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Case Study – Essentialle (Beauty Brand)

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Case Study – Essentialle (Beauty Brand) Case Study – Essentialle (Beauty Brand) Requirement: Event Management Aim: Method: To organise the UK press launch for • Venue - secured Deliciously Ella in Mayfair, due to an Essentialle, a luxury vegan and 100% natural established relationship with the PR skincare brand. • Media Invitations - designed invitations and press release • Contacts - collated contact list covering nationals, consumer and trade publications • Collaborations - secured partnerships with Nails and Brows & Colour Riot Nails to deliver hand massages • Guest List - management of attendees • Refreshments - selection of food/drinks • Goody Bags - sourced goody bags and products Result: In less than 10 days, I organised a successful press breakfast event, which aligned with the brand’s ethos, guidelines and budget. Attendees included journalists representing Cosmopolitan, Glamour, Daily Mail, Hello!, Inside Soap, ELLE UK, Daily Star, Cosmetics Business, Pulse UK, ITV (This Morning), The Independent, ES Magazine, London Live, Daily Mail, Huffington Post, Glass Magazine, Cosmetics Business, Your Coffee Break, Mayfair Times, Daily Star, My Girls On Tour (104k followers), The Sybarite, Inside Soap, SheerLuxe.com, PSYCHOLOGIES, 1883 magazine, The Sunday Girl blog, The Marylebone & Fitzrovia Magazine, Professional Beauty, Beautyqueen blog, Aesthetic Obsessed, HEALTHISTA, esprit Magazine and Holistic Therapist Magazine. Case Study – Essentialle (Beauty Brand) Requirement: Press Coverage Aim: Method: To create personalised Gift Boxes targeted at top tier • Collaborations - secured partnerships with Kiss media contacts in order to gain coverage in Air (candles) and London Grace (nail polish), weekly/monthly magazines and national newspapers. due to established relationships with these brands • Press Release - designed targeted press release with information about each brand featured within the Gift Box • Contacts - collated contact list covering weekly/monthly magazines and national newspapers • Personalisation – provided personal candles featuring each editor’s name along with hand written notes Result: In less than one week, Essentialle was featured on Instagram by the Beauty Director of GLAMOUR magazine, who has over 158k followers on Instagram. There is also the possibility of featuring in a future issue of GLAMOUR magazine. Case Study – Essentialle (Beauty Brand) Requirement: Press Coverage Aim: To generate press and gain media coverage by targeting relevant beauty and lifestyle media contacts. Method: Create targeted press releases for journalists, freelance writers and bloggers. Results: The brand received coverage in Absolutely Weddings, a leading biannual magazine for brides- to-be. Circulation: 20,000 Case Study – Essentialle (Beauty Brand) Requirement: Press Coverage Aim: To generate press and gain media coverage by targeting relevant beauty and lifestyle media contacts. Method: Create targeted press releases for journalists, freelance writers and bloggers. Results: The brand received coverage in Holistic Therapist Magazine, a leading printed title in complementary therapy, reaching out every quarter to a readership of 45,000 industry professionals. Circulation: 15,000; readership: 45,000; unique web hits: 10,000. Case Study: Essentialle (Beauty Brand) Requirement: PR and Marketing, Social Media Activity & Events Aim: Generate media coverage, increase social media following and engagement, and host press events Method: We started working with the brand in October (12.10.17) to launch the brand to the UK media, managed social media activity across Instagram, Twitter and Facebook, create social media content (imagery/video), target key beauty bloggers, make-up artists and influencers, as well as search for suitable brand ambassadors. We also organised a press event to launch the brand to UK media in October (24.10.17). Results: In less than 10 days, we have generated media coverage, increased social media engagement and organised a press event with journalists attending from publications including Cosmopolitan, Glamour, Daily Mail, Inside Soap, Elle UK, Daily Star, Cosmetics Business, Pulse UK, ITV (This Morning) and Your Coffee Break. The brand has also had the opportunity to partner with established brands at key industry events, including the Inside Soap Awards, as well as collaborative opportunities with Latest in Beauty. Social Media Channels: @EssentialleSkin Instagram: Content Creation Instagram Facebook Content creation and reposts following a Competition on Facebook (25.10.17): successful launch event on 24.10.17. 30 likes / 25 comments Twitter Working with influencers Competition on Twitter (25.10.17): @fashionforroyals (55.4k+ followers) 222 retweets / 156 favourites 1,267+ Likes Competitions Working with influencers 522 Retweets, 212 Likes, 97 Comments @LuxuryColumnist (80.8k+ followers) 8 Retweets, 33 Likes .
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