What Is World Radio Day Radio World What Is World Radio Day Is Celebrated All Over the World on February 13
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17 SPECIAL ADVERTISEMENT What Is World Radio Day February 13, 2021 twitter/jamaicaobserver www.jamaicaobserver.com ON SATURDAY OBSERVER World Radio Day is celebrated all over the world on February 13. demics, etc. The day aims at promoting the medium and encouraging people to use it. The main object behind celebrating World Radio Day is to World Radio Day: History raise awareness among the public and the media of the importance of radio, secondly to encourage decision-makers to establish and In 2011, UNESCO’s General Conference, at its 36th session, proclaimed provide access to information through radio; as well as to enhance February 13 as World Radio Day. The day February 13 was proposed networking and international cooperation among broadcasters. by the Director-General of UNESCO because it coincides with the anniversary of the United Nations Radio, the UN’s international During the Covid-19 pandemic, radio made it possible, for exam- broadcasting service was established on February 13, 1946. ple, to ensure continuity of learning, to fight against misinforma- tion, and to promote barrier gestures. During its 67th Session, the UN General Assembly adopted a res- olution on January 14, 2013, the United Nations General Assem- ‘New World, New Radio’ is therefore an ode to the resilience of bly formally endorsed UNESCO’s proclamation February 13 as radio. It is a tribute to its capacity for perpetual adaptation at the World Radio Day. rate of societal transformations and listeners’ new needs. Radio is the primary medium and source of information. In India On the occasion of World Radio Day 2021 (WRD 2021), UNESCO Radio broadcasting started in the early 1920s and in 1923, the calls on radio stations to celebrate this event’s 10th anniversary first program was aired by the Radio Club of Bombay. Lord Irwin, and the more than 110 years of radio through three sub-themes. then Viceroy of India, inaugurated the Indian Broadcast Company (IBC) in Bombay. ● Evolution: The world changes, radio evolves radio is resilient and sustainable; World Radio Day 2020: Importance ● Innovation: The world changes, radio adapts and innovates- ra- Radio is the most effective way of delivering information. It is a dio adapts to new technologies and remains the go-to medium of mobility, accessible everywhere and to everyone; free, democratic, and trusted one. Due to which it has the widest ● Connection: The world changes, radio connects - radio services geographical reach and the greatest audiences compared with the our society during natural disasters, socio-economic crises, epi- Internet, television, and newspapers. Radio is Not 18 Dead? Reasons Why Radio Advertising Is Still Relevant ● Radio Reach reaching this important demographic. Although 2021 is known to be a digital world, the effectiveness of radio Realible Returns On Investments (ROI) advertising is still undeniable. Radio advertising also provides According to a market research for businesses with a reliable way to track example, did you know that radio their return on investment, or ROI. consistently reaches 85% of Jamaicans SPECIAL ADVERTISEMENT each week? Statistics like this one Radio’s return on ad spending in four help prove why business owners and retail categories: department stores, marketers across the country are still home improvement stores, mass Radio or TV looking to radio to promote their merchandisers, and quick-service companies. Today, we’re taking this restaurants. Based on observations, it topic even further by providing the top can be said that every dollar spent in Broadcasting? five reasons that radio advertising is still radio advertising could generate some Earning a radio and television This means that radio relevant today. revenue from listeners exposed to ads. broadcasting diploma from presenters and advertisers one of our Media Schools will must become masters Based on the statistic mentioned above, In addition to that, it can also be said that provide a significant degree of creating a theater of 8 out of ten Jamaican listen to the radio radio provides a 50% ROI advantage of flexibility in your career. imagination that engages each week. That fact alone proves over platforms like television. This It will open doors into the listeners. This is more of a that radio is relevant: It consistently means that local businesses see a more world of radio and television challenge and requires endless reaches a broad audience, making it a immediate return with radio advertising broadcasting that will make it creativity and the ability to highly desirable advertising medium to than with other mediums. possible for you to influence engage readers with little more businesses. Radio is also transportable, vast audiences. than words and sounds. It is allowing advertisers to reach multiple ● A Creative Way To Tell Your Story the perfect stage for creative audience segments at home, at work Radio advertising revolves around But what is the difference people and wordsmiths. or most commonly, during their daily creative ads that are designed to between the two? commute. Not only can radio advertising grab attention and make a lasting Fragmentation: The Biggest reach multiple segments, it can also impact with consumers. This means As you consider the Difference Between Radio allow businesses to interact with diverse that businesses can have fun with differences between radio and and Television audiences. their ads and share their message television broadcasting, keep Fragmentation is something in creative ways that will strike a the following in mind as you you will need to address if you chord with audiences. Telling your ● Streaming Options chart your career path. are planning to use your radio As mentioned above, radio is mobile story with your business’ personality and television broadcasting since many consumers tune in while they through radio advertising is found to skills to design and promote be extremely effective, especially when Television’s Greatest are on-the-go in their cars. However, Strength is Visual advertising. Radio audiences did you know that radio is even more it comes to radio endorsements. Most often flip stations when consumers allow their favorite on-air Television allows you to back mobile than that? Streaming options up the story you want to tell commercials come on, and allow radio to have digital functions as personality influences their opinion television viewers are often either considered or purchased a with visual cues that can elicit well. People can listen to radio stations the desired response from “TiVo-ing” their programs through apps on their phones, laptops product brought up on-air during that so they can skip through personality’s show. The more creative your audience. When strong at work, and on other mobile devices. copy and smooth dialogue commercial breaks. It is a Since Millennials are almost fully you can get with telling your story, the challenge that is facing both more success your advertising will have. fail to interest viewers, visual digital with 64% of them using their imagery and special effects mediums. smartphone to listen to music, radio can keep them watching. advertising is the perfect platform for Television offers vast reach However, radio has a bit of in the digital era, and good an advantage because radio stories coupled with great listeners often listen in their dialogue and appealing cars or at work. This makes imagery are a formula for them a captive audience. spinning gold time and time Savvy marketing professionals again. who understand the difference between radio and television Radio Relies on Strong Copy advertising can use their to Excite the Imagination mastery of marketing to Radio doesn’t have the ability achieve positive results for to fall back on visual effects to the station’s sponsors and keep listeners engaged. advertising clients. twitter/jamaicaobserver www.jamaicaobserver.com OBSERVER ON SATURDAY February 13, 2021 ON SATURDAY OBSERVER twitter/jamaicaobserver www.jamaicaobserver.com 19 SPECIAL ADVERTISEMENT OBSERVER ON SATURDAY February 13, 2021 twitter/jamaicaobserver www.jamaicaobserver.com 20 Jamaica became a Member Council(IFA). State of the United Nations Radio’s unique ability to reach out the widest audience means radio can shape a society’s Educational, Scientific experience of diversity, stand as an arena for all voices to speak out, be represented and heard. Intergovernmental Committee and Cultural Organisation of the Convention for the This year we celebrate the 10th edition of World Radio Day and the more than 110 years of (UNESCO) in November 1962. Safeguarding of Intangible radio. Three years later (1965), the Cultural Heritage (ICH) Jamaica National Commission And have the following for UNESCO (JNC-UNESCO) TALK UP YOUT will host a special broadcast for World Radio Day on 13 February 2021 under UNESCO inscriptions/ was established in accordance designations: the theme “New World, New Radio: Evolution, Innovation, Connection”. They will be supported with Article VII of the SPECIAL ADVERTISEMENT Constitution of UNESCO. by The Jamaica National Commission for UNESCO and will be aired on 1. Reggae Music of Jamaica • National Commissions are inscribed on UNESCO • Nationwide 90FM (90.3, 90.5, 90.7 and 90.9 considered the mobilisers Intangible Cultural Heritage • Nationwide News Network App and catalysts for UNESCO’s of Humanity List (ICH), December 2018 • Website nationwideradiojm.com activities, • they advise their governments • Nationwide’s Youtube Page. on UNESCO affairs and 2. Blue & John Crow Mountains designated a UNESCO World (TALK UP YUTE is a recipient of the UNESCO Participation Programme, 2020-21) • work with the international Heritage site, July 2015 communities in the Talk Up Yout’s Radio Show will have preparation, implementation 3. City of Kingston designated and evaluation of UNESCO’s a UNESCO Creative City of programmes. music, December 2015 • discussions by young people on the role that radio has played • publicise UNESCO’s mission • a special presentation by UNESCO representatives locally & globally to highlight the work 4.