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A1 ADVERTISING SUPPLEMENT / LOS ANGELES TIMES FRIDAY, APRIL 5, 2013 ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||| ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||| [email protected] Tel: 213.487.0100 www.koreaheraldbiz.com/pdf_list-1.php COVER STORY A faithful servant to music Best-selling violist O’Neill wants the mu- sic to shine, resists temptation to merely impress listeners ally goes to people who keep Handel, Burgmuller and oth- JI-SOOK bae coming to the concert. People ers. The Korea Herald fly around the world to Lon- The pieces were hand- don, Paris, New York, Ger- picked by O’Neill from seven he viola, slightly many and almost everywhere of his albums, including his larger than a violin I’ve been. People show up to latest, “Solo.” and with a deeper support me and their interest “You don’t have to know sound, has always in music. “It’s a devotion that what exactly I am doing to Tbeen overshadowed by its I don’t take for granted or appreciate that art is beauti- smaller, higher-profile cous- lightly. There was something ful. My way is not to bombard in. really powerful, enough to people with the most com- In Korea, however, the take a small boy from Wash- plex music and say, ‘Under- viola enjoys as much fame ington State and make him stand it or you are stupid.’” as the violin, thanks to Rich- feel that every day of his life “What I have been trying ard Yongjae O’Neill. The is great,” he said. to do over the nine years is 34-year-old musician has O’Neill will be hold- to build that trust (between reportedly sold more than ing his recital “My Way” at myself and the audience), 150,000 viola recordings in Seoul Arts Center on March slowly and steadily by mixing Korea and his concerts are al- 31 at 2 p.m. and 7 p.m. The in pieces that weren’t written most always sold-out affairs. violist will be joined by pia- for the viola but are univer- His impressive CV includes nist Ji-hun Jeong and the sally loved and are regarded an Avery Fisher Career Grant Tongyeong International as masterpieces. I have been and two Grammy nomina- Music Festival Ensemble in delving into building trust tions, performances with performing music by Clark, between me and the viola. internationally renowned or- Schubert, Of- fenbach, I think people have trusted chestras, and being an artist that. And because of that of the Chamber Music Soci- trust I was able to challenge ety of the Lincoln Center. It them. It’s been a long sort of appears the violist has man- road,” he said. It seems that aged to keep control of both the musician, who trains his musical depth and career. himself with books and mar- “People still call me, ‘Hello, athon running, or sometimes violinist,’ and I say, ‘No, I am waits for galleries and mu- not. Just take away the ‘lin.’” seums to open in the morn- O’Neill said smiling in an in- ing to see paintings and feel terview Thursday, Mar. 28. the mood, is unperturbed by “The credit re- anything. It is pure passion and professionalism that drive him to perfection. “The basis of my every- ing what the composers have classical music is a relic but thing is that I take things written, there is a temptation take Shakespeare’s stories. dead seriously. I don’t mess on many different levels to It’s not just about great sto- around. I took that from Da- say, ‘Oh, look at me, look at rytelling. There is a universal vid Soyer, the cellist of the me. See just how great I am.’ truth, a message. And these Guarneri String Quartet, one “But to me, I have always things are the essence and of the first, oldest and most taken to heart that I want cultural DNA. famous string quartets in the people, as they leave the con- “If you think in our mod- world.” cert hall, to think, ‘Wow, that ern culture, a year passes and Bach, Beethoven, Mendels- you listen to a piece on the O’Neill also was cautious sohn music is amazing.’ They radio or a pop song from a about musicians becoming are separated by oceans and year ago, unless it is a really self-absorbed. hundreds of years but their good song, you would go, ‘Oh, music still has meaning,” he I can’t believe I liked that!’ Violist Richard “Soyer also said, ‘At all said. Things get old so quickly. It Yongjae O’Neill times you are servant to the deteriorates so quickly at a poses for The music.’ And that phrase is be- O’Neill said he respects all quick rate so to think that Korea Herald on coming ever more important. genres of music, but there something so essential in Thursday at Plaza Sometimes the temptation of is something special about music that still is alive and is Hotel in Seoul. recreation is getting there: classical music. fresh as when it was written (Park Hae-mook/ Because we are not creat- 100 years ago is kind of un- The Korea Herald) ing the music but reenact- “People sometimes think believable.” CulTuRE Paper never looked so beautiful he wonders that has stated that Koreans were well as paper art, abstract the imagination and scale of can be created most likely the first people canvases and sculptures. paper as an art form. Among with something as in the world who made color On the traditional side, some of the exhibitions are a seemingly simple paper and dyed paper with visitors can see various pieces giant origami forest equipped Tas a piece of paper are awe- natural materials. of practical Korean artifacts with swinging monkeys on inspiring. Although paper is The Jong Ie Nara Paper made from mulberry paper trees and large elephants used in everyday life on such Art Museum in Jangchung- such as umbrellas, fans, hats, all created by folding paper, regular basis, its intrinsic and dong is dedicated to promote lanterns and bowls. And on bringing life to ordinary col- artistic value is often times both awareness and appre- the modern side, the sec- ored pieces of paper. overlooked. ciation of paper as a practi- ond floor houses an array of The Jong Ie Nara Paper Beyond its practical uses cal material as well as a form papier-mch sculptures and Art Museum has a collection such as material for printing of creative expression. The 2-D art canvases that are of around 5,000 various pa- and jotting down notes, pa- museum has a collection of so elegant and intricate in per artworks ranging from per itself is actually a form of works that range from histor- their design that they look the historical exhibitions on artistic expression. ical and traditional artifacts as though they couldn’t pos- the development of paper to Despite the advances of made from hanji, or mul- sibly be made out of pieces of more modern and kid-friend- high-tech societies where berry paper, to modern-day paper. Some of the abstract ly displays. paper may seem like an ob- paper-made art pieces ― that works on display include wall Visitors not only have the solete material soon to be could very well be displayed canvas pieces made entirely opportunity to view the mu- almost entirely replaced by in any prestigious art gallery out of old newspapers, book seums’ unique collections of electronic devices, paper is _ all the way to examples of pages and scraps of card- paper and paper work, but still an invaluable compo- Korean folded paper art, or board. can also take classes and join nent in both the architecture jongi jeopgi. Korea has a long On the other side of the workshops on the art of fold- of material goods as well as tradition in the art of paper paper spectrum, the first ing paper. The museum also a platform for the creative making. floor of the museum current- sells a wide variety of how-to community. Korean histori- Paper has been used in ly has a temporary exhibition books on paper folding for cal literature has claimed unique ways in the country showing a wide variety of col- children and adults as well as that Korean people have been both as works of art and as orful folded paper art, more paper of almost every color using paper since the fourth everyday necessities _ tradi- popularly known as origami. imaginable for those who century and that it is stated tional doors, windows, walls, The displays are beyond the wish to try out their origami that the art of paper folding ceilings and floors all use pa- small paper airplanes and skills on their own. in the country started around per. boats that most people have Jong Ie Nara Paper Art the same time. Dard Hunter, The second floor of the learned to make during their Museum. a renowned American histo- museum is dedicated to tra- time in elementary school art rian of paper manufacturing, ditional paper artifacts as classes. These pieces broaden A2 ADVERTISING SUPPLEMENT / LOS ANGELES TIMES FRIDAY, APRIL 5, 2013 health invention Rice Noodles Are Beneficial No More Bathroom Clogging mess of hair in your ter running, simply place one For Your Body shower or bathtub of POPTIC in a drain hole. Adrain is disgusting Your POPTIC will stay in daily fiber. and is never fun to get rid place for the duration of your Zinc One sure sign that of. However, there are a few shower and will not slow zinc is essential is that it’s easy methods you can apply down the draining water.

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