BUSINESS PLAN 2019-2024
DRAFT
A proposal for the renewal of the Shrewsbury Business Improvement District As we approach the end of our first five-year term, it’s appropriate to reflect and celebrate the positive impact which our projects and services have had in nurturing a healthier environment for business to flourish.
From securing £1 Sunday Car Parking, to stand out Original Shrewsbury promotional campaigns; from the management of award winning safety partnerships, to saving you money through our cost saving initiatives, we have delivered on our promise to give value back to you our levy payers. In our first term, through our partnership with levy- paying members and collaborative working with local Through Shrewsbury BID, local businesses have been able organisations, Shrewsbury BID has delivered. to make our collective voice heard and affect town centre policy. Our creation of the Shrewsbury Big Town Plan with You’ve told us what you want to see more of, the issues key partners is ensuring that the business community has which we need to address and shared ideas to make a genuine stake in the future development of our great Shrewsbury the very best it can be. We want to continue town. this work with you. A vote for another five years will mean a further £2 million invested in our town centre. I look forward to a second term and all that we can deliver for Shrewsbury together. That will allow us to build on the promotional work of Original Shrewsbury, lobbying on your behalf about important town centre issues, and the continuation of key services in the town such as Shrewsbury Watch and BID Ambassadors. Mike Matthews Chair of Shrewsbury BID & owner of The Prince RupertDRAFT Hotel Together we are a stronger voice, and we look forward to more shared success.
Seb Slater Executive Director of Shrewsbury BID
2 A BID is a Business Improvement District that enables coordinated investment in the management and marketing of a commercial area.
Governed by legislation to ensure fairness and transparency, a BID is created for a five year period following a successful ballot.
During the term of the BID all businesses defined within this Business Plan will be required to pay the mandatory levy irrespective of whether they cast a vote in the ballot.
The current term of the Shrewsbury BID runs until 31st March 2019.
This renewal business plan seeks to establish agreement to a second term that would run from 1st April 2019 to 31st March 2024.
The Ballot will run from 27th September 2018 to 25th October 2018 and require a positive majority to succeed and continue with the BIDDRAFT for a further five years.
There are now over 300 BIDs in the UK including Chester, Bath, Aberystwyth, Oswestry, Stafford & Leamington Spa.
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2 Shrewsbury is the thriving county town Shrewsbury BID is now firmly established of Shropshire with an enviable mix of as a key partner in the management independent and national businesses, of the town centre and is respected by lush green spaces, all nestled in an island government and industry partners at local, setting, in the embrace of the River regional and national levels. Severn. We have an impressive work life balance to offer with our wonderful There is much to do and equally a lot to heritage and natural environment, lose, as we seek to influence the agenda vibrant creative and commercial scene, and maximise opportunity for business. and a wealth of educational options. To top it off, we are regularly voted as one of This Business Plan sets out our priorities the happiest and best places to live in the and strategies to manage and promote West Midlands and the UK. both the day and and evening economies and to ensure that the commercial and Shrewsbury BID was established in 2014 educational sectors are given the attention with a vision to make Shrewsbury a better they deserve. place to do business, visit, work and spend time in. During our first term Shrewsbury We are asking for your support to ensure BID have invested in continual promotion, that Shrewsbury remains and grows as services and management of the town a vibrant and professionally managed centre to ensure its prosperity. In the last destination until 2024. five years, we’ve attracted additional above levy income of £430,000 bringing the total amount invested in our work to over £1.9m.
DRAFT As a now well established and connected We have delivered costs savings which on average have organisation, the past five years have seen us deliver saved businesses £2,300 and provided support through demonstrable change and progress across the range regular business communications, the DISC phone app of key issues outlined in our first Business Plan – a and free training and workshops. We have helped over plan directly influenced by and developed with 150 businesses through the Shrewsbury Watch Safety businesses within the town. partnership and operated the award-winning Pub Watch scheme for the night time economy, further supported by We have shown effective leadership and influence our BID Ambassadors. We led on securing the prestigious through growing the town’s business voice, leading on Purple Flag status for Shrewsbury, three years in a row. strategic projects such as the creation of The Big Town Plan and the development of a new town map and Powerful destination marketing has seen us deliver Wayfinding system. We have lobbied on topics affecting memorable experiences animating and promoting the the health of the town centre, from retention of the town. Seasonal campaigns with vibrant, high quality Quarry Swimming Pool within the town, to negotiating materials and imaginative events from the Nutcracker significant improvements to the car parking strategy, Trail, Evolution Explored Photo exhibition to creating kicked off by introducing £1 Sunday car parking. Wild Cop and an energised DarwIN Festival. Our Original Shrewsbury website, featuring all our businesses, now attracts over 1 million page views, and we a social media following of over 17,000 people.
We screened the Royal Wedding at St Alkmunds to drive footfall into the town. DRAFT
4 invested£1.9m in the town centre over the past five years
£2,300 savings 500+ 250+ members have used our members attended cost savings service, saving our free business average of £2,300 workshops and training We negotiated £1 Sunday Car Parking across Shrewsbury
£420,000 We have attracted £420,000 additional above-levy income for BID projects
We screened the Royal Wedding at St Alkmunds to drive footfall into the town. DRAFT Shrewsbury Watch is provided as free service to 175+ BID We negotiated preferred Veolia waste deal saving members members total of £165,000+
5 1008+ pieces of positive media for Shrewsbury with total PR value of £1,016,612
We operate the town’s only visitor website: originalshrewsbury.co.uk
Over 200 BID businesses featured in our Christmas Gift Guide and Independents Passport distributed to 125,000 people
550,000+ views of Original Shrewsbury promotional videos
We brought Wild Animals to Wyle Cop during DRAFTroadworks Original Shrewsbury videos promoting the town viewed 550,000+ on Facebook & Youtube 19,000+ followers on Original Shrewsbury social media channels
6 Sponsored and enhanced the annual Organised the reinvigorated Darwin in Shrewsbury Christmas Light Switch On Event festival each February
Created seasonal campaigns including Nutcracker trail and Little Book of Shrewsbury series 500,000+ annual visitors to Original Shrewsbury, the town’s only visitor website DRAFT
50+ Original Shrewsbury Instagram takeovers for local businesses
7 Successfully lobbied to keep Quarry Swimming Pool in the town centre
Average Monthly Footfall Year on Year change Jan - May 2018
Shrewsbury +1.2% West Midlands -3.7% UK -3.4% Market Towns -6.4%
Purple Flag 800+ hours awarded 3 years in a of BID Ambassador row recognising our support provided safe & vibrant night for the night time time. DRAFTeconomy
Our nigh time BID Ambassadors improve the experience for visitors to the town
8 Park & Ride 174 Funded additional Shrewsbury Watch park and ride members part of services in the run the town radio or up to Christmas DISC app
Collected over 2,500 local comments as part of the Big Town Plan
New Shrewsbury
Night Bus Service
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Running Fridays and Saturdays, N1 Shrewsbury Night Bus - every hour between 8pm and 2am North Route (excluding 10pm) until the end via Battlefield, Harlescott, of December. Mount Pleasant, Hubert Way & Ellesmere Rd
This is a trial service brought to N2 you by Shrewsbury BID and Arriva. Shrewsbury Night Bus - South Route via Shirehall, Meole Brace, Radbrook Green, RSH, Bicton Heath & Gains Park 9
Subject to Arriva Conditions of Carriage Shrewsbury BID is focused on delivering projects and services for your benefit so it is important that we understand what is of greatest value to you. “West Mercia Police is We ran an extensive consultation process during March to May 2018 to communicate with all businesses who will be proud to work with voting in the renewal ballot. Shrewsbury BID - their
A consultation document was produced that was commitment to making distributed in hard copy and digital format. The printed Shrewsbury a safer place version was distributed to 100% of business voters and was also made available on our website and emailed out. is very much appreciated.“
– Inspector Ed Hancox We followed up on this with direct contact and managed to reach over 65% of voters. DRAFT
10 BID 1 PROJECT RATINGS
85% £1 Sunday Car Parking
80% Additional Christmas Buses (Park & Ride, Night Bus)
67% Purple Flag Status
79% PubWatch & ShopWatch
69% Cost Saving Services
69% Lobbying to keep the Quarry Swimming Pool
82% Lobbying the local MP on Business Rates
84% Developing new map & wayfinding
83% Creation of the Big Town Plan
74% Original Shrewsbury video content
79% Original Shrewsbury website & social media
78% Christmas magazines, videos and trails
71% Organising the DarwIN Shrewsbury Festival
75% PR coverage and press trips
81% Promoting the town through events
67% Promotions during road works (eg. Wild Cop)
71% Sponsorship of the Christmas Lights Switch On DRAFT66% Free training & workshops
11 Our second term will see us building on the strong foundations established over the past five years. Your dedicated BID team will work to provide leadership and representation to champion business within the town and ensure a strong voice on the issues that matter most. DRAFT We will enhance the trading environment and experience further, generating tangible value and cost savings for businesses, promoting and supporting those living, working and trading within the town - as well as inspiring new visitors to discover all we have to offer.
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13 WHAT WILL BID2 DELIVER?
Fresh ideas to attract new visitors New Seasonal experiences for families We will grow Shrewsbury’s profile by developing fresh Inspiring integrated seasonal campaigns, events and ideas to excite and attract people to Shrewsbury. Taking activities will attract more visitors and customers into the ownership of our identity and narrative, we will bring our town centre. These will make sure we’re maximising busy story to life through high impact, targeted campaigns periods of the year, and boosting footfall during quieter promoting our personality as a town where independent periods of the year. These campaigns will be maximised thinking flourishes: a great place to eat and drink, shop through social media conversation, print media space, and stay, see and do business. our digital presence and the real ‘experience’ of being here. Local, regional and national communications will Building on the strength of Original Shrewsbury encourage others to come and feel this experience for Our Original Shrewsbury website is now the town’s top themselves. ranked website attracting half a million visits a year, and we have a rapidly growing social media following of over Showcasing Shrewsbury through authentic 19,000 people. We will create new opportunities for our photography members to create content and showcase their business We will use authentic photography and video to help us to this wide audience. Enhanced business profiles will reflect the town’s welcoming and independent nature, be rolled out to all BID members which will also allow generating positive press and social media coverage. businesses to promote special events and offers. We will build loyalty amongst those who live, work or regularly visit Shrewsbury through special promotions Celebrating Shrewsbury as the origin of Independent and campaigns; and vitally, bringing in fresh people, thinking opportunities and partnerships to showcase Shrewsbury Through collaborating with the town’s educational on the national stage. organisations, we will promoteDRAFT Shrewsbury as a ‘learned town’ and great place to study for all ages, celebrating Shrewsbury as the birthplace of Charles Darwin and growing the impact and engagement with DarwIN Shrewsbury Festival each February.
14 “Without Shrewsbury BID, the town stands to lose £800,000 worth of dedicated marketing activity which brings our businesses to life and people to our businesses.”
– Name of quote We will continue to showcase our business through impactful marketing campaigns
We will promote Shrewsbury as the origin of independent thinking and a place of life long learning
We will continue to grow the Darwin in Shrewsbury Festival with high profile events and national promotion We will organise moreDRAFT town centre events showcasing our members
15 WHAT WILL BID2 DELIVER?
We will continue to support business through Delivering savings off the bottom line delivering a range of projects which improve the Delivering cost saving initiatives to our members will trading environment and the visitor experience. remain a strong focus and we will negotiate favourable BID member tariffs with key local suppliers and provide Improving walkability and the streetscape a free digital health check service. Free workshops for We will deliver projects to improve the walkability of the business owners and workers, sector breakfast forums will town centre with the roll out of the new wayfinding system be hosted on issues affecting business to help share and and new town trails to encourage visitors to explore network ideas and best practice. different areas of the town, helping spread footfall and spend. Reducing the impact of begging The BID will work with partner organisations and Enhancing the streetscape businesses with renewed energy and resources to Working in association with partners we will improve the impact the level of begging, rough sleeping and anti- streetscape and attractiveness of specific areas of our social behaviour in the town centre. town centre with vibrant window vinyls to reduce the impact of vacant units. We will also provide a new clean- up service to BID members where a specific area of the town is in need of urgent attention.
Retaining an active role within the Team Shrewsbury Partnership We will continue to manage and operate the award- winning safety partnership Shrewsbury Watch and assist in retaining our covetedDRAFT Purple Flag accreditation. Our night time Ambassadors programme will provide members with an extra level of support as well as enhancing the experience for visitors to the town.
16 We will continue to lobby for improvements to the public realm across Shrewsbury town centre
“We need to make it easier for people to come to Shrewsbury. The experience needs to improve and the BID is our voice for driving this positive change.”
We will ensure the roll-out of the WayfindingDRAFT scheme across Shrewsbury
17 WHAT WILL BID2 DELIVER?
Influencing local decision making Transport and access lobbying We are committed to the commercial wellbeing of We will lobby on behalf of the business community the town centre. Our mission is to give the business for substantial investment in transport and access for community a voice to influence decision and policy our town. The BID will work with partner organisations making across local government. This will see us to ensure any access or traffic system changes continuing to play an active role at local level and are thoroughly investigated and challenged where across the wider BID network helping drive change and appropriate. improvement on national policy affecting members.
Driving the Big Town Plan forward Through continued collaboration and effective partnerships already established, we will develop town centre policy with proposals to support investment in the public realm. We will provide leadership and champion the Shrewsbury Big Town Plan in partnership with Shrewsbury Town Council and Shropshire Council.
Monitoring performance We understand the importance of representing the business community on issues affecting trade including road works and connectivity and through monitoring performance across the town centre, including footfall, we can feedback and improve the management and development of the townDRAFT further.
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19 FINANCES
FINANCES
Year 1 Year 2 Year 3 Year 4 Year 5 Total
Levy Income £323,000 £326,000 £331,000 £336,000 £340,000 £1,656,000 82%
Voluntary £10,000 £11,000 £12,000 £12,000 £12,000 £57,000 3% Membership Grants & £60,000 £60,000 £60,000 £60,000 £60,000 £300,000 15% Sponsorship
Total Income £393,000 £397,000 £403,000 £408,000 £412,000 £2,013,000 100%
Projects Expenditure
Promoting & £155,235 £156,815 £159,185 £161,160 £162,740 £795,135 40% Animating Enhancing & £93,141 £94,089 £95,511 £96,696 £97,644 £477,081 24% Supporting Representing & £62,094 £62,726 £63,674 £64,464 £65,096 £318,054 16% Influencing
Total Projects £310,470 £313,630 £318,370 £322,320 £325,480 £1,590,270
Other Expenditure
Overheads £60,740 £61,460 £62,540 £63,440 £64,160 £314,840 16%
Levy Collection £10,000 £10,000 £10,000 £10,000 £10,000 £50,000 2%
Contingency £11,790 £11,910 £12,090 £12,240 £12,360 £60,390 3%
Total £393,000 £397,000 £403,000 £408,000 £412,000 £2,013,000 100% Expenditure
Enhancing & Overheads Contingency DRAFTSupporting 24% 16% 3%
Marketing & Representing & Levy Promoting 40% Influencing 16% Collection 2%
20 We plan to introduce the Shrewsbury Business Dashboard for all members
“As a levy paying member of the BID, it’s good to be kept fully up to date with the work and achievements being delivered on our behalf change.”
– BID member
An important part of our role is to arm business We will continue to host and update the BID with the intelligence it needs to stay ahead. We website and this coming year we will be introducing will continue to produce regular newsletters and Shrewsbury Business Dashboard. updates from footfall trends to future transport and access issues. We make it our business to meet We look forward to serving the town centre business your business through one to one meetings, sector community in the years ahead. breakfast meetings and other forums. This ensures we constantly listen to your views so we can reflect We will keep you updated through: them in our work. • Email Newsletters and Updates Each year, we produceDRAFT a transparent and detailed • Annual Reports Annual Report to illustrate what has been achieved • One to one business meetings and what has still to be accomplished. This • BID Website and Social Media provides tangible progress reporting and return on • Sector Breakfast Meetings investment for every business to see. • Shrewsbury Business Dashboard www.mysolomon.co.uk
21 The management and governance of the BID will be The BID will enter into two legal agreements with open and transparent and will be accountable to the Shrewsbury Council. levy payers. A baseline agreement is in place, which sets out the The Shrewsbury BID operates as a company limited by minimum service standards to be delivered by Shropshire guarantee and as such has a Board of Directors made up Council and Shrewsbury Town Council. from BID levy payers. This Board takes responsibility for the strategic and financial management of the BID and will An operating agreement between the BID and Council will meet on a quarterly basis as a minimum. define the contractual arrangements for the collection and enforcement of the BID levy collection, which be The composition of the Board reflects the breakdown of carried out by the Council on the BID’s behalf. This the levy payers across the town. contractual relationship is in line with the requirements of the BID legislation. Alongside the Board there be a variety of short life and/ or ongoing working groups that will feed into the Board as Copies of both agreements are available to be viewed at and when required. www.shrewsburybid.co.uk/BID2
It is the responsibility of the Board of Directors to ensure good management of the BID. The management team will be a combination of salaried and contracted resource depending on the needs of the business during the term of the BID. DRAFT
22 INDEPENDENT NONE ETAIL x3 x3 SPECIFIC
EDUCATION EALT NATIONAL T I D SECTO x1 x2 ETAIL
S OPPING ENTE TAINMENT CENT ES x1 x2 OSPITALIT LEISU E THE
P OPE T x1 BOARD OF x2 PUBLIC SECTO DIRECTORS
OFFICE BA S PUBS x2 x2 COMME CIAL The composition of the Board reflects the breakdown of the levy payers across the town.
LEVY RULES 1. The levy rate will be fixed at 1.5% of rateable value as at 1st April this rateable value. 2019 based on the 2017 Rating List. 7. The BID levy may increase by an annual inflationary factor of up to 2. All new hereditaments entering the Rating List after 1st April 2% (ie. up from 1.5% multiplier to 1.52% in year 2 and so on). The 2019 will be levied at 1.5% of the prevailing list at the start of each board will be required to decide on whether to apply the inflation chargeable year. factor each year. 3. The levy will be charged annually in advance for each chargeable 8. In the case of an empty or untenanted premises, the property period from April to March,DRAFT starting on 1st April 2019 utilising the owner (the subsequent eligible ratepayer) will be liable for the BID prevailing values on the 2017 Rating List. levy with no void period, and will be entitled to vote in the BID ballot.
4. New businesses will be charged from the point of occupation 9. Non-retail charities with no trading income, arm or facilities, not- based upon the rateable value at the time they enter the rating list. for-profit subscription and volunteer-based organisations will be 5. If a business ratepayer occupies the premises for less than one exempt from paying the BID levy. No other exemptions will apply. year, the levy paid will be on a daily basis. 10. VAT will not be charged on the BID levy. 6. A threshold of £12,000 rateable value will be applied, exempting 11. The term of the BID will be five years from 1st April 2019 to 31st any business hereditament within the defined BID area falling below March 2024.
23 Seb Slater Aleks Vladimirov Emma Molyneaux Executive Director Partnerships Manager Projects Co-ordinator
THE BOARD Mike Matthews, Chairman – The Prince Rupert Hotel James Hitchin – The Alb and Pubwatch John Hall, Deputy Chairman – Write Here! Ltd Neil Jacques – Tesco and Shopwatch Kevin Lockwood – Darwin and Pride Hill Shopping Centres Nicholas Johnson – Hokum Helen Ball – Shrewsbury Town Council Paul Kirkbright – University Centre Shrewsbury Tina Boyle – Acoustic Boutique Dilwyn Jones – Sabrina Boat Gemma Davies – Shropshire Council John Major – Majors Trish Donovan – Vinterior Emily Periam – The Armoury Alessio Dyfnallt – Cooper Green Pooks Ann Tudor – Claremont Accounting James Handley – AHR ArchitectsDRAFTRachel Williams – Marks and Spencer
Industry partners
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ET Abbey Foregate (Part) SEVERN BANK Bank Passage Mount House The Darwin’s Birthplace Gateway Barker Street ST GEORGE’S STREET Pavillion ET Castle Walk RE Footbridge Barracks Passage MOUNTFIELDS ST H IA St George's O The R T Church ALMA STREET W TO Riverside H C Buttermarket C Beeches Lane E A VI Walk M H R O D U E N S T S T Bellstone TE R T E A E E T G ET R E E Belmont TR S S R L Riverside R S E SBU E ON N T Shrewsbury NG Walk O O GNER ST Belmont Bank L F Railway Station P ISON
F ANK ELL E T L H E T Bowdler’s Passage W D R S A H EE N I A T T A E C H Bridge Street Y O A R W S F S E R Butcher Row N THE DANA THE DANA O A P T A STEPS G N S S N K I NE A W A S L L Caste Gates ES G L L TL L E I E NE T E E University L W T
M K L N ME A Centre ADO A Castle Street FR W PLACE Shrewsbury G D A Shrewsbury E Chester Street O L D R Community T S E SBU CASTLE GREENHILLAV OA RNE R T S COPTHO E D Hub A T E L Shropshire EGIMENTAL MUSEUM U Church Street R C T IE D S F Archives Tennis Courts O Frankwell H R W F ANK ELLWAT T Suspension Claremont Bank G E I A N M T Footbridge S Sports pitch E E Claremont Hill L R T EAT E SE E N ROAD A Boat Yard Sports pitch NE FRANKWELL QUAY Frankwell Quay LE Claremont Street E W LAU A S T Boat Slip A D E TO E RDA G A L R O S S E SBU Darwin College Hill DE O R H D U LIB A Statue CAD T L B FALE W L UN I R AY I Compasses Passage H SILKS MEADO D T CASTLE GATES G SCHOOL Castle R Playground E Coton Hill O GARDENS Gates Severn Bridge P The C NE Y ASTL House Junction LA Quantum A TER U Crescent Lane WA Q S E Leap L COURT O W T RD KINGS Riverside O E COUNCIL HOUSE Sabrina MA D E Abbey Foregate Depot Cross Hill HEAD A R COURT Riverside boat trips PHOENIX E T PASSAGE M S Walk PLACE N E Darwin Shopping Centre E L V T A S Council R A ICTO IA L C House Dogpole L E I U H VE N QUA Darwin A ST S Severn Bridge RIA Traitors English Bridge O MARDOL U Shopping Perches T Montgomery’s RY'S WATER LANE Signal Box VIC A CARNARVON ST MA N O Gate U BANK GARDENS Centre House Tower T R S ON LANE CADMA E T M N PLAC Fish Street I E N R E E ’ A WINDSOR S S L T F R C S PLACE I Frankwell (part) ARS MA DOL ST MARY’S
R E H M Watergate E I E Shrewsbury G SHUT L A Blackfriars W L Mansions Sixth Form D ’S R High I S Frankwell Quay I O Crescent L D T L ST R A College A N O Cross US B E M TIN L ’S A Golden Passage S Priory TR University R Paddling EE Y Lodge T ' Centre R S Riverside Grope Lane Pool O S PRIORY ROAD Shrewsbury USHI Pride Hill Porthill Playground T Walk BECKS Shopping P IDE ILL Footbridge L L E High Street O LE S L IL ST MA S C Centre H LA ABBE FIELD BA E P CORACLE WAY The Quarry Fitness OUSE NK ID C U C ’S R BUTCHER ROW Y P R Hills Lane and Swimming Centre A WWI M T E PA ADE T B Memorial S E HO A N RS E G Claremont FO EGATEA FA R
Howard Street L K I O T R UCE L S K BEA H
T N E Bank Surgery Y E Shrewsbury E R A A R I
BID AREA BID AV Queen O W B Baptist STEPS Kings Head Passage L S The Parade L E Mother's I NUE D
T T T Church A
EST END Shopping R M Garden N Claremont T ST HS E N C E Lower Claremont Bank O MO ST MARY’S Centre RE R A O House LA U L D M C COURT L Severnvale E O E Mardol CH B W R Academy TO Mardol Riverside House R A T E SQUA E GROPE S O ABBE Walk L Clive of P L LANE C T HIL ON India Bear Steps E AMBERRISE FO EGATE Mardol Head CL AREM GULLET Art Gallery Quarry The Old FI Riverside PASSAGE Lodge B H S E Wilfred Owen Parsonage C H H T Market Street Walk E AT E A L MA KET L M IG S DOGPOLE G Memorial L P A OMH T E S E SBU S O R DRAYTON’S H R T ALL SH K D O Meadow Place St Micheal ET S F ST C AD S O S PASSAGE O Shrewsbury ABBE N T T N EY T E QUA Archangel E R G C U C A D E ST ALKMUND S Sixth Form BB P ABBE War Memorial Shrewsbury E BANK Carriage A E Milk Street ST C AD S OLD MA KET T C U C O College REGAT Morris Hall PASSAGE GA DENS EY FO ALL Unitarian L Works ABB
UE C U C St Julian’s E Murivance AVEN Church TER Church The S GLOUCES T The Old Pulpit Peacock Passage Sabrina Goddess C Shropshire H P PEACOCK House RI Wildlife Trust V A N of the Severn C I D E PASSAGE English Bridge C War ’ LL SS Phoenix Lane T S HI C S Workshop O Memorial T ’S ROS T GOLDEN R E N S H I R IL S E SBU CROSS The United A H R L Pride Hill O T A PASSAGE Hercules A J S Reformed V C MUSEUM AND K E E ST COL L E Church N LE A T GALLE GE HILL I DG Pride Hill Centre U T E DINGLE M RI E B ISH GL Princess Street Percy Thrower EN Y Bust Old St LE COP A O S W L L Chad's T T D Priory Road L OLD W PO I BARRACKS YLE OLD P Swan Hill H CO O S ST C AD S P Bandstand Congregational N W PASSAGE T Quarry Place E A A C TO N CENT EC U C A D T N BOWDLER’S C M Chapel W A U S H O S L R IL PASSAGE P I L L W VA C COMPASSES Y N O MARINE E A Ravens Meadows R C URT PASSAGE H R E Allatt BE TERRACE Y A The Hive Media LM ONT BANK A Harley U House M S Q SWAN HILL T NE T N Centre A T Roushill Stone O S L N H J GARDENS M HE E E C U L EE C A E B L B S I D
St Winefrides E Kingsland A
Roushill Bank R N
Convent School C Mansions ’ S
S E ’ Bishopstone W F R G R N E Shoplatch I A D L I A B I Mansions A I R L O O K R I R L A B S U M J Smithfield Road D T N Shrewsbury S S A W L High School A S Y Spring Gardens G BT Telephone IN Exchange K TO N ALLS Spring Road TO E TO N ALLSShrewsbury Pengwern Boat Club Allotments Severnside O L D St Alkmund’s Place T S E SBU C Bowling Club C OWN WALLS Riverside OLEH The Crescent CAT ED AL AM St Austin’s Street Walk ASDA E Barnabas St Chad’s Terrace N A Church L Town Walls William T Tennis Club Centre N Clement St John’s Hill E E C
Memorial Greyfriars T G S
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B C The Royal Shrewsbury S C COLE AM
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School Boat Club ENT FIE L R St Julian’s Friars N DS PUMPING
A C L STATION AM S Shrewsbury Lawn H N G E LE St Mary’s Street S O O N Tennis Club O C L T I C EN K E GD E M ID ON R A S L St Mary’s Place R O H E E Shrewsbury V E L I G M R L O School Chapel S A C C N St Mary’s Street D H E D O AN L L NDL A O LLA OL U N DRAFT PO E St Mary’s Water Lane
COLE AM NE Swan Hill Sir Philip S E SBU Sidney SC OOL Coleham Swan Hill Court Statue AM Depot EH OL Sydney Avenue C E N N TOP COMMON E G Severnside D Coleham A I G R L D E COLE AM B N Primary S R Housing E O Y R E The Square L F TE E S LONG School R AL T E I S U T A V E R O S D N S E N Town Walls D C A R L LIME STREET E O H L S O C GN A O N A E T R O D B N O R B ARDENS Victoria Avenue N U L E R E O Y L T T The Old Brewery A H BU S FIELD Riverside N Holy Victoria Quay KINGSLAND S E A Walk PENGROVE Trinity Windsor Place D GSLAN ROAD Welsh Bridge KIN Wyle Cop
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Mount House The Darwin’s Birthplace Gateway
ST GEORGE’S STREET Pavillion ET Castle Walk TRE Footbridge MOUNTFIELDS S H IA St George's O The R T Church ALMASTREET W TO Riverside H C Buttermarket C E A VI Walk M H R O D U E N S T S T TE R T E A E E T G ET R RE E T S S R L Riverside R S E SBU E ON N T Shrewsbury NG Walk O LO GNER ST F Railway Station P ISON
F ANK ELL E T L H E T W R D S A H EE N I A T T A E C
H Y O A R W F S S E N R THE DANA THE DANA O A P T A STEPS G N S S N K I NE A W LA S L ES G L L TL L E I E NE T E E University L W T
M K L N ME A Centre ADO A FR W PLACE G Shrewsbury D A Shrewsbury E O L D R Community T S E SBU CASTLE GREENHILLAV OA RNE R T S COPTHO E D Hub A T E L Shropshire EGIMENTAL MUSEUM U R C T IE D S F Archives Tennis Courts O Frankwell H R W F ANK ELLWAT Suspension T G E I A N M T Footbridge S Sports pitch E E L R T EAT E SE E N ROAD A Boat Yard Sports pitch NE FRANKWELL QUAY Frankwell Quay LE E W LAU A S T Boat Slip A D E TO E RDA G A L R O S S E SBU Darwin DE O R H UD LIB A Statue CAD T L B FALE W L UN I R AY I H SILKS MEADO D T CASTLE GATES G SCHOOL Castle R Playground E O GARDENS Gates Severn Bridge P The C E Y ASTL House Junction LAN Quantum A TER U WA Q E Leap L S COURT O W T RD KINGS Riverside O E COUNCIL HOUSE Sabrina MA D E Abbey Foregate Depot HEAD A R COURT Riverside E T boat trips PHOENIX S PASSAGE M Walk PLACE N E E L V T A S Council R A ICTO IA L C House
L E I U H VE N QUA Darwin A ST S Severn Bridge RIA Traitors TO Montgomery’s MARDOL U Shopping Perches RY'S WATER LANE Signal Box VIC A CARNARVON ST MA N O Gate U BANK GARDENS Centre House Tower T R S ON LANE CADMA E T M N PLAC I E N R E E ’ A WINDSOR S S L T F RI C S PLACE ARS MA DOL ST MARY’S
R E H M Watergate E I E Shrewsbury G SHUT L A Blackfriars W L Mansions Sixth Form D ’S R High I S I O Crescent L D T L ST R A College O Cross A N US B E M TIN L ’S A S Priory TR University R Paddling EE Y Lodge T ' Centre R S Riverside Pool O S PRIORY ROAD Shrewsbury USHI Pride Hill Porthill Playground T Walk BECKS Shopping P IDE ILL Footbridge L L E O LE S L IL ST MA S C Centre H LA ABBE FIELD BA CORACLE WAY E P The Quarry Fitness OUSE NK ID C U C ’S R BUTCHER ROW Y P R and Swimming Centre A WWI M T E PA ADE T B Memorial S E HO A N RS E G Claremont FO EGATEA FA R
L K I O T R UCE L S K BEA H
T N E Bank Surgery Y E Shrewsbury E R A A I AV Queen R O W B Baptist STEPS L S The Parade L E Mother's I NUE D
T T T A Church S
EST END Shopping R M Garden N Claremont T ST H E N C E O MO ST MARY’S Centre RE R A O House LA U L D M C COURT L Severnvale E O E Mardol CH B W
R Academy TO Riverside House R A T E SQUA E GROPE S O ABBE Walk L Clive of P L LANE C THIL ON India Bear Steps E AMBER RISE FO EGATE CL AREM GULLET Art Gallery Quarry The Old FI Riverside PASSAGE Lodge B H S E Wilfred Owen Parsonage C H H T Walk E AT E A L MA KET L M IG S DOGPOLE G Memorial L P A OMH T E S E SBU S O R DRAYTON’S H R T ALL SH K D O St Micheal ET S F ST C AD S O S PASSAGE O Shrewsbury ABBE N T T N EY T E QUA Archangel E R G C U C A D E ST ALKMUND S Sixth Form BB P ABBE War Memorial Shrewsbury E BANK Carriage A E ST C AD S OLD MA KET T C U C O College REGAT Morris Hall PASSAGE GA DENS EY FO ALL Unitarian L Works ABB UE C U C Church St Julian’s E TERAVEN Church The S GLOUCES T The Old Pulpit Sabrina Goddess C Shropshire H P PEACOCK House RI Wildlife Trust V A N of the Severn C I D E PASSAGE English Bridge C War ’ LL SS T S HI C S Workshop O Memorial T ’S ROS T GOLDEN R E N S H I R IL S E SBU CROSS The United A H L R O A PASSAGE T Hercules A J S Reformed V C MUSEUM AND K E E ST COL L E Church N LE A T GALLE GE HILL I DG U T E DINGLE M RI E B ISH GL Percy Thrower EN Y Bust Old St LE COP A O S W L L Chad's T T D L OLD W PO I BARRACKS YLE OLD P Swan Hill H CO O S ST C AD S P Bandstand Congregational N W PASSAGE T E A A C TO N CENT EC U C A D T M Chapel W N BOWDLER’S C A U S H O S L R IL PASSAGE P I L L W VA C COMPASSES Y N O MARINE E A R C URT PASSAGE H R E Allatt BE TERRACE Y A The Hive Media LM ONT BANK A Harley U House M S Q SWAN HILL T NE T N Centre A T L N H Stone O S J GARDENS M HE E E C U L EE C A E B L B S I D
St Winefrides E Kingsland A
N R
Convent School C Mansions ’
S
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E ’ Bishopstone W F R G R N E I A D L I A B I Mansions A I R L O O K R I R L A B S U M J D T N S S Shrewsbury A W L High School A S Y G BT Telephone IN Exchange K TO N ALLS TO E TO N ALLSShrewsbury Pengwern Boat Club Allotments Severnside O S E SBU C L D TOW Bowling Club CO N WALLS Riverside LEHA The Crescent CAT ED AL Walk M ASDA E Barnabas
N
A Church L Town Walls William T Tennis Club Centre N Clement E E C
Memorial Greyfriars T G S
D E N
I R Footbridge E R C
B C The Royal Shrewsbury S C COLE AM
D RESC E School Boat Club ENT FIE N LDS PUMPING R
A C L STATION AM S Shrewsbury Lawn H N G E LE S O O N Tennis Club O C L T I C EN E K E GD M ID ON R A S L R O H E E Shrewsbury V E L I G M R L O School Chapel S A C C N D H E D O AN L L ND L A O OLLA U N DRAFTPO E
COLE AM NE Sir Philip S E SBU Sidney Coleham Statue SC OOL AM Depot EH OL C E N N TOP COMMON E G Severnside D Coleham A I G R L D E COLE AM B N Primary S R Housing E O Y R E L F TE E S LONG School R AL T E I S U T A V E R O S D N S E N A D R C L
H LIME STREET E O L S O C N A O N A E T R O D B N G O R B ARDENS N U L E R E O Y L T T The Old Brewery A H BU S FIELD Riverside N Holy KINGSLAND S E A Walk PENGROVE Trinity
D GSLAN ROAD KIN
27 Vote YES to secure £2m additional investment into Shrewsbury Town Centre over the next five years. 27TH SEPTEMBER 2018 – 25TH OCTOBER 2018
A postal ballot of all defined business ratepayers in the BID area will take place from 27th September 2018 to 25th October 2018.
The result will be announced on 26th October 2018.
The BID ballot will be successful if the following two tests are met:
1. A simple majority by number of those voting must vote in favour 2. Those voting in favour must represent the majority of rateable valueDRAFT of those voting