Abstract ......................................................................................................................................... i Acknowledgements ...................................................................................................................... ii Author’s Declaration ................................................................................................................... iii Introduction .................................................................................................................................. 1 Theoretical Orientation ............................................................................................................... 5 Literature Review ........................................................................................................................ 10 Methods ......................................................................................................................................... 19 Findings ........................................................................................................................................ -
Kony 2012: Taking a Closer Look at the Social Media Sensation
REGIONALREPORT Konrad-Adenauer-Stiftung e.V. SÜDAFRIKA CHRIS ROPER March, 22nd 2012 Kony 2012: Taking A Closer Look www.kas.de At The Social Media Sensation EXCLUSIVE: CHRIS ROPER ON THE ACTIVIST ONLINE VIDEO THAT MADE GLOBAL HEADLINES & AND THE AFRICAN PERSPECTIVE The bare facts of the Kony 2012 video and price) that include campaign buttons, post- social media campaign are simple, if stag- ers, stickers and the inevitable bracelets. gering. As Jason Russell, the mastermind of the campaign and founder of Invisible Chil- The tactic of featuring easy to use auto- dren, tells us in the video, “The game has matic tweets to celebrity accounts paid off new rules. But in order for it to work, you handsomely, according to SocialFlow.com. have to pay attention.” And millions have There “were tens of thousands of mentions paid attention. As of time of writing, there generated by users of the site and targeted have been over 137 million views of the 30 at celebrity accounts. Ellen Degeneres minute video in two weeks (over 84 million (@TheEllenShow), for example, saw over on YouTube, over 16 million on Vimeo, and 36,000 mentions from different users plead- various numbers on other platforms such as ing her to respond to the cause. So did the Invisible Children website). It’s the fast- Justin Bieber, Lady Gaga, Oprah and Taylor est campaign to reach 100 million views (six Swift, amongst many others. Both Oprah days), beating Susan Boyle (nine days) and and Bieber chose to respond and amplify Lady Gaga’s Bad Romance (eighteen days). -
How Social Media Is Redefining, Reorganizing, and Revitalizing Social Movements in the United States Jesse Janice Klekamp Scripps College
Claremont Colleges Scholarship @ Claremont Scripps Senior Theses Scripps Student Scholarship 2012 Intentioned Network Convergence: How Social Media is Redefining, Reorganizing, and Revitalizing Social Movements in the United States Jesse Janice Klekamp Scripps College Recommended Citation Klekamp, Jesse Janice, "Intentioned Network Convergence: How Social Media is Redefining, Reorganizing, and Revitalizing Social Movements in the United States" (2012). Scripps Senior Theses. Paper 96. http://scholarship.claremont.edu/scripps_theses/96 This Open Access Senior Thesis is brought to you for free and open access by the Scripps Student Scholarship at Scholarship @ Claremont. It has been accepted for inclusion in Scripps Senior Theses by an authorized administrator of Scholarship @ Claremont. For more information, please contact [email protected]. INTENTIONED NETWORK CONVERGENCE: HOW SOCIAL MEDIA IS REDEFINING, REORGANIZING, AND REVITALIZING SOCIAL MOVEMENTS IN THE UNITED STATES By JESSE JANICE KLEKAMP SUBMITTED TO SCRIPPS COLLEGE IN PARTIAL FULFILLMENT OF THE DEGREE OF BACHELOR OF ARTS PROFESSOR NEIMAN AUERBACH PROFESSOR TRAN April 20, 2012 ACKNOWLEDGEMENTS This thesis was in no way an individual endeavor and I have many people to whom I owe my immense gratitude. First, I would like to thank Professor T. Kim-Trang Tran for her initial support and inspiration for this analysis. Her direction of the Humanities Institute on Engagement: Mind, Body, and Soul originally sparked my interest in slacktivism and challenged me to consider conceptions of engagement outside my own paradigm. I am equally indebted to Professor Nancy Neiman- Auerbach whose fierce intelligence has encouraged me to push further in my critical thinking. Professor Auerbach’s feedback during brainstorming sessions and on subsequent iterations of this analysis have been grounding forces and assisted me in gaining traction. -
A Critical and Semiotic Approach to the Wonderful, Horrible Life Cycle of the Kony 2012 Viral Video
tripleC 12(1): 214-237, 2014 http://www.triple-c.at A Critical and Semiotic Approach to the Wonderful, Horrible Life Cycle of the Kony 2012 Viral Video Fernando Andacht University of Ottawa, Ottawa, Canada, [email protected], http://www.communication.uottawa.ca/eng/faculty/andacht.html Abstract: The article studies from a Peircean semiotic perspective the critical response to a webdoc made by the Invisible Children NGO and uploaded to YouTube and other social media in March 2012. It aimed at helping to capture the leader of the Lord’s Resistance Army (LRA), a group responsible for kidnapping children to make them soldiers that was allegedly active in Uganda. The remarkable con- trast between the fastest-growing, largest audience gathered by a video in the history of internet with its fierce ‘backlash’, a number of disparaging comments in print and online media makes the Kony 2012 video uploaded on YouTube an interesting case study. The article considers part of the criticism as a new-fangled version of what early functionalism called “the narcotizing dysfunction” of media, Lazarsfeld and Merton’s (1948) account of the apathy of the media audience despite an increase in their intake of information. The paper argues that the main rhetorical strategy of this Internet campaign is similar to that used in popular factuality programming (e.g. reality shows and docudramas), namely, the prevalence of indexical signs to arouse strong emotions. Part of its proclaimed failure as a humani- tarian campaign according to its numerous critics is due, in the author’s view, to the reduction- istic/dualistic approach of many critics to the video’s audience. -
Open Letter to Jason Russell CEO of Invisible Children Inc on KONY2012
Open letter to Jason Russell CEO of Invisible Children Inc on KONY2012 http://www.acholitimes.com/index.php/perspectives/opinion/15-open-le... Home News Perspectives Health Matters Short Stories Multimedia Entertainment Culture Acholi Heroes Genocide in Acholi Contact Us You are here: Home Perspectives Opinion Open letter to Jason Russell CEO of Invisible Children Inc on KONY2012 Open letter to Jason Russell CEO of Invisible Children Inc on KONY2012 Sunday, 11 March 2012 23:59 By Amber Ha Dear Jason Russell, After being bombarded with your KONY 2012 crusade, I have no choice but to respond to your highly inaccurate, offensive, and harmful propaganda. I realized I had to respond in hopes of stopping you before you cause more violence and deaths to the Acholi people (Northern Ugandans), the very people you are claiming to protect. Firstly, I Date Chinese Girls www.ChnLove.asia would Sincere Chinese Girl Seek True Love Join to Find like to Her! question your Russian Gosstandart rostandart.com timing of Certification quickly and cheap. All types of this certification. Permit KONY 2012 Date Sexy African Women www.AfroIntroductions.com/Dating crusade African Dating and Singles Site. Find the Perfect in African Woman Now! Uganda when Geheimtipp für Englisch Englishtown.com/1-Euro-Spezial most of In 30 Tagen fit in Englisch mit Englishtown - Jetzt the für nur 1 € violence Jason Russell, Bobby Bailey and Laren Poole, pose with SPLA soldiers from Joseph Kony and the LRA (The Lord’s Resistance Army) has subsided in Uganda in the past 5 years. The LRA has moved onto neighboring countries like the DRC and Sudan. -
The White-Savior Industrial Complex by Teju Cole If We Are Going to Interfere in the Lives of Others, a Little Due Diligence Is a Minimum Requirement
• SUBSCRIBE • RENEW • GIVE A GIFT • DIGITAL EDITION Print | Close The White-Savior Industrial Complex By Teju Cole If we are going to interfere in the lives of others, a little due diligence is a minimum requirement. Left, Invisible Children's Jason Russell. Right, a protest leader in Lagos, Nigeria / Facebook, AP A week and a half ago, I watched the Kony2012 video. Afterward, I wrote a brief seven-part response, which I posted in sequence on my Twitter account: Teju Cole Follow @tejucole 1- From Sachs to Kristof to Invisible Children to TED, the fastest growth industry in the US is the White Savior Industrial Complex. 12:33 PM - 8 Mar 2012 1,109 RETWEETS 326 FAVORITES Teju Cole Follow @tejucole 2- The white savior supports brutal policies in the morning, founds charities in the afternoon, and receives awards in the evening. 12:34 PM - 8 Mar 2012 1,006 RETWEETS 349 FAVORITES Teju Cole Follow @tejucole 3- The banality of evil transmutes into the banality of sentimentality. The world is nothing but a problem to be solved by enthusiasm. 12:35 PM - 8 Mar 2012 729 RETWEETS 259 FAVORITES Teju Cole Follow @tejucole 4- This world exists simply to satisfy the needs—including, importantly, the sentimental needs—of white people and Oprah. 12:36 PM - 8 Mar 2012 620 RETWEETS 220 FAVORITES Teju Cole Follow @tejucole 5- The White Savior Industrial Complex is not about justice. It is about having a big emotional experience that validates privilege. 12:37 PM - 8 Mar 2012 1,269 RETWEETS 454 FAVORITES Teju Cole Follow @tejucole 6- Feverish worry over that awful African warlord. -
2011 Annual Report
TABLE OF CONTENTS INTRODUCTION 2 Letter from CEO, Ben Keesey 3 Our Story 4 Mission Statement 5 Who is the LRA 7 Milestones PROGRAMS // UGANDA 10 Letter from Country Director, Jolly Okot 11 Legacy Scholarship Program 12 Story from a Legacy Scholarship Recipient 13 School for Schools 15 Teacher Exchange 16 Mend 17 Livelihood // D.R. CONGO, CENTRAL AFRICAN REPUBLIC 19 Protecting Communities 21 Encouraging LRA Defection 22 Providing Rehabilitation // MOVEMENT 25 Letter from Movement Director, Zach Barrows 27 Tours and Campaigns 29 Music FINANCIALS 32 Letter from Controller, Laura Walker 33 Income Statement 34 Breakdown of Revenue 35 Breakdown of Expenses 37 Looking Forward 39 Management, Board of Directors & Special Thanks 40 Closing Remarks from COO, Chris Carver Dear Invisible Children supporters, LETTER FROM CEO BEN KEESEY During the 2011 fiscal year, Invisible Children experienced unparalleled growth and advancement as we continued our mission to stop the LRA’s brutal violence in Central Africa. Our developing organizational identity continues to be fueled by the tenacity of our supporters. Without your dedicated support over the past year, our programs both at home and in Central Africa would not be possible. We are continually inspired by your commitment to peace. We entered into this year with incredible plans and—thanks to the support of tens of thousands—were able to translate those plans into groundbreaking initiatives and tangible results. Through our creation and launch of The Invisible Children Protection Plan, we are now taking direct action toward protecting innocent lives from LRA violence in some of the most remote and vulnerable communities in Central Africa. -
In Defense of “Slacktivism”: How KONY 2012 Got the Whole World to Watch Christopher Boulton, University of Tampa
University of Tampa From the SelectedWorks of Dr. Christopher Boulton Fall November 23, 2015 In Defense of “Slacktivism”: How KONY 2012 Got the Whole World to Watch Christopher Boulton, University of Tampa This work is licensed under a Creative Commons CC_BY-NC-SA International License. Available at: https://works.bepress.com/chris_boulton/22/ University of Tampa From the SelectedWorks of Dr. Christopher Boulton Fall November 23, 2015 In Defense of “Slacktivism”: How KONY 2012 Got the Whole World to Watch Christopher Boulton, University of Tampa This work is licensed under a Creative Commons CC_BY-NC-SA International License. Available at: https://works.bepress.com/chris_boulton/22/ 1 7 In Defense of “Slacktivism”: How KONY 2012 Got the Whole World to Watch1 Christopher Boulton In March of 2012, the Internet video KONY 2012 swept across Facebook and Twitter racking up more than 100 million views in just six days,2 making it the most viral video in the history of the Internet.3 KONY 2012’s stated intent was to draw attention to how Joseph Kony’s Lord’s Resistance Army (LRA) abducts, abuses, and forces children to fight as soldiers in and around Uganda and to inspire young activists to pressure celebrities and politicians to do whatever it takes to catch him.4 The backlash was swift. Critics objected not only to the facts, foreign policy agenda, and racial politics of KONY 2012 but also to the financial priorities of Invisible Children (IC), the organization behind the campaign.5 Many of these objections were well-founded. IC's video oversimplified