Although the American Brand Guess Has Only Been Present in the Local
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Guess is a global lifestyle brand with a full the market. There is a greater focus on style, numerous requests for financial assistance it range of apparel and accessories. with each Guess pair of jeans having a cut, receives from non-profit organisations and a side, a finish, accessories and usage. The even its own employees. Product clients’ buying experience is always given In 2010 Guess helped the Kilimanjaro Although primarily a denim brand, Guess attention, ensuring a more sophisticated Guess Challenge, with the Guess Brand Manager offers a total look, with the latest range in the experience. being one of those who went up the mountain. local outlets following the two main seasons The local importers have helped other of Spring-Summer and Autumn (Fall)-Winter. Promotion charities too, including Puttinu Cares. Apart from the clothing range for women, Throughout the decades Guess invited people Various promotions are held locally throughout men and children, there is the comprehensive to dream with its iconic, timeless advertising the year, usually at the beginning of the season. range of accessories, from shoes and bags to campaigns and turned unknown faces into Ira Losco is currently promoting Guess. watches, glasses and sunglasses. At the top of famous models, including Claudia Schiffer, Although the American brand Guess has only been present in the local market since 2005, the range is the Guess by Marciano portfolio, Carre Otis, Eva Herzigova, Anna Nicole Smith, Brand Values with a richer selection of fabrics and styles Loetitia Casta, Carla Bruni and Naomi Campbell. The Guess brand communicates a distinctive it has become firmly established among the denim brands and is a leader that may also appeal to a wider age group. In 2012 Guess celebrated 30 years in business image that is young, sexy and adventurous. It in the medium to top end of this segment. by bringing back the iconic Claudia Schiffer also symbolises its commitment to people. For Recent Developments as the face of their campaign, shot in Sorrento, its customers, it means creating innovative, Guess is today a symbol of a young, sexy and well stocked; the brand also affords a total Marcianos put their innovative touch to the Staff training is held regularly, both locally Italy [30 sexy year’s]. And they are using the high quality products. For its employees, adventurous lifestyle, a global lifestyle brand look, starting from lingerie to a full range apparel industry, redefining denim. One of and abroad. The staff in the two Malta outlets same photographer for the shoot that they it means advancing their professional with a full range of apparel and accessories of clothing and accessories. Internationally, their initial designs was a stonewashed, slim- are mainly trained by its counterparts in Italy started with – Ella Von Unwerth. They have development. For the community, it means with wide appeal. a strength is that all the Guess models and fitting pair of jeans, the 3-zip Marilyn. and America, who also take advantage of reverted to the use of lovely, textured black supporting no fewer than 14 worthy charitable photography are top quality. Bloomingdale’s was the first department their visits to get a better understanding of and white imagery that is hard to replicate. organisations and activities. Market store to welcome the brand by ordering Over the years Guess has repeatedly shown that The fashion market is vast and complex, with Achievements two dozen pairs of jeans. They disappeared ‘giving back’ is an integral part of the way it all levels present locally. It is also highly The location of the first Guess outlet in Bay from the shelves within hours. This was the conducts its business. Contributing positively interesting with a mix of products, although Street, St Julian’s, enabled the brand to find beginning of their long success story. Maurice to the community and the environment are so brands that manage to stand out attract more its place immediately with the other denim Marciano’s sixth sense for fashion design is the important to Guess that it made them a part attention. The Maltese customer has very brands. Within six months Guess was already driving force behind the brand’s revolutionary of its mission statement. Guess for EVER good taste in everything and, the more time one of the top selling denim brands locally. style. His unswerving dedication to superior (Employees Volunteering Energy/Expertise passes, the more the generations go by, even The opening of the second outlet at The Point, in quality and insightful business direction have and Resources) programmes, such as gathering those at the top end of the market are seeking Tigné, consolidated the brand’s standing locally. fostered and maintained the integrity of the supplies for victims of natural disasters, the widest choice in clothing and accessories. Guess has a very visible shop window at The Point, Guess brand concept during the company’s preparing dinners for families at the Ronald The main Guess clothing line tends to attract enabling the franchise to be up to international dynamic international expansion. McDonald House and buying toys for needy young people between the ages of 16 and standards. Each season the Guess shop windows Maurice has seen the company’s monumental children during the holidays are just some of 28; when it comes to women’s wear, fashion get better and better, and that is something that is growth, from $6 million in revenues in 1982 the ways Guess shows that its brand stands for taste appears to be constant. The more classic helping the local importer sell much more. to in excess of $2 billion. Maurice continues more than simply a collection of products. Guess by Marciano range has a higher age Guess advertising internationally has received to drive the company’s spirit and commitment The Guess Foundation was established in profile. For bags and shoes, there is no age the industry’s highest honours, including the to quality not only of the brand’s product, 1994. It is dedicated to positive change in the limit. In terms of quality, there is a wide Clio and Designers and Art Directors Awards. but its people. Bringing together people and world. The Guess Foundation partners with choice. Cost is always the issue, yet Guess companies with a fascinating and diverse and supports many worthy organisations, successfully occupies the medium to high end History background, Maurice creates a close kinship; including those benefiting education, AIDS of the clothing segment, while also appealing Guess was established by the Marciano one with a passion for creativity that continues research and treatment, and protection of the to the very young segment. brothers, Maurice and Paul, in 1981. They left to shape the Guess brand. environment. Careful attention is given to the The brand’s strengths locally include the the south of France in pursuit of the American Paul Marciano’s discerning style shaped location of the two outlets that are consistently dream. Inspired by European influence, the Guess from its inception. He is credited with the vision that is the cornerstone of the Guess Did you know? image. It is this vision that has created some of the most iconic images in the history of ● fashion advertising, assuring Guess’s place in Maurice was the first of the four American pop culture. Marciano brothers to settle in California. With his unique eye for dramatic photography, ● The Guess name originated one morning he has created images that invite viewers to as the Marciano brothers were driving go on a voyeuristic journey into the campaign to work. They saw a billboard that read: “GUESS what’s in the new Big Mac®?” and create an emotional response from them. The biggest word was “GUESS” and it From its global headquarters located in caught their eye. downtown Los Angeles in California, USA, ● Guess’s successful global expansion may be Maurice Marciano added the triangle that is part of the Guess logo and a attributed in part to Paul’s leading role. He has family friend designed a question mark overseen the development of the domestic and to complete the logo. international licensing and export businesses ● The most popular Guess item is the with 19 licensees entrusting with distribution Denim Jeans Beverly 5-pocket – also in some 1,560 stores in 87 countries. known as Guess Marilyn. The Marcianos’ vision moved the brand to ● new frontiers. Guess became a symbol of a The first pair of Guess jeans was sold in 1981 in Bloomingdale’s, New York. young, sexy and adventurous lifestyle. Today 52 53 Guess is a global lifestyle brand with a full the market. There is a greater focus on style, numerous requests for financial assistance it range of apparel and accessories. with each Guess pair of jeans having a cut, receives from non-profit organisations and a side, a finish, accessories and usage. The even its own employees. Product clients’ buying experience is always given In 2010 Guess helped the Kilimanjaro Although primarily a denim brand, Guess attention, ensuring a more sophisticated Guess Challenge, with the Guess Brand Manager offers a total look, with the latest range in the experience. being one of those who went up the mountain. local outlets following the two main seasons The local importers have helped other of Spring-Summer and Autumn (Fall)-Winter. Promotion charities too, including Puttinu Cares. Apart from the clothing range for women, Throughout the decades Guess invited people Various promotions are held locally throughout men and children, there is the comprehensive to dream with its iconic, timeless advertising the year, usually at the beginning of the season. range of accessories, from shoes and bags to campaigns and turned unknown faces into Ira Losco is currently promoting Guess.