1. Offer Vs Invitation to Treat 2. Knowledge of Offer Vs Response to an Offer 3

Total Page:16

File Type:pdf, Size:1020Kb

1. Offer Vs Invitation to Treat 2. Knowledge of Offer Vs Response to an Offer 3 1. Offer vs Invitation to treat 2. Knowledge of offer vs response to an offer 3. Acceptance vs communication of acceptance 4. Requirements of termination of an offer a. Revocation b. Reasonable time c. Rejection v counter offer d. Conditional offer 5. Bilateral vs unilateral offer 6. Certainty of terms a. Indefiniteness b. Incompleteness c. Agreement to negotiate 7. Clauses a. Subject to contract b. Conditional contracts i. Conditions precedent to formation vs conditions precedent to performance ii. Waiver of conditions 8. Enforceability of agreements a. Intention to create a legal relationship i. Family, domestic + social agreements ii. Commercial agreements b. Consideration i. Bargain vs gratuitous promise ii. Past consideration is no consideration iii. Pre-existing legal duty vs pre-existing practical duty iv. Promise to pay more than is due v. Promise to accept less than is due vi. Modernization of the doctrine of consideration c. Promissory estoppel d. Privity ELEMENTS OF A CONTRACT General Notes 1. Implied v express terms 2. When can we use the reasonableness standard? 3. Nature of consideration 4. The courts are slow to invalidate a contract for uncertainty where the parties have agreed workable criteria (a formula, objective standard or machinery e.g. arbitration) for resolving the matter left unresolved. If the parties fail to agree or if their designated machinery for ascertainment breaks down, the court may be able to step in and apply the formula/standard. They can do so unless the designated machinery is essential (i.e. they weren’t content to leave the task to the court or another 3rd party and don’t intend to be bound unless the gap is filled by their stipulated machinery) 5. Terms: ad idem (meeting of the minds), quantum meruit (as much as it is worth), non est factum (a plea used, when a party mistakes the terms of the contract), res ipsa loquitur 6. Offers don’t last forever. If they aren’t accepted, they cease to exist through: revocation, lapse of time (offers stand for a reasonable time. Courts determine this by looking at market volatility, industry standard etc), death/insanity, rejection, counter off 7. Option: a contract in which the offeror is paid in exchange for a binding promise to hold an offer open for acceptance for a specific period 8. Firm offers can be revoked at any time (because there is no contract yet and nothing is legally enforceable). However, a firm offer can’t be revoked if the promise was placed under seal or if it was an option. 9. Tenders: offer to undertake a project on particular terms. 10. Battle of the forms: when each party claims to have entered into a contract on the basis of its own standard form document. 11. Executed (already performed) vs executory (not yet performed) 12. Bilateral contract (when a promise is exchanged for a promise) vs unilateral contract (when an act is exchanged for a promise) 13. Unilateral contracts: a. no contract exists until the offeree fully performs (and an offeror can revoke at any time…this creates potential problems) b. Offeree must have intention of accepting the offer (can’t gain the benefit simply be fulfilling the contract by accident) 1. Offer versus Invitation to Treat Notes: i. Invitation to treat: not an offer but an indication of a willingness to receive an offer. Distinction between an invitation to treat and an offer = an objective test (reasonable person). ITT Offer Grant Canadian Dyers Carlill Gibson Lefkowitz Goods on display Giving it to cashier Boots v Pharm ITT Offer R v Dawood ITT Offer Sanchez Lopez Offer Acceptance Grant v Province of New Brunswick Offer vs invitation to treat Potato farmer Grant responds to a govt scheme for the purchase from farmers of excess potatoes, which set out certain terms and conditions for qualification. Grant followed all terms and conditions and his potatoes were destroyed but the govt refused to pay him on the ground that there was some question as to whether the potatoes were truly his. To avoid the contract, the govt claimed that the application to be filed out by the farmers was not an offer to purchase, but rather an invitation to treat. Grant argued to the contrary, positing that the application was an offer, and his subsequent conduct was its acceptance. He also stressed that apparent intent is what counts in the formation of a contract. For Contract: Against Contract: 1. Offer = govt form, acceptance = Grant’s 1. Grant filling out form was an offer to conduct sell (Govt) 2. Grant had detrimental reliance 3. Reasonable person test would’ve believed it was an offer 4. It was a unilateral offer to a specific group Court: Test of offer vs invitation to treat = a reasonable person test, not a subjective one (what the offeror intended it to mean) No waiver limiting acceptance of potatoes in the application Canadian Dyers Association v Burton C price quote by itself = invitation to treat Dyers association wants lowest price Purchaser: wrote to the seller, asking for a price quote for a property. Seller replied with ‘the lowest price’. P wrote back for a better price. Seller replied, ‘the last price I gave you is the lowest I am prepared to accept. If it were any other party I would ask for more.’ This was treated as an offer by P, and they sent a cheque as deposit, asking for a deed to be prepared. Seller’s lawyer sent a draft deed, saying he’d be ready to close shortly after. Seller wrote again, claiming that as there was no binding contract, he was no longer prepared to sell. P took action, claiming that P’s words (being more than a simple quotation of price – the second price quote was a statement of readiness to sell to the P at the price already named) and actions (lack of responding with ‘there’s no contract’) went further than an invitation to treat and expressed intent to create a binding contract. For Contract: Against Contract: 1. D’s actions + words went beyond an invitation to treat. Key words ‘(The price I quoted is the lowest I’m prepared to accept.) If it were any other party, I would ask for more’. Without this, it was not an offer. Court: Mere quotation of price = invitation to treat; Courts will look at it in the language + context used + subsequent actions, whether it’s part of an offer: o ‘If this were any other party, I would ask for more’ o Retention of the cheque, sending the draft deed Acceptance: P sending the deposit cheque Alternative viewpoint: cheque = offer, sending of draft deed = acceptance Certainty: don’t have to be 100% sure, just believe what the reasonable person would believe Carlill v Carbolic Some Ball Co, 1893 (Unilateral Contracts) F: Carbolic Smoke Ball published an advertisement, offering to pay 100 pounds to any person who contracted influenza while using the Carbolic Smoke Ball. Mrs. Carlill saw the ad, bought the product and used it as directed. When she later came down with the flu, she claimed to be entitled to 100 pounds but the company refused to pay, saying there was no contract because she hadn’t told them that she had accepted their offer and was using their product. For Contract: Against Contract: 1. To bypass unfairness of a unilateral contract (where is Mrs. Carlill could perform the contract to 99% and be told the offer was revoked), the judge could state that the advertisement contained offers for 2 unilateral contracts: a. 1 contract: 100 pounds to anyone who falls sick despite using the ball b. 1 contract: company’s promise not to revoke its offer once a customer begins using the ball. J: 1. contract was unilateral: the company, as offeror, had implicitly dispensed with the usual need for the communication of acceptance. 2. In order to amount to an offer, must be shown that the offeror had the intention to be bound. 3. Advertisements are generally invitations to treat, but in some cases as here, they can amount to an offer 4. Offer was to the whole world, anyone who performs conditions is accepting Gibson v Manchester City Council XC Tenant wants to buy council house Gibson was a tenant of a house owned by Manchester. G completed a form on purchasing the house and returned it, requesting price information. Manchester wrote G of the price, ‘This letter shouldn’t be regarded as firm offer of a mortgage. If you would like to make a formal application to buy your house please complete the enclosed application form and return it.’ Gibson complete the form (relying on it as an unconditional acceptance of M’s offer to sell), except for the purchase price and sent it to M. The Labor party came back to power and halted house sales. Gibson was told he couldn’t complete the purchase. He claimed he relied on the offer and renovated the house. For Contract: Against Contract: 1. Complex discussion of price + 1. Language of the form clearly numerous memos expressed that it wasn’t an offer (this 2. Price listed in letter letter shouldn’t be regarded as a firm 3. conduct = both parties operated on offer of a mortgage’. belief that P bought the house 4. agreement on all material terms + intention for them to be binding = contract Court: No offer = no acceptance. M’s words were invitations to treat o May sell o Application o Not a firm offer Retail goods on display : when does ITT become offer? Lefkowitz v Great Minneapolis Surplus Store C Ad that’s clear + no room for negotiation = offer Sale on fur clothes D placed 2 ads, one selling fur coats ‘worth to $100’ and the second for scarves ‘selling for $89.50’ + another item, all for $1 each, and all first come, first served.
Recommended publications
  • Law 410 CONTRACTS BUCKWOLD
    Law 410 CONTRACTS BUCKWOLD 1 FORMATION: Is there a contract? In order to have a contract, you must have: o Capacity to contract: Note that minors can enforce a contract against adults, but adults cannot enforce against minors. o Consensus ad idem – ie “meeting of the minds”: Parties must be in agreement to the same terms. Offer & acceptance . Certainty as to terms o Consideration: Parties must have exchanged value not necessarily money, but what they deem to be value. 2 types of contract: o Bilateral: promissory offer by X + acceptance by Y entailing a reciprocal promise . E.g. X offers to sell car to Y for $5000 (offer). Y agrees to by the car (acceptance) = Contract! Which includes: Express terms (e.g. price, model, payment, etc.) Implied terms (implied on basis of presumed intention) o Unilateral: promissory offer by X + acceptance by Y through performance of requested act(s) . E.g. X offers to give Y a sandwich if Y dusts X‟s house (offer). Y dusts (acceptance) = Contract! Which includes: Express terms Implied terms (see above) TERMS OF CONTRACT Note: As a general rule, terms of a contract are those expressly established by the offer plus terms that may be implied. (See MJB Enterprises for more on implied terms) Does lack of subjective knowledge of the terms of an offer preclude recognition and enforcement of an unknown term? No. If the terms are readily accessible, then signing the contract (or clicking “I accept”) constitutes agreeing to them. Rudder v. Microsoft Corp Class action lawsuit against Microsoft; Microsoft said
    [Show full text]
  • Acceptance and Receipt: an Anomaly in the Statute of Frauds Minn
    University of Minnesota Law School Scholarship Repository Minnesota Law Review 1953 Acceptance and Receipt: An Anomaly in the Statute of Frauds Minn. L. Rev. Editorial Board Follow this and additional works at: https://scholarship.law.umn.edu/mlr Part of the Law Commons Recommended Citation Editorial Board, Minn. L. Rev., "Acceptance and Receipt: An Anomaly in the Statute of Frauds" (1953). Minnesota Law Review. 2712. https://scholarship.law.umn.edu/mlr/2712 This Article is brought to you for free and open access by the University of Minnesota Law School. It has been accepted for inclusion in Minnesota Law Review collection by an authorized administrator of the Scholarship Repository. For more information, please contact [email protected]. ACCEPTANCE AND RECEIPT: AN ANOMALY IN THE STATUTE OF FRAUDS The enactment of the English Statute of Frauds' in 1677 has been attributed to the ineffectual trial procedure of that period.2 Both the practice of awarding new trials and the development of the rules of evidence were in a formative stage.3 At that time juries could reject the evidence heard and reach a verdict on their own privately secured information,4 and the parties to the action, who were not familiar with the facts, could not testify.5 Fraud and perjury were to be prevented primarily by removing from juries any determination of liability in certain cases unless the statutory formalities were met.6 Furthermore, the turbulent times following the Civil War, the Commonwealth, and the Restoration probably encouraged claims without any foundation. 7 The present day statutes of frauds which relate to the sale of goods are derived from Section seventeen of the English Statute of Frauds.
    [Show full text]
  • Offer and Acceptance
    ROLL FOLD... DOUBLE CHECK ADJUSTMENTS FOR ROLL FOLD... 1/16" creep. MAKE ADJUSTMENTS FOR DOT GAIN. diligence period expires, the earnest money should “contingencies” must be performed by the dates are a number of exceptions to this requirement. timeshare in North Carolina from a seller classified by these transactions may be riskier than a conventional be refunded to you. If you terminate after the due specified in the contract or very soon thereafter, Consequently, for application of this law to a particular law as a developer of a timeshare project, you have five purchase, you should consult your attorney before into diligence period, the earnest money is usually depending upon whether the contract states that situation, you should consult your attorney. days to cancel your purchase contract which you can do entering such agreements. forfeited to the seller unless the seller is unable “time is of the essence.” If time is of the essence, and • Lead Paint Disclosure. If you are by mail. If you are a resident of another state, you may • Lease-Purchase. In lease-purchase Questions and Answers on: or unwilling to satisfy the terms of the contract. If you or the seller fail to perform by the stated deadline, purchasing a residential building constructed before also have additional rescission rights under the laws of transactions, you occupy property as a tenant but agree there is any dispute between you and the seller the other party may terminate the contract. If the 1978, federal law requires sellers and their brokers to your home state. The developer must hold all funds to purchase it at a future date.
    [Show full text]
  • Contracts Course
    Contracts A Contract A contract is a legally enforceable agreement between two or more parties with mutual obligations. The remedy at law for breach of contract is "damages" or monetary compensation. In equity, the remedy can be specific performance of the contract or an injunction. Both remedies award the damaged party the "benefit of the bargain" or expectation damages, which are greater than mere reliance damages, as in promissory estoppels. Origin and Scope Contract law is based on the principle expressed in the Latin phrase pacta sunt servanda, which is usually translated "agreements to be kept" but more literally means, "pacts must be kept". Contract law can be classified, as is habitual in civil law systems, as part of a general law of obligations, along with tort, unjust enrichment, and restitution. As a means of economic ordering, contract relies on the notion of consensual exchange and has been extensively discussed in broader economic, sociological, and anthropological terms. In American English, the term extends beyond the legal meaning to encompass a broader category of agreements. Such jurisdictions usually retain a high degree of freedom of contract, with parties largely at liberty to set their own terms. This is in contrast to the civil law, which typically applies certain overarching principles to disputes arising out of contract, as in the French Civil Code. However, contract is a form of economic ordering common throughout the world, and different rules apply in jurisdictions applying civil law (derived from Roman law principles), Islamic law, socialist legal systems, and customary or local law. 2014 All Star Training, Inc.
    [Show full text]
  • Download Download
    What's Wrong With Restitution? 221 What's Wrong With Restitution? David Stevens' and Jason W. Neyers" The law of restitution has developed out of the law Le droit en matiere de restitution emane du droit of quasi-contract and the law of constructive trust. du quasi-contrat et du droit de la ftducie Inadequate attention to the logic and coherence of d'interpretation. Mais I'attention insufftsante doctrines in the law of restitution, however, renders accordie a la logtque et a la cohirence des this new law as opaque and confused as its doctrines du droit en matiere de restitution rend ce predecessor. This is largely due to the remedial nouveau droit aussi opaque etfiou que le pricident, mentality of the common law. The remedy to the ce qui est largement altribuable a la mentaliti remedial mentality is to concentrate future efforts in remediatrice du common law. Lafafon de contrer stating doctrine on defining rights, not remedies. celte mentaliti est d'axer les efforts futurs de The precedent for this type of change in method is definition de la doctrine sur la definition des droits the transformation that occurred in contract and et non des reparations. Ce changement dans la tort over the past 100 years, inspired, in part, by facon de prodder a son origine dans la civilian theories of private law. transformation survenue dans le droit contractuel et The right that generates the remedy restitution is le droit de la responsabilile' delictuelle au cours des the cause of action in unjust enrichment. It arises cent dernieres annies, et inspires, en parlie, des where there has been a non-consensual receipt and theories civiles de droit prive.
    [Show full text]
  • Offer and Acceptance
    CHAPTER TWO Offer and Acceptance [2:01] In determining whether parties have reached an agreement, the courts have adopted an intellectual framework that analyses transactions in terms of offer and acceptance. For an agreement to have been formed, therefore, it is necessary to show that one party to the transaction has made an offer, which has been accepted by the other party: the offer and acceptance together make up an agreement. The person who makes the offer is known as the offeror; the person to whom the offer is made is known as the offeree. [2:02] It is important not to be taken in by the deceptive familiarity of the words “offer” and “acceptance”. While these are straightforward English words, in the contract context they have acquired additional layers of meaning. The essential elements of a valid offer are: (a) The terms of the offer must be clear, certain and complete; (b) The offer must be communicated to the other party; (c) The offer must be made by written or spoken words, or be inferred by the conduct of the parties; (d) The offer must be intended as such before a contract can arise. What is an offer? Clark gives this definition: “An offer may be defined as a clear and unambiguous statement of the terms upon which the offeror is willing to contract, should the person or persons to whom the offer is directed decide to accept.”1 An further definition arises in the case of Storer v Manchester City Council [1974] 2 All ER 824, the court stated that an offer “…empowers persons to whom it is addressed to create contract by their acceptance.” [2:03] The first point to be noted from Clark’s succinct definition is that an offer must be something that will be converted into a contract once accepted.
    [Show full text]
  • What Is Invitation to Treat?
    Cyber Law: © Dr. Qais Faryadi (F.S.T) www.dr-qais.com WHAT IS INVITATION TO TREAT? Invitation to treat or simply speaking information to bargain means a person inviting others to make an offer in order to create a binding contract. An example of invitation to treat is found in window shop displays and product advertisement. Invitation to treat comes from the Latin phrase invitatio ad offerendum and it means inviting an offer. In another words it is a special expression showing a person’s willingness to negotiate. When a shopkeeper makes an invitation to treat may not accept any offer on his goods as soon as it is accepted by the person who makes an offer. There is a difference between an offer and invitation to treat. When A accepts an offer from B a contract is complete. When B accepts an advertisement in a shop window, he is actually making an offer. It is up to the advertiser to accept or to reject the offer. The issue of invitation to treat was discussed in the case of Fisher v Bell 1 by the English Court of Appeal: “It is perfectly clear that according to the ordinary law of contract the display of an article with a price on it in a shop window is merely an invitation to treat. It is in no sense an offer for sale the acceptance of which constitutes a contract.” As such when a person displays a good on his shop or advertises something in his shop window merely bargaining an offer on it.
    [Show full text]
  • NOYES V. ANTIQUES at POMPEY HOLLOW, LLC, ET AL
    ****************************************************** The ``officially released'' date that appears near the beginning of each opinion is the date the opinion will be published in the Connecticut Law Journal or the date it was released as a slip opinion. The operative date for the beginning of all time periods for filing postopinion motions and petitions for certification is the ``officially released'' date appearing in the opinion. In no event will any such motions be accepted before the ``officially released'' date. All opinions are subject to modification and technical correction prior to official publication in the Connecti- cut Reports and Connecticut Appellate Reports. In the event of discrepancies between the electronic version of an opinion and the print version appearing in the Connecticut Law Journal and subsequently in the Con- necticut Reports or Connecticut Appellate Reports, the latest print version is to be considered authoritative. The syllabus and procedural history accompanying the opinion as it appears on the Commission on Official Legal Publications Electronic Bulletin Board Service and in the Connecticut Law Journal and bound volumes of official reports are copyrighted by the Secretary of the State, State of Connecticut, and may not be repro- duced and distributed without the express written per- mission of the Commission on Official Legal Publications, Judicial Branch, State of Connecticut. ****************************************************** DAPHNE B. NOYES v. ANTIQUES AT POMPEY HOLLOW, LLC, ET AL. (AC 34430) Lavine, Beach and Keller, Js. Argued March 21Ðofficially released July 30, 2013 (Appeal from Superior Court, judicial district of Windham, Vacchelli, J.) Neil Johnson, for the appellants (defendants). Eric H. Rothauser, with whom, on the brief, was John L.
    [Show full text]
  • Commercial Impracticability - an Overview
    Duquesne Law Review Volume 13 Number 3 Article 5 1975 Commercial Impracticability - An Overview Robert Sommer Follow this and additional works at: https://dsc.duq.edu/dlr Part of the Law Commons Recommended Citation Robert Sommer, Commercial Impracticability - An Overview, 13 Duq. L. Rev. 521 (1975). Available at: https://dsc.duq.edu/dlr/vol13/iss3/5 This Article is brought to you for free and open access by Duquesne Scholarship Collection. It has been accepted for inclusion in Duquesne Law Review by an authorized editor of Duquesne Scholarship Collection. Commercial Impracticability-An Overview Robert Sommer* As shortages become more severe and prices continue to climb, both suppliers and purchasers are confronted with increasingly more burdensome performance arising from long-term, set-price contracts. As performance becomes more burdensome, greater num- bers of beleaguered promisors will turn to § 2-615 of the Uniform Commercial Code in hopes of excusing nonperformance. The pur- pose of this article is to discuss the doctrine of impracticability as codified in § 2-615. This article will discuss the historical antece- dents of the doctrine of impracticability, the mechanics set up by the Code to regulate the operation of the doctrine, case law applying the Code mechanics and, finally, a few questions left unanswered by the Code. I. HISTORICAL BACKGROUND A. Overview The early common law excused performance of duties imposed by law on grounds of impossibility but refused to excuse performance of contractual obligations on the same grounds.' The theory was that a promise was absolute unless, and only to the extent, qualified by the promisor.
    [Show full text]
  • Smashing the Broken Mirror: the Battle of the Forms, UCC 2-207, and Louisiana's Improvements, 53 La
    View metadata, citation and similar papers at core.ac.uk brought to you by CORE provided by Louisiana State University: DigitalCommons @ LSU Law Center Louisiana Law Review Volume 53 | Number 5 May 1993 Smashing the Broken Mirror: The aB ttle of the Forms, UCC 2-207, and Louisiana's Improvements N. Stephan Kinsella Repository Citation N. Stephan Kinsella, Smashing the Broken Mirror: The Battle of the Forms, UCC 2-207, and Louisiana's Improvements, 53 La. L. Rev. (1993) Available at: https://digitalcommons.law.lsu.edu/lalrev/vol53/iss5/5 This Article is brought to you for free and open access by the Law Reviews and Journals at LSU Law Digital Commons. It has been accepted for inclusion in Louisiana Law Review by an authorized editor of LSU Law Digital Commons. For more information, please contact [email protected]. Smashing the Broken Mirror: The Battle of the Forms, UCC 2-207, and Louisiana's Improvements N. Stephan Kinsella* TABLE OF CONTENTS I. Introduction ........................................................... 1556 II. The Mirror Image Rule and the Last Shot Principle ... 1557 III. Formation of Contracts in Louisiana-Present and Future .................................................................. 1558 IV. UCC Section 2-207 Problems and Civil Code Solutions ............................................................... 1560 A. Where Acceptance is "Expressly Conditional" ..... 1560 1. The Meaning of "Expressly Conditional". ..... 1560 2. Article 2601-Omission of "Expressly"-Ap- parent Disadvantages ................................... 1562 3. Article 2601-Omission of "Expressly"- Advantages ................................................ 1563 B. Expression of Acceptance .................................. 1565 C. Additional and Different Terms as Proposals for M odification .................................................... 1566 D. Additional Terms that "Materially Alter" the C ontract ......................................................... 1567 1. "Different Terms" and Acceptance by Silence 1567 2.
    [Show full text]
  • Beyond Unconscionability: the Case for Using "Knowing Assent" As the Basis for Analyzing Unbargained-For Terms in Standard Form Contracts
    Beyond Unconscionability: The Case for Using "Knowing Assent" as the Basis for Analyzing Unbargained-for Terms in Standard Form Contracts Edith R. Warkentinet I. INTRODUCTION People who sign standard form contracts' rarely read them.2 Coun- sel for one party (or one industry) generally prepare standard form con- tracts for repetitive use in consecutive transactions.3 The party who has t Professor of Law, Western State University College of Law, Fullerton, California. The author thanks Western State for its generous research support, Western State colleague Professor Phil Merkel for his willingness to read this on two different occasions and his terrifically helpful com- ments, Whittier Law School Professor Patricia Leary for her insightful comments, and Professor Andrea Funk for help with early drafts. 1. Friedrich Kessler, in a pioneering work on contracts of adhesion, described the origins of standard form contracts: "The development of large scale enterprise with its mass production and mass distribution made a new type of contract inevitable-the standardized mass contract. A stan- dardized contract, once its contents have been formulated by a business firm, is used in every bar- gain dealing with the same product or service .... " Friedrich Kessler, Contracts of Adhesion- Some Thoughts About Freedom of Contract, 43 COLUM. L. REV. 628, 631-32 (1943). 2. Professor Woodward offers an excellent explanation: Real assent to any given term in a form contract, including a merger clause, depends on how "rational" it is for the non-drafter (consumer and non-consumer alike) to attempt to understand what is in the form. This, in turn, is primarily a function of two observable facts: (1) the complexity and obscurity of the term in question and (2) the size of the un- derlying transaction.
    [Show full text]
  • Is an Advertisement an Offer? Why It Is, and Why It Matters Jay M
    Hastings Law Journal Volume 58 | Issue 1 Article 2 1-2006 Is an Advertisement an Offer? Why It Is, and Why It Matters Jay M. Feinman Stephen R. Brill Follow this and additional works at: https://repository.uchastings.edu/hastings_law_journal Part of the Law Commons Recommended Citation Jay M. Feinman and Stephen R. Brill, Is an Advertisement an Offer? Why It Is, and Why It Matters, 58 Hastings L.J. 61 (2006). Available at: https://repository.uchastings.edu/hastings_law_journal/vol58/iss1/2 This Article is brought to you for free and open access by the Law Journals at UC Hastings Scholarship Repository. It has been accepted for inclusion in Hastings Law Journal by an authorized editor of UC Hastings Scholarship Repository. For more information, please contact [email protected]. Is an Advertisement an Offer? Why It Is, and Why It Matters JAY M. FEINMAN* AND STEPHEN R. BRILL** INTRODUCTION Courts and scholars uniformly recite the contract law rule familiar to all first-year students: An advertisement is not an offer. The courts and scholars are wrong. An advertisement is an offer. This Article explains why the purported rule is not the law, why the actual rule is that an advertisement is an offer, why that rule is correct, and what it tells us about contract law in particular and legal doctrine in general. I. THE TRADITIONAL RULE: AN ADVERTISEMENT Is NOT AN OFFER It is Hornbook law' that an advertisement is not an offer. Williston self-assuredly declared the rule to be an application of the dividing line between preliminary negotiations and offers: Frequently, negotiations for a contract are begun between parties by general expressions of willingness to enter into a bargain upon stated terms and yet the natural construction of the words and conduct of the parties is rather that they are inviting offers, or suggesting the terms of a possible future bargain than making positive offers.
    [Show full text]