Final Report of a Study Commissioned by the Crescent Town Club

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Final Report of a Study Commissioned by the Crescent Town Club CRESCENT TOWN STUDY Final Report of a Study Commissioned by the Crescent Town Club November 20, 2007 Prepared by: Tony Boston and Sean Meagher Public Interest Strategy & Communications Table of Contents SUMMARY OF THE PROCESS AND RECOMMENDATIONS ..................................... 1 THE CRESCENT TOWN CLUB .................................................................................... 3 THE PRIORITY NEIGHBOURHOODS AND CRESCENT TOWN .............................. 3 PROFILE SUMMARY ..................................................................................................... 5 SERVICE MAPPING ....................................................................................................... 6 SUMMARY OF KEY INFORMANT INTERVIEWS ........................................................ 6 What people like about living in and/or working in Crescent Town .......................................................................7 Concerns related to physical infrastructure ................................................................................................................7 Individual and family issues ........................................................................................................................................9 Community Development: Building Cohesion and Vitality in a Diverse and Changing Neighbourhood .........11 CONCLUSIONS ............................................................................................................ 12 Challenges ..................................................................................................................................................................12 Opportunities .............................................................................................................................................................13 Strategies .....................................................................................................................................................................13 APPENDIX 1: DEMOGRAPHIC PROFILE .................................................................. 17 Profile Summary .........................................................................................................................................................17 Crescent Town – the Priority Neighbourhood .........................................................................................................18 Demographics ............................................................................................................................................................19 APPENDIX 2: SERVICE MAP ...................................................................................... 31 APPENDIX 3 – INTERVIEW RESPONDENTS ........................................................... 37 APPENDIX 4 - SAMPLE OF KEY INFORMANT INTERVIEW QUESTIONS ............. 39 ii Crescent Town Study Summary of the Process and Recommendations The board of directors of the Crescent Town Club commissioned this study in the spring of 2007. It is designed to assist the Club in determining appropriate steps to ensure that this important facility can survive and thrive as a focal point for the health and wellbeing of the residents of Crescent Town. In order to do this, the board commissioned a study to provide a current profile of Crescent Town – its people, assets, the perceptions of the Club as a community resource, and the barriers and service needs faced by the people of the neighbourhood. In addition, the board wanted to define the characteristics of Crescent Town as a unique entity within the City of Toronto’s broader boundaries of the priority neighbourhood. It was felt that the profile of “the broader Crescent Town” tended to mask the distinct sense of community and the particular characteristics of “Crescent Town proper.” By planning to address this through focused research, there was recognition that there may be opportunities for new partnerships, collaborations and investment that would be of great benefit to the Club and to the residents of Crescent Town. The process was supported by a steering committee with representation from the Club board, staff and volunteers, as well as Pinedale Property Management, the condominium corporation, Crescent Town Community Association and from community partners, including Crescent Town Elementary School and Call-a-Service Harmony Hall. The steering committee reviewed the work plan, supported the key informant interviews both as respondents and by facilitating access to community members, and provided feedback on the draft study. The draft study was presented to the steering committee on November 1 st 2007 and to the Club Board on November 8 th 2007. 1 The components of the study were: i. Neighbourhood Profile: A demographic profile using census and other relevant data. As indicated above, while there has been considerable research by the United Way, the City of Toronto and subsequently by health and community services for the larger priority neighbourhood, there was not a current profile of Crescent Town itself. ii. Service Inventory: A listing of social, recreational, health and community services physically located in Crescent Town and of those services that are both open to Crescent Town residents and available in the immediate vicinity. iii. Key Informant Interviews: A series of key informant interviews and focus groups to engage with a diverse range of voices of residents, service providers and other stakeholders in Crescent Town. The focus of these interviews was to gather a more detailed understanding of community residents’ perceptions of their neighbourhood and of existing community resources, and their sense of the programs, services and related initiatives that would allow them, their families and the community overall to maximize its potential. In addition, it would provide an opportunity to learn from service providers and other informants about the strengths, barriers and opportunities that they saw in Crescent Town, and the role that they would like to play. As part of this, the interviews would provide insight into perceptions of the current and future role of the Crescent Town Club. iv. Summary: A summary of these findings and a set of conclusions and recommendations as to appropriate next steps for the Club. 2 The study confirms the central role that the Club plays in the lives of many long-time and recent residents. Its recreation programs were described frequently as being of an extremely high quality, its volunteers and staff as highly competent, and the benefits of having a facility so close at hand were celebrated. While recognizing this, the study identifies a number of current challenges, including those of maintaining an understanding of, relationship with and appropriate programmatic response to a rapidly changing population, the scope and coordination of responses in terms of the settlement and social service needs of that population and the challenges of maintaining and improving the physical infrastructure of the Club itself. At the same time, the study suggests that there are significant opportunities for the Club to build new partnerships, secure new revenues for programs and for infrastructure, and broaden its scope as a key provider, partner and host for a broad range of social, recreational and community service programs and services. These challenges and opportunities are laid out in the concluding section of the report. The Crescent Town Club The Club was built as an integral part of the development of the neighbourhood and opened in 1971. The facility is jointly owned by York Condominium Corporation No. 76 (Y.C.C. 76) and by Pinedale Properties, the owners and managers of the rental buildings. The Club itself is run as a non-profit facility, with an elected board of directors comprising 2 representatives from 7-9-11 Crescent Place (Pinedale Properties Ltd.), 2 representatives s from Y.C.C. No. 76, 2 representatives from the City of Toronto, and 2 representatives from the Crescent Town Tenants Association. Every owner or leaseholder resident in Crescent Town is entitled to a free membership at the Club, which gains them access to the recreational facilities. Additional programs, including clubs and camps, charge fees, and there is a membership fee for non-residents of Crescent Town. In addition, the Club leases or donates space to community groups and organizations for a range of programs and services. The Priority Neighbourhoods and Crescent Town The identification of initially 9, subsequently 13 areas designated as priority neighbourhoods resulted from the work of the Strong Neighbourhoods Task Force 1, which was a partnership between the City of Toronto, the United Way of Greater Toronto and a range of community partners from the private, labour, voluntary and public sectors. It built on various key pieces of research, including the United Way’s Poverty by Postal Code which had demonstrated that investment in the inner suburbs of the City had not matched the growth and changes in the population. The Task Force identified the priority neighbourhoods as those that faced two kinds of challenges. They identified those areas where “community services and facilities have not kept pace with demographic changes” by looking at the proximity of a range of services and the numbers of people 1 Strong Neighbourhoods: A Call to Action; Strong Neighbourhoods Task Force, City of Toronto, United Way of Greater Toronto; 2005 3 likely to want to access those services.
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