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GUESS? Who's Seeing Success with Tablet Retailing?

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GUESS? Who's Seeing Success with Tablet Retailing? SUCCESS STORY: GUESS? www.manh.com GUESS? Who’s Seeing Success with Tablet Retailing? CUSTOMER PROFILE: 2012 marks American clothing retailer Guess’s 30 year anniversary. In those 30 years, Guess has built an impressive portfolio of brands, including GuessHeritage, Marciano by Guess, and most recently G by Guess. Each brand boasts a distinctive line of clothing, footwear and accessories. With almost 1,400 stores in 87 countries, Guess is rapidly growing its already solid brand into a global empire. In the last 3 years alone, the number of Guess stores outside of North America has doubled. Technology is a big part of the success equation and Guess management is embracing new and emerging technologies to stay ahead of the competition and increase profitability. That is where Manhattan’s Tablet Retailing solution comes in. The tablet app offers Guess significant flexibility to rapidly configure and deploy multiple tablet apps for a variety of uses across its entire retail organization – sales associate to wholesale reps. Once known primarily for its denim, Guess designs, markets, distributes and licenses a lifestyle collection of contemporary apparel, accessories, footwear and other consumer products. Its products are distributed through Guess stores, larger retail department stores, and specialty stores around the world. BUSINESS FOCUS: Guess is committed to being a worldwide leader in the fashion industry. It delivers products and services of uncompromising quality and integrity consistent with its brand and image. Keeping all systems on AWS meant there was no need to invest in new network infrastructure and it allowed the ecommerce business to retain the benefits derived from working with AWS, including excellent reliability, affordability and constant upgrades. MANHATTAN’S SOLUTION: Guess is committed to being a worldwide leader in the fashion industry. It delivers products and services of uncompromising quality and integrity consistent with its brand and image. CHALLENGE SOLUTIONS RESULTS With its rapid expansion across the globe, Guess After evaluating off the shelf solutions and This solution is highly successful and is being needed to ensure that all stores offer the “Guess building multiple customer applications, it expanded to all geographic locations. Experience” regardless of geographic location. made sense for Guess to deploy Manhattan’s By leveraging e-commerce via the app, Guess has multiple sub-brands, each with Tablet Retailing solution. The solution acts as especially internationally where in-store extensive product offerings. This made it difficult a multichannel sales application that allows product offerings are more limited, has for stores to carry full product lines in every associates to sell the full line without having all proven to increase sales. location, which resulted in lost sales. products in the store. In addition the afterhours Guess needed to interact with wholesale tablets could be used to train sales associates. The brand-building features create ongoing customers outside of the four walls and quality interactions with the customer outside The lookbook and shopping feature seamlessly disseminate streamlined information in a of the store, further building upon the brand links to the Guess website, enabling customers branded way. experience. to purchase items that are not available in the Fast growth in a number of stores made it store or in their size. The ability to create apps on the fly for specific difficult to consistently train new uses such as customer email capture and Lookbooks, Fit Guides and Loyalty Enrollment, associates on policies and procedures in support CRM initiatives is critical to the brand. enhance and increase the types of interaction a quick and effective way. Guess needed occurring with the customer. Centrally managed and deployed content a tool to help facilitate this without distribution, such as training materials, provide The app syncs nightly, to update all increasing training expenses. store associates in all locations with the latest content, thus providing the optimal user documentation, including PDF training guides experience expected without taxing the and videos, reducing paper and shipping costs. store wifi network during the day. SUCCESS STORY: GUESS? | Manhattan Associates SOLUTION BENEFITS Easily configured to give Guess tremendous brand equity and lasting competitive advantage Store Associates now engage with customers n Brings online inventory into the store to help increase in a different way–and can show our online Units Per Transaction (UPT’s) products in the store at the point of customer n Solution is cost effective and inexpensive, allowing for interaction, leading to increased e-commerce multiple applications in one store n Flexible architecture of the solution allows for Guess to sales and higher tickets for instore sales. easily configure, customize and deploy multiple customer engagement capabilities n Cuts staff training time and costs drastically, and keeps customer service consistent since all sales associates receive the same training GLOBAL SOLUTION WITH LOCAL BENEFITS Manhattan’s cost effective and scalable application is proving to be the perfect aid for Guess to translate its brand as it grows locally and internationally. Tablets are known to customers as intuitive, so it was a no-brainer that they would love the app. The flexibility of the solution and self-configuration by non-technical resources allows Guess to deploy multiple apps powered by Manhattan’s solution tailored to specific needs. Building custom tablet apps for each scenario would be significantly more expensive and time consuming. Manhattan’s Tablet Retailing solution not only enables Guess to remain consistent across multiple channels, it allows the brand to remain consistent across the globe. As Guess continues to roll this solution out to more stores and see Guess Flagship Store in New York City positive ROI, the retailer continues to keep developing innovative uses for it. Learn more about Manhattan Associates and our solutions: North and South America +1 877.596.9208 • Europe, the Middle East and Africa +44 (0)1344 318076 Asia Pacific +61 (0)2 9454 5400 • www.manh.com © 2014 Manhattan Associates, Inc. All rights reserved..
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