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Download Now PDF File NOVITA front cover_ADS 14/08/2019 11:50 Page 1 £3.50 ISSUE 142 SEPTEMBER 2019 CraftBusinesswww.craftbusiness.com The leading trade title for the craft industry KNITTING/CROCHET JEWELLERY INTERVIEW Who is Luxury jewellery Ditching infl uencing Made In the granny you? Chelsea image! P21 P42 P36 2 NEWS Welcome T Mark Hayhurst T @craftbiz T [email protected] T I don’t really want to say it but the nights are drawing in! Summer is on the wane and the children will soon be back in school. So, crafters’ thoughts are now turning towards, yes I am going to say the C-word, Christmas. Festive celebrations are on the mind and it’s time to turn your thoughts to the holidays. In this issue we have some top tips on holding a Christmas card workshop and creating the perfect gift bundle for your customers. Jessica Rose, founder of the London Jewellery School and the Jewellers Academy, offers her top tips of making the most of your products online in the run up to the Christmas gift buying season. We also chat with crochet icon, Jane Crowfoot, about the ethical use of yarn, teaching at Vogue Knitting Live Show in New York, her new knitting and crochet holidays in India in collaboration with Knit for Peace. Also, we take a look at who’s infl uencing the knitting and crochet markets. I hope you enjoy reading this issue of Craft Business! Crafter’s Companion hits 200 staff mark ON THE RECORD T Global craft supplier, Crafter’s Companion, is also experienced outstanding growth here in the celebrating the fi rst half of an impressive year UK. Therefore, our recruitment strategy to “I wanted to by hitting the 200 staff mark. support the company has become integral to our inspire This year alone, the company has employed a ongoing evolution. total of 28 people across its marketing, TV, trade, “We have been expanding our team on a imagination warehouse and product development teams, in global scale and the calibre of staff that we have addition to its retail stores to support its at Crafter’s Companion is phenomenal. As an and nurture ambitious global growth strategy. employer, I am so proud that we are able to creativity” As part of the growth plans, Crafter’s continue to recruit so many amazing people who Companion has also invested in developing its believe in the company and are actively invested UK, US and new EU ecommerce websites, its in its vision to create inspirational, educational SARAH CRESSALL video-selling platforms and its in-house TV studio. products for craft enthusiasts everywhere. Sara Davies MBE, founder of Crafter’s “Three years ago, we announced that we had Companion, said: “At the beginning of the year, hit the 100 staff mark and the fact that we now we announced that our US team was moving to have double that amount in such a short space a larger head offi ce space because it had of time is so overwhelming but absolutely outgrown its premises ahead of time and we’ve fantastic.” Craft BUSINESS SARA DAVIES SHORTLISTED IN NATWEST AWARDS 2020 GREAT BRITISH ENTREPRENEUR AWARDS T Sara Davies MBE, founder of Crafter’s Companion, has been shortlisted in the Creative Industries of the Year category at the NatWest Great British Entrepreneur Awards. The Great British Entrepreneur Awards celebrate the stories that have taken entrepreneurs to where they are today, regardless of size or turnover. You’ve got to be in it to win it There are 60 fi nalists across the North East region in 11 categories, including Creative 12 The Craft Business Awards 2020 Industries, Disruptor, Scale-Up, Start-Up, and Young, as well as new additions; Food & Drink and Health & Beauty. The event will take place on October 29 in Newcastle and regional winners will progress to the national awards ceremony. Sara Davies MBE, founder of Crafter’s Companion, said: “When I set up Crafter’s Companion from my university bedroom 14 years ago, I knew I had really great idea but I never imagined that the company would grow to the size it is today. “I’m so thankful that as an entrepreneur, I’ve had a strong support system. It started with my family always being there when I needed them and now I have the support of my fantastic, dedicated staff. I’m so thankful that I’ve been counted as a fi nalist among so many brilliant entrepreneurs but I would love to win this award to celebrate all of our achievements so far, as well as all of the exciting things that are yet to come.” Happy Anniversary! 28 It’s the big 4-0 For GMC Feature your product for free in The Collection T Don’t miss out on the craft supplier, manufacturer to www.craftbusiness. chance to enter your products and distributor the chance com/craftcollection into The Collection. to submit one product to The Collection will come The Collection is a new be included for free. free with every copy of the destination publication from “If you then want to add Craft Business October/ the creators of Craft Business more there are a number of November issue (mailing date that showcases the most paid for options available.” September 27), just in time exciting new products that For an additional product for shops to start thinking our industry has to offer. the price is £100 plus VAT, about what they want to Mark Hayhurst, Craft for three additional items it’s stock for Christmas. You’ll Business editor said: “ We £200 plus VAT or you can grab also fi nd it distributed at top Start preparing for want the publication of this a great deal for fi ve products craft trade shows up and 32 the festive season book to become a highlight in at only £250 plus VAT. down the country throughout How to run a Christmas card workshop In this issue every buyer’s year so to ensure For all the details on the year and available to this is the best publication how to get your products download for free from possible, we’re offering every featured head along www.craftsbusiness.com www.craftbusiness.com NEWS 3 Another year of strong growth for Hobbycraft T Hobbycraft, the UK’s leading achieved through leveraging our They will continue to open arts and crafts retailer, has broad product range which meets new smaller format stores in announced full year results for the needs of core hobbyists, relevant locations across the the year ending 17 February families and everyday makers, United Kingdom to drive 2019. with continued focus on profi tability and brand awareness. Key fi nancial and operational delivering value to our customers. This is coupled with their plans to highlights include: “Our focus remains on great increase E-commerce T Total revenue increased by customer service and colleague participation through investing 5.4% to £177.7 million engagement as we seek to further in their online experience T E-commerce revenue grew by provide help and inspiration to as well as driving Click and 22.7% customers in their local Collect growth. T Strong growth in Adjusted communities. Our in-store They intend to continue to EBITDA* of 27.8% from £9.5 workshop programme plays a key drive footfall to stores through an million to £12.2 million role where our colleagues increase in their in-store demos T Five new stores opened demonstrate their incredible and workshop programme where during the year bringing total knowledge and passion for they taught 100,000 customers store portfolio as at year end crafting while helping customers last year. They are fast becoming to 94 with their projects. the social centres for craft in their T Hobbycraft Club, the UK’s “Looking ahead, while we local communities. largest craft database, grows expect the retail environment to Hobbycraft’s multi-channel cent) and drive to support the exceptional items, share based to over 3.9 million members remain challenging we are well channel growth is also supported wellbeing and development of payment charge or credit, the Hobbycraft Chief Executive, placed to continue to execute our by the Hobbycraft Club which their colleagues has helped movements in fair value of Dominic Jordan, said: “We are growth plans, with initial trading now has 3.9 million members, as improve their colleague fi nancial instruments, any pleased with our performance in the fi rst quarter of this year well as their growing social media engagement to 90 per cent. impairment charge or write back and how our offer has improved ahead of the prior year.” community which has now over *Management consider that of tangible and intangible assets, over the past year. We continue to Hobbycraft delivered another 650,000 followers. Adjusted EBITDA refl ects the any income statement charge or pursue our plans for multi- strong year of growth with total Their focus on all aspects of trading performance of the Group, credit in relation to the onerous channel growth as we target our revenue increasing by 5.4 per customer service has directly excluding the impact of capital lease provision, shareholder strategy to improve the broader cent and online growth of 22.7 increased their Net Promoter investment. Adjusted EBITDA is monitoring fees, depreciation and appeal of our brand. This is being per cent. Score to 86 per cent (2018: 82 per operating profi t/(loss) before amortisation. T Multi-channel home shopping retailer, Ideal Shopping Direct, have partnered with ITV to broadcast live shopping hours from Ideal Create and Craft World.
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