What Is World Radio Day Radio World What Is World Radio Day Is Celebrated All Over the World on February 13

17 SPECIAL ADVERTISEMENT OBSERVER ON SATURDAY February 13, 2021 twitter/jamaicaobserver www.jamaicaobserver.com

In 2011, UNESCO’s General Conference, at its 36th session, proclaimed at its 36th session, proclaimed General Conference, In 2011, UNESCO’s proposed was 13 February day The Day. Radio World as 13 February because it coincides with the of UNESCO by the Director-General international anniversary of the United Nations Radio, the UN’s service was established on February 13, 1946. broadcasting During its 67th Session, the UN General Assembly adopted a res- olution on January 14, 2013, the United Nations General Assem- February 13 as proclamation bly formally endorsed UNESCO’s Radio Day. World of information. In India Radio is the primary medium and source started in the early 1920s and in 1923, the Radio broadcasting Irwin, Lord by the Radio Club of Bombay. was aired ﬁrst program Company of India, inaugurated the Indian Broadcast then Viceroy (IBC) in Bombay. Radio Day 2020: Importance World Radio is the most effective way of delivering information. It is a democratic, and trusted one. Due to which it has the widest free, with the audiences compared and the greatest geographical reach Internet, television, and newspapers. World Radio Day: History World demics, etc. What Is World Radio Day Radio World What Is World Radio Day is celebrated all over the world on February 13. Radio World The day aims at promoting the medium and encouraging people to The day aims at promoting Radio Day is to use it. The main object behind celebrating World among the public and the media of the importance raise awareness of radio, secondly to encourage decision-makers to establish and as to enhance radio; as well access to information through provide networking and international cooperation among broadcasters. During the Covid-19 pandemic, radio made it possible, for exam- continuity of learning, to ﬁght against misinforma- ple, to ensure barrier gestures. tion, and to promote of an ode to the resilience New Radio’ is therefore ‘New World, radio. It is a tribute to its capacity for perpetual adaptation at the rate of societal transformations and listeners’ new needs. Radio Day 2021 (WRD 2021), UNESCO On the occasion of World 10th anniversary calls on radio stations to celebrate this event’s sub-themes. three than 110 years of radio through and the more ● Evolution: The world changes, radio evolves radio is resilient and sustainable; ● Innovation: The world changes, radio adapts and innovates- ra- the go-to medium of dio adapts to new technologies and remains to everyone; and accessible everywhere mobility, ● Connection: The world changes, radio connects - radio services our society during natural disasters, socio-economic crises, epi- twitter/jamaicaobserver www.jamaicaobserver.com OBSERVER ON SATURDAY February 13, 2021 SPECIAL ADVERTISEMENT 18 at work,andonothermobiledevices. through appsontheirphones,laptops well. Peoplecanlistentoradiostations allow radio to have digital functions as mobile thanthat?Streaming options did youknowthatradioisevenmore are on-the-gointheircars.However, since manyconsumerstuneinwhilethey As mentionedabove,radioismobile ● StreamingOptions audiences. allow businessestointeractwithdiverse reach multiplesegments,itcanalso commute. Notonlycanradioadvertising or mostcommonly, duringtheirdaily audience segmentsathome,work allowing advertiserstoreach multiple businesses. Radioisalsotransportable, highly desirableadvertisingmediumto reaches abroad audience,makingita that radioisrelevant: Itconsistently each week.Thatfactaloneproves 8 out of ten Jamaican listen to the radio Based onthestatisticmentionedabove, relevant today. five reasons thatradioadvertisingisstill topic even further by providing the top companies. Today, we’re takingthis looking toradiopromote their marketers across the country are still help prove whybusinessownersand each week?Statisticslikethisone consistently reaches 85%ofJamaicans example, did youknow that radio According toamarketresearch for advertising isstillundeniable. world, theeffectivenessofradio Although 2021 is knownto be adigital ● RadioReach advertising istheperfectplatformfor smartphone tolistenmusic,radio digital with64%ofthemusingtheir Since Millennialsare almostfully Advertising IsStill Dead? Reasons Radio isNot Why Radio Relevant reaching thisimportantdemographic. chord withaudiences.Telling your in creative waysthatwillstrikea their adsandshare theirmessage that businessescanhavefunwith impact withconsumers.Thismeans grab attentionandmakealasting creative ads that are designed to Radio advertising revolves around ● ACreativeWay To Tell Your Story than withothermediums. immediate return withradioadvertising means thatlocalbusinessesseeamore over platformsliketelevision.This radio provides a50%ROIadvantage In additiontothat,itcanalsobesaidthat revenue from listenersexposedtoads. radio advertisingcouldgeneratesome can besaidthateverydollarspentin restaurants. Basedonobservations,it merchandisers, andquick-service home improvement stores, mass retail categories: department stores, Radio’s return onadspendinginfour their return oninvestment,orROI. businesses withareliable waytotrack Radio advertisingalsoprovides Realible ReturnsOnInvestments(ROI) more successyouradvertisingwillhave. you cangetwithtellingyourstory, the personality’s show. Themore creative product brought upon-airduringthat either considered orpurchased a personality influencestheiropinion consumers allowtheirfavoriteon-air it comestoradioendorsements.Most be extremely effective,especiallywhen through radioadvertisingisfoundto story withyourbusiness’personality up thestoryyouwanttotell Television allowsyoutoback chart yourcareer path. the followinginmindasyou television broadcasting, keep differences betweenradioand As you consider the vast audiences. possible foryoutoinfluence broadcasting thatwillmakeit world ofradioandtelevision It willopendoorsintothe of flexibilityinyourcareer. provide asignificantdegree one ofourMediaSchoolswill broadcasting diplomafrom Earning aradioandtelevision keep listenersengaged. to fallbackonvisualeffects Radio doesn’t havetheability to ExcitetheImagination Radio ReliesonStrong Copy again. spinning goldtime and time imagery are aformulafor dialogue andappealing stories coupledwithgreat in thedigitalera,andgood Television offers vast reach can keep them watching. imagery andspecialeffects fail tointerest viewers,visual copy andsmoothdialogue your audience.Whenstrong the desired response from with visualcuesthatcanelicit But whatisthedifference Television’s Greatest Broadcasting? Strength isVisual between thetwo? Radio orTV Fragmentation: people andwordsmiths. the perfectstageforcreative than words and sounds. It is engage readers withlittlemore creativity andtheabilityto challenge andrequires endless listeners. Thisismore ofa imagination thatengages of creating a theater of must becomemasters presenters andadvertisers This meansthatradio advertising clients. the station’s sponsorsand achieve positiveresults for mastery ofmarketingto advertising canusetheir between radioandtelevision who understand the difference Savvy marketing professionals them acaptiveaudience. cars or at work. This makes listeners oftenlistenintheir an advantagebecauseradio However, radio hasabitof mediums. challenge thatisfacingboth commercial breaks. Itisa so theycanskipthrough “TiVo-ing” their programs television viewers are often commercials comeon,and often flipstationswhen advertising. Radioaudiences skills to design and promote and televisionbroadcasting are planningtouseyourradio you will need to address if you Fragmentation is something Difference BetweenRadio and Television The Biggest 19 SPECIAL ADVERTISEMENT OBSERVER ON SATURDAY February 13, 2021 twitter/jamaicaobserver www.jamaicaobserver.com twitter/jamaicaobserver www.jamaicaobserver.com OBSERVER ON SATURDAY February 13, 2021 SPECIAL ADVERTISEMENT 20 since communityradiostationsarethevoicesofvoiceless”. and, with them, fundamental freedoms would be weakened, as would cultural diversity, medium, vector of freedom. Without radio, the right to information and freedom of expression radio, for todayandtomorrow, because, more than ever, we need this universal humanist of role central the affirms Radio”, New World, “New theme its with Day, Radio World “This Talk UpYout’s RadioShowwillhave (TALK UPYUTEisarecipientoftheUNESCOParticipationProgramme,2020-21) by TheJamaicaNationalCommissionforUNESCOandwillbeairedon the theme“NewWorld, NewRadio:Evolution,Innovation,Connection”.Theywillbesupported TALK UPYOUTwillhostaspecialbroadcastforWorld2021under RadioDayon13February radio. This yearwecelebrate the 10theditionofWorld Radio Day andthemorethan110yearsof experience of diversity, stand asan arena for all voices to speakout,berepresentedandheard. Radio’s uniqueabilitytoreachoutthewidestaudiencemeansradiocanshapeasociety’s • Talk Up Yout’s-Talk Up Radio Show will connect with youth in radio globally in celebration • impactoftheradiostationonyouthinAccompongMarooncommunity • a special presentation by UNESCO representatives locally & globally to highlight the work • discussionsbyyoungpeopleontherolethatradiohasplayed the conflict through building mutual understanding, and exposure to other counter points of to view. medium perfect the is radio specifically, More change. for dialogue positive and unites us. It brings together people and communities from all backgrounds to foster of radio and hear from young people about how it shapes lives. Radio informs, transforms it isdoingtobenefityouth. • Nationwide’s Youtube Page. • Website nationwideradiojm.com • NationwideNewsNetworkApp • Nationwide90FM(90.3,90.5,90.7and90.9 Twitter: JncUnesco/LinkedIn:JNC-UNESCO Email: [email protected] Website: https://jncunesco.gov.jm/ Follow usIG:jncunesco_jamaica/ Phone: 967-9893/618-1332-3 Like usonFACEBOOK Contact: Emprezz Golding:18763593634 www.talkupyout.com members representing the (JNC-UNESCO) comprises Commission forUNESCO The JamaicaNational to UNESCO. Member Statesare transmitted the needsandaspirationsof the channelthrough which and achievements,are • publicise UNESCO’s mission programmes. and evaluationofUNESCO’s preparation, implementation communities inthe international the with work • on UNESCOaffairsand • they advise their governments activities, and catalystsforUNESCO’s considered themobilisers are Commissions National • Constitution ofUNESCO. with ArticleVIIofthe was establishedinaccordance for UNESCO(JNC-UNESCO) Jamaica NationalCommission Three yearslater (1965), the (UNESCO) in November 1962. and CulturalOrganisation Educational, Scientific State oftheUnitedNations Jamaica becameaMember Information For All UNESCO ExecutiveBoard Jamaica currently sitson: Committees. Committees andother Secretariat, Advisory functions through a The NationalCommission falls. the NationalCommissionnow Sport underwhoseportfolio Gender Entertainmentand by the Minister of Culture competence andischaired various areas ofUNESCO’s LinkedIn: ca/Twitter: JncUnesco/ o.m Follow us IG: jncunesco_ja LikeusonFACEBOOK gov.jm/ Website: https://jncunesco. gov.jm jamaicanatcom@jncunesco. Email: 9893/618-1332-3 Contact Phone:967- of HumanityList(ICH),2008 Intangible Cultural Heritage Town inscribedonUNESCO 5. Maroon HeritageofMoore 2009 forSport,October Champion designated a UNESCO 4. Veronica Campbell-Brown music, December2015 a UNESCOCreative Cityof 3. CityofKingstondesignated Heritage site,July2015 designated aUNESCOWorld 2. Blue & John Crow Mountains December 2018 of HumanityList(ICH), Intangible Cultural Heritage inscribed on UNESCO 1. Reggae Music of Jamaica designations: UNESCO inscriptions/ And havethefollowing Cultural Heritage(ICH) Safeguarding ofIntangible of theConventionfor Intergovernmental Committee Council(IFA). JNC-UNESCO mai- 21 SPECIAL ADVERTISEMENT OBSERVER ON SATURDAY February 13, 2021 twitter/jamaicaobserver www.jamaicaobserver.com