FAMILYNATIONAL AND NUMERACY NUMERACYFRIENDS DAY TOOLKIT DAY2018 REPORTREPORT NATIONAL NUMERACY DAY 2018 We are all numbers people n Wednesday 16th May 2018 Othe first National Numeracy Day inspired thousands to take their first step towards improving their numeracy. The Day was a huge success across the UK, securing the backing of 13 partner organisations as lead supporters, over 70 champion organisations and national media coverage on the day. For one day at least, National Numeracy and our partners succeeded in changing the conversation around numbers, which led to over 25,000 people registering to start their journey towards improved numeracy. We are now looking to build upon the inaugural Day by making National Numeracy Day 2019 even more successful – and by continuing to work throughout the year to enable everyone to become ‘numbers people’. #NationalNumeracyDay Find out more about National Numeracy Day at Brought to you by Founding supporter www.numeracyday.com FAMILYNATIONAL AND NUMERACY FRIENDS DAY TOOLKIT 2018 REPORT What is National Numeracy Day? ational Numeracy Day is a celebration We need to change Nof numbers and how we use them in attitudes towards maths, put more everyday life. positivity in to it. It brings together individuals, National Numeracy Day Rachel Riley, TV employers, educators and recognises that being better with presenter and National supporters from across the numbers isn’t a special talent, Numeracy Ambassador UK to show the importance of it’s something we can all learn. - on BBC Breakfast numbers and the benefits of using them more effectively. Why do we need National Numeracy Day? No one would boast rom household budgeting, to shopping, that they can’t read Fcooking, planning a journey or working out very well but they will boast that they can’t do your team’s chance of winning the league, maths very well. That is something we need to we all use numbers, every day. change in our society. Despite this, 1 in every 2 working- The current skills system only Martin Lewis, Money age adults in the UK struggles reaches a tiny fraction of the Saving Expert and with using numbers. Many of adults who need support. If National Numeracy us are just getting by when we we want the UK to become Ambassador - at the could be getting ahead: earning numerate and change its attitude launch of National more, saving more and doing to numbers, we need to find a Numeracy Day the things we love better. different way to reach people. £20bn 50% Low numeracy costs the UK Half the working-age population economy around £20bn per year. only have the everyday maths skills that we expect of primary school children. #NationalNumeracyDay Find out more about National Numeracy Day at Brought to you by Founding supporter www.numeracyday.com FAMILYNATIONAL AND NUMERACY FRIENDS DAY TOOLKIT 2018 REPORT Audiences To live in the digital world you need to be numerate. Try buying hen half the population needs help, who a phone, car, house or even going on holiday Wdo we talk to first? if you don’t understand numbers. We’re proud The first National Numeracy Audience 1: to support National Day campaign was targeted Parents looking to improve Numeracy Day as it primarily at those audiences their family finances. helps people to develop with the highest propensity for the skills they need action. YouGov survey data Audience 2: to live their lives. 2012-2016 highlighted two Adults looking to improve groups that were most open to their job prospects. Cathy Prior, Community improving their numeracy skills: Affairs Executive, Provident Financial Group, Lead Supporter of National Numeracy We are all numbers people: Challenging the ‘can’t do maths’ myth Brought to you by Founding supporter xisting research highlighted that Eattitudes towards numeracy were overwhelmingly negative, both in the We’re all press and with the public, with many numbers people thinking of their current ability as fixed or predetermined. people Sarah, 28 Birmingham In order to change attitudes around numeracy it was crucial for the campaign to be established as a positive event. The National Numeracy Day conversation needed to be built around a central message that was relatable, inclusive and inspiring. ‘We are numbers people’ encapsulated this message. “ I don’t use maths in my job” Bet you do. Numbers are all around us, every day. Improving your number skills can help you get on at work and maybe even land that dream job or promotion. Find out how by visiting www.numeracyday.com We’re all numbers people. Lead supporters #numberspeople NN139_NNDay_A2_Poster_v8AW.indd 2 20/04/2018 14:19 #NationalNumeracyDay Find out more about National Numeracy Day at Brought to you by Founding supporter www.numeracyday.com FAMILYNATIONAL AND NUMERACY FRIENDS DAY TOOLKIT 2018 REPORT Supporter activity: Turning strategy into action ational Numeracy Day far exceeded Working in partnership Nour targets for supporters; securing with the Scottish Government, Education 13 lead supporters and over 70 champion Scotland was proud organisations from many sectors across to support National Numeracy Day 2018. the country. The drive and energy of the We were particularly activity led by these organisations made pleased to see the high levels of participation a huge impact on the campaign. across Scotland which was due to the The Scottish Government KPMG also supported over number of community and Education Scotland ran 35 schools to run National initiatives, public sector organisations and the a communications strategy Numeracy Day activities. It is business community, targeting local organisations. estimated that these activities getting behind the This led to over 30 champion reached over 3000 children. campaign and promoting organisations signing up to Over 100 additional employers involvement to all of participate in the campaign, got behind National Numeracy their stakeholders. We including local authorities, continue to build on Day, running events and activities credit unions, adult learning this work through our within their organisations providers and some Scottish annual celebration of bringing over 5000 new prisons. Thanks to the high Maths Week Scotland learners to the National profile support of the campaign, and delivering the Numeracy online learning tool. Scottish registrations on our recommendations of the Making Maths learning tool have grown by 7%. Many supporters and champions Count Report. built the day into their activity National Numeracy Day founding for Learning at Work Week: for supporter KPMG sent staff example, the USDAW union Alan Armstrong, out on to the streets armed Strategic Director, prompted over a thousand people with iPads, branded banners, Education Scotland to check their number skills. posters and flyers. The teams spoke to hundreds of people in Birmingham and London, raising awareness about the day and encouraging them to check their numeracy levels on the spot. #NationalNumeracyDay Find out more about National Numeracy Day at Brought to you by Founding supporter www.numeracyday.com FAMILYNATIONAL AND NUMERACY FRIENDS DAY TOOLKIT 2018 REPORT Media coverage: Making numeracy day national ational Numeracy Day was covered I used to think I didn’t Nby over 60 media outlets including: have a maths brain. Now I do. If I can reboot my Financial Times, The Telegraph, maths brain, so can you. London Evening Standard, Daily Mirror, City AM and BBC Radio 4’s Today Programme. Andy Haldane, Chief Economist at the Bank of England, National Numeracy trustee, National Numeracy Day ran as National Numeracy Wendy Jones, was interviewed the lead story simultaneously on trustee on 12 BBC regional radio stations BBC and ITV morning television. across the country and CEO Mike Rachel Riley and Bobby Seagull Ellicock was live on Sky News. were interviewed live on BBC Breakfast, tasking the nation to Andy Haldane, Chief Economist answer a topical royal wedding of the Bank of England, (and themed numeracy question. I saw this on Good National Numeracy ambassador) Morning Britain and wrote an exclusive piece for the Meanwhile fellow ambassador, thought I’d have a go London Evening Standard. MoneySavingExpert.com’s, Martin only scoring in the 60’s Lewis opened the London Stock so I ploughed on and Exchange. This provided a ‘media got to 89 so it was still moment’ and was featured live there just a bit rusty. I will now keep my hand on ITVs Good Morning Britain. in at least once a week. National Numeracy Challenge user #NationalNumeracyDay Find out more about National Numeracy Day at Brought to you by Founding supporter www.numeracyday.com FAMILYNATIONAL AND NUMERACY FRIENDS DAY TOOLKIT 2018 REPORT #NationalNumeracyDay Trending nationwide hanks to the fantastic media coverage and Thigh profile mentions from top ranking profiles like Number 10, Channel 4, The Met Office and BBC 2 #NationalNumeracyDay was trending in the morning. Partners such as the Department support for National Numeracy for Work and Pensions and Day, enabling the campaign Money Advice Service held to reach its primary audiences ‘social takeovers’ and celebrity directly throughout the day. comedians Katherine Ryan and Sara Pascoe posted videos of National Numeracy Day 2019 The first thing you have Wednesday 15th May to deal with is not telling yourself you can’t do it. he next National Numeracy Day will be on Sara Pascoe, Comedian TWednesday 15th May 2019. We aim to build on the momentum from 2018 and grow the National Numeracy campaign so that it becomes a well-recognised Day is discussed in national annual event. parliament: The campaign has already confirmed some “The (National Numeracy impressive lead supporters for 2019 and we’re Challenge) is a must keen for you to get involved – contact us on for every Member of this House. I hope that [email protected]. they will join me in taking it, tweeting the picture, and making sure that everybody National Numeracy Day is run by the UK charity National understands the need Numeracy and Founding Supporter KPMG along with additional to be numerate.” support from supporters and champion organisations.