SEASON ONE PERFORMANCE HIGHLIGHTS JANUARY - JULY 2016 THE SHANNARA CHRONICLES LEGACY
BASED ON THE BEST-SELLING BOOK SERIES BY TERRY BROOKS
OVER 35 BOOKS IN THE SERIES AND GROWING, PUBLISHED WORLDWIDE THE SHANNARA CHRONICLES OVERVIEW
Thousands of years after the destruction of our civilization, an Elven Princess, Amberle, a half-human half-elf, Wil, and a human, Eretria, embark on a quest to stop a demon army from destroying the future Earth known as the Four Lands. SEASON ONE From Executive Producer JON FAVREAU (The Jungle Book, Iron Man) & Writers/Executive Producers AL GOUGH & MILES MILLAR (Smallville)
SEASON ONE 10 X 1 HOUR - PREMIERED 2016 SEASON TWO 10 X 1 HOUR - COMING 2017 THE SHANNARA CHRONICLES OVERVIEW
“NOT ONLY WAS THE PRODUCTION QUALITY HIGH, BUT THE STORY ITSELF WAS INTERESTING, “THE MOST AMBITIOUS SCRIPTED DRAMA SURPRISING AND EMOTIONAL. IF ANYONE DESERVES A SEASON 2, IT’S SHANNARA.” EVER TO AIR ON MTV.” - ENTERTAINMENT WEEKLY - HYPABLE “...THE NEXT STAR WARS” “... A SPRAWLING FANTASY!” - FORBES - USA TODAY
“AN EPIC QUEST OF A SHOW...” - ENTERTAINMENT WEEKLY quotes SEASON ONE THE SHANNARA CHRONICLES MTVMTV US PREMIEREPREMIERE
7.5 MILLION VIEWERS PREMIERE NIGHT # 1ORIGINAL SERIES in its time-slot in cable among P12-34, P18-24, P18-34, and P18-49
PREMIERE RATINGS GREW +71% FROM LIVE+SAME DAY to LIVE +3
Source: Nielsen through 1/7/16. Reach, 1 min qual, all plays; SiteCatalyst, YouTube Analytics through 1/10/16; Ranks based on L3 (000); Views = linear reach all plays and streams. THE SHANNARA CHRONICLES MTVMTV US PREMIERE SEASON THE TOP RATED7.5 NEWMILLION SERIES VIEWERS PREMIERE NIGHT OF 2016 ON MTV # 1ORIGINALTHE HIGHESTSERIES AVERAGE in its time-slotL7 LIFT in FOR cable A FRESHMANamong SERIES P12-34, P18-24, P18-34,IN MTV and P18-49HISTORY PREMIERE RATINGS GREW +71% FROM LIVE+SAME DAY to LIVE +3
Source: Source:Nielsen - Season One of "The Shannara Chronicles" averaged a 0.98 L3 rating in MTV's Nielsencore through P12-34 1/7/16. demo Reach, and ranks1 min as qual, MTV's all plays; top-rated SiteCatalyst, new series YouTube this year.Analytics Additionally, through"Shannara" 1/10/16; Ranks saw the based highest on L3 average (000); ViewsL7 lift (+106%)= linear reachfor a freshmanall plays and series streams. in MTV history. THE SHANNARA CHRONICLES DIGITALMTV PREMIERE BOOST MORE FULL SEASON STREAMING THAN OTHER MTV SERIES 39% MORE STREAMS THAN TEEN WOLF 46% MORE STREAMS THAN SCREAM HIGHEST GROSSING DOWNLOAD FOR A MTV SEASON EVER
Source: 1/5 - 3/8 SEASON PREMIERE through FINALE +1 Week MTV.com/MTV App - Internal MTV Sell-Through Data From Partners TALENT TAKEOVERS BROKE RECORDS + DROVE ADD’L EXCITEMENT AROUND LINEAR AIRINGS THE SHANNARA CHRONICLES SOCIALSOCIAL BOOST BOOST RECORD BREAKING SOCIAL ACTIVITY FOR MTV EXCITEMENT AROUND LINEAR AIRINGS DRIVEN BY TALENT TAKEOVERS ON SOCIAL PLATFORMS REAL-TIME WORD-OF-MOUTHEach Tuesday, a different cast member took + overLIVE COVERAGE the Shannara Instagram to share candid, behind- Before Episode 106, Austin Butler's Answer the-scenes moments from set. These takeovers Time on the Shannara Tumblr earned drove the most engagement and growth for our Before each episode, we sparked fan chatter by nearly 13K questions in less than 24 hours, account on Tuesdays leading into airings. sourcing questions for weekly talent takeovers on and helped us instantly grow our follower Before the finale, cast members streamed a the Shannara account. Our top performing Q&A count by +22%. live broadcast on Facebook which instantly was our #ShannaraChat with the entire cast earned 500K views, making it MTV’s highest following the season finale. performing Facebook LIVE takeover at the time. THE SHANNARA CHRONICLESPLATFORMSOCIAL TAILORED BOOST
FACEBOOK TWITTER 345K FANS (up 101% in-season) 97K FOLLOWS (up 311% in-season) BEST SOCIAL PLATFORM FOR DRIVING SITE TRAFFIC AND VIDEO VIEWS LARGEST FOLLOWERS PREMIERE DAY BOOST FROM BONUS-EPISODE STUNT
INSTAGRAM TUMBLR 127K FOLLOWS (up 370% in-season) 28K FOLLOWS (up 833% in-season) MOST ENGAGED PLATFORM FOR SHOW MOST ENGAGED TUMBLR AUDIENCE OF UP TO 10% ENGAGEMENT RATE ANY MTV SHOW AFTER ‘TEEN WOLF’ THE SHANNARA CHRONICLESPLATFORMINTERNATIONAL TAILORED SOLD IN OVER 120 TERRITORIES NETWORKS INCLUDE... THE SHANNARA CHRONICLESPLATFORMINTERNATIONAL TAILORED
- MORE THAN DOUBLE THE NETWORK’S AUDIENCE AVERAGE FOR ITS TIMESLOT DURING ITS TEN WEEK RUN.
- THE SECOND HIGHEST DRAMA PROGRAM PREMIERE ON THE CHANNEL.
UK - OUTPERFORMED TIME SLOT IN EVERY MAJOR AUDIENCE GROUP.
- PREMIERE HAD THE HIGHEST POST-10pm VIEWERSHIP ON NETWORK SINCE MAY 2014.
- PREMIERE OUT-PERFORMED WAVE 29 PRIME TIME AND TIME-SLOT BENCHMARKS BY 83% AND 157% RESPECTIVELY.
- TIME SHIFTING ADDED SIGNIFICANT BOOST, WITH D+7 YIELDING 19% OF THE 15+ FRANCE VIEWER DEMOGRAPHIC, 40% TO ADULTS 25-49, AND 37% TO WOMEN 15-49.
- BEST LAUNCH OF THE 2015-2016 SEASON. - PREMIERED TO HIGHEST NUMBERS FOR A SKY ATLANTIC ACQUISITION, AFTER ‘GAME OF THRONES.’ ITALY - HIGHEST RATINGS FOR THE ENTIRE SKY PLATFORM AMONG FOREIGN SCRIPTED SERIES.
- PREMIERED TO ABOVE AVERAGE 18-49 RATING BY 10%. GERMANY THE SHANNARA CHRONICLESPLATFORMINTERNATIONAL TAILORED
- PREMIERE WAS AMONG THE TOP 3 STRONGEST SINCE THE CHANNEL’S LAUNCH. - VIEWING CONTINUED HIGH FOR NEW EPISODES, BRINGING IN YOUNGER TARGET AUDIENCE AND NEW VIEWERS. FINLAND, DENMARK SWEDEN, NORWAY
- MOST SUCCESSFUL PREMIERE YEAR-TO-DATE
SPAIN
- PREMIERE WAS +38% HIGHER THAN THE CHANNEL PRIMETIME AVERAGE. - AMONG MEN 35-49, 7x VS. PREVIOUS TIME SLOT. MEXICO
- PREMIERE REACHED FOUR TIMES THE AVERAGE RATING FOR THE TIME SLOT AND THREE TIMES THE AVERAGE SHARE. PORTUGAL THE SHANNARA CHRONICLESPLATFORMINTERNATIONAL TAILORED
- PREMIERE EPISODE AUDIENCE WAS +74% HIGHER THAN NETWORK’S CURRENT HIGHEST RATED SHOW. AUSTRALIA
- THE HIGHEST RATINGS FOR A NEW SERIES PREMIERE ON THE CHANNEL. - VIEWERSHIP GREW CONSIDERABLY IN CONSOLIDATED RATINGS (LIVE +7). NEW ZEALAND - EPISODE TWO OUT-PERFORMED PREMIERE BY 20%.
- PREMIERE RATING +50% ABOVE SLOT AVERAGE. - HIGHEST RATED PROGRAM DAY OF PREMIERE ON THE NETWORK. HUNGARY SEASON TWO COMING 2017